WHX Miami 2027 · June 16–18, 2027 · Miami Beach Convention Center, Miami Beach
WHX Miami 2027 booth design & build in Miami Beach
Custom and rental exhibits for medical equipment makers and healthcare distributors at the show formerly known as FIME. Device demo stations at working height, a distributor meeting table that stays quiet, and Miami Beach Convention Center freight, labor and fire paperwork handled by Purple.
- June 16–18, 2027
- Miami Beach Convention Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Woman clinician and adult visitor discussing a tablet beside an ultrasound machine
01 Purple at WHX Miami 2027
What makes WHX Miami different, and how we build for it
WHX Miami is the show formerly known as FIME, run by Informa Markets as a meeting place for healthcare innovators, buyers, investors and the distributors who carry medical equipment into new markets. The organizer builds the floor around booked meetings: the VIP Connections Program and the Matchmaking service put buyers in front of exhibitors before the doors open, and the FDA Approved Exhibitors listing helps procurement teams shortlist suppliers. The Future X sessions and the Xcelerate start-up competition pull the innovation crowd through the aisles, and the Charity Zone adds a community angle. A booth here has to do two jobs at once: demonstrate the device in under a minute and give a distributor a seat to talk territory.
A fast read of the product family from the aisle, a seated meeting point for territory and pricing talks, and regional literature in the languages your team sells in, ready at the table.
A working demonstration with the operator's hands and the screen visible together, plus a specialist who can answer service, consumables and training questions.
Room to inspect the device up close, open doors and moving arms without crowding, and clear labels that connect the featured unit to accessories and related models.
Your team in Miami Beach
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the Miami Beach Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for WHX Miami 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
WHX Miami sells shell-scheme packages alongside space-only custom and semi-custom stands, so a built inline booth stands out simply by being built. Exhibitors here usually land between a 10×20 with one live demo station and a distributor table and a 20×20 island with two or three device stations under a hanging sign.
One product family on a demo counter at working height, an application graphic on the back wall and a stool for a single distributor conversation.
Shown: MedaCure, a Purple inline booth
See 10×10 rental booths →
A live device demonstration on one side and a distributor meeting table on the other, with the wall system organizing consumables and accessories by family.
Shown: New Grown Diamond, a Purple inline booth
See 10×20 rental booths →
An open island with two or three equipment stations, a host position, a semi-private meeting corner and a hanging sign that reads across the hall.
Shown: Ecotact, a Purple island exhibit
See 20×20 rental booths →
A working equipment showroom: heavy diagnostic units on engineered platforms, a small theater for guided demos, private meeting rooms and lockable storage for spares.
Shown: AMRAD Medical, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for WHX Miami with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Pixee Medical
Pixee Medical at medical technology congress
A focused, demo-first booth for augmented-reality surgical guidance, built so every visitor could try the technology while traffic kept moving.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Trusted by exhibitors including
04 Designing for medical equipment, devices and healthcare distribution brands at WHX Miami
Four things we get right for WHX Miami exhibitors
1Design from the device, not the photo
We start with each unit's real dimensions, weight, power draw and service access in its demonstration configuration, with doors open and arms extended. That sets counter heights, platform loads and the clearance an operator and three viewers need before we draw a single wall.
2Show the hands and the screen together
A visitor should see the operator's actions and the resulting display from one position. We angle screens toward the viewing zone, add a camera feed for small controls, and place the most understandable demo nearest the aisle with detailed evaluations farther inside.
Give the distributor a seat
Product density alone does not win a territory. We plan a short company story at the entry, product families grouped for comparison, and a meeting table with translated literature and a contact-capture routine that records territory, product interest and the agreed next step.
Plan the working booth, not the rendering
Consumables, spare parts, packaging and demo supplies need a home inside the furniture so the demo area stays clean at 4 p.m. on day three. We build lockable storage into counters and leave a reset lane behind every station.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for CM.
Start my WHX Miami concept05 Miami Beach Convention Center · Miami Beach
Logistics for WHX Miami 2027, handled
The Miami Beach Convention Center is a right-to-work building: your full-time staff may set up with hand tools within show limits, and contract labor runs through the show contractor or an approved EAC, which Purple files as. Rigging, electrical and internet are exclusive to the center's providers, so we order them early. Trucks reach the west docks off Convention Center Drive over the MacArthur, Venetian or Julia Tuttle causeways, marshaling is off-island, and an off-target truck loses its slot for hours. Covered or multilevel exhibits need a fire plan package, which we prepare. June is hurricane season, so we ship to the advance warehouse with margin. Crews stay on Washington Avenue; client blocks sit at the Loews and the Fontainebleau.
Hall rules, drayage estimates and freight deadlines for this building are in our Miami Beach Convention Center exhibitor guide.
What Purple handles
- Exhibitor kit, show contractor orders and target dates
- EAC filing and MBCC exclusive-service orders for power, rigging and internet
- Engineered platforms and counters sized to your device weights
- Fire plan package for covered or multilevel builds
- Freight to the advance warehouse, drayage and MHA paperwork
- Installation, dismantle and return shipping with our on-site team
Timeline, counted back from move-in
- Early April 2027Design sign-off, device specs locked and island or covered-booth drawings prepared for the fire plan package.
- April to mid-May 2027Production in Fishkill, NY; graphics proofed with your product photography and translated literature.
- Late May 2027Booth and equipment platforms ship to the show contractor's advance warehouse with hurricane-season margin.
- Week of June 14, 2027Targeted move-in through the west docks; our on-site team installs, powers and tests every demo station.
- June 16–18, 2027Show days; a Purple project manager is on call and resets the booth each morning.
- June 18–19, 2027Dismantle, devices packed to your return plan, booth back to storage or on to your next show.
WHX Miami exhibitor questions
Questions exhibitors ask us before WHX Miami
How much does a 20×20 at WHX Miami cost?
A 20×20 rental island runs $16,000 to $40,000 and a custom island $50,000 to $120,000, all in for design, structure, graphics and installation. Heavy diagnostic units, custom mounts and a private meeting room move the number; send us your device list and we return a fixed quote.
Can you install at the Miami Beach Convention Center?
Yes. We file as your EAC, order the center's exclusive power and rigging, book the west dock target and put our own project manager and Miami Beach crew on the floor. Your team lands, walks in and finds every demo station powered and tested.
Can we rent a booth for WHX Miami?
Yes. A 10×20 rental with your graphics runs $7,500 to $15,000 and is the most common starting point for first-time WHX Miami exhibitors. We add custom device mounts and counters to the rental structure when the equipment needs them, and you upgrade the architecture in a later year.
When do we need to decide?
Design sign-off by early April gives a comfortable 30 to 45 day build and a late-May ship to the advance warehouse ahead of a mid-June move-in. Later is possible; the trade-off is choice of finishes, rush freight and less hurricane-season margin on the truck.
Do you handle the show contractor orders and drayage?
Yes. We read the WHX Miami exhibitor kit, order material handling, labor and furniture from the show contractor, ship on the advance-warehouse date, manage EMPTY stickers and the MHA at dismantle, and copy you on every deadline so nothing depends on a form you never saw.
Before you sign with anyone
Five questions to ask any exhibit builder for WHX Miami:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your WHX Miami booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.
