Premiere Orlando 2027Exhibitor guide for Orlando: booth costs, key dates, deadlines
A day of classes, two days of buying: Premiere Orlando 2027 booths in Orlando
- Event dates
- June 5–7, 2027
- Exhibit hall
- June 6–7, 2027 (Sun 9 a.m.–6 p.m., Mon 9 a.m.–5 p.m.; Sat June 5 education only)
- Venue
- Orange County Convention Center, West Complex, Orlando
4.9 star client ratingSince 201510,000+ booths built3,000+ exhibitors
Quick answers
Premiere Orlando 2027 in 30 seconds
The short version for Premiere Orlando exhibitors. Each Premiere Orlando figure is sourced further down the page.
- When is Premiere Orlando 2027?
- June 5–7, 2027, at Orange County Convention Center, West Complex, Orlando.
- When is the hall open at Premiere Orlando?
- June 6–7, 2027, Sun 9 a.m.–6 p.m., Mon 9 a.m.–5 p.m.; Sat June 5 education only.
- How big is Premiere Orlando?
- 54,500+ visits attendees (2026 edition).
- What does a 10×20 booth cost all-in at Premiere Orlando?
- $7,500 – $15,000 for a Purple rental at Premiere Orlando with design, graphics, lighting, install and dismantle. Booth space and show services are billed by the show.
Official Premiere Orlando 2027 links: Premiere Orlando 2027 floor planPremiere Orlando 2027 exhibitor listPremiere Orlando 2027 hotelsPremiere Orlando 2027 schedulePremiere Orlando 2027 booth space
The lookOrlando 2027
Orlando sun. Salon shine.
Premiere Orlando, June 5–7, 2027, fills the Orange County Convention Center West Complex. The 2026 edition drew 54,500+ visits and ran 939 classes, and the floor opens Sunday and Monday to a crowd ready to try what it watched.
Everything about Premiere Orlando 2027 in one place
Premiere Orlando 2027 fact sheet
| Official name | Premiere Orlando 2027 Beauty Show |
|---|---|
| Event dates | June 5–7, 2027 |
| Exhibit hall dates | June 6–7, 2027 (Sun 9 a.m.–6 p.m., Mon 9 a.m.–5 p.m.; Sat June 5 education only) source |
| Venue | Orange County Convention Center, West Complex 9800 International Dr, Orlando, FL 32819 |
| Organizer | USA Beauty, LLC (Premiere Shows) |
| Size (2026) | 54,500+ visits attendees source |
| Who attends | Cosmetologists, barbers, nail artists, lash techs, estheticians, makeup artists, salon and spa owners and beauty students |
| Nearest airport | Orlando International Airport (MCO) 15 miles from the convention center, per Premiere; Orlando Sanford (SFB) is 40 miles |
| Hotels | onPeak, Premiere's official housing partner Official hotel page → |
| Official website | premiereorlandoshow.com |
Official Premiere Orlando resources
Premiere Orlando 2027 calendar
Premiere Orlando 2027 show dates
The 2027 show days, each linked to the page that states it.
01 Purple at Premiere Orlando 2027
A day of classes, two days of buying: Premiere Orlando 2027 booths in Orlando
Premiere Orlando opens with a Saturday of classes and no floor, so stylists, barbers and nail techs arrive Sunday knowing what they want to try and buy. We build chairs, nail tables and cash wraps for the non-union West Complex, where your own team can help and OCCC crews hang every sign.
- Floor Jun 6–7 · OCCC West
- 54,500+ visits in 2026
- Cash-and-carry pro floor
What makes Premiere Orlando different, and how we build for it
Premiere Orlando draws the most visits of the four Premiere shows and has run for over 30 years, per Premiere.It is a professional salon and spa show: only beauty pros and students get in, and the floor is cash-and-carry. The schedule is unusual: Saturday is classes only, then the West Complex floor opens Sunday and Monday to a crowd that has spent a day in sessions. In 2026 that meant 54,500+ visits and 939 classes, workshops and stage presentations, with Nailympia, the Pro Barber Battle and the Student Barber Battle running on the floor. The 2027 floor plan mixes SalonCentric, Olaplex, Wahl and Takara Belmont with nail suppliers, shear makers and Korean skincare, and Florida licensees can earn their 10 CE hours on site.
They saw a technique in class on Saturday and want the tool or formula on Sunday: a working chair, the product within reach and a show price they can pay at the counter.
Spa & Wellness grew 7% in 2026, per Premiere. These buyers test gels, files, wax and serums by hand and need a clean station, testers and stock on the shelf.
74% of attendees are final decision makers, per Premiere. Owners want a stool away from the chair to talk education programs, backbar and software for several locations.
Your team in Orlando
Two shops and one project manager for Premiere Orlando
Your Premiere Orlando booth is built in our own production shop in Fishkill, NY, or at our Las Vegas hub, shipped to the Orange County Convention Center, West Complex and installed by vetted local labor with our own project manager on the floor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
At Premiere Orlando, your team walks into a booth that is lit and stocked. You just show up.
Inside Premiere Orlando 2027
Rules that shape your Premiere Orlando booth
Attendees, models and exhibit staff must be at least 16, and anyone 16 to 18 signs a waiver before entry. Exhibitors hire their own models, so we size a model wait and change area into any hair or makeup booth.
Exhibitors may unload their own vehicles, but not with forklifts, pallet jacks or flatbeds. Heavy chairs, dryers and stock cases ship with our crates through Freeman instead of in a staff car.
Exhibit staff must have a printed show pass to work on the floor during setup, and a picture ID for re-entry. We register the install labor with Premiere's registration partner before move-in.
Sales are not allowed in education session rooms; only DVDs and education books may be sold there at Premiere's discretion. A brand that teaches a class needs its booth checkout ready for the students who walk over after.
In 2026 closed-toe, closed-heel shoes were required during move-in and move-out, the first move-in day was only for booths of 400 sq ft and up, and nobody re-entered after 5 p.m. Everyone working your booth follows the same rules.
Programs worth planning for
The nail competition series ran 6 live, 4 turn-in and 4 poster categories in 2026; the Nailympia Premiere Cup scores competitors across two of the three U.S. Premiere shows.
Head-to-head barber competitions on the floor in 2026, one for professionals and one for barber and cosmetology students, each drawing a standing crowd.
Florida cosmetology licensees earn 10 CE hours, Florida massage therapists up to 12 live credits and Mississippi licensees 6 hours at the 2027 show, per Premiere.
Premiere offers exhibitors a classroom setting to teach attendees alongside floor demonstrations; brands apply through Premiere's Become an Educator program.
Premiere Orlando is the busiest Premiere show and the Southeast's June cash-and-carry salon floor, with an education-only Saturday; pick it over Premiere Anaheim when your stylists, barbers and nail techs work in Florida and the Southeast. Compare every fashion and beauty show we build for →
Who exhibits at Premiere Orlando 2027
Companies on the Premiere Orlando 2027 exhibitor list. See the full list
- SalonCentric
- Olaplex, Inc.
- Wahl
- BaBylissPRO
- Takara Belmont USA, Inc.
- ghd North America
- K18, Inc.
- Ulta Inc.
- Chi by Farouk Systems
- Nail Alliance - Gelish/ Morgan Taylor
- Kinetics Nail Systems, Ltd
- Hattori Hanzo Shears
- Eminence Organic Skin Care
- Circadia
- LashBox LA
- Mangomint
- Contego Spa Designs
- Keratin Complex
02 Booths & pricing for Premiere Orlando 2027
Popular booth sizes at Premiere Orlando
The 2027 Premiere Orlando floor plan lists close to 300 exhibitor entries, from single inline booths for shear and nail suppliers to SalonCentric and big haircare houses on islands. A single hair or nail line typically books a 10×20 with one station and a cash wrap; tool and furniture makers take 20×20 and larger.
One styling chair or nail table at the aisle, a lit product wall and a cash wrap with locked stock underneath.
Pictured: ergoPouch, a Purple inline booth
See 10×20 rental booths →
Two working stations in a row with a shared mirror wall, a retail run in the middle and a counter at the end where Sunday buyers pay without crossing the demo.
Shown: a Purple inline booth for Bright Starts
See 10×30 rental booths →
An island with a raised chair, a camera and screen for color or nail art, retail on three sides and a stockroom core.
Shown: Asian, a Purple island exhibit
See 20×20 rental booths →
A flagship with several stations running in rotation, a small seated class area, a two-register checkout and a distributor meeting room.
Above: Amazon, a Purple large-format exhibit
See 20×30 rental booths →In Purple's Premiere Orlando price
- Your design and 3D rendering, revised until it is right for Premiere Orlando
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside your Premiere Orlando booth
- Setup and teardown, with our project manager on the Premiere Orlando floor
- Every Premiere Orlando show-service order and deadline tracked for you
What Premiere Orlando and its contractor bill
- Booth space (paid to the organizer)
- Drayage, or material handling, when it is not in the Premiere Orlando space rate
- Electrical service, internet and rigging at the Orange County Convention Center, West Complex
- Booth cleaning and whatever union labor the Premiere Orlando venue requires
Rates to plan with for Premiere Orlando:
- Booth deposit 50% non-refundable deposit due with the contract, per Premiere source
- Exhibitor Wi-Fi $79.99 for 1 day, $227.97 for 3 days, per the Premiere FAQ source
- West Building parking $21.30 a day standard, $42.60 oversized, 2027 FAQ figure source
- onPeak hotel rates From $119 to $152 a night at the three listed 2027 hotels source
Every one of these is estimated on your proposal, so you see the full Premiere Orlando total on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for Premiere Orlando are quoted per project. Get an exact number for Premiere Orlando with the booth cost calculator or the 2026 booth cost guide.
Send your Premiere Orlando booth size and what the space needs to do for your team. We reply within one business day, then send a rendering and a fixed proposal, usually within a week. No charge.
Your people arrive at the Orange County Convention Center, West Complex to a lit, stocked booth. You just show up.
03 Built by Purple
Built by our team: booths to compare for Premiere Orlando
Case study · French Avenue
French Avenue at a fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
French Avenue's booth let shoppers find a fragrance by handling it; at Premiere Orlando the same idea means a cut, a set of nails or a facial that sells the product before any price is mentioned.
Read the French Avenue case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more client reviews
Trusted by exhibitors including
04 Designing for professional hair, nail, barber, spa and makeup brands at Premiere Orlando
Four things we get right for Premiere Orlando exhibitors
1Design for the Sunday rush
With Saturday closed to shopping, Sunday opens with buyers who have a list from class. We put the checkout where the line can form inside your footprint, double the card terminals for the first morning and stage extra stock behind the wall.
2Hang it through the OCCC
At the OCCC every hanging sign, overhead light and power drop is done by the venue's own crews, ordered from the OCCC, not from Freeman. We size the sign for the West Complex hall on your contract and book rigging at the early price.
Covered areas trigger fire review
A canopy, lattice or fabric ceiling over a styling chair makes that part of the booth covered under OCCC rules, and larger covered areas need a fire watch or approved plan. We keep salon looks open overhead unless the approval is worth it.
Stations for Nailympia-grade nail work
Nailympia filled the 2026 floor with gel, acrylic and stiletto rounds, so nail buyers here judge finish closely. We give each nail table a daylight task lamp, an extraction-friendly layout and a hard, wipeable surface under the chair.
Concept rendering
Every Premiere Orlando proposal includes a rendering like this
Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for Premiere Orlando. Pictured: a Purple concept for ACTV.
Start my Premiere Orlando conceptFloor at a glance
Where you could be at Premiere Orlando 2027
Premiere Orlando stays in the OCCC West Complex; the 2027 hall letters are not confirmed yet. In 2026 these were the spaces exhibitors used.
West Halls B–F
The 2026 exhibit floor ran through Halls B to F of the West Complex, the long single-level halls at the original OCCC building.
Our advice Long halls mean long walks; we check where your booth sits against the entrances and classrooms before choosing the station side.
Show Pass Assistance, West D Lobby
In 2026 Show Pass Assistance and Nailympia turn-in sat in the West D Lobby, the main hub for badge and competition questions.
Our advice Staff need printed passes to set up, so we plan badge pickup there before the first move-in shift.
West Building lot and shuttles
The West Building lot is the closest parking at $21.30 a day for standard vehicles in 2027, with overflow at Destination Parkway Garage and shuttles.
Our advice Hand-carry staff should park in the West lot; anything needing a cart or jack goes through the docks with our freight.
05 Orange County Convention Center, West Complex · Orlando
Logistics for Premiere Orlando 2027, handled
Florida labor law and the OCCC's non-union status let your own employees work on the booth with their own tools, inside Premiere's limits, while rigging and electrical belong to the OCCC's in-house crews. Freeman is Premiere's decorator for carpet, booth services and shipping. In 2026 move-in ran Thursday to Saturday, with Thursday reserved for booths of 400 sq ft and up, closed-toe shoes required and no re-entry after 5 p.m. Exhibitors may unload their own vehicles but not with forklifts, pallet jacks or flatbeds. West Complex docks sit off Convention Way behind the building. We file as your EAC, ship to Freeman's warehouse, and your Purple project manager runs the West Complex install with vetted local labor.
Hall rules, drayage estimates and freight deadlines for the building that hosts Premiere Orlando are in our Orange County Convention Center exhibitor guide.
What Purple handles
- Styling chairs, nail tables and cash wraps
- OCCC rigging, power and covered-booth approvals
- Freeman orders, EAC filing and warehouse freight
- Graphics printed in house and color-checked
- Install led by your Purple project manager
- One kit for Orlando, Anaheim and San Antonio
Premiere Orlando timeline, counted back from move-in
We need design sign-off by late March 2027.
- Late March 2027Design sign-off: stations, cash wrap, lighting and any hanging sign approved.
- April 2027Production in Fishkill, NY over 30–45 days; graphics proofed against your packaging.
- Early May 2027Freeman and OCCC orders placed at early rates: carpet, rigging, power and Wi-Fi.
- About 3 weeks before move-inBooth and fixtures ship to the Freeman advance warehouse for Orlando.
- Move-in days before June 6, 2027Your Purple project manager builds the booth with vetted local labor while your educators teach on Saturday.
- June 6–7, 2027Floor open, then dismantle after the Monday 5 p.m. close, with freight home or on to Premiere San Antonio.
Purple's planning timeline for Premiere Orlando. We confirm the official move-in, freight target and order deadlines for the Orange County Convention Center, West Complex against your booth when you book; they come from your exhibitor kit and assigned schedule.
Print the Premiere Orlando budget & deadline sheetTravel to Premiere Orlando 2027
Getting to Premiere Orlando 2027: airport, hotels and parking
Fly in
Orlando International Airport (MCO)
15 miles from the convention center, per Premiere; Orlando Sanford (SFB) is 40 miles
Park
West Building lot closest, $21.30 a day standard in 2027; cashless; overflow at Destination Parkway Garage
Find the venue
Orange County Convention Center, West Complex
9800 International Dr, Orlando, FL 32819
Travel facts from premiereorlandoshow.com.
Premiere Orlando by the numbers
Premiere Orlando year by year
How Premiere Orlando 2027 compares with other fashion and beauty shows
The fashion and beauty shows closest to Premiere Orlando on the calendar, with the latest size each organizer has published. Each show name opens our fashion and beauty exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| The Makeup Show NYCThe Makeup Show | May 2–3, 2027 | New York, NY | – |
| LUXE PACK New YorkInfopro Digital USA | May 5–6, 2027 | New York, NY | – |
| MAGIC NashvilleInforma Markets (Fashion by Informa) | May 11–12, 2027 | Nashville, TN | 3,100+ attendees · 240+ brands (2026) |
| SwimShowSwimShow | June 5–7, 2027 | Miami Beach, FL | – |
| Premiere OrlandoUSA Beauty | June 5–7, 2027 | Orlando, FL | 54,500+ visits attendees (2026) |
| FFANY Market WeekFFANY (Fashion Footwear Association of New York) | June 7–11, 2027 | New York, NY | – |
| NYSCC Suppliers' DayNew York Society of Cosmetic Chemists (NYSCC) | June 8–9, 2027 | New York, NY | 12,499 attendees · 663 exhibitors (2026) |
| Be+Well Las VegasQuestex (Be+Well Media and Events) | June 12–14, 2027 | Las Vegas, NV | 400+ brands (2026) |
| Texworld LAMesse Frankfurt Inc. | June 22–24, 2027 | Los Angeles, CA | 120+ international exhibitors (2026) |
| Cosmoprof Las VegasUSA Beauty LLC (Informa Markets | July 13–15, 2027 | Las Vegas, NV | 26,500 visits attendees · 952 exhibitors (2026) |
Premiere Orlando exhibitor questions
Questions exhibitors ask us before Premiere Orlando
When is Premiere Orlando 2027?
Premiere Orlando runs June 5–7, 2027. Saturday, June 5 is education only from 9 a.m. to 6 p.m.; the exhibit floor opens Sunday, June 6 from 9 a.m. to 6 p.m. and Monday, June 7 from 9 a.m. to 5 p.m.
Where is Premiere Orlando held?
In the West Complex of the Orange County Convention Center, 9800 International Drive, Orlando; the 2026 floor used Halls B to F. Orlando International (MCO) is 15 miles away, per Premiere, and the West Building lot is the closest parking.
How many people attend Premiere Orlando?
Premiere counted more than 54,500 visits from beauty professionals and students in 2026, a 5% rise on 2025, which drew 52,000 visits from 47 countries and all 50 states.
Is Premiere Orlando open to the public?
Premiere Orlando admits only members and students of the professional beauty industry, and every attendee is verified. Attendees, models and exhibitor staff must be at least 16, and those aged 16 to 18 sign a waiver first.
Can exhibitors sell products at Premiere Orlando?
Premiere sells the floor as cash-and-carry and says 93% of attendees buy there. The one exception it names: no sales in education session rooms, where only DVDs and education books may be sold at Premiere's discretion.
How much does a booth at Premiere Orlando cost?
Premiere asks a 50% non-refundable deposit with the contract and quotes space through its sales team. On our side, a 10×20 rental with one station runs $7,500 to $15,000 and a custom 20×20 island $50,000 to $120,000, plus Freeman and OCCC services.
Can our own staff set up the booth at the OCCC?
Your employees can build a simple booth with their own tools in this non-union hall and can unload their cars by hand, though Premiere bars forklifts, pallet jacks and flatbeds. Rigging and electrical stay with OCCC crews; larger builds use an EAC like Purple.
When is move-in for Premiere Orlando 2027?
Premiere has not posted 2027 move-in times, so they are not confirmed yet. In 2026 move-in ran three days before the floor opened, 8 a.m. to 5 p.m., with the first day only for booths of 400 sq ft or more, and move-out ran the last evening and the next morning.
Can attendees earn CE hours at Premiere Orlando?
Florida Board of Cosmetology licensees can earn 10 CE hours on site, Florida massage therapists up to 12 live credits, Mississippi licensees 6 hours, and North Carolina licensees hours toward renewal, per Premiere.
What competitions run at Premiere Orlando?
In 2026 Premiere Orlando hosted Nailympia, with 6 live, 4 turn-in and 4 poster nail competitions, plus a Pro Barber Battle and a Student Barber Battle. The 2027 lineup is not confirmed yet.
Who exhibits at Premiere Orlando?
The 2027 floor plan already lists SalonCentric, Olaplex, Wahl, BaBylissPRO, Takara Belmont, ghd North America, K18 and Ulta, alongside nail suppliers, shear makers and spa brands such as Eminence Organic Skin Care and Circadia.
Where do Premiere Orlando exhibitors stay?
onPeak is Premiere's official housing partner for 2027, with rooms from $119 a night at the Days Inn on International Drive, $148 at the DoubleTree Theme Park Resort and $152 at Tru by Hilton; Premiere warns about non-affiliated hotel offers.
How is Premiere Orlando different from Premiere Anaheim?
Orlando in June is the biggest Premiere show by visits, with a separate education-only Saturday and visitors from 57+ countries, per Premiere. Anaheim in February is a two-day North Hall show for California and the West under union labor rules.
Is Premiere Orlando worth exhibiting at?
It suits brands that sell to working pros at the chair: 74% of attendees are final decision makers and 93% buy on the floor, per Premiere. Plan staff, stock and card terminals for two full selling days.
Before you sign with anyone
Five questions to ask any exhibit builder for Premiere Orlando:
- Are all fees on paper, including what the contractor at the Orange County Convention Center, West Complex bills?
- Who actually builds it for Premiere Orlando: your shop or a subcontractor?
- Will your project manager be on the floor at the Orange County Convention Center, West Complex for install and dismantle?
- For Premiere Orlando, what is in the rental and what is billed by the show?
- What happens to the booth after Premiere Orlando, and what does storage cost?
Common situations
Already own a booth? Bring it: we refresh the graphics, repair what is worn, ship it, install it at Premiere Orlando and store it until the next show. You keep the structure you paid for and bring it to Premiere Orlando.
Exhibiting from outside the US? For Premiere Orlando, we act as your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, and one project manager who answers your emails in your time zone.
Short on time? A rental with your graphics can be ready for Premiere Orlando in two to three weeks. The first call tells you what is realistic for your date.
Get a proposal
Tell us about your Premiere Orlando booth
What happens next
- We reply within one business day with questions about your products, goals and Premiere Orlando footprint.
- Usually within a week, you receive a concept rendering and a fixed Premiere Orlando proposal. Every fee on paper upfront, in full, for your Premiere Orlando booth.
- The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the Orange County Convention Center, West Complex.