consumer electronics · Schaumburg
AXPONA 2027Exhibitor guide: booth costs, dates and deadlines in Schaumburg
Eleven floors of listening rooms: AXPONA 2027 booths in Schaumburg
- Event dates
- April 16–18, 2027
- Exhibit hall
- April 16–18, 2027 (Fri–Sat 10 a.m.–6 p.m., Sun 10 a.m.–4 p.m.)
- Venue
- Renaissance Schaumburg Hotel & Convention Center, Schaumburg
4.9 star rating from clients10,000+ booths built3,000+ exhibitors servedSince 2015
Quick answers
AXPONA 2027 in 30 seconds
The short version for AXPONA exhibitors. Every figure here has its source further down the AXPONA page.
- When is AXPONA 2027?
- April 16–18, 2027, at Renaissance Schaumburg Hotel & Convention Center, Schaumburg.
- When does the AXPONA exhibit hall open?
- April 16–18, 2027, Fri–Sat 10 a.m.–6 p.m., Sun 10 a.m.–4 p.m.
- What does booth space cost at AXPONA?
- Expo hall $1,500 per 10×10; Ear Gear $2,500 per 8×10; Car Audio $3,500 per 20×20 (2027), paid to the organizer.
- What does a 10×20 AXPONA booth cost all-in?
- $7,500 – $15,000 for a Purple rental at AXPONA with design, graphics, lighting, install and dismantle. Space and show services are billed by AXPONA.
- At AXPONA, what is the next exhibitor deadline?
- AXPONA 2027 tickets go on sale: November 2, 2026.
Official AXPONA 2027 links: AXPONA 2027 floor planAXPONA 2027 booth space
The lookSchaumburg 2027
Eyes closed. Third track.
AXPONA, April 16–18, 2027, at the Renaissance Schaumburg. Audiophiles, dealers and press move floor by floor through 220+ listening rooms and 700+ audio brands, per AXPONA, and the best rooms keep them seated past the second track.
Everything about AXPONA 2027 in one place
AXPONA 2027 fact sheet
| Official name | AXPONA 2027 (Audio Expo North America) |
|---|---|
| Event dates | April 16–18, 2027 |
| Exhibit hall dates | April 16–18, 2027 (Fri–Sat 10 a.m.–6 p.m., Sun 10 a.m.–4 p.m.) source |
| Venue | Renaissance Schaumburg Hotel & Convention Center 1551 N Thoreau Dr, Schaumburg, IL 60173 |
| Organizer | JD Events |
| Who attends | Audiophiles and music lovers, hi-fi dealers, distributors and audio press; the public buys tickets |
| Booth space | Expo hall $1,500 per 10×10; Ear Gear $2,500 per 8×10; Car Audio $3,500 per 20×20 (2027) source |
| Next deadline | AXPONA 2027 tickets go on sale: November 2, 2026 source |
| Nearest airport | Chicago O'Hare International Airport (ORD) |
| Hotels | The show runs inside the Renaissance Schaumburg Hotel; AXPONA's 2027 room block is not confirmed yet |
| Official website | axpona.com |
Official AXPONA resources
AXPONA 2027 calendar
AXPONA 2027 dates and deadlines
The dates the organizer has published, in order, each linked to the page that states it. The next one is highlighted.
01 Purple at AXPONA 2027
Eleven floors of listening rooms: AXPONA 2027 booths in Schaumburg
At AXPONA a guest sits down, hears two tracks and decides if your system is worth the drive. We dress a converted Renaissance hotel room so the sound, the light and the brand story match the price of the gear, inside the show's 92 dB rule.
- Apr 16–18 · Schaumburg
- 220+ listening rooms
- 92 dB at the seat
What makes AXPONA different, and how we build for it
AXPONA, Audio Expo North America, is a hotel show built around listening.Most exhibitors take a converted guest room in the Renaissance Schaumburg's Hotel Tower and play a complete system for small groups, floor after floor, while the convention center holds the expo hall, the Ear Gear Experience for headphones and personal audio, and a Car Audio Showcase run with IASCA. JD Events sells it to brands, dealers and distributors, and tickets go to the public, so the room has to please an enthusiast and a dealer in the same sitting. A system that sounds right and a room that looks the part decide whether a guest stays for a third track.
Enthusiasts who plan a route through the floors and sit in the sweet spot. They want to hear familiar music, see every component named with a price, and talk to the designer, not a script.
Store owners looking for lines to add and systems to demonstrate at home. They want dealer terms, demo stock and a room presentation they could copy in their own store.
Importers and reviewers covering the whole show in three days. They need a clear system list, quiet time for a proper listen and photographs that show the gear well.
Your team in Schaumburg
Two shops behind your AXPONA booth
For AXPONA, we build in our own shop in Fishkill, NY, and at our Las Vegas hub, ship to the Renaissance Schaumburg Hotel & Convention Center, and put our own project manager on the floor with vetted local labor for the install. A predictable 30–45-day turnaround, secure storage and a pre-show QA before AXPONA.
Your staff walks onto the AXPONA floor and the booth is already lit and stocked. You just show up.
Inside AXPONA 2027
AXPONA rules that shape your booth
AXPONA asks rooms to stay under 92 dB at the listening position except intermittent peaks, may measure any room, and can close an exhibit that will not comply. We place seats and panels to sound full at that level.
Moving furniture in Renaissance Schaumburg rooms is prohibited and done at the exhibitor's risk, with hotel damage and reset fees. Our room kits are freestanding and work around the furniture that remains.
AXPONA bars subletting or booth sharing and keeps other makers' products to what the system needs to run, shown with their normal nameplate. Our graphics feature your brand and list partner components only on the system card.
Displays must be fully set before AXPONA opens, open during all show hours, and not packed before the official close (2027 contract). We schedule room dressing on Thursday and pack-out after 4 p.m. Sunday.
Programs worth planning for
AXPONA's headphone and personal audio area: 8×10 units at $2,500 with carpet, Wi-Fi, a 10 amp drop, a 6 ft table and three chairs (2027 rates).
Run with IASCA, the car audio competition body; 20×20 spaces at $3,500 with power, a table and two chairs, for brands that demonstrate in vehicles (2027 rates).
AXPONA is North America's big consumer hi-fi show, played in hotel listening rooms; choose it over CEDIA Expo when you sell premium audio to enthusiasts and specialist dealers rather than to custom installers. Compare all the consumer electronics shows we build for →
consumer electronics at AXPONA
The industry behind AXPONA, in pictures
02 Booths & pricing for AXPONA 2027
Popular booth sizes at AXPONA
AXPONA sells formats, not open floor: a Standard Listening Room at $5,500, a 10×10 expo hall booth at $1,500 with a table and chairs, an 8×10 Ear Gear unit at $2,500 and a 20×20 car audio space at $3,500 (2027 rates). Purple does not build a structure inside a hotel room; we bring the graphics, lighting, racks, plinths and acoustic dressing that fit each format.
Product demos, two-person teams
Shown: a Purple inline booth for Easy Shopper
See 10×20 rental booths →
Multiple product lines, a small meeting nook
Pictured: data-pixel, a Purple inline booth
See 10×30 rental booths →
Hanging sign, open floor plan, lounge
Shown: Apartment List, a Purple island exhibit
See 20×20 rental booths →
Demo stations plus private meetings
Pictured: egebant, a Purple island exhibit
See 20×30 rental booths →In Purple's AXPONA price
- A 3D rendering of your AXPONA booth, revised until you approve it
- Structure, printed graphics, counters and storage as specified
- Lighting and in-booth power distribution for AXPONA
- Install and dismantle at AXPONA, led by our project manager on the floor
- Show-service orders and deadlines for AXPONA, tracked on your behalf
Billed by AXPONA and its contractor
- Booth space, paid to JD Events
- Material handling (drayage) at the Renaissance Schaumburg Hotel & Convention Center, where the space rate does not include it
- Electrical service, internet and rigging at the Renaissance Schaumburg Hotel & Convention Center
- Booth cleaning, and union labor where the Renaissance Schaumburg Hotel & Convention Center requires it
Rates to plan with for AXPONA:
- Listening room $5,500 per Standard Listening Room, 2027 rate source
- Booth space Expo hall $1,500 per 10×10; Ear Gear $2,500 per 8×10; Car Audio $3,500 per 20×20 (2027) source
- Event guide ad Full page $1,350; half page $950; two-page spread $1,950 (2027 contract) source
We estimate each of these on your AXPONA proposal, so the total is on paper before you sign.
All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom AXPONA builds are quoted per project. Run your AXPONA numbers in the booth cost calculator and the 2026 booth cost guide.
Send us your booth size for AXPONA and what the space needs to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for AXPONA. No charge.
Your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
Our booths, designed, built and installed, to compare for AXPONA
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
A walk-through environment for Amazon’s first ESSENCE Festival activation, welcoming hundreds of thousands of attendees across Prime Video, Amazon Live and Alexa.
Our Prime Video activations for Amazon were built around what people see and hear in a small space; an AXPONA room is judged the same way, one listener at a time.
Read the Amazon case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more client reviews
Trusted by exhibitors including
04 Designing for high-end audio brands, dealers and distributors at AXPONA
Four things we get right for AXPONA exhibitors
1Respect the room, rent nothing heavy
AXPONA and the Renaissance prohibit moving hotel furniture, and damage or reset fees fall on the exhibitor. We design freestanding panels, racks and lighting that need no fixings, so the room is dressed in an hour and returned exactly as found.
2Play loud, stay under 92 dB
AXPONA asks rooms to stay under 92 dB at the listening position except for brief peaks, and can measure any room. We place panels and the seating row so the system sounds full at that level, and nothing plays audibly after hours.
3Make every component readable
Guests photograph the rack and ask the price of each box. We print a system card and small shelf labels with model and price, light the rack from the side, and add a QR code to the dealer locator for those who want to buy.
4Brand the queue, not the walls
With 220+ rooms on eleven floors, guests choose from the door. We give you a freestanding sign at the entry, a branded seat-back or two, and matching graphics for an expo hall or Ear Gear unit that sends people upstairs.
Concept rendering
Your proposal for AXPONA includes a rendering like this one
The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the AXPONA booth is right. Shown: a Purple concept for sensei.
Start my AXPONA conceptFloor at a glance
Where you could be at AXPONA 2027
AXPONA spreads through a hotel and its convention center. These are the areas the organizer publishes and what each means for your presentation.
Hotel Tower, floors 3–7 and 11–16
Converted guest rooms used as listening rooms; AXPONA advises guests to take the stairs to the third floor to skip the elevator wait.
Our advice Rooms near the stairs on the lower floors see traffic first; a strong door sign matters more on the upper floors.
Expo hall
10×10 booths at $1,500 with a 6 ft table and three chairs, which AXPONA calls its most visited area.
Our advice Use the expo booth to sell accessories and send listeners to your room number upstairs.
Ear Gear Experience and Car Audio Showcase
8×10 headphone units with carpet, Wi-Fi and a 10 amp drop, and 20×20 car audio spaces run with IASCA.
Our advice Headphone listening is personal, so we give each seat its own source and a lit stand.
05 Renaissance Schaumburg Hotel & Convention Center · Schaumburg
Logistics for AXPONA 2027, handled
AXPONA runs inside a working hotel: listening rooms are converted guest rooms in the Renaissance Schaumburg's Hotel Tower, so everything moves through hotel corridors and elevators, and the show itself tells guests to take the stairs to the third floor. Rooms are yours from 8 a.m. on Thursday and booths from the same hour, and every display must be set before the Friday opening. We pack racks, panels and speakers on carts that fit the elevators, send a project manager to dress the room and pack out after Sunday's 4 p.m. close.
What Purple handles
- Freestanding room graphics and acoustic panels
- Rack and speaker lighting that needs no fixings
- System cards and shelf labels with prices
- Expo hall and Ear Gear backdrops and counters
- Room dressing on Thursday and pack-out Sunday
AXPONA timeline, counted back from move-in
Balance of AXPONA 2027 exhibit space due: January 15, 2027. Space not paid in full may be cancelled and reassigned; we need your room and unit count by then to start design.
For AXPONA, we need design sign-off by mid-February 2027.
- January 15, 2027Balance of your AXPONA space due; room and booth count fixed.
- Mid-February 2027Design sign-off: room graphics, lighting, system card and expo hall backdrop.
- March 2027Production in our Fishkill shop; panels and racks test-fitted to the standard room dimensions.
- Early April 2027Freight to Schaumburg; carts packed to the hotel elevator size.
- April 15, 2027Rooms open from 8 a.m.; our project manager dresses each room and booth for system setup.
- April 16–18, 2027Show days; pack-out after the 4 p.m. close on Sunday.
Purple's planning timeline for AXPONA. We confirm the official move-in, freight target and order deadlines for the Renaissance Schaumburg Hotel & Convention Center against your booth when you book; they come from your exhibitor kit and assigned schedule.
Print the AXPONA budget & deadline sheetTravel to AXPONA 2027
Getting to AXPONA 2027: airport and hotels
Fly in
Chicago O'Hare International Airport (ORD)
Stay
The show runs inside the Renaissance Schaumburg Hotel; AXPONA's 2027 room block is not confirmed yet
Find the venue
Renaissance Schaumburg Hotel & Convention Center
1551 N Thoreau Dr, Schaumburg, IL 60173
Travel facts from axpona.com.
AXPONA by the numbers
AXPONA year by year
How AXPONA 2027 compares with other consumer electronics shows
The consumer electronics shows closest to AXPONA on the calendar, with the latest size each organizer has published. Each name other than AXPONA opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| CESConsumer Technology Association (CTA) | January 6–9, 2027 | Las Vegas, NV | 148,392 attendees · 4,100+ exhibitors (2026) |
| KnowledgeFest Las VegasMobile Electronics Association (MEA) | February 5–7, 2027 | Las Vegas, NV | 5,500 attendees, KnowledgeFest events 2025 |
| Nationwide PrimeTime!Nationwide Marketing Group (NMG) | February 20–23, 2027 | San Antonio, TX | 3,000 attendees · 110+ exhibitors (2026) |
| AXPONAJD Events | April 16–18, 2027 | Schaumburg, IL | – |
| CONNECTIONSParks Associates | May 4–6, 2027 | Santa Clara, CA | – |
| CEDIA ExpoEmerald | September 7–10, 2027 | Las Vegas, NV | ~14,000 registered attendees · 400 brands (2025) |
AXPONA exhibitor questions
Questions exhibitors ask us before AXPONA
What are the AXPONA 2027 dates?
AXPONA 2027 runs Friday, April 16 to Sunday, April 18, 2027. Doors open at 10 a.m. each day, closing at 6 p.m. Friday and Saturday and at 4 p.m. Sunday. Exhibitor access starts Thursday at 8 a.m.
Where is AXPONA 2027 held?
At the Renaissance Schaumburg Hotel & Convention Center, 1551 N Thoreau Drive, in Schaumburg, Illinois, in the Chicago area. Listening rooms fill the Hotel Tower on floors 3 to 7 and 11 to 16, and the expo hall sits in the convention center.
How many exhibitors and attendees come to AXPONA?
AXPONA counts more than 700 audio brands and over 220 listening rooms, per the organizer. Its exhibit page charts attendance and buying data as images; no attendance figure for 2027 is confirmed yet.
Is AXPONA open to the public?
Tickets are sold to the public, and AXPONA put them on sale on November 2, 2026. The show also draws dealers, distributors and audio press, so most rooms serve enthusiasts and trade visitors side by side.
Who organizes AXPONA?
JD Events runs AXPONA; contracts and payments go to JD Events LLC. The Car Audio Showcase is held in partnership with IASCA.
How much does a booth or listening room at AXPONA 2027 cost?
A Standard Listening Room costs $5,500, an expo hall booth $1,500 per 10×10 with a 6 ft table and three chairs, an Ear Gear Experience unit $2,500 per 8×10, and a Car Audio Showcase space $3,500 per 20×20, per the 2027 rates.
What are the AXPONA 2027 exhibitor deadlines?
The 2027 contract asks for a 50% non-refundable deposit within 30 days of the invoice and the balance by January 15, 2027. Cancellation costs 100% of the amount billed, and space must be paid in full before move-in.
How loud can we play in an AXPONA listening room?
AXPONA asks exhibitors to stay under 92 dB at the listening position, apart from occasional peaks, and may measure any room and require changes. Equipment left on outside show and setup hours may not make audible sound without approval.
Can we move the hotel furniture out of our room?
AXPONA and the Renaissance Schaumburg prohibit moving furniture; anything moved is at the exhibitor's own risk, with damage and reset fees at the hotel's discretion. We plan room dressing around the furniture that stays.
Can Purple build a booth at AXPONA?
AXPONA sells rooms and fixed-size units rather than open floor, so we build what fits those formats: freestanding room graphics, rack and speaker lighting, acoustic panels, system cards, and backdrops and counters for the expo hall and Ear Gear units.
When is AXPONA 2027 move-in?
Under the 2027 contract, listening rooms are yours from 8 a.m. Thursday through 11:59 p.m. Sunday, and booths from 8 a.m. Thursday until two hours after the show closes. Everything must be set before the Friday opening and stay up until the close.
Can two brands share an AXPONA room?
Booth sharing is not allowed, and non-exhibiting companies may not work from your room. Products from other makers may appear only when needed to run your system, identified by their normal nameplate.
Can we photograph or film at AXPONA?
Exhibitors may not take photos or video of AXPONA without the organizer's consent, and the organizer may photograph your room for promotion. Ask for consent before you plan a video of your own system.
Which hotels are near AXPONA in Schaumburg?
AXPONA takes place inside the Renaissance Schaumburg Hotel & Convention Center, so the show's own hotel tower is the closest place to sleep. AXPONA's 2027 room block is not confirmed yet. Exhibitors flying in use Chicago O'Hare International Airport (ORD).
Before you sign with anyone
Five things to ask every builder quoting AXPONA:
- Are all fees on paper, including what the contractor at the Renaissance Schaumburg Hotel & Convention Center bills?
- Who actually builds it for AXPONA: your shop or a subcontractor?
- Does your project manager stay on the floor through install and dismantle in Schaumburg?
- What exactly is in the rental, and what does AXPONA bill?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it to the Renaissance Schaumburg Hotel & Convention Center, install it and store it between shows. You keep the structure you paid for and bring it to AXPONA.
Exhibiting from outside the US? For AXPONA, we act as your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, and one project manager who answers your emails in your time zone.
Short on time? A AXPONA rental carrying your graphics can be ready in two to three weeks. We say on the first call what is realistic for your show date.
Get a proposal
Tell us about your AXPONA booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at AXPONA.
- Usually within a week, you receive a concept rendering and a fixed AXPONA proposal. Every AXPONA fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the AXPONA advance warehouse and install before the hall opens.