consumer electronics · San Antonio
Nationwide PrimeTime! 2027Booth costs, dates and deadlines: the San Antonio exhibitor guide
Built for Palooza hour: Nationwide PrimeTime! 2027 booths in San Antonio
- Event dates
- February 20–23, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Henry B. González Convention Center, San Antonio
4.9 star client rating3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
Nationwide PrimeTime! 2027 in 30 seconds
The short version for Nationwide PrimeTime! exhibitors. Every figure here has its source further down the Nationwide PrimeTime! page.
- When is Nationwide PrimeTime! 2027?
- February 20–23, 2027, at Henry B. González Convention Center, San Antonio.
- When is the hall open at Nationwide PrimeTime!?
- Not confirmed yet for 2027. The spring 2026 PrimeTime event and expo ran March 21–24 at the Broward County Convention Center in Fort Lauderdale.
- How big is Nationwide PrimeTime!?
- 3,000 attendees, 110+ exhibitors (2026 edition).
- What does a 10×20 booth cost all-in at Nationwide PrimeTime!?
- $7,500 – $15,000 for a Purple rental, including design, graphics, lighting, install and dismantle. Space and show services are billed by Nationwide PrimeTime!.
Official Nationwide PrimeTime! 2027 links: Nationwide PrimeTime! 2027 exhibitor listNationwide PrimeTime! 2027 hotels
The lookSan Antonio 2027
Showroom lights. Dealer prices.
Nationwide PrimeTime!, February 20–23, 2027, at the Henry B. González Convention Center: independent appliance, TV and furniture dealers buying for their own stores, with CashBack and a 90-minute Palooza on the clock.
Everything about Nationwide PrimeTime! 2027 in one place
Nationwide PrimeTime! 2027 fact sheet
| Official name | Nationwide PrimeTime! Spring 2027 |
|---|---|
| Event dates | February 20–23, 2027 |
| Exhibit hall dates | Not confirmed yet The spring 2026 PrimeTime event and expo ran March 21–24 at the Broward County Convention Center in Fort Lauderdale |
| Venue | Henry B. González Convention Center 900 E Market St, San Antonio, TX 78205 |
| Organizer | Nationwide Marketing Group (NMG) |
| Size (2026) | 3,000 attendees · 110+ exhibitors source |
| Who attends | Owners, buyers and managers of independent appliance, electronics, mattress and furniture stores who belong to Nationwide Marketing Group |
| Nearest airport | San Antonio International Airport (SAT) |
| Hotels | The PrimeTime group block, bookable only through PrimeTime registration Official hotel page → |
| Official website | nmg.swoogo.com |
Official Nationwide PrimeTime! resources
Nationwide PrimeTime! 2027 calendar
Nationwide PrimeTime! 2027 show dates
The 2027 Nationwide PrimeTime! show days, each linked to the page that states it.
01 Purple at Nationwide PrimeTime! 2027
Built for Palooza hour: Nationwide PrimeTime! 2027 booths in San Antonio
Independent appliance, TV and furniture dealers walk PrimeTime with a shopping list and a 90-minute Palooza on the clock, so a vendor booth must sell the show deal in one look. Texas is right-to-work, so at the Henry B. González Convention Center your own full-time staff may help our project manager build.
- Feb 20–23 · Henry B. González
- 3,000+ attendees, 120+ vendors
- Members and partners only
What makes Nationwide PrimeTime! different, and how we build for it
PrimeTime is a buying-group show, not an open trade fair.Nationwide Marketing Group, which counts 5,500+ members with 14,000 storefronts, runs it twice a year for its independent appliance, electronics, bedding and furniture dealers and its vendor partners. Dealers come for CashBack offers, HotShow specials and Palooza, a 90-minute buying frenzy of limited-quantity deals, plus Nationwide Learning Academy courses, Mattress University and the Innovation Labs on the expo floor. NMG posts an interactive floor map ahead of the show and previews the Palooza and HotShow offers the week before, so members arrive knowing which booths they need.
Owners of one to many stores who buy for the next season. They want the show-only price, the CashBack amount and the floor-planning or financing terms on a sign they can read from the aisle, then a table to write the order.
Staff who own appliances, TVs, bedding or furniture for the store. They compare features side by side, test a mattress or open a refrigerator, and photograph displays they want to copy on their own floor.
Nationwide's own reps walk members through programs. A booth that makes the vendor program easy to explain gets brought up in those conversations.
Your team in San Antonio
Two shops behind your Nationwide PrimeTime! booth
Your Nationwide PrimeTime! booth is built in our own production shop in Fishkill, NY, or at our Las Vegas hub, shipped to the Henry B. González Convention Center and installed by vetted local labor with our own project manager on the floor. A predictable 30–45-day turnaround, secure storage and a pre-show QA before Nationwide PrimeTime!.
At Nationwide PrimeTime!, your team walks into a booth that is lit and stocked. You just show up.
Inside Nationwide PrimeTime! 2027
Rules that shape your Nationwide PrimeTime! booth
NMG runs PrimeTime as a closed event, open only to Nationwide members and program partners. We build for vendors once NMG confirms their space, and keep the booth's offer aimed at member dealers.
Rooms in the PrimeTime hotel block may only be booked through PrimeTime registration, and NMG warns of scammers offering rooms or member lists. We point your team to registration and never book through third parties.
Power, rigging, internet and booth cleaning at Henry B. come only from the center or the providers it names. We file the power for every running appliance and TV wall early.
Any booth with a roof or a second level goes to the San Antonio Fire Department for plan review, and fabric overhead needs flame certification. We draw ceilings over a kitchen or living room vignette with those plans in mind.
Programs worth planning for
A 90-minute buying frenzy of exclusive, limited-quantity deals unique to each PrimeTime; NMG sends members a preview of Palooza and HotShow offers the week before.
Expo-floor showcases where vendor partners display new technology: cooking appliances at the spring 2026 show, expanded to home technology in Nashville in August 2026.
50+ expert-led courses taught by members, vendors and guests, including the member-led Member Voices sessions held on the expo floor.
A bedding sales series that returns at each PrimeTime; the summer 2026 show held a graduation for its three-part series.
PrimeTime is the buying show of Nationwide Marketing Group's independent appliance, electronics and furniture dealers; choose it over CES when your channel is member dealers buying on group programs rather than national retailers and media. Line up Nationwide PrimeTime! against every consumer electronics show we build for →
Who exhibits at Nationwide PrimeTime! 2027
Sponsors on the PrimeTime 2027 event page. See the full list
- Allstate Protection Plans
- AltheaSuite
- Electrolux
- GE
- Guardsman
- Lifeproof
- Serta Simmons Bedding
- Synchrony
- Wells Fargo
- Whirlpool
02 Booths & pricing for Nationwide PrimeTime! 2027
Popular booth sizes at Nationwide PrimeTime!
NMG does not publish booth sizes or rates; space goes to Nationwide vendor partners through NMG. Appliance, TV and furniture vendors here show working product, so we recommend at least a 10×20 for one category and a 20×20 or larger for a full suite or room setting.
One category done well: a run of TVs on a lit wall, or a kitchen suite on a low plinth, with the show price and CashBack on a header dealers read from the aisle.
Shown: a Purple inline booth for data-pixel
See 10×20 rental booths →
Good, better, best in one line, three price points of TVs, washers or mattresses side by side, with a stand-up counter for orders at the end.
Above: Barantech, a Purple inline booth
See 10×30 rental booths →
A room setting: a living room with a 100-inch class TV and a sofa, or a full kitchen, plus a seated table for dealer orders and program questions.
Shown: a Purple island exhibit for LeadSquared
See 20×20 rental booths →
A multi-category vendor floor with appliance, electronics and bedding zones, a demo kitchen, and a closed meeting room for key accounts and NMG category managers.
Shown: TileBar, a Purple island exhibit
See 20×30 rental booths →In Purple's Nationwide PrimeTime! price
- Design work and a 3D rendering, with revisions until the Nationwide PrimeTime! layout is right
- Structure, printed graphics, counters and storage, as specified for Nationwide PrimeTime!
- Lighting and in-booth power distribution for Nationwide PrimeTime!
- Setup and teardown, with our project manager on the Nationwide PrimeTime! floor
- We track each show-service order and deadline for you
Billed by Nationwide PrimeTime! and its contractor
- Booth space, paid to Nationwide Marketing Group
- Material handling / drayage, if the Nationwide PrimeTime! space rate leaves it out
- Electrical service, internet access and rigging
- Booth cleaning and any union labor the Henry B. González Convention Center requires
Rates to plan with for Nationwide PrimeTime!:
- Drayage About $95 per cwt, Purple's 2026 planning figure for the center source
- Booth build 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range source
Before you sign, your proposal already estimates each of these show charges, so the Nationwide PrimeTime! total is on paper.
Each price is an all-in 2026 rental range for design, structure, graphics, installation and dismantle; we quote custom builds project by project. For an exact Nationwide PrimeTime! figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Share the booth size you have at Nationwide PrimeTime! and what you need the space to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for Nationwide PrimeTime!. No charge.
In San Antonio, your team walks into a booth that is already lit and stocked. You just show up.
03 Built by Purple
Booths we designed, built and installed: a few to compare for Nationwide PrimeTime!
Case study · Fabuwood
Fabuwood at KBIS 2026, Orange County Convention Center, Orlando
An award-winning 13-room cabinetry environment with an illuminated brand portal and timber slat walls. Designed, built and installed by Purple; named one of the best booths on the floor.
Our award-winning Fabuwood cabinetry rooms at KBIS sold through dealers who wanted to picture the product at home; PrimeTime vendors sell appliances and furniture to dealers the same way.
Read the Fabuwood case study All case studies →“Itzy and his team are the real deal. If you want to wow your potential customers at your next trade show, this is the team for you. They create the best custom and portable trade show exhibits by far.”
Sherri McManus, Corporate Training, The Lou Everett Group · more Purple client reviews
Trusted by exhibitors including
04 Designing for TV, audio, appliance, mattress and furniture brands selling to independent dealers at Nationwide PrimeTime!
Four things we get right for Nationwide PrimeTime! exhibitors
1Price the deal on the wall
PrimeTime buyers come for CashBack, HotShow specials and Palooza. We design header graphics and swappable price panels so the show-only offer reads from the aisle, and change them between days when your deal changes.
2Make it look like their store
Dealers want a display they can copy at home. We build vignettes at retail scale: a kitchen run with counter-depth refrigerators, a living room with a 100-inch class TV, a bedroom set. NMG's spring 2026 trend report named exactly these products.
Power and water for working product
Induction ranges, air-fry ovens and refrigerators sell when they run. The Henry B. González Convention Center keeps electrical exclusive to the center or its providers, so we list every load early and route cords under the floor finish.
Seats for writing orders
With four days and 50+ courses on the schedule, dealers come to the booth between sessions to buy. We give the order table its own lit corner with a screen for the program sheet, away from the product demo.
Concept rendering
Your proposal for Nationwide PrimeTime! includes a rendering like this one
See the Nationwide PrimeTime! booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Shown: a Purple concept for Netronix.
Start my Nationwide PrimeTime! conceptFloor at a glance
Where you could be at Nationwide PrimeTime! 2027
PrimeTime's 2027 hall assignment inside the Henry B. González Convention Center is not confirmed yet. These are the spaces the building uses and what each means for a vendor booth.
Exhibit Halls 1–4 and Bridge Hall
Five halls joined into one 514,000 sq ft floor, 35 feet to the ceiling, per Purple's venue guide.
Our advice Height is not the limit here, so a tall lit header over a kitchen or TV wall carries your show price across the hall.
Stars at Night Ballroom
Texas's biggest ballroom at 54,000 sq ft, its ceiling set with 652 LED lights; mainstage sessions land in rooms like this.
Our advice Keynotes and mainstages pull members away from the floor; plan staff breaks and deal changes around them.
Meeting rooms
Over 70 breakout rooms spread through the complex, where course programs and smaller sessions run.
Our advice Nationwide Learning Academy courses run here; vendor presenters can carry a portable display we ship with the booth.
05 Henry B. González Convention Center · San Antonio
Logistics for Nationwide PrimeTime! 2027, handled
PrimeTime fills a building whose Exhibit Halls 1–4 and Bridge Hall run 514,000 sq ft end to end, with 35-foot clear height (Purple venue guide). Texas is right-to-work, so full-time exhibitor staff may build with their own tools, while material handling runs through the show's contractor; we plan about $95 per hundredweight. Electrical, rigging and internet belong to the center or its designated providers, and trucks unload at the HemisFair-side loading docks, never along the riverside paths. Our project manager books the targets and leads the install.
What Purple handles
- Retail-scale vignettes for appliances, TVs and bedding
- Swappable price panels for HotShow and Palooza offers
- Power loads filed with the center's electrical provider
- Dock and freight plan for the HemisFair side
- Storage between the spring and summer PrimeTime shows
Your Nationwide PrimeTime! timeline, from move-in back
Design sign-off for Nationwide PrimeTime! is due by early December 2026.
- November 2026Space confirmed with NMG; categories, products and room settings chosen.
- Early December 2026Design sign-off with product list, power loads and graphics for show pricing.
- December 2026 to January 2027Production in our Fishkill and Las Vegas shops; price panels printed last.
- Late January 2027Freight booked on the contractor's schedule once the exhibitor kit is out.
- Days before February 20, 2027Install led by your Purple project manager at the Henry B. González Convention Center.
- February 20–23, 2027Show days; dismantle after close and storage for the summer PrimeTime.
Purple's planning timeline for Nationwide PrimeTime!. Your exhibitor kit and assigned schedule set the official move-in, freight target and order deadlines, and we confirm each one against your booth when you book.
Printable Nationwide PrimeTime! budget & deadline sheetTravel to Nationwide PrimeTime! 2027
Getting to Nationwide PrimeTime! 2027: airport and hotels
Fly in
San Antonio International Airport (SAT)
Stay
The PrimeTime group block, bookable only through PrimeTime registration
Find the venue
Henry B. González Convention Center
900 E Market St, San Antonio, TX 78205
Travel facts from nmg.swoogo.com.
Nationwide PrimeTime! by the numbers
Nationwide PrimeTime! year by year
How Nationwide PrimeTime! 2027 compares with other consumer electronics shows
The consumer electronics shows closest to Nationwide PrimeTime! on the calendar, with the latest size each organizer has published. Each show name opens our consumer electronics exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| CESConsumer Technology Association (CTA) | January 6–9, 2027 | Las Vegas, NV | 148,392 attendees · 4,100+ exhibitors (2026) |
| KnowledgeFest Las VegasMobile Electronics Association (MEA) | February 5–7, 2027 | Las Vegas, NV | 5,500 attendees, KnowledgeFest events 2025 |
| Nationwide PrimeTime!Nationwide Marketing Group (NMG) | February 20–23, 2027 | San Antonio, TX | 3,000 attendees · 110+ exhibitors (2026) |
| AXPONAJD Events | April 16–18, 2027 | Schaumburg, IL | – |
| CONNECTIONSParks Associates | May 4–6, 2027 | Santa Clara, CA | – |
| CEDIA ExpoEmerald | September 7–10, 2027 | Las Vegas, NV | ~14,000 registered attendees · 400 brands (2025) |
Nationwide PrimeTime! exhibitor questions
Questions exhibitors ask us before Nationwide PrimeTime!
When is Nationwide PrimeTime 2027?
The spring 2027 PrimeTime runs February 20–23, 2027 in San Antonio, per Nationwide Marketing Group. NMG has not posted 2027 expo hours, so those are not confirmed yet. PrimeTime runs twice a year, spring and summer.
Where is PrimeTime 2027 held?
Per NMG, the 2027 show is booked into the Henry B. González Convention Center downtown, on Market Street. It backs onto the River Walk, and the Grand Hyatt San Antonio connects to the building.
Is PrimeTime open to the public?
PrimeTime is a closed event, open only to Nationwide members and program partners, per NMG. Vendors who want in apply through NMG to become a program partner.
How do vendors exhibit at PrimeTime?
Exhibitors are Nationwide vendor partners. NMG asks companies that want to exhibit to fill in its interest form to learn about becoming a partner; booth sizes and rates are not published.
How much does a booth at PrimeTime cost?
Space pricing stays between NMG and its vendor partners and is not published. Our side is the build: renting a 10×20 vignette costs $7,500 to $15,000, a custom 20×20 room setting $50,000 to $120,000, and running appliances plus 100-inch class TVs push it up.
How many people attend PrimeTime?
NMG reported over 3,000 attendees and over 110 exhibitors at the summer 2026 show in Nashville, and over 3,000 attendees at the spring 2026 show in Fort Lauderdale. The event page lists 120+ exhibitors and 3,000+ attendees.
Who attends PrimeTime?
Owners, buyers and managers of independent appliance, electronics, mattress and furniture stores in the Nationwide Marketing Group, plus vendor partners and industry experts. NMG counts 5,500+ members representing 14,000 storefronts.
What is Palooza at PrimeTime?
Palooza is a 90-minute buying frenzy of exclusive, limited-quantity deals that only happens at PrimeTime. NMG emails members a preview of the Palooza and HotShow offers the week before the show.
Can our own staff set up our PrimeTime booth?
Texas is right-to-work, so at the Henry B. González Convention Center a vendor's full-time employees can assemble their own exhibit, whatever the footprint, using company tools. Material handling, electrical and rigging still go through the contractor and the center.
What does drayage cost at the Henry B. González Convention Center?
Purple's 2026 planning figure is about $95 per hundredweight where a contractor handles freight; the PrimeTime exhibitor kit carries the 2027 tariff. We put the estimate on the proposal.
When is move-in for PrimeTime 2027?
PrimeTime's 2027 exhibitor kit, with the move-in schedule, is not confirmed yet. We plan freight to reach San Antonio ahead of the first move-in day and test every powered appliance before the doors open.
Which hotels are near the Henry B. González Convention Center?
The Grand Hyatt San Antonio, 1,003 rooms, connects directly to the center. NMG says rooms in the PrimeTime group block may only be booked through PrimeTime registration, and warns of scam callers offering rooms.
Is PrimeTime or CES better for selling TVs to dealers?
PrimeTime puts you in front of independent dealers who buy through Nationwide's programs; CES reaches retailers, media and partners from every channel. Brands that sell through independents often do both and keep one booth between them.
Can we reuse our booth at the summer PrimeTime?
PrimeTime runs twice a year, and in 2026 the summer show was at Music City Center in Nashville. We build in panels that pack into the same crates, store the booth and ship it to the next PrimeTime.
Before you sign for Nationwide PrimeTime!
Ask any Nationwide PrimeTime! exhibit builder these five questions:
- Are all fees on paper, including what the contractor at the Henry B. González Convention Center bills?
- Who builds the booth: your own shop or a subcontractor?
- Who from your team is on the Nationwide PrimeTime! floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it to the Henry B. González Convention Center, install it and store it between shows. You keep the structure you paid for and bring it to Nationwide PrimeTime!.
Exhibiting from outside the US? We handle the ground work for Nationwide PrimeTime!: freight to the advance warehouse, show-service orders, installation and storage, with one project manager replying to your emails in your time zone.
Short on time? A Nationwide PrimeTime! rental carrying your graphics can be ready in two to three weeks. You will know on the first call what is realistic for your Nationwide PrimeTime! date.
Get a proposal
Tell us about your Nationwide PrimeTime! booth
What happens next
- Within one business day, we reply with questions about your products, goals and footprint.
- Your Nationwide PrimeTime! concept rendering and fixed proposal usually arrive within a week. Every Nationwide PrimeTime! fee listed upfront, in full, on paper.
- Production runs 30–45 days, then we ship to the advance warehouse and install before the Nationwide PrimeTime! hall opens.