Charlotte · Uptown · Concord

Charlotte trade show models tuned for uptown and race day

Booth reps, brand ambassadors, product presenters and hostesses for the Charlotte Convention Center, the auto show and race-weekend hospitality. Local Charlotte staff, $85 an hour for every role.

The short answer

Booth staffing in Charlotte

Charlotte is two show towns: one in suits, one in fire suits. Purple Exhibits staffs the Charlotte Convention Center, uptown hotels and the Speedway in Concord with local booth reps, brand ambassadors, product presenters and hostesses at a flat $85 an hour per person. Our Charlotte crew works finance and association conventions uptown, the auto show in November and race-weekend hospitality in May, and every shift is built around a lead goal. Book three to four weeks ahead, six for race weekends and big national conventions, and 72 hours for a rush.

Pit sheetCharlotte
Rate$85 per hour, per person, every role
Travel feesNone anywhere in the Charlotte region
Main venuesCharlotte Convention Center, uptown hotels, Charlotte Motor Speedway, NASCAR Hall of Fame
Peak seasonSpring conventions, May race weekend, November auto show
Book ahead3–4 wks · 6 wks for race weekend and national conventions · rush 72 hrs
Getting thereLYNX Blue Line stops beside the center; the airport is about 15 minutes
LaborNorth Carolina is right-to-work; booth staff greet, present, scan and host
Pit board

Set your lead goal. We’ll size the crew.

Every Charlotte shift starts with a number. Set how many qualified leads you want and see the staff, the cost and the cost per lead.

Brands that have booked Purple

AmazonWayfairLGVenmoVallenSunliteergoPouchBiolab HoldingsStellar
Know the building

Uptown, bridged to the Westin

The numbers that shape how we staff it, from our Charlotte Convention Center exhibitor guide.

Team of four Charlotte event staff crossing a glass pedestrian bridge between a hotel and the convention center
Hotel to hall over the bridge: our crew is on the floor before the doors open.
280,000 sq ftof contiguous exhibit space in Halls A, B and C
29 fttall elephant door in Hall B, for boats, cars and big builds
~700 roomsat the Westin, joined to the center by a bridge over the street
40,000 sq ftCrown Ballroom, opened in 2010 with the NASCAR Hall of Fame

Labor: North Carolina is right-to-work. Our staff greet, present, scan and host; building and rigging stay with the show’s contractors. The halls are not air-conditioned during move-in, so we schedule staff after the build.

Meet your Charlotte crew

Suits for uptown, team gear for race weekend. These are the five roles we send.

Booth reps in Charlotte

Booth reps in Charlotte

Reps who qualify senior visitors at finance and association conventions.

FinanceAssociationsB2B
Product presenters in Charlotte

Product presenters in Charlotte

Presenters who talk horsepower at motorsports events and the auto show.

MotorsportsStageFans
Hostesses in Charlotte

Hostesses in Charlotte

Hosts for uptown rooftop receptions and Crown Ballroom galas.

RooftopsGalasVIP
Brand ambassadors in Charlotte

Brand ambassadors in Charlotte

Ambassadors for the auto show and its indoor test track.

Auto showTest trackQueues
Registration hosts in Charlotte

Registration hosts in Charlotte

Organised hosts for convention check-in on the street-level concourse.

Check-inConventionsBadges
1

Set your lead goalWe size the crew to it.

2

We cast the eventUptown polish or race-day energy.

3

A Charlotte crew arrivesLocal, briefed and on time.

Get my Charlotte quote
Two Charlottes

Bank town and race town

The same city, two very different crowds. We cast each event for the people who will walk up to your booth.

Uptown, Monday to Thursday

Bank town

Finance, healthcare and association conventions. Visitors are senior and short on time, so we send polished booth reps in business dress who qualify fast and hand off cleanly.

  • Business dress
  • Short, sharp pitch
  • Clean CRM notes
Concord and the Hall of Fame, weekends

Race town

Race-weekend hospitality, sponsor fan zones and auto-show crowds. We send presenters who can talk horsepower and ambassadors who keep a long line happy in the heat.

  • Branded team gear
  • Crowd and queue control
  • Sun and heat plan
Lap chart

Charlotte shows we staff

Dates from the organisers and our venue guide. Confirm each event with its organiser, then lock your crew.

P1
Charlotte Auto ShowCharlotte Convention Center · Automotive
Product presenters, ambassadors
P2
SHAPE America National Convention & ExpoCharlotte Convention Center · Health & physical education
Booth reps, demo hosts
P3
Environments for AgingCharlotte Convention Center · Senior living design
Booth reps, lead qualifiers
P4
Race-weekend hospitalityCharlotte Motor Speedway, Concord · Motorsports
Hostesses, brand ambassadors
P5
HeroesConCharlotte Convention Center · Comics & fan culture
Ambassadors, queue hosts
P6
ASAE Annual Meeting & ExpositionCharlotte Convention Center · Association executives
Booth reps, hostesses
Worked example

An auto-show stand in Charlotte, priced

A vehicle stand at the Charlotte Auto Show needs four people: two product presenters, an ambassador at the test-track queue and a lead qualifier. Here is that team from our Charlotte roster, next to the same team flown in.

Auto show stand, four daysCost
Purple local staff
Travel, hotel, per-diem$0
Your Charlotte total
Typical fly-in agency, same teamCost
Staff hours at $85
Round-trip flights ~$350 each
Hotel uptown, show week · ~$229/night
Per-diem ~$74/day
Fly-in total

Three ways to staff a Charlotte booth, side by side

Compared on what actually changes your results and your invoice in Charlotte.

Purple local crewFly-in staffing agencyGeneral temp agency
What you pay per hourOne flat $85, models to repsDay rate plus travel costsCheap, but not booth-trained
Travel and hotel$0. The team lives in CharlotteAbout $350 flight plus $229/night per person$0
Local knowledgeHalls, transit and shortcutsArrives with a mapDepends on the person
The Charlotte edgeUptown polish or race-day energy.Not localNot specialised
Trained on your productBriefing call and cheat sheetSometimes, for a feeNo
Lead captureQualifies and tags every scanVariesNot part of the job
Exhibit and staff togetherDesign, build and staffPeople onlyPeople only

Fly-in costs use the same typical Charlotte rates as the budget above. Other agencies’ pricing varies.

Entry list

Tell us the show, your lead goal and your dates. Your Charlotte quote arrives within a day.

  • 1
    $85 for every roleOne hourly rate for reps, ambassadors, presenters and hostesses across the region.
  • 2
    Built around a numberWe size and brief the crew to hit your lead goal.
  • 3
    A backup on standbyIf anyone drops out, a briefed Charlotte replacement arrives within two hours or that shift is free.

Charlotte staffing request

About three minutes. No deposit.

GREEN
FLAG
Who do you need?

Prefer to talk? (800) 994-8030

Yellow flags

Five Charlotte mistakes we help exhibitors avoid

CAUTION 1

No lead goal

Without a number, nobody knows if the show worked. Set a goal and use the pit board on this page.

CAUTION 2

Same crew for uptown and Concord

A finance convention and a race weekend need different people. We cast each event separately.

CAUTION 3

Booking race weekend late

Hosts and hotels fill months ahead of the May race. Reserve six weeks out.

CAUTION 4

Ignoring the heat

Summer fan zones are hot. We plan water, shade and shorter outdoor rotations.

CAUTION 5

Forgetting game days

Panthers home games fill uptown hotels. Check the schedule before you book rooms.

Trade show model beside a white sports car at an auto show
Real Purple event · Auto show
Model holding a brochure beside a red supercar at a wheel brand display
Real Purple event · Aftermarket
Brand representatives at an aviation exhibit
Real Purple event · Aviation
FAQ

Charlotte staffing questions

Call (800) 994-8030 and ask for the Charlotte desk.

PE

Purple Exhibits Charlotte team
Reviewed by our Charlotte coordinators · Updated

How much do trade show models cost in Charlotte?

$85 an hour per person with a four-hour minimum. Booth reps, ambassadors, presenters and hostesses all cost the same, and there are no travel charges anywhere in the Charlotte region.

Do you staff the Charlotte Auto Show?

Yes. We send product presenters and brand ambassadors who learn your vehicles and keep visitors moving between the stand and the indoor test track.

Can you staff race-weekend hospitality in Concord?

Yes. We staff suites, sponsor tents and fan zones at the Speedway on race weekends, with a heat plan for outdoor shifts. Book six weeks ahead.

How many staff do I need to hit my lead goal?

Set your goal on the pit board on this page. It works out the staff per shift from your hours, how many conversations each person has and how many qualify.

Is North Carolina a right-to-work state?

Yes. Your own people may build the booth in most show kits. Our staff greet, present, scan and host; building and rigging stay with the contractors.

Is there a hotel connected to the convention center?

Yes. The Westin, the city’s largest hotel with about 700 rooms, connects by a bridge over the street.

How do staff get to the convention center?

Many ride the LYNX Blue Line, which stops beside the center. The airport is about 15 minutes away.

Do you staff finance and banking conferences?

Yes. We send polished booth reps in business dress who qualify senior visitors quickly and log every conversation for your sales team.

Can you staff events at the NASCAR Hall of Fame?

Yes. We staff galas and receptions in the Crown Ballroom and the Hall of Fame next to the convention center.

How early should I book?

Three to four weeks for most shows and six weeks for race weekend and big national conventions. Rush bookings need 72 hours.

What if someone on my Charlotte crew drops out?

A briefed standby from our Charlotte bench takes the spot. If they are not there within two hours, that shift is free.

Can Purple handle our Charlotte booth too?

Yes. We design, build and install exhibits for the convention center, including big builds that need the Hall B door, and staff them with the same team.

All of the Charlotte region

Beyond uptown: the rest of the Charlotte region we staff

Charlotte events reach from the convention center to the Speedway, the stadium and the suburbs.

Charlotte Motor Speedway

Concord

Race-weekend hospitality, fan zones and sponsor activations.

We send: Hostesses, brand ambassadors

NASCAR Hall of Fame

Uptown, connected to the convention center

Galas and receptions in the Crown Ballroom.

We send: Hostesses, greeters

Bank of America Stadium

Uptown

Suites, sponsor activations and game-day sampling.

We send: Ambassadors, sampling teams

Uptown hotels

The Westin, JW Marriott and College Street hotels

Receptions, breakouts and VIP dinners.

We send: Hostesses, registration hosts

Corporate campuses

Ballantyne and South Park

Customer days, product launches and town halls.

We send: Booth reps, greeters
The crew

Where our Charlotte staff live

From South End to Concord and Ballantyne, so uptown and the Speedway both have a crew nearby.

UptownSouth EndNoDaPlaza MidwoodDilworthBallantyneConcordHuntersvilleFort Mill

After the floor closes

South End

Breweries and patios along the light-rail line.

Uptown

Steakhouses and rooftop bars a short walk from the center.

NoDa

Galleries, music and late dinners for the crew.

Green flag. Your crew is ready.

Send the show and your dates. A Charlotte price within 24 hours.

Book Charlotte staff(800) 994-8030Charlotte desk · Mon–Fri
Get my Charlotte quote
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