consumer electronics · Santa Clara
CONNECTIONS 2027Exhibitor guide: booth costs, dates and deadlines in Santa Clara
One tabletop, three days of executives: CONNECTIONS 2027 booths in Santa Clara
- Event dates
- May 4–6, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Hyatt Regency Santa Clara, Santa Clara
4.9 client rating3,000+ exhibitorsIn business since 201510,000+ booths built
Quick answers
CONNECTIONS 2027 in 30 seconds
The short version for CONNECTIONS exhibitors. Sources for each CONNECTIONS figure are further down the page.
- When is CONNECTIONS 2027?
- May 4–6, 2027, at Hyatt Regency Santa Clara, Santa Clara.
- When is the hall open at CONNECTIONS?
- Not confirmed yet for 2027.
- What does a 10×20 CONNECTIONS booth cost all-in?
- $7,500 – $15,000 for a Purple rental at CONNECTIONS with design, graphics, lighting, install and dismantle. CONNECTIONS bills space and show services separately.
Official CONNECTIONS 2027 links: CONNECTIONS 2027 exhibitor listCONNECTIONS 2027 registrationCONNECTIONS 2027 hotelsCONNECTIONS 2027 schedule
The lookSanta Clara 2027
Badges on. Deals by dinner.
CONNECTIONS, May 4–6, 2027, at the Hyatt Regency Santa Clara. Parks Associates gathers smart home, broadband, security and energy leaders, over half of them director level or higher, for three days of sessions, tabletops and speed networking.
Everything about CONNECTIONS 2027 in one place
CONNECTIONS 2027 fact sheet
| Official name | CONNECTIONS 2027: The Premier Connected Home Conference |
|---|---|
| Event dates | May 4–6, 2027 |
| Exhibit hall dates | Not confirmed yet |
| Venue | Hyatt Regency Santa Clara 5101 Great America Pkwy, Santa Clara, CA 95054 |
| Organizer | Parks Associates |
| Who attends | Smart home, broadband, security and energy executives; over 50% of attendees director level or higher, per Parks Associates |
| Nearest airport | San José Mineta International Airport (SJC) |
| Hotels | The conference hotel is the Hyatt Regency Santa Clara; a 2027 room block is not confirmed yet Official hotel page → |
| Official website | parksassociates.com |
Official CONNECTIONS resources
CONNECTIONS 2027 calendar
CONNECTIONS 2027 show dates
Each 2027 CONNECTIONS show day, linked to the page that states it.
01 Purple at CONNECTIONS 2027
One tabletop, three days of executives: CONNECTIONS 2027 booths in Santa Clara
CONNECTIONS has no exhibit hall: sponsors get a tabletop where smart home, security and broadband executives pass between sessions. We build tabletop displays that show a working device and a clear service story in the space of a table, shipped to the Hyatt Regency Santa Clara.
- May 4–6 · Hyatt Santa Clara
- Over 50% director level+
- Tabletops, no expo hall
What makes CONNECTIONS different, and how we build for it
CONNECTIONS is Parks Associates' connected home conference, a three-day room of decision makers rather than a show floor.The 2027 agenda puts AI, new connected services, security, energy and the intelligent home on stage, from the AI-powered Home pre-show workshop to sessions on agent-ready homes, the Predictive Home, Matter-era hardware and the ISP bundle, with Executive Speed Networking and an AWS Lab Tour to close. Sponsors from security monitoring, platforms, ISPs, locks and sensors buy packages that each come with a tabletop display. Business happens at breaks, lunches and receptions, so a sponsor's table has to explain a service in one glance and start a meeting.
Leaders building the new bundle of home services. They want to see how a device or platform adds recurring revenue and what integration takes, in a five-minute conversation at a break.
Executives weighing video verification, AI detection and monitoring partners. They look for proof that a service reduces false alarms or support calls, and a contact for the follow-up.
Product and channel heads looking for partners. They want the device in hand, the partner program in writing and a time on the calendar for the next step.
Your team in Santa Clara
Two shops, one project manager, every hall
Your CONNECTIONS booth is built in our own production shop in Fishkill, NY, or at our Las Vegas hub, shipped to the Hyatt Regency Santa Clara and installed by vetted local labor with our own project manager on the floor. Expect a 30–45-day build for CONNECTIONS, secure storage and a pre-show QA.
The booth is lit and stocked when your team reaches the Hyatt Regency Santa Clara. You just show up.
Inside CONNECTIONS 2027
Rules that shape your CONNECTIONS booth
Parks Associates includes a sponsor tabletop display at every sponsorship level and sells no separate exhibit space. We size the display to a standard table and keep spare stock under it.
Registration desk logos, lanyards, reception place cards, branded charging stations and the Wi-Fi password are tied to specific sponsor levels. We produce only the placements your level includes.
Speakers come through Parks Associates' call for papers, open all year, and some sponsor levels add an executive interview. We prepare a slide-matched tabletop so the talk sends people to your table.
Programs worth planning for
The Tuesday, May 4 morning workshop, From Connected Products to Intelligent Experiences, with its own workshop passes included in most sponsor packages.
A scheduled speed-networking session on Wednesday, May 5 afternoon; we give your team cards and a tabletop QR code that books the follow-up.
The closing activity on Thursday, May 6 after lunch, which ends the conference program.
CONNECTIONS is a small executive conference on the connected home, sold through sponsor tabletops; choose it over CES when you need partners among ISPs, security dealers and platforms rather than retail buyers and press. Line up CONNECTIONS against every consumer electronics show we build for →
Who exhibits at CONNECTIONS 2026
Sponsors of CONNECTIONS 2026, 35 sponsors listed in all. See the full list
- Alarm.com
- Silicon Labs
- Rapid Response Monitoring
- Kwikset
- Becklar
- SkyBell
- Plume
- Calix
- Moen
- Arity
- Morse Micro
- eero
- Z-Wave Alliance
- Amazon Web Services (AWS)
- Johnson Controls
- Vivint
- Thread Group
- Aqara
- Samsung SmartThings
consumer electronics at CONNECTIONS
The industry behind CONNECTIONS, in pictures
02 Booths & pricing for CONNECTIONS 2027
Popular booth sizes at CONNECTIONS
CONNECTIONS sells sponsorships, not floor space: every level from Event and Charging Station to Platinum and Research Partner includes a sponsor tabletop display. Purple does not pitch a booth here; we build the tabletop, the signage that sponsorships allow and portable graphics for receptions and sponsored sessions.
Product demos, two-person teams
Shown: Easy Shopper, a Purple inline booth
See 10×20 rental booths →
Multiple product lines, a small meeting nook
Shown: data-pixel, a Purple inline booth
See 10×30 rental booths →
Hanging sign, open floor plan, lounge
Pictured: Prime Video, a Purple island exhibit
See 20×20 rental booths →
Demo stations plus private meetings
Pictured: Amazon, a Purple large-format exhibit
See 20×30 rental booths →In Purple's CONNECTIONS price
- A 3D rendering of your CONNECTIONS booth, revised until you approve it
- The structure, printed graphics, counters and storage your CONNECTIONS plan specifies
- Lighting and power distribution inside your CONNECTIONS booth
- Installation and dismantle in Santa Clara, run by our project manager on the floor
- Each service order and deadline in the CONNECTIONS exhibitor kit, tracked for you
Paid to CONNECTIONS and its contractor
- Your CONNECTIONS booth space, paid to the organizer
- Material handling (drayage) at the Hyatt Regency Santa Clara, where the space rate does not include it
- Electrical, internet and rigging orders for CONNECTIONS
- Booth cleaning and whatever union labor the CONNECTIONS venue requires
We estimate each of these on your CONNECTIONS proposal, so the total is on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for CONNECTIONS are quoted per project. Get an exact number for CONNECTIONS with the booth cost calculator or the 2026 booth cost guide.
Send your CONNECTIONS booth size and what the space needs to do for your team. A reply within one business day, then a CONNECTIONS rendering and fixed proposal, usually within a week. No charge.
Your team walks into a lit, stocked CONNECTIONS booth. You just show up.
03 Built by Purple
Booths we designed, built and installed: a few to compare for CONNECTIONS
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
For Amazon’s first ESSENCE Festival activation, a walk-through environment that welcomed hundreds of thousands of attendees across Prime Video, Amazon Live and Alexa.
Our Prime Video activations for Amazon put one product experience in front of busy people quickly; a CONNECTIONS tabletop has to do the same between sessions, in far less space.
Read the Amazon case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · read more client reviews
Trusted by exhibitors including
04 Designing for smart home, security monitoring, broadband and connected-device companies at CONNECTIONS
Four things we get right for CONNECTIONS exhibitors
1One device, one service story
A tabletop at CONNECTIONS has room for one idea. We build around a single working device or app on a lit riser, with the service it enables, the partner model and a QR code to book time. Everything else stays in a case under the table.
2Built for the break, not the aisle
Traffic comes in bursts at the networking breaks, lunches and receptions on the agenda. We design a display that reads from a coffee line, and a standing height so two executives can talk across it.
3Carry-on or courier
A hotel conference has no marshalling yard. We build tabletop kits that fit a rolling case or ship by courier to the Hyatt Regency Santa Clara, packed so one person can set up in minutes.
4Match the sponsor package
Registration, reception, lunch, Wi-Fi and Charging Station sponsors each get named placements. We produce the graphics, place cards and charging stations in one brand family so a sponsor is recognized in every room.
Concept rendering
Your CONNECTIONS proposal comes with a rendering like this
See the CONNECTIONS booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Shown: a Purple concept for CalligoTech.
Start my CONNECTIONS concept05 Hyatt Regency Santa Clara · Santa Clara
Logistics for CONNECTIONS 2027, handled
CONNECTIONS runs inside the Hyatt Regency Santa Clara on Great America Parkway in Silicon Valley as a hotel conference with sponsor tables rather than a drayage-and-labor show. That makes the kit, not the contractor, the decision: we build tabletop displays that ship by courier or travel as carry-on, label every piece for the hotel, and give your team a one-page setup guide. For larger sponsors we add reception signage and charging stations, coordinated with Parks Associates' sponsor contacts.
What Purple handles
- Tabletop displays that pack into one case
- Device risers and lighting for a live demo
- Registration, reception and charging station graphics
- Courier shipping to the hotel and setup guide
CONNECTIONS timeline, counted back from move-in
We need your CONNECTIONS design signed off by late February 2027.
- January 2027Sponsor level chosen with Parks Associates; tabletop and signage scope set.
- Late February 2027Design sign-off for the tabletop, graphics and any sponsored placements.
- March 2027Production in our Fishkill shop; device riser and lighting tested with your demo.
- Mid-April 2027Kit shipped by courier to Santa Clara, or packed for carry-on.
- May 4, 2027Setup before the conference welcome; workshop runs in the morning.
- May 4–6, 2027Conference days; the kit packs back into its case after the Thursday program.
Purple's planning timeline for CONNECTIONS. The official CONNECTIONS move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Print the CONNECTIONS budget & deadline sheetTravel to CONNECTIONS 2027
Getting to CONNECTIONS 2027: airport and hotels
Fly in
San José Mineta International Airport (SJC)
Stay
The conference hotel is the Hyatt Regency Santa Clara; a 2027 room block is not confirmed yet
Find the venue
Hyatt Regency Santa Clara
5101 Great America Pkwy, Santa Clara, CA 95054
Travel facts from parksassociates.com.
CONNECTIONS by the numbers
CONNECTIONS year by year
How CONNECTIONS 2027 compares with other consumer electronics shows
The consumer electronics shows closest to CONNECTIONS on the calendar, with the latest size each organizer has published. Each name other than CONNECTIONS opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| CESConsumer Technology Association (CTA) | January 6–9, 2027 | Las Vegas, NV | 148,392 attendees · 4,100+ exhibitors (2026) |
| KnowledgeFest Las VegasMobile Electronics Association (MEA) | February 5–7, 2027 | Las Vegas, NV | 5,500 attendees, KnowledgeFest events 2025 |
| Nationwide PrimeTime!Nationwide Marketing Group (NMG) | February 20–23, 2027 | San Antonio, TX | 3,000 attendees · 110+ exhibitors (2026) |
| AXPONAJD Events | April 16–18, 2027 | Schaumburg, IL | – |
| CONNECTIONSParks Associates | May 4–6, 2027 | Santa Clara, CA | – |
| CEDIA ExpoEmerald | September 7–10, 2027 | Las Vegas, NV | ~14,000 registered attendees · 400 brands (2025) |
CONNECTIONS exhibitor questions
Questions exhibitors ask us before CONNECTIONS
What are the CONNECTIONS 2027 dates?
CONNECTIONS 2027 runs May 4–6, 2027. Tuesday, May 4 opens with a pre-show workshop on the AI-powered home in the morning, and the conference starts that afternoon; Thursday, May 6 ends with lunch and an AWS Lab Tour.
Where is CONNECTIONS 2027 held?
At the Hyatt Regency Santa Clara, 5101 Great America Parkway, Santa Clara, California. Parks Associates held the 2026 conference in Santa Clara as well.
Who organizes CONNECTIONS?
Parks Associates, the consumer technology research firm, hosts CONNECTIONS. Its analysts build the agenda and brief sponsors, and sponsors also get access to Parks Associates' executive database of 80,000+ contacts.
Who attends CONNECTIONS?
Executives from smart home, broadband, security monitoring, energy and device companies; Parks Associates says over 50% of attendees are director level or higher. The 2026 sponsor list included Alarm.com, Vivint, Calix, eero, Samsung SmartThings and Johnson Controls.
Does CONNECTIONS have an exhibit hall?
It has no exhibit hall. Exposure comes through sponsorship, and every sponsor level includes a tabletop display, so the tabletop is where companies show product and start meetings.
How much does it cost to sponsor or exhibit at CONNECTIONS?
Parks Associates lists Research Partner, Platinum, Registration, Reception, Lunch, Breakfast, Break, Wi-Fi, Charging Station and Event sponsorships. Passes, signage, interviews and Program Guide ads scale with the level, and prices come through a sponsorship inquiry.
What can Purple build for a CONNECTIONS sponsor?
We build the tabletop display, device risers and lighting, registration or reception graphics, branded charging stations and printed place cards. Everything is sized for a hotel conference and ships in cases that one person can set up.
What topics does CONNECTIONS 2027 cover?
Parks Associates says the 2027 agenda focuses on AI, new connected services, security, energy and the intelligent home, with sessions such as the agent-ready home, the Predictive Home and hardware strategies in the age of Matter and AI.
Which companies sponsor CONNECTIONS?
Rapid Response Monitoring is the Platinum sponsor for 2027 and Becklar sponsors registration. The 2026 list ran to 35 companies, from Kwikset, Moen and SkyBell to Silicon Labs, Morse Micro, Plume and the Z-Wave Alliance.
How do we ship a tabletop display to the Hyatt Regency Santa Clara?
Hotel conferences have no advance warehouse. We ship by courier timed to arrive just before the event, labeled for the conference and your company, or pack the kit as checked baggage so your team brings it.
Can we speak at CONNECTIONS?
Parks Associates runs a speaker call for papers and considers submissions all year. Several sponsor levels also include a 3–5 minute executive interview or a short speaking slot at a reception.
How do CONNECTIONS and CES compare for smart home companies?
CONNECTIONS is a small executive room focused on partnerships and services; CES is a vast floor for retail, media and consumers. A smart home brand can use CONNECTIONS to sign channel partners and CES to launch the product.
Is CONNECTIONS worth sponsoring for a smart home startup?
The value is access: an executive audience in one hotel for three days and, for every sponsor, the attendee list. A modest sponsorship with a sharp tabletop and booked meetings often outperforms a booth at a much larger show.
Which hotel should we book for CONNECTIONS 2027?
The conference hotel is the Hyatt Regency Santa Clara itself, where the sessions, sponsor tabletops and receptions take place. A 2027 room block is not confirmed yet, and Parks Associates posts venue details on its CONNECTIONS venue page. Fly into San José Mineta International Airport (SJC).
Before you sign for CONNECTIONS
Ask any CONNECTIONS exhibit builder these five questions:
- Will the proposal show every CONNECTIONS fee, including show contractor charges?
- Who builds the CONNECTIONS booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what does CONNECTIONS bill?
- Once CONNECTIONS closes, where does the booth go and what does storage cost?
Common situations
Already own a booth? Your existing booth gets refreshed graphics and repairs, then we ship it to Santa Clara, install it and store it between shows. You keep the structure you paid for and bring it to CONNECTIONS.
Exhibiting from outside the US? For CONNECTIONS, we act as your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, and one project manager who answers your emails in your time zone.
Short on time? A CONNECTIONS rental carrying your graphics can be ready in two to three weeks. We tell you on the first call what is realistic before CONNECTIONS.
Get a proposal
Tell us about your CONNECTIONS booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at CONNECTIONS.
- You get a concept rendering and a fixed proposal for CONNECTIONS, usually within a week. Every CONNECTIONS fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the CONNECTIONS advance warehouse and install before the hall opens.