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The consumer tech issue · 2027

Consumer electronics trade shows 2027: CES, smart home & hi-fiSwitch it on. Let them try it.

Every U.S. consumer electronics trade show of 2027 in one guide, from CES week in Las Vegas to CEDIA Expo, AXPONA, KnowledgeFest and the hi-fi listening shows. Pick the right floor, then let us build the booth: demo counters with power and wired data, try-on and listening corners, a screen that holds the aisle and a quiet room where retail buyers and distributors talk terms.

Prime Video booth lounge: a round black banquette around an olive tree on turf, a pink wall with a screen behind
Built by PurplePrime Video: a round lounge, an olive tree and a screen wall
7 trade shows2 conferences3 global showsBy the Purple Exhibits team.
Updated .
CES WEEKXR & SMART GLASSESWEARABLESSMART HOMEHI-FI & HEADPHONESCAR AUDIO

01 THE BIGGEST, BY THE NUMBERS

Biggest consumer electronics trade shows in the U.S. Three floors. Ranked by the numbers.

CES leads by a wide margin: 148,392 attendees and 4,100+ exhibitors at the 2026 edition, per its audit. AXPONA is the largest of the listening shows by brands, and Nationwide PrimeTime! publishes its vendor count. The other shows in this guide publish no size figures.

  1. Aerial view of the Las Vegas Strip at dusk with city lights and mountains beyondCES 2027January 2027 · Las Vegas148,392 attendees at CES 2026 (audited), with 4,100+ exhibitors, per CES
  2. Aerial view of the Chicago skyline under a blue skyAXPONA 2027April 2027 · Schaumburg700+ audio brands in listening rooms and the expo, per AXPONA
  3. Tower of the Americas in San Antonio, Texas, against an evening sky framed by treesNationwide PrimeTime! Spring 2027February 2027 · San Antonio120+ exhibitors selling to member dealers, per Nationwide

Ranked by the most recent size figure each organizer publishes. CES counts audited attendees; AXPONA and Nationwide count brands and exhibitors and give no year, so read each number with its label. Sources: CES 2027 · AXPONA 2027 · Nationwide PrimeTime! Spring 2027.

The lookbookTry it on 2027

The demo sells the gadget. Put it on a person.

Buyers, reviewers and listeners judge consumer tech the way their customers will: on a face, on a wrist, in the ears, in low light at night. Plan the booth around that moment.

Woman in round sunglasses holding white wireless headphones under pink and blue neon
01Wireless, after dark.
Man lifting a VR headset with motion controllers in blue light, amazed
02First time in the headset.
Red-haired woman adjusting glowing smart glasses with a heads-up display
03The display, on the face.
Woman in a denim jacket looking at her smartphone under blue and pink neon at night
04The screen, lit pink.

Mirror the headset view to a screen facing the aisle, so the line watches while it waits.

From the exhibitor guide on this page
Smiling woman holding out a red game controller in front of a white LED light wall
05Player one, ready.
Man with long dreadlocks and a beard wearing mirrored visor glasses under neon
06Mirrored, under neon.
Older woman laughing after a VR demo while two men hand over the headset
07The demo that made her laugh.
Woman with mint green hair and round sunglasses holding a white game controller
08Mint hair, white pad.
Woman in a beige blazer checking a black smartwatch with a phone in hand
09The time, on the wrist.
Woman with curly hair in a VR headset holding controllers between neon light stripes
10Between the light bars.
Close-up profile of a man wearing white wireless earbuds
11One bud, all the sound.
Man in futuristic visor glasses on a phone call beside blue and red neon tubes
12The call, in visor glasses.

02 PICK YOUR NEXT FLOOR

U.S. consumer electronics trade shows & conferences Where will your next retail buyer find you?

Three kinds of floor sit in this guide. CES week: CES across the Las Vegas Convention Center, the Venetian Expo and C Space, with ShowStoppers for the press on opening night. Dealer and integrator shows: CEDIA Expo for home technology integrators, KnowledgeFest for car audio and 12-volt retailers, Nationwide PrimeTime! for independent dealers and CONNECTIONS for smart home executives. Listening shows: AXPONA, Capital Audiofest and the Florida Audio Expo, where hi-fi brands play in hotel rooms. Search, filter, compare and save the ones that fit your product.

Every profile includes dates, city and venue, the audience, who exhibits, company fit, what’s good to know before booking, and a direct link to the organizer.

Trade shows & expos7

Trade shows: built around the hands-on floor.

Floor time
Three to four days of open floor at CES and CEDIA Expo; listening rooms over a weekend at the audio shows
How you exhibit
Custom booths, islands, meeting suites and lounges at CES and CEDIA Expo; hotel listening rooms at AXPONA, Capital Audiofest and the Florida Audio Expo
Budget
Highest at CES week: space, screens, electrical, wired internet, labor and Las Vegas hotels
Best for
Launches, retail and distributor meetings, integrator demos and reaching press and buyers at once
Browse 7 trade shows
Conferences & summits2

Press events & conferences: built around the room.

Floor time
One evening at ShowStoppers; set sessions over three days at CONNECTIONS
How you exhibit
A tabletop demo in a ballroom, or a sponsorship beside the sessions
Budget
Lower: a tabletop display, a demo kit and graphics that travel in cases
Best for
Press coverage during CES week and smart home meetings with service providers and security dealers
Go to the conferences section

Popular cities

Nov132026Hi-fi & audio Coming soon

Capital Audiofest 2026

Rockville, Maryland · SouthConsider it if you sell premium home audio to enthusiasts on the East Coast.
November 13–15, 2026

When & where November 13–15, 2026 · Hilton Rockville · Rockville, Maryland

Typical audience

Audiophiles, hi-fi dealers and audio press from the Washington, D.C. region and beyond.

Exhibitor types

High-end audio brands and dealers: speakers, amplifiers, turntables, DACs, headphones and cables.

A good choice if…

Consider it if you sell premium home audio to enthusiasts on the East Coast.

Good to know

A consumer audio show in hotel listening rooms rather than an exhibit hall.

Jan62027CES week Purple guide

CES 2027

Las Vegas, Nevada · WestThe first show to plan for if you sell consumer technology or the components inside it, especially if your company is…
Event: January 6–9, 2027 · Exhibits: January 6–9, 2027Show guide

When & where Event: January 6–9, 2027 · Exhibits: January 6–9, 2027 · Las Vegas Convention Center and Venetian Expo · Las Vegas, Nevada

Typical audience

Retail and distribution buyers, product and engineering leads, investors, media and analysts from 141 countries, regions and territories (2026).

Exhibitor types

4,100+ exhibitors in 2026, including some 1,200 startups in Eureka Park: TVs, audio, mobile, smart home, mobility, digital health, AI, robotics and components.

A good choice if…

The first show to plan for if you sell consumer technology or the components inside it, especially if your company is from Korea, Taiwan, Japan, China or Europe.

Good to know

Spread across campuses: LVCC (Central, North, South and West Halls), the Venetian Expo with Eureka Park, C Space and CES Foundry at Fontainebleau. CES Unveiled Las Vegas is January 4, 2027.

By the numbers
CES 2026 (audited): 148,392 attendees, 55,841 (37.6%) from outside the U.S., 141 countries, regions and territories; 4,100+ exhibitors on 2.6M+ net sq ft, including some 1,200 startups in Eureka Park; 7,037 media, creators and analysts; 2,162 investors in Eureka Park. 52% of attendees senior level; 61% of Fortune 500 companies attended.
Booth & eligibility
Exhibit space, meeting space (ballrooms, meeting rooms, exhibit suites, lounges), branding and thought leadership packages, booked through CES sales. No public rate card; rates sit in the exhibitor manuals.
For new brands
Eureka Park at the Venetian Expo for startups 5 years old or less, Series B or earlier, with demo-ready consumer tech; Global Innovation Pavilions for governments and accelerators. Other programs: CES Innovation Awards (showcase in Venetian Expo Hall G), CES Foundry at Fontainebleau (AI and quantum), CES Health Hub, Startup Stage.
Future dates
2027: January 6–9, Las Vegas (LVCC, Venetian and C Space campuses); CES Unveiled Las Vegas January 4, 2027. 2028: January 11–14. 2029: January 9–12.
Feb52027Integrators & dealers Purple guide

KnowledgeFest Las Vegas 2027

Las Vegas, Nevada · WestConsider it if you sell car audio or in-vehicle electronics through specialty retailers.
Event: February 5–7, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: February 5–7, 2027 · Exhibits: not confirmed yet · Las Vegas, Nevada

Typical audience

Mobile electronics retailers, installers and technicians: car audio, remote start, safety and connected car.

Exhibitor types

Car audio, vehicle security, driver safety and connected car brands.

A good choice if…

Consider it if you sell car audio or in-vehicle electronics through specialty retailers.

Good to know

A training event for 12-volt retailers with an exhibit floor.

Feb192027Hi-fi & audio

Florida Audio Expo 2027

Tampa, Florida · SouthConsider it if you sell premium home or car audio to enthusiasts in the Southeast.
February 19–21, 2027

When & where February 19–21, 2027 · Embassy Suites Tampa Airport Westshore · Tampa, Florida

Typical audience

Audiophiles, hi-fi dealers and car audio enthusiasts from Florida and the Southeast.

Exhibitor types

High-end audio brands and dealers in hotel listening rooms, plus a car audio showcase.

A good choice if…

Consider it if you sell premium home or car audio to enthusiasts in the Southeast.

Good to know

A consumer audio show in hotel listening rooms.

Feb202027Integrators & dealers Purple guide

Nationwide PrimeTime! Spring 2027

San Antonio, Texas · SouthConsider it if you sell TVs, audio or appliances through independent dealers.
Event: February 20–23, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: February 20–23, 2027 · Exhibits: not confirmed yet · Henry B. González Convention Center · San Antonio, Texas

Typical audience

Independent appliance, electronics and furniture retailers who belong to Nationwide Marketing Group.

Exhibitor types

120+ exhibitors: TV, audio, appliance, mattress and furniture vendors selling to member dealers.

A good choice if…

Consider it if you sell TVs, audio or appliances through independent dealers.

Good to know

A buying-group show: attendees are Nationwide members and vendors are Nationwide partners.

Apr162027Hi-fi & audio Purple guide

AXPONA 2027

Schaumburg, Illinois · MidwestThe home audio show to plan for if you sell premium speakers, electronics or headphones in North America.
Event: April 16–18, 2027 · Exhibits: April 16–18, 2027Show guide

When & where Event: April 16–18, 2027 · Exhibits: April 16–18, 2027 · Renaissance Schaumburg Hotel & Convention Center · Schaumburg, Illinois

Typical audience

Audiophiles, hi-fi dealers, distributors and audio press; open to the public.

Exhibitor types

700+ audio brands in listening rooms and the expo: speakers, amplifiers, turntables, headphones and car audio.

A good choice if…

The home audio show to plan for if you sell premium speakers, electronics or headphones in North America.

Good to know

Listening rooms on several hotel floors plus the convention center expo; tickets go on sale November 2, 2026.

Sep72027Integrators & dealers Purple guide

CEDIA Expo 2027

Las Vegas, Nevada · WestThe home technology show to plan for if you sell home theater, audio or smart home products through integrators.
Event: September 7–10, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: September 7–10, 2027 · Exhibits: not confirmed yet · Las Vegas Convention Center · Las Vegas, Nevada

Typical audience

Home technology integrators, custom installers, designers and builders who plan home theaters, audio, lighting control and smart homes.

Exhibitor types

Home theater, audio, video, control, networking, lighting, shading and smart home brands.

A good choice if…

The home technology show to plan for if you sell home theater, audio or smart home products through integrators.

Good to know

First edition outside Denver: the show rotates to Las Vegas (2027), Orlando (2028), Las Vegas (2029) and Dallas (2030).

03 ONE EVENING. ONE BALLROOM. THE RIGHT ROOM.

Consumer tech press events & conferences 2027 Fewer booths. More of the right people.

ShowStoppers puts consumer tech brands in front of journalists, reviewers and creators for one evening at the Bellagio on CES opening day, and Parks Associates’ CONNECTIONS brings smart home, broadband and security executives to Santa Clara in May. Exhibiting means a tabletop, a demo kit or a sponsorship rather than a large build. Each card says what taking part looks like.

Conferences & summits 2 conferences
Jan62027CES week Evening press showcase

ShowStoppers @ CES 2027

Las Vegas, Nevada · WestConsider it if you want press coverage at CES on top of, or instead of, a floor booth.
January 6, 2027

When & where January 6, 2027 · Bellagio, Grand Ballroom · Las Vegas, Nevada

Typical audience

Domestic and international technology journalists, reviewers and creators covering CES.

Exhibitor types

Consumer tech brands and startups showing products to press in an evening showcase.

A good choice if…

Consider it if you want press coverage at CES on top of, or instead of, a floor booth.

Good to know

One evening, 6 to 9 pm, during CES opening day.

May42027Integrators & dealers Sponsorships Purple guide

CONNECTIONS 2027 (Parks Associates)

Santa Clara, California · WestConsider it if you sell smart home devices to service providers and security dealers.
Event: May 4–6, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: May 4–6, 2027 · Exhibits: not confirmed yet · Hyatt Regency Santa Clara · Santa Clara, California

Typical audience

Smart home, broadband, security and connected health executives; over 50% director level or higher.

Exhibitor types

Smart home platform, security monitoring and device companies as sponsors.

A good choice if…

Consider it if you sell smart home devices to service providers and security dealers.

Good to know

An executive conference with sponsorships rather than an exhibit hall.

04 BY CITY

Consumer electronics trade shows by city Plan by city. Las Vegas first.

Las Vegas hosts four of the nine consumer electronics events in this guide, from CES and ShowStoppers in January to KnowledgeFest in February and CEDIA Expo in September. The listening shows move around the country, so one travel kit of stands, graphics and acoustic panels serves them all.

Las Vegas 4 events

CES across the Las Vegas Convention Center, the Venetian Expo and C Space, January 6–9, 2027, ShowStoppers at the Bellagio on January 6, KnowledgeFest February 5–7 and CEDIA Expo at the Las Vegas Convention Center September 7–10, 2027. Our Las Vegas shop builds and prints close to all of them.

Rockville 1 event

Capital Audiofest at the Hilton Rockville, November 13–15, 2026: hi-fi brands and dealers in hotel listening rooms for the Washington, D.C. region.

San Antonio 1 event

Nationwide PrimeTime! Spring, February 20–23, 2027, for independent appliance, electronics and furniture dealers who belong to Nationwide Marketing Group.

Santa Clara 1 event

Parks Associates’ CONNECTIONS at the Hyatt Regency Santa Clara, May 4–6, 2027, for smart home, broadband, security and connected health executives.

Schaumburg 1 event

AXPONA at the Renaissance Schaumburg Hotel & Convention Center outside Chicago, April 16–18, 2027, with listening rooms on several floors plus the expo.

Tampa 1 event

The Florida Audio Expo at the Embassy Suites Tampa Airport Westshore, February 19–21, 2027, with listening rooms and a car audio showcase.

Older man and woman trying VR headsets, guided by a young man in a suit

Headsets clean and charged, a mirror for the glasses and a seat for the second try.

What turns a crowd into a demo line

05 THE YEAR, BY SHOW NIGHT

Consumer electronics trade show calendar 2026–2027 The season, month by month.

Capital Audiofest opens the season in Rockville in November 2026. January is CES week in Las Vegas, with CES Unveiled on January 4 and ShowStoppers on opening night. February brings KnowledgeFest in Las Vegas, the Florida Audio Expo in Tampa and Nationwide PrimeTime! in San Antonio, April AXPONA outside Chicago, May CONNECTIONS in Santa Clara and September CEDIA Expo, back in Las Vegas. Every dated U.S. show in this guide, in order.

Conference marks conferences & summits. Everything else is a trade show.

Add every date to your calendar · Download the list (CSV)

November 2026

January 2027

February 2027

April 2027

May 2027

September 2027

Going global? Shows worth knowing.

The European fairs that U.S. consumer tech brands, home integrators and phone makers plan around: IFA in Berlin for consumer electronics and appliances, ISE in Barcelona for integrators (run by AVIXA and CEDIA) and MWC in Barcelona for mobile. International shows are not included in the U.S. directory counts.

International consumer electronics trade shows
ShowNext datesWhereHow often
MWC Barcelona ↗GSMA's global mobile and connectivity event for operators, device makers, network vendors and chip companies; the organizer lists 105K+ attendees, 2,900+ exhibitors, sponsors and partners, and 207 countries and territories.March 1–4, 2027Fira Gran Via, Barcelona, SpainAnnual, late February or early March
ISE (Integrated Systems Europe) ↗The pro AV and systems integration show run by AVIXA and CEDIA: 92,176 unique attendees from 181 countries at ISE 2026, with 1,751 exhibitors across 8 halls, per ISE.February 2–5, 2027Fira Barcelona Gran Via, Barcelona, SpainAnnual, February
IFA Berlin ↗Europe's consumer electronics and home appliance show: 240,000+ visitors from 155 countries and 2,000+ exhibitors from 51 countries at IFA 2026, per IFA.September 3–7, 2027Messe Berlin, GermanyAnnual, early September

06 BUILT FOR HANDS, EARS AND EYES

Consumer electronics trade show booth ideas Your product, switched on. Your crowd, trying it.

Consumer tech sells the moment someone holds it, hears it or puts it on. Here are real booths we built for streaming, rental, retail tech, marine electronics and software companies, and what fits in every booth size from 10×20 up.

Prime Video booth: blue path across turf to a pink and violet screen wall, an orange round stage and a round banquette01 / THE LOUNGE

Prime Video · Purple Exhibits

Give the crowd a place to sit and watch.

A round black banquette wraps an olive tree on artificial turf, a blue path leads across the floor to a pink and violet wall with a screen, and an orange round stage holds the featured product. People sit down, look up and stay for the next clip.

Apartment List booth: LED-edged house structures with a screen and sofa, pink carpet lounge, purple hanging sign02 / THE LIVING ROOM

Apartment List · Purple Exhibits

Build the room. Put the screen in it.

House-shaped frames edged in LED light, in pink, mint and blue, hold a screen and a sofa inside, a pink carpet and scalloped armchairs make a lounge in front, and a purple hanging sign carries the brand over the whole space. The demo plays where the product will live.

Easy Shopper team in front of lime backlit walls with smart shopping carts and screens03 / THE LIGHT BOX

Easy Shopper · Purple Exhibits

Light the claim. Park the product in front of it.

Two lime green backlit fabric walls carry the brand, the store count and a map of the installs, the smart carts stand on the carpet with their tablets switched on, and a shelf unit at the side holds screens with the live data.

Barantech booth: a white backlit demo wall with connected boat modules above a lit helm counter04 / THE DEMO WALL

Barantech · Purple Exhibits

Wire every product to one wall.

A white backlit wall carries each module of the connected system, mounted and switched on, above a helm counter with live control panels. Blue LED light runs under the counter, and high chairs and a kiosk with a screen keep visitors at the demo.

LeadSquared booth: three blue demo walls with screens under a round hanging sign, white lounge seating05 / THE DEMO STATIONS

LeadSquared · Purple Exhibits

Three screens. One sign overhead.

A round hanging sign marks the booth from across the hall, three blue walls each carry a screen and one message for the software demo, and white lounge seating and high tables between them keep every conversation on the floor.

Sized to play, by booth size

What fits in each consumer electronics booth size, laid out four ways.

The pocket demo10×20

200 sq ft. Room for a real demo and a real seat for the buyer.

In the space
A back wall with the brand and one screen, a demo counter with power and a wired data drop, a lit plinth for the hero product, a two-seat table, lockable storage for demo units and two to three staff.
Best for
Accessory, audio and wearable brands at CES, smart home brands at CEDIA Expo and car audio brands at KnowledgeFest.
Good to know
At Eureka Park, ShowStoppers and the hotel listening shows, the organizer sets the space; we build counters, graphics, displays and lighting that fit it.

The product shelf10×30

300 sq ft, usually inline. The whole range, switched on.

In the space
Lit shelving or plinths along the back wall grouped by product family, a try-on or listening corner at one end, a counter at the other, a screen for the app and three to five staff.
Best for
Brands showing a full range of headphones, speakers, wearables or smart home devices to retail buyers and dealers.
Good to know
Group the wall the way a store will: by price tier or by room, with the model name and one key feature on every product.

The play island20×20

400 sq ft, often an island open on all sides.

In the space
Demo stations on three faces, an LED wall or large screen on the fourth, an XR play space or a listening pod, a closed meeting room for buyers and distributors, a hanging sign where permitted and four to eight staff.
Best for
Brands launching at CES, XR and smart glasses makers running try-ons, and home theater brands at CEDIA Expo.
Good to know
Decide early where the electrical and data drops land. Every headset charger, every screen and every speaker needs power, and floor ports are set before the carpet goes down.

The flagship20×30+

600 sq ft and up. A store on the show floor.

In the space
The full range on every face, a stage or LED wall, a living room set or a listening room, two or more meeting rooms, a lounge for key accounts and press, a storage room for demo units and a hanging sign.
Best for
Device makers with several product lines, brands meeting distributors from many countries and companies running press briefings on the floor.
Good to know
Plan the rigging, the screen weight, the sightlines to the stage and the meeting room schedule before the drawings are final. Hanging signs and rigged screens need the hall’s approval.

A good consumer tech booth works like a good store at night: the product switched on and in reach, light that makes the screen look right, a quiet corner for sound and a table where the buyer talks volume. We’ll plan the screens, the drops and the layout together. Get a fixed proposal

07 FOUR KINDS OF PEOPLE AT YOUR COUNTER

Choose the right consumer electronics show audience Know who’s trying it. Then pick the floor.

Start with the person you need holding the product. Retail and distribution buyers walk CES and Nationwide PrimeTime!, reviewers and creators work CES week and ShowStoppers, integrators and installers walk CEDIA Expo and KnowledgeFest, and listeners and hi-fi dealers fill the rooms at AXPONA, Capital Audiofest and the Florida Audio Expo. Pick your people, and we’ll help you narrow the field.

Man and woman on a sofa with game controllers, bookshelf speakers and a VR headset behind

Retail & distribution buyers

For TV, audio, mobile, smart home, appliance and accessory brands selling to retail chains, e-commerce, distributors and independent dealers at CES and Nationwide PrimeTime!.

What mattersMargin and MAP, sell-through, packaging that works on a shelf, launch timing and a product that works the first time it is switched on.

Creator setting a phone into a ring light in front of a brick wall with neon signs

Press, reviewers & creators

For brands launching at CES week, where 7,037 media, creators and analysts attended in 2026, per CES, and at the ShowStoppers press evening at the Bellagio.

What mattersA clear story in one line, a review unit, embargo dates, good light for filming and a spokesperson who answers on camera.

Wall-mounted flat screen TV over a soundbar on a live-edge wood console

Home integrators & installers

For home theater, audio, video, control, networking, lighting and shading brands selling to integrators at CEDIA Expo, and car audio and remote start brands selling to 12-volt retailers at KnowledgeFest.

What mattersInstall time, dealer margin, training, support and a product that fits the rack, the wall or the dash.

Older man with a white beard and a woman listening on wireless headphones against pink

Listeners & hi-fi dealers

For speaker, amplifier, turntable, DAC, headphone and cable brands meeting audiophiles, dealers, distributors and the audio press at AXPONA, Capital Audiofest and the Florida Audio Expo.

What mattersHow the room sounds, the music you play, a dealer near the listener and a price list ready at the door.

08 EVERY GADGET HAD A FIRST DEMO

Consumer tech shows for startups & first-time exhibitors Your first U.S. show. Your first U.S. retail buyer.

Young consumer tech companies often start in Eureka Park at CES, where a working prototype on a small counter meets the same press, investors and buyers as the big booths. Here’s how to get in, with the source for every rule.

Consumer tech

CES 2027

How to get in

  • Apply to Eureka Park: company 5 years old or less, Series B or earlier, demo-ready consumer technology (components for another device do not qualify).
  • Startups are generally limited to two years in Eureka Park; companies that exhibited elsewhere at CES are typically ineligible.

Programs for new companies

  • Eureka Park at the Venetian Expo: some 1,200 startups and 2,162 investors in 2026; Startup Stage on the same campus.
  • Global Innovation Pavilions for governments, accelerators and ecosystem groups; CES Innovation Awards showcase in Venetian Expo Hall G.

Eureka Park ↗ CES 2026 audit release ↗ Venetian campus ↗

Rules are the latest CES published. Eureka Park fills early, so apply as soon as applications open.

MAKE IT A DEMO, NOT JUST A SHELF

A screen.
A sound worth stopping for.
A reason to book the meeting.

The product gets them to stop. A demo that works on the first try, a headset clean and charged, a room quiet enough to hear the detail and a table to talk volume give a retail buyer, an integrator or a reviewer a reason to come back.

Plan a booth people want to try
Hands holding two glowing motion controllers between white light bars
Hand them the wands.
Close-up of a turntable stylus on a vinyl record
Let them hear it.
Hand holding a small camera drone with a red status light
Put it in the hand.

09 LET’S GET YOU DEMO-READY

How to exhibit at a consumer electronics trade show Hand it over. Then talk volume.

Consumer tech shows run on hands-on demos, crowded networks, press deadlines and short windows with the right buyer. Let’s break it into manageable pieces: the demo, the power and data, the try-on, the listening room, CES week, the press, the dealer floors and the follow-up.

01THE DEMOIf it doesn’t work in a visitor’s hands, it isn’t a demo.
  • Hand it over: Put the product on a counter at hand height, switched on and tethered where needed, so a visitor can pick it up without asking.
  • Keep spares charged: Rotate demo units through a charging drawer inside the booth, and keep a second unit for every hero product.
  • Clean between users: Headsets, glasses and earbuds need wipes and covers at the counter, restocked every hour.
  • One sentence per product: A card beside each demo with the name, the price tier and the one thing it does better.
02THE POWER & DATAOrder a wired line. Show WiFi carries thousands of phones.
  • Hard-wire the hero demo: Any demo that needs the internet gets a wired data drop ordered from the show’s contractor.
  • Map the outlets: List every screen, charger, speaker and light on the drawing, so the electrical drops land under the counters and not in the aisle.
  • Order early: Electrical, internet and rigging cost least before the discount deadline in each exhibitor manual.
  • Plan for offline: Keep a recorded version of every app demo on the device, in case the network slows down at peak hours.
03THE TRY-ONXR, smart glasses and wearables need a mirror and a minute.
  • Give it a lane: A marked try-on space inside your booth line, with room to turn and reach, keeps a headset demo from blocking the neighbors.
  • Show what they see: Mirror the headset view to a screen facing the aisle, so the line watches while it waits.
  • Add a mirror: Glasses and wearables sell when people see them on their own face and wrist, under soft front light.
  • Book slots: At CES, a sign-up tablet for demo times turns a crowd into scheduled meetings.
04THE LISTENING ROOMAt the audio shows, the room is the product.

AXPONA, Capital Audiofest and the Florida Audio Expo put hi-fi brands in hotel rooms rather than an open hall. AXPONA 2027 runs listening rooms on several floors of the Renaissance Schaumburg plus the convention center expo, April 16–18, 2027, and opens to the public.

  • Tame the room: Bring acoustic panels, rugs and stands that pack into cases and set up in an hour.
  • Post the playlist: A printed card of the system, the price and the music playing answers the first three questions.
  • Bring a dealer: Listeners buy from the dealer near them, so name your dealers on the door and at the table.
  • Build one kit: We make graphics, door signs, display stands and lighting that travel from Rockville to Tampa to Schaumburg.
05CES WEEKPlan for four campuses and one very full week.
  • Know your campus: CES 2027 runs January 6–9 across the Las Vegas Convention Center (Central, North, South and West Halls), the Venetian Expo with Eureka Park, C Space and CES Foundry at Fontainebleau.
  • Count the press days: CES Unveiled Las Vegas is January 4, 2027 and ShowStoppers runs 6 to 9 pm at the Bellagio on January 6.
  • Book the room early: Meeting suites, ballrooms and lounges are sold through CES sales alongside exhibit space.
  • Build close to the floor: Our Las Vegas shop builds and prints for CES, so the booth does not cross the country in January.
06THE PRESSGive the camera something to film.
  • Light for video: Soft, even front light on the product and the spokesperson, with no screen glare behind them.
  • Set the embargo: Put the embargo date and time on the press kit and the review unit request form.
  • One quiet corner: A small backdrop and two stools inside the booth make a ready interview set.
  • Work the evening: ShowStoppers is built for journalists, reviewers and creators, and works on top of, or instead of, a floor booth.
07THE DEALER FLOORSAt the dealer shows, sell the program, not just the product.
  • Nationwide PrimeTime!: A buying-group show in San Antonio, February 20–23, 2027, where attendees are Nationwide members and vendors are Nationwide partners. Bring show pricing and the program terms.
  • KnowledgeFest: A training event for 12-volt retailers with an exhibit floor in Las Vegas, February 5–7, 2027. Bring a mounted install that a technician can study.
  • CEDIA Expo: Integrators plan whole homes, so show the product in a wall, a rack or a room set, with the control app on a tablet.
08THE FOLLOW-UPShip the samples before the buyer resets the shelf.

Scan every badge and tag each lead as a retailer, a distributor, a dealer, an integrator, a reviewer or an investor, so the right person follows up. Send line sheets, MAP policies, review units and dealer applications within days of the show.

Track results over a full sell-in cycle: a retail buyer who sees the product at CES in January may place it months later, so measure doors opened, dealers signed and reviews published, not only the leads.

THE BUYER FILE

Your product, ready for every buyer.

Retail buyers, dealers, integrators and reviewers decide fast between appointments. Have this ready as a printed sheet and a short digital kit, so the next step is easy.

New to the terms? See the glossary

LAUNCH KIT # CES-WEEKSTATUS: DEMO ON

  • 1× Line sheet with model names, SKUs, photos and key features
  • 1× MSRP, MAP policy and dealer margin
  • 1× Launch date, ship date and order cut-off
  • 1× Retail packaging and shelf or display plan
  • 1× Certifications for the U.S. market
  • 1× Review units and embargo dates
  • 1× Press kit with photos and a one-line story
  • 1× Dealer and integrator program terms
  • 1× Warranty, returns and U.S. support
  • 1× U.S. stock and who ships it
  • 1× Reference retailers and reviews
  • 1× One clear next step + U.S. contact

SHELF READY

10 THE MATH BEHIND THE DEMO

Consumer electronics trade show budget & ROI Clear goals. Doors you can count.

Let’s put numbers behind the plan. Add your full show budget and your own account economics to see what breaking even could look like over a realistic sell-in cycle.

Budget beyond the square footage.

Space & presence
Booth space, suite or listening room, design, graphics, screens, demo counters, plinths, try-on and listening corners, flooring, furniture and lighting.
Getting there
Freight for the booth, material handling by weight, installation, rigging, dismantle and storage, and demo units carried by the team.
Running the booth
Electrical, wired internet, cleaning, lead capture, line sheets, review units, demo spares and security for prototypes.
Your people & follow-through
Sales, product and PR team time, international travel, show-week hotels, buyer and press dinners and post-show follow-up.

Get itemized quotes and an explicit contingency. Screens, electrical, wired internet, demo units and show-week hotels in Las Vegas weigh more on a consumer tech budget than floor space. CES publishes no public rate card, so space pricing comes from CES sales. These categories are a planning checklist, not a price estimate.

THE EXHIBIT MATH

Let’s do the math.

An example to get you started. Change the numbers to fit your company.

Use contribution after the cost of goods and serving the account, before show cost, not the order value. Many retail placements start with a test order and grow over a season, so choose one evaluation period (for example, 12 months) for every input.

148,392
attendees at CES 2026, including 55,841 from outside the U.S., with 4,100+ exhibitors on 2.6M+ net sq ft. CES 2026 audit release ↗

Hall, dealer floor or listening room? Five floors, side by side.

CES vs. CEDIA Expo vs. AXPONA vs. KnowledgeFest vs. Nationwide PrimeTime!: the five U.S. consumer electronics trade shows that sell exhibit space to brands, from the biggest tech floor in the country to the integrator, car audio, hi-fi and independent dealer shows.

Comparison of five U.S. consumer electronics trade shows for 2027
TopicCESCEDIA ExpoAXPONAKnowledgeFestNationwide PrimeTime!
Who attendsRetail and distribution buyers, product and engineering leads, investors, media and analysts; 148,392 attendees in 2026 (audited), 55,841 from outside the U.S., per CESHome technology integrators, custom installers, designers and builders who plan home theaters, audio, lighting control and smart homesAudiophiles, hi-fi dealers, distributors and audio press; open to the publicMobile electronics retailers, installers and technicians: car audio, remote start, safety and connected carIndependent appliance, electronics and furniture retailers who belong to Nationwide Marketing Group
Who exhibits4,100+ exhibitors on 2.6M+ net sq ft in 2026, including some 1,200 startups in Eureka Park, per CESHome theater, audio, video, control, networking, lighting, shading and smart home brands700+ audio brands in listening rooms and the expo: speakers, amplifiers, turntables, headphones and car audio, per AXPONACar audio, vehicle security, driver safety and connected car brands120+ exhibitors: TV, audio, appliance, mattress and furniture vendors, per Nationwide
When & whereJanuary 6–9, 2027, Las Vegas Convention Center, Venetian Expo and C Space venuesSeptember 7–10, 2027, Las Vegas Convention CenterApril 16–18, 2027, Renaissance Schaumburg Hotel & Convention Center, IllinoisFebruary 5–7, 2027, Las Vegas (venue not confirmed yet)February 20–23, 2027, San Antonio (venue not confirmed yet)
How you exhibitExhibit space, meeting suites, lounges and branding packages through CES sales; no public rate cardAn exhibit floor at the convention center, built for integrators to see and touch productsHotel listening rooms on several floors plus the convention center expoA training event for 12-volt retailers with an exhibit floorA buying-group show: vendors are Nationwide partners
Same weekCES Unveiled Las Vegas on January 4 and ShowStoppers at the Bellagio on January 6CEDIA Expo moves on to Orlando in 2028, Las Vegas in 2029 and Dallas in 2030Tickets go on sale November 2, 2026The Florida Audio Expo and PrimeTime! follow two weeks laterThe Florida Audio Expo in Tampa runs February 19–21, the same weekend
Best forLaunching consumer tech or the components inside it, especially from Korea, Taiwan, Japan, China or EuropeHome theater, audio or smart home products sold through integratorsPremium speakers, electronics and headphones sold in North AmericaCar audio and in-vehicle electronics sold through specialty retailersTVs, audio and appliances sold through independent dealers

Figures are each organizer’s own, with the year where the organizer gives one. CEDIA Expo and KnowledgeFest publish no size figures.

Second lookThe needle & the glow

Spin. Glow. Fly. Then the purchase order.

A record on a lit platter, a controller that lights up, a drone that fits in one hand: the details buyers and reviewers notice in the first minute at the booth.

Woman holding a vinyl record beside hi-fi speakers in a record listening room
13The record, before the play.
Smiling older man in a suit and tie wearing a white VR headset
14Suit, tie, headset.
White smartwatch with a bold digital time display on a wrist in black denim
15Big numbers, small screen.
Folding camera drones and propellers in warm amber light
16Props up, after hours.
VR play space with neon floor lines and headsets hanging from the ceiling
17The play space, marked out.

11 THE DEMO IS ON. ASK AWAY.

Consumer electronics trade show FAQ Good questions. Clear answers.

Two founders working on laptops at a neon-lit bar table at night
Let’s work out the details.

When is CES 2027?

CES 2027 runs January 6–9, 2027 in Las Vegas, across the Las Vegas Convention Center, the Venetian Expo and the C Space venues. CES Unveiled Las Vegas, the press preview, is January 4, 2027, per CES.

Where is CES 2027 held?

CES 2027 spreads across several Las Vegas campuses: the Las Vegas Convention Center (Central, North, South and West Halls), the Venetian Expo with Eureka Park and the CES Innovation Awards showcase in Hall G, C Space, and CES Foundry at Fontainebleau for AI and quantum, per CES.

What is the biggest consumer electronics trade show in the U.S.?

CES. The 2026 edition drew 148,392 attendees in its audit, 55,841 of them from outside the U.S., from 141 countries, regions and territories, with 4,100+ exhibitors on 2.6M+ net sq ft, per CES. CES 2027 runs January 6–9, 2027 in Las Vegas.

How many people attend CES?

148,392 attendees at CES 2026 (audited), including 55,841 from outside the U.S., 7,037 media, creators and analysts and 2,162 investors in Eureka Park. 52% of attendees were senior level and 61% of Fortune 500 companies attended, per CES.

How much does a booth at CES cost?

CES publishes no public rate card. Exhibit space, meeting space (ballrooms, meeting rooms, exhibit suites and lounges) and branding packages are booked through CES sales, and rates sit in the exhibitor manuals. On top of space, budget for the booth itself, electrical, wired internet, material handling, labor and Las Vegas hotels. We build custom booths from 10×20 up with one all-in price on a fixed proposal.

What is Eureka Park at CES, and who can exhibit there?

Eureka Park is the startup area of CES at the Venetian Expo, with some 1,200 startups and 2,162 investors in 2026, per CES. To apply, a company must be 5 years old or less, Series B or earlier, with demo-ready consumer technology; components for another device do not qualify. Startups are generally limited to two years in Eureka Park, and companies that exhibited elsewhere at CES are typically ineligible.

When are CES 2028 and CES 2029?

CES 2028 runs January 11–14, 2028 and CES 2029 runs January 9–12, 2029, both in Las Vegas, per CES.

What is ShowStoppers at CES?

ShowStoppers @ CES 2027 is an evening press showcase on January 6, 2027, 6 to 9 pm, in the Bellagio Grand Ballroom, during CES opening day. Consumer tech brands and startups show products to domestic and international technology journalists, reviewers and creators. It works on top of, or instead of, a floor booth.

When is CEDIA Expo 2027?

CEDIA Expo 2027 runs September 7–10, 2027 at the Las Vegas Convention Center. It is the home technology show for integrators, custom installers, designers and builders who plan home theaters, audio, lighting control and smart homes.

Is CEDIA Expo still in Denver?

No. CEDIA Expo 2027 is the first edition outside Denver. The show now rotates: Las Vegas in 2027, Orlando in 2028, Las Vegas in 2029 and Dallas in 2030.

When is AXPONA 2027?

AXPONA 2027 runs April 16–18, 2027 at the Renaissance Schaumburg Hotel & Convention Center outside Chicago, with listening rooms on several hotel floors plus the convention center expo. Tickets go on sale November 2, 2026.

Is AXPONA open to the public?

Yes. AXPONA is open to the public as well as to hi-fi dealers, distributors and the audio press. 700+ audio brands show speakers, amplifiers, turntables, headphones and car audio in listening rooms and the expo, per AXPONA.

What are the hi-fi and audio shows in the U.S. in 2026–2027?

Capital Audiofest at the Hilton Rockville, Maryland, November 13–15, 2026; the Florida Audio Expo at the Embassy Suites Tampa Airport Westshore, February 19–21, 2027, with a car audio showcase; and AXPONA in Schaumburg, Illinois, April 16–18, 2027. All three put brands in hotel listening rooms rather than an open hall.

When is KnowledgeFest Las Vegas 2027?

KnowledgeFest Las Vegas 2027 runs February 5–7, 2027, per the organizer; the venue is not confirmed yet. It is a training event for mobile electronics retailers, installers and technicians, with an exhibit floor for car audio, vehicle security, driver safety and connected car brands.

Which consumer electronics trade shows are in Las Vegas in 2027?

Four: CES, January 6–9, 2027 (with CES Unveiled on January 4); ShowStoppers @ CES at the Bellagio on January 6; KnowledgeFest, February 5–7; and CEDIA Expo at the Las Vegas Convention Center, September 7–10, 2027. Our Las Vegas shop builds and prints for all of them.

What is Nationwide PrimeTime!?

Nationwide PrimeTime! Spring 2027 runs February 20–23, 2027 in San Antonio. It is a buying-group show: attendees are independent appliance, electronics and furniture retailers who belong to Nationwide Marketing Group, and the 120+ exhibitors are Nationwide partners selling TVs, audio, appliances, mattresses and furniture, per Nationwide.

Are there smart home trade shows in 2027?

Yes. CEDIA Expo, September 7–10, 2027 in Las Vegas, is the floor for home theater, control, networking, lighting, shading and smart home brands selling through integrators. Parks Associates’ CONNECTIONS, May 4–6, 2027 at the Hyatt Regency Santa Clara, is an executive conference for smart home, broadband, security and connected health, with sponsorships rather than an exhibit hall. CES exhibitors also include smart home brands.

Are there car audio trade shows in 2027?

KnowledgeFest Las Vegas, February 5–7, 2027, is built for 12-volt retailers and installers. The Florida Audio Expo in Tampa, February 19–21, 2027, adds a car audio showcase, and AXPONA lists car audio among its brands.

What is the biggest consumer electronics show in Europe?

IFA Berlin: 240,000+ visitors from 155 countries and 2,000+ exhibitors from 51 countries at IFA 2026, per IFA. IFA 2027 runs September 3–7, 2027 at Messe Berlin, the week before CEDIA Expo in Las Vegas.

How early should I start planning a CES booth?

Space at CES is booked through CES sales, and every exhibitor manual sets a date when freight must reach the advance warehouse. Our builds take 30 to 45 days, so we work back from that date, and we build and print in our Las Vegas shop, close to the halls.

Can Purple Exhibits build my booth for CES or CEDIA Expo?

Yes. We design and build custom booths from 10×20 up, with one all-in price on a fixed proposal, 30 to 45 day builds and your own project manager on the floor, who runs the install with the labor the show requires. We have shops in Fishkill, NY and Las Vegas, and we have worked with 3,000+ exhibitors since 2015.

Where should a consumer tech startup exhibit first?

Eureka Park at CES is built for it: companies 5 years old or less, Series B or earlier, with demo-ready consumer technology, in front of some 2,162 investors (2026, per CES). For press without a floor booth, ShowStoppers on January 6, 2027 puts a tabletop demo in front of journalists and creators.

12 SPEAK FLUENT SHOW FLOOR

Consumer electronics trade show glossary The buyer’s vocabulary.

Eureka Park, MAP, sell-through, embargo, 12-volt. The words retail buyers, integrators, reviewers and show managers use every day, in plain English, so nothing gets lost between the demo, the press kit and the purchase order.

Show all 26 terms

CES week

Eureka Park
The startup area of CES at the Venetian Expo, for consumer tech companies 5 years old or less, Series B or earlier, with a demo-ready product.
CES Unveiled
The press preview held before CES opens, where journalists see a curated set of products. CES Unveiled Las Vegas is January 4, 2027.
C Space
One of the CES campuses, held in hotel venues apart from the Las Vegas Convention Center and the Venetian Expo.
Innovation Awards
The CES product awards program; honorees are shown in a showcase in Venetian Expo Hall G.
Press showcase
An evening event, such as ShowStoppers, where brands set up tabletop demos for journalists, reviewers and creators instead of, or on top of, a floor booth.
Meeting suite
A private room sold by the show or a hotel for buyer meetings, demos under NDA and press briefings away from the floor.

Selling to stores

MSRP
Manufacturer’s suggested retail price: the price the brand recommends stores charge.
MAP
Minimum advertised price: the lowest price a retailer may advertise under the brand’s policy.
Sell-in
Units a brand sells into a retailer or distributor. Trade shows are where most sell-in conversations start.
Sell-through
Units a retailer actually sells to shoppers. Buyers reorder on sell-through, not on sell-in.
SKU
Stock keeping unit: one product in one color, size or configuration, with its own code on the line sheet.
Buying group
A member organization of independent retailers that negotiates programs with vendors, such as Nationwide Marketing Group, which runs PrimeTime!.
Line sheet
A one or two page list of models with photos, SKUs, prices and key features that a buyer keeps after the meeting.

Integrators & installers

Integrator
A company that designs and installs home theater, audio, lighting control, networking and smart home systems for clients. The core audience at CEDIA Expo.
12-volt
Trade shorthand for car audio and vehicle electronics, named for a car’s electrical system. KnowledgeFest serves 12-volt retailers.
Rack
The equipment cabinet where an integrator mounts amplifiers, processors and network gear for a home system.
Control system
The app, keypad or remote that runs a home’s audio, video, lights and shades from one place.

Hi-fi & audio

Listening room
A hotel room set up by an audio brand or dealer to play a full system, the main format at AXPONA, Capital Audiofest and the Florida Audio Expo.
DAC
Digital-to-analog converter: the component that turns a digital music file into the signal an amplifier can play.
Room treatment
Panels, rugs and diffusers that control echo and bass in a room, so the system sounds as intended.

Demo & press

Review unit
A product loaned to a journalist or creator to test and review, usually tied to an embargo date.
Embargo
The date and time before which press agree not to publish news or reviews of a product.
Press kit
Photos, specs, prices, launch dates and a short story about the product, ready for journalists to download.

On the floor

Advance warehouse
The general contractor’s warehouse that receives booth freight before move-in, on a deadline set in the exhibitor manual.
Material handling
The charge, by weight, for moving freight from the dock or the warehouse to the booth and back. Also called drayage.
Data drop
A wired internet line run to a set point in the booth, ordered from the show’s contractor, for demos that cannot rely on show WiFi.

12 MORE TECH GUIDES

More electronics and tech trade show guides Other floors. Same plan.

Purple builds for the whole tech calendar. These guides cover the rest of it.

Smartphone screen framing a group of friends under colorful light

YOUR PRODUCT. YOUR CROWD. YOUR FLOOR.

Ready when your demo is. We’ll build the floor around it.

From the first crate at the advance warehouse to the moment a buyer puts your product down and asks for the price, let’s create a consumer electronics booth that keeps every demo charged, lights every screen the right way and gives your buyers and reviewers a quiet place to talk. Fixed proposals, 30–45 day builds, shops in Fishkill, NY and Las Vegas, and your own project manager on the floor.

Let’s plan your consumer tech booth
How we put this guide together, sources and photo credits

Researched and written by the Purple Exhibits team. Updated November 2, 2026. Show dates, venues, prices and rules come from each organizer’s published pages, linked on every show card. Fit notes, booth ideas and planning tools are our editorial guidance from building booths for consumer electronics exhibitors. Listings are not paid placements. The guide covers U.S. business-to-business events plus selected international shows.

Photos: Darlene Alderson / Pexels · Dmitry / Pexels · Marc Nusser / Pexels · khezez | خزاز / Pexels · SHVETS production / Pexels · Amirali Shaghaghi / Pexels · Yan Krukau / Pexels · Vlada Karpovich / Pexels · Tima Miroshnichenko / Pexels · Yaroslav Shuraev / Pexels · RDNE Stock project / Pexels · Kampus Production / Pexels · Michael Kessel / Pexels · Alena Darmel / Pexels · Andrea Piacquadio / Pexels · SHVETS production / Pexels · Alessandro Nofi / Pexels · Robin Godefridi / Pexels · Jonathan Borba / Pexels · Jaqor Q.I. / Pexels · Tima Miroshnichenko / Pexels · Adrian Regeci / Pexels · SHVETS production / Pexels · Og Mpango / Pexels · yair elgazar / Pexels · Ivan S / Pexels · Tima Miroshnichenko / Pexels · Pavel Danilyuk / Pexels · Darlene Alderson / Pexels · Tahir Osman / Pexels · ANTONI SHKRABA production / Pexels. Booth photographs: Purple Exhibits.

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