Premiere Orlando 2027 · June 5–7, 2027 · Orange County Convention Center, Orlando
Premiere Orlando 2027 booth design & build in Orlando
Custom and rental exhibits for hair, nail, barbering, spa and makeup brands, built around a live educator station the aisle can see. Chairs, mirrors, true-color lighting and a retail wall, installed by our on-site team in the OCCC West Complex.
- June 5–7, 2027
- Orange County Convention Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Professional hairstylist cutting a woman’s hair in a salon
01 Purple at Premiere Orlando 2027
What makes Premiere Orlando different, and how we build for it
Premiere Orlando is a professionals-only beauty show run by USA Beauty in the Orange County Convention Center West Complex. The 2026 edition drew 500 exhibiting brands, 760 classes and 400 educators across Hair, Nails, Barbering, Spa & Wellness, Makeup and Lashes & Brows, alongside the North American Hairstyling Awards, Nailympia and the PBA Beacon student program. Saturday is education only; the floor opens Sunday and Monday, so you get two selling days with a crowd that has spent a day watching techniques and wants to try them. Stylists, barbers and nail techs buy for their own chair, and many brands go on to Premiere Anaheim, Premiere Columbus and Premiere San Antonio, so we build to tour.
A clear view of the educator's hands, a tester they can pick up, and show pricing they can buy on the spot for their own chair.
A quiet table away from the stage to talk range, margins and back-bar programs, with product organized by the service it supports.
The full assortment in one place, samples by category, and staff who can quote volume and education support.
Your team in Orlando
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the Orange County Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for Premiere Orlando 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
Premiere Orlando runs on inline booths with live demos, so the floor is mostly 10×10 and 10×20 spaces with a chair, a mirror and a product counter, and islands for the big hair and nail houses. Most Purple beauty clients choose a 10×20 with one educator station, or a 20×20 island with a stage and a retail wall.
One styling chair or nail table with a mirror, a curated tester counter and locked storage for stock and tools.
Shown: ergoPouch, a Purple inline booth
See 10×10 rental booths →
An educator station on one side and a retail wall with show-special pricing on the other, with a small standing table for salon owners.
Shown: Funskool, a Purple inline booth
See 10×20 rental booths →
A raised demo stage with camera and screen, a swatch and tester wall, a consultation corner and a hanging sign over the whole thing.
Shown: Hanul, a Purple island exhibit
See 20×20 rental booths →
Two demo stations running in rotation, a full retail store with checkout, a model prep area and a private room for distributor meetings.
Shown: Amazon, a Purple large-format exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for Premiere Orlando with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · French Avenue
French Avenue at fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
Read the French Avenue case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Trusted by exhibitors including
04 Designing for professional beauty brands at Premiere Orlando
Four things we get right for Premiere Orlando exhibitors
1Put the technique in the aisle's view
Set the model and educator where the aisle can see the work, with a camera and screen for fine detail on hair color, nails and lashes. We leave an audience edge that does not block the product counter, and a reset position for tools and product between sessions.
2Light for true color and phone cameras
Beauty professionals judge color and finish, so we light the chair and the swatch wall with fixtures that show true color and photograph well. We test your real products and finishes under the proposed lighting before we build, not after, so the render and the booth match.
Organize the retail wall by routine
Group products by technique or routine so the retail wall continues the story from the stage. Testers and swatches sit within reach with clean supplies nearby, labels stay visible when a piece is lifted, and backup stock lives inside the counter where staff can restock without leaving the floor.
Plan the reset, not just the stage
A live demo needs a working plan: chairs, mirrors, power, water where the show allows, a place for models to wait and a handover between sessions. We draw the educator's route first and keep leads, storage and the order counter out of it so the next session starts on time.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for ACT.
Start my Premiere Orlando concept05 Orange County Convention Center · Orlando
Logistics for Premiere Orlando 2027, handled
The Orange County Convention Center is a non-union building, and Premiere Orlando sits in the West Complex, with docks off Convention Way behind the building and the Hyatt Regency Orlando attached to the hall. Rigging, hanging signs and power drops are done by OCCC in-house crews with early-order pricing that closes about three weeks out, so we order them on time. Carts and pallet jacks cannot come through the lobbies; anything on wheels goes through the dock and the show contractor. Anything placed over part of the booth counts as a covered exhibit, and we design and file for that. We file as your Exhibitor Appointed Contractor, book your material handling targets, ship to the advance warehouse and put our on-site team on the floor.
Hall rules, drayage estimates and freight deadlines for this building are in our Orange County Convention Center exhibitor guide.
What Purple handles
- Exhibitor kit, show contractor orders and freight targets
- OCCC rigging, hanging sign and electrical orders
- Styling chairs, mirrors, demo AV and retail fixtures
- Graphics printed in house and proofed against your packaging
- Installation, dismantle and return shipping with our on-site team
Timeline, counted back from move-in
- Late March 2027Design sign-off; stage, chair and retail wall layout approved with your demo schedule.
- April 2027Production in Fishkill, NY; graphics proofed against your real product packaging and finishes.
- Mid-May 2027Booth, furniture and fixtures ship to the advance warehouse in Orlando; OCCC rigging and power ordered at early-order rates.
- June 4–5, 2027Move-in at the OCCC West Complex; our on-site team installs on your target day while your educators teach on Saturday.
- June 6–7, 2027Exhibit floor open; a Purple project manager is on call both days.
- June 7–8, 2027Dismantle after close on Monday; stock packed to your return plan, booth to storage or on to Premiere Anaheim.
Premiere Orlando exhibitor questions
Questions exhibitors ask us before Premiere Orlando
How much does a Premiere Orlando booth cost?
A complete 10×20 rental with an educator station lands between $7,500 and $15,000, and a 20×20 custom island with a stage and retail wall between $50,000 and $120,000, all in for design, structure, graphics and installation. Mirrors, styling chairs, demo AV and product shelving move the number; send us your station list and we return a fixed quote.
Can you install at the Orange County Convention Center?
Yes. The OCCC is non-union, so our on-site team installs and dismantles your booth directly. We order rigging, hanging signs and power from the OCCC's own crews, place the chairs, mirrors, plumbing and lighting around your educator, and run the pre-show check before your team arrives on Saturday.
Can we rent a booth for Premiere Orlando?
Yes. Rental structures with your graphics, a custom demo counter on a rental frame, or a fully custom build are all available. A 10×10 rental runs $3,500 to $8,000 and a 10×20 rental $7,500 to $15,000. Most first-time Premiere exhibitors start there and upgrade the stage and lighting the following year.
When do we need to decide?
Design sign-off by the end of March gives a comfortable 30 to 45 day build and a mid-May ship to the advance warehouse. Later is possible; the trade-off is choice of furniture and finishes and the cost of expedited freight into Orlando. Rental packages can move faster than a full custom build.
Do you handle the show contractor orders and drayage?
Yes. We read the Premiere Orlando exhibitor kit, order material handling, carpet, cleaning and electrical from the show contractor and the OCCC, book your freight target, and keep you copied on every deadline so nothing depends on a form you did not know about.
Before you sign with anyone
Five questions to ask any exhibit builder for Premiere Orlando:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your Premiere Orlando booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.