PGA Show 2027Orlando exhibitor guide: booth costs, dates and deadlines
Hitting bays, fashion walls and buyers: PGA Show 2027 booths in Orlando
- Event dates
- January 26–29, 2027
- Exhibit hall
- January 27–29, 2027 (Wed–Thu 8:30 a.m.–6 p.m., Fri 8:30 a.m.–2 p.m.)
- Venue
- Orange County Convention Center, West Building, Orlando
4.9 star client rating10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
PGA Show 2027 in 30 seconds
The short version for PGA Show exhibitors. Every figure has its source further down the page.
- When is PGA Show 2027?
- January 26–29, 2027, at Orange County Convention Center, West Building, Orlando.
- When is the hall open at PGA Show?
- January 27–29, 2027, Wed–Thu 8:30 a.m.–6 p.m., Fri 8:30 a.m.–2 p.m.
- How big is PGA Show?
- 34,000+ attendees, 1,195 brands (2026 edition).
- What is the all-in cost of a 10×20 booth at PGA Show?
- $7,500 – $15,000 for a Purple rental in Orlando: design, graphics, lighting, install and dismantle. Space and show services are billed separately by PGA Show.
- At PGA Show, what is the next exhibitor deadline?
- Deadline to request an Exhibitor Appointed Contractor: November 6, 2026.
Official PGA Show 2027 links: PGA Show 2027 registrationPGA Show 2027 hotelsPGA Show 2027 booth space
Everything about PGA Show 2027 in one place
PGA Show 2027 fact sheet
| Official name | 2027 PGA Show (74th edition) |
|---|---|
| Event dates | January 26–29, 2027 |
| Exhibit hall dates | January 27–29, 2027 (Wed–Thu 8:30 a.m.–6 p.m., Fri 8:30 a.m.–2 p.m.) source |
| Venue | Orange County Convention Center, West Building 9800 International Drive, Orlando, FL 32819 |
| Organizer | PGA Golf Exhibitions (RX) and the PGA of America |
| Size (2026) | 34,000+ attendees · 1,195 brands source |
| Who attends | PGA and LPGA professionals, directors of golf, pro-shop owners and buyers, course owners and managers, coaches and club fitters |
| Next deadline | Deadline to request an Exhibitor Appointed Contractor: November 6, 2026 source |
| Nearest airport | Orlando International Airport (MCO) About 12 miles from the convention center, per Purple's venue guide |
| Hotels | Connections Housing, the PGA Show's only approved housing vendor Official hotel page → |
| Official website | pgashow.com |
Official PGA Show resources
PGA Show 2027 calendar
PGA Show 2027 dates and deadlines
These are the dates the organizer has published for PGA Show, listed in order and linked to the pages that state them. The next date is highlighted.
- Deadline to request an Exhibitor Appointed ContractorExhibitors using an outside builder source
- Sealed covered or multi-level plans, full-swing diagrams and rigging plots due to PGA Booth ApprovalsIslands, multi-level booths and swing demos source
- Freeman advance warehouse starts accepting crated freight; OCCC electrical and aerial lighting discount dateAll exhibitors source
- Freeman AV discount dateExhibitors ordering screens and AV source
- Freeman warehouse deadline; freight arriving later pays an after-deadline chargeAll exhibitors source
- Targeted move-in begins at the OCCCTargeted exhibitors source
- Demo Day at Orange County National; booths must be complete by 5 p.m.Attendees and exhibitors source
- Exhibits open in the OCCC West Concourse, 8:30 a.m.Attendees and exhibitors source
01 Purple at PGA Show 2027
Hitting bays, fashion walls and buyers: PGA Show 2027 booths in Orlando
We build PGA Show booths that let a PGA professional swing, try on or order inside your space, within RX's 8-foot inline and 20-foot island limits. Your full-time staff may set their own exhibit under Freeman's Orlando labor rules, and we file the EAC request before RX's November 6, 2026 cutoff.
- Exhibits Jan 27–29, 2027
- 34,000+ attendees in 2026
- Demo Day Jan 26, Winter Garden
What makes PGA Show different, and how we build for it
The PGA Show is where green-grass shops and off-course retailers set their season, and its week has two stages.Demo Day opens it outdoors at Orange County National Golf Center, with hitting bays, practice greens and a Test Track for carts, before three exhibit days in the OCCC West Concourse. Inside, the floor is organized into named areas: the Innovation District with its New Product Zone and Inventor's Spotlight, The Range for full-swing testing, Racquet Sports at the PGA Show, The Retreat, the Travel Pavilion and the PGA of America Hub. RX's Rules & Regulations Handbook is precise about swing cages, banner heights and a 50-foot exit rule, so the booth is engineered before it is styled.
A club, ball or training aid they can hold or hit, a fitter who knows lofts and shafts, and a quick way to book a Demo Day follow-up or a facility visit.
Next season's apparel and accessories on hangers and tables at shop height, line sheets and order minimums ready, and a seat to write the order before the Friday 2 p.m. close.
Carts, range technology, amenities and pickleball or padel gear shown at working scale, with numbers on revenue per bay or court they can take back to an owner.
Your team in Orlando
One project manager, two shops, the whole PGA Show build
We build in our own production shop in Fishkill, NY, and our Las Vegas hub, ship to the Orange County Convention Center, West Building, and install with our own project manager on the floor and vetted local labor. Expect a 30–45-day build for PGA Show, secure storage and a pre-show QA.
Your team arrives at PGA Show to a lit, stocked booth. You just show up.
Inside PGA Show 2027
Rules that shape your PGA Show booth
RX leases space only for products it deems directly related to the golf trade, and exhibitors may not sublease or show another company's goods (2027 handbook). We design one brand story per booth and keep partner products off the walls.
Full-swing demos need a booth of 200 square feet or more, a self-standing cage and mat, impact clearance, a barrier six feet behind the mat and a supervising employee; the diagram is due December 18, 2026. We engineer and draw the bay.
Pop-up tents, display walls and wing banners are allowed, but no branding may sit above the booth's height limit, including tent peaks, and RX will have violations taken down. We place logos on walls and counters within the 8, 12 or 20-foot line.
Any covered area or second level, even one RX approved at a prior PGA Show, needs sealed engineer drawings by December 18, 2026, smoke detectors and extinguishers, and is allowed only for booths of 400 square feet or more. We file the package.
Food and drinks in booths must come from or be approved by the OCCC's exclusive caterer, Sodexo, and only a product's legal manufacturer or distributor may sample it, with written approval. We build a bar counter and order catering through the kit.
Programs worth planning for
Part of the Innovation District for products already on the market; attendees vote the top three Best New Product winners, chosen from more than 250 entries in 2026.
A pavilion and stage for pre-market inventions, run with the United Inventors Association; in 2026 it picked four of nearly 50 inventions for Best Marketing, Best Product Pitch, Most Innovative and the Pinnacle Award.
A show within the show for pickleball, tennis and padel brands with courts, demos and education; it more than doubled in 2026 to 60+ exhibiting brands.
The outdoor opening day at Orange County National on January 26, 2027, with hitting bays, practice greens and the Discovery Zone Vendor Village; space is sold through PGA Show sales.
The PGA Show is the largest U.S. golf trade event, with 1,195 brands in 2026; choose it over the July PGA Buying Summit when you launch equipment or need Demo Day and the full off-course retail audience, not just spring apparel orders. Every consumer products show we build for, side by side →
consumer products at PGA Show
The industry behind PGA Show, in pictures
02 Booths & pricing for PGA Show 2027
Popular booth sizes at PGA Show
PGA Show exhibitors range from 10×10 inlines with gray drape to multi-level islands in the West Concourse. Apparel brands usually take a 10×20 or 10×30 inline with racks and a seated order desk. Equipment makers that want full-swing demos need at least 200 square feet, and we recommend a 20×20 or larger island for a hitting bay plus fitting space.
Meets the PGA Show's 200 square foot minimum for full-swing demos: a netted hitting cage at one end, a shop-style wall of apparel or putters at the other, inside the 8-foot backwall limit.
Pictured: XL-Bloom YoungPlants, a Purple inline booth
See 10×20 rental booths →
Multiple product lines, a small meeting nook
Shown: Funskool, a Purple inline booth
See 10×30 rental booths →
An island with two hitting or putting stations, a fitting cart and an order table; islands under 400 square feet stay at 12 feet and cannot fly an overhead banner.
Shown: a Purple island exhibit for Doona
See 20×20 rental booths →
At 400 square feet and up, walls can reach 20 feet and a banner can hang to 25 feet with a 5-foot break; room for a launch-monitor bay, a fashion wall and private meeting space.
Shown: Amazon, a Purple large-format exhibit
See 20×30 rental booths →In Purple's PGA Show price
- Your design and 3D rendering, revised until it is right for PGA Show
- Structure, printed graphics, counters and storage as specified
- In-booth lighting and power distribution
- Installation and dismantle at the Orange County Convention Center, West Building, with our project manager on the floor
- Every PGA Show show-service order and deadline tracked for you
What PGA Show and its contractor bill
- Booth space, paid to PGA Golf Exhibitions
- Material handling (drayage) at the Orange County Convention Center, West Building, where the space rate does not include it
- Electrical, internet and rigging orders for PGA Show
- Booth cleaning, and union labor where the Orange County Convention Center, West Building requires it
Rates to plan with for PGA Show:
- Covered exhibit fee $1,000 for any covered area, 2027 source
- Second-level fee $7,500 for a multi-level exhibit, 2027 source
- Multi-level insurance $10 million general liability required, 2027 source
Before you sign, your proposal already estimates each of these show charges, so the PGA Show total is on paper.
Prices are all-in 2026 rental ranges for design, structure, graphics, installation and dismantle; custom builds are quoted per project. Want an exact number for Orlando? Use the booth cost calculator or the 2026 booth cost guide.
Send your PGA Show booth size and what the space needs to do for your team. A reply within one business day, then a PGA Show rendering and fixed proposal, usually within a week. No charge.
Your team walks into a lit, stocked PGA Show booth. You just show up.
03 Built by Purple
Our booths, designed, built and installed, to compare for PGA Show
Case study · Jack & Pup
Jack & Pup at a pet industry trade show
A booth shaped as a full dog house, instantly understood, easy to step inside and busy all show long.
Jack & Pup won attention with a booth people could step inside; PGA Show buyers judge golf gear the same way, by walking into a bay and swinging.
Read the Jack & Pup case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · read more client reviews
Trusted by exhibitors including
04 Designing for golf equipment, apparel, technology and racquet sports brands at PGA Show
Four things we get right for PGA Show exhibitors
1Swing cages need six feet behind
Full-swing demos at the PGA Show need a self-standing cage and mat, three feet of clearance at the impact zone and a queuing barrier six feet behind the mat, opened in the back half of the booth. We draw the cage, ball direction and backswing on the diagram RX wants by December 18, 2026.
2Setbacks shape the front edge
RX keeps tables, demos, sampling, putting contests and celebrity signings four feet off the aisle in 10-foot-deep booths and ten feet back in deeper ones. We use that front strip for low product plinths and a putting surface people step onto, so the crowd forms inside your carpet.
3Apparel walls for spring orders
Buyers at the West Concourse shop next season's polos, outerwear and headwear the way their customers will. We build slatwall and hang-rail runs at pro-shop height, fold tables, mannequin spots ordered through Mannequin Rent Co, and a seated order desk tucked out of the aisle.
4Banners over 400 square feet only
Islands under 400 square feet top out at 12 feet with no overhead banner; larger islands can build 20-foot walls and hang a banner to 25 feet with a 5-foot break, paid as an RX advertising fee. Rigging plots for 800 square feet and up go to PGA Booth Approvals by December 18, 2026.
Concept rendering
Your proposal for PGA Show includes a rendering like this one
Before we cut a single panel, you see the booth in 3D (layout, graphics, lighting and product positions) and we revise it until it is right. Above: a Purple concept for Shefer.
Start my PGA Show conceptFloor at a glance
Where you could be at PGA Show 2027
The PGA Show splits its week between a golf course and a convention hall: Demo Day at Orange County National, then three exhibit days in the OCCC West Concourse, with education in the West Hall E/F corridor meeting rooms.
OCCC West Concourse, exhibit floor
Open January 27–29, 2027, with named areas such as the Innovation District, The Range, Racquet Sports at the PGA Show, The Retreat and the Travel Pavilion.
Our advice Plan sight lines along long West Building aisles: a lit header at 8 feet for inlines, a 25-foot banner only for islands of 400 square feet or more.
Orange County National Golf Center, Demo Day
Tuesday, January 26, 9 a.m. to 5 p.m. in Winter Garden: hitting bays, practice greens, short-game areas and a Test Track for carts, sold separately.
Our advice Range-side tents need wind-rated weights and graphics that read from the tee line; we pack them in a separate crate from your hall booth.
West Hall E/F corridor meeting rooms
The 2027 Education Program runs here from January 26 to 29, beside more than 50 free show-floor presentations on seven stages in 2026.
Our advice If your team speaks, we print matching session and booth graphics so attendees can find you after the talk.
05 Orange County Convention Center, West Building · Orlando
Logistics for PGA Show 2027, handled
Freeman is the PGA Show's official general contractor and runs the Exhibitor Service Center from January 22, 2027. Move-in is targeted: RX's color-coded target floor plan sets when your freight must arrive, warehouse freight is delivered first and counts as on target, and the Freeman warehouse accepts crated freight from December 21, 2026, and anything arriving after January 13, 2027 pays an after-deadline charge. Booths must be occupied by 3 p.m. and finished by 5 p.m. on Tuesday, January 26. Freeman's labor agreement is with the local IATSE union, though full-time employees may set their own exhibits and hand-carry without dollies; rigging and electrical stay with OCCC crews. Our project manager runs install and files your EAC paperwork.
PGA Show exhibitors can find this building's hall rules, drayage estimates and freight deadlines in our Orange County Convention Center exhibitor guide.
What Purple handles
- The EAC request and certificate of insurance before RX's November 6, 2026 deadline
- Full-swing cage diagrams, rigging plots and sealed multi-level drawings for PGA Booth Approvals
- Freeman, OCCC electrical and aerial lighting orders placed before discount dates
- Apparel walls, putting surfaces and hitting bays built in Fishkill, NY
- Freight to the Freeman warehouse so you move in on target
- Our project manager on the West Concourse floor from move-in to the final crate
Your PGA Show timeline, from move-in back
Request to use an Exhibitor Appointed Contractor due to RX: November 6, 2026. Miss it and an outside builder cannot get onto the floor, so send us your booth confirmation now and we file the request with our insurance certificate.
We need design sign-off by mid-November 2026.
- By November 6, 2026We submit the request to use Purple as your Exhibitor Appointed Contractor, with our certificate of insurance, to RX.
- Mid-November 2026Design sign-off, including swing-cage layout, banner and lighting plans and any covered or multi-level areas.
- By December 18, 2026Sealed blueprints for covered or multi-level exhibits, full-swing demo diagrams and rigging plots go to PGA Booth Approvals.
- December 2026Production in Fishkill, NY over 30 to 45 days; Freeman AV and OCCC lighting orders placed before their December discount dates.
- December 21, 2026 to January 13, 2027Crates ship to the Freeman advance warehouse so they reach the floor on target.
- January 22–26, 2027Targeted move-in and install with our project manager; the booth is finished by 5 p.m. on January 26 while Demo Day runs at Orange County National.
- January 27–29, 2027Exhibit days, then dismantle from 2:01 p.m. Friday; all freight out by noon on February 1.
Purple's planning timeline for PGA Show. The official PGA Show move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Print the PGA Show budget & deadline sheetTravel to PGA Show 2027
Getting to PGA Show 2027: airport and hotels
Fly in
Orlando International Airport (MCO)
About 12 miles from the convention center, per Purple's venue guide
Find the venue
Orange County Convention Center, West Building
9800 International Drive, Orlando, FL 32819
Travel facts from pgashow.com.
PGA Show by the numbers
PGA Show year by year
How PGA Show 2027 compares with other consumer products shows
The consumer products shows closest to PGA Show on the calendar, with the latest size each organizer has published. Each show name opens our consumer products exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| MANTSMid-Atlantic Nursery Trade Show | January 13–15, 2027 | Baltimore, MD | 10,800+ attendees · 890+ exhibitors (2026) |
| Northern GreenMinnesota Nursery & Landscape Association (MNLA) and Minnesota Turf and Grounds Foundation (MTGF) | January 19–21, 2027 | Saint Paul, MN | ~4,500 attendees expected (2027) |
| Sports Licensing & Tailgate ShowEmerald | January 20–22, 2027 | Las Vegas, NV | 115 License to Buy exhibitors (2026) |
| TPIEFlorida Nursery | January 20–22, 2027 | Fort Lauderdale, FL | ~7,500 attendees · 470 exhibitors (2026) |
| Impressions ExpoEmerald (Impressions Expo) | January 21–23, 2027 | Long Beach, CA | 10,000+ qualified buyers (2025) |
| Las Vegas MarketANDMORE | January 24–28, 2027 | Las Vegas, NV | 80 countries (2027) |
| PGA ShowPGA Golf Exhibitions (RX) and the PGA of America | January 26–29, 2027 | Orlando, FL | 34,000+ attendees · 1,195 brands (2026) |
| NBS Winter Sports MarketNation's Best Sports (NBS) | January 28–30, 2027 | Salt Lake City, UT | – |
| Philadelphia Gift ShowClarion Events | January 31–February 2, 2027 | Oaks, PA | – |
| Shoppe ObjectShoppe Object (an ANDMORE company) | February 7–9, 2027 | New York, NY | 900+ exhibitors (2026) |
PGA Show exhibitor questions
Questions exhibitors ask us before PGA Show
When is the PGA Show 2027?
The 2027 PGA Show runs January 26 to 29, 2027 in Orlando. Demo Day is Tuesday, January 26, 9 a.m. to 5 p.m. at Orange County National Golf Center, and the exhibits open Wednesday, January 27 to Friday, January 29 in the Orange County Convention Center West Concourse.
What are the PGA Show exhibit hall hours?
The 2027 exhibit floor is open 8:30 a.m. to 6 p.m. on Wednesday, January 27 and Thursday, January 28, and 8:30 a.m. to 2 p.m. on Friday, January 29. Badged exhibitors get in at 7 a.m. each morning, and RX requires every exhibit to stay fully intact until the official close.
Where is the PGA Show held?
At the Orange County Convention Center on International Drive in Orlando, which the PGA Show filled for the 40th consecutive year in 2026, using 1.1 million square feet of the West Building. Demo Day is held outdoors on January 26 at Orange County National Golf Center, 7643 Avalon Road in Winter Garden.
How much does a booth at the PGA Show cost?
A 10×20 rental that clears the PGA Show's 200 square foot swing-demo minimum runs $7,500 to $15,000 from us, and a custom 20×20 island $50,000 to $120,000. RX does not publish space rates on the site, so space is quoted by its sales team. RX adds $1,000 for any covered area and $7,500 for a second level in 2027.
What is the deadline to use our own booth builder at the PGA Show?
November 6, 2026 is RX's deadline to request an Exhibitor Appointed Contractor for the 2027 show. Blueprints for covered or multi-level exhibits, full-swing demo diagrams and rigging plots follow on December 18, 2026. We need design sign-off by mid-November to meet both dates.
Can we hit golf balls in our PGA Show booth?
Full-swing demos are allowed only in booths of at least 200 square feet, with a sturdy self-standing cage and mat, three feet of clearance at impact and a queuing barrier six feet behind the mat. A company employee must supervise every swing, and the diagram is due to RX by December 18, 2026.
How tall can a PGA Show booth be?
Inline booths stop at 8 feet at the backwall with no logo extending from it, peninsulas and islands under 400 square feet at 12 feet. Islands of 400 square feet and up can build 20-foot walls and hang a banner to 25 feet with a 5-foot break, after paying RX's advertising fee for the banner.
Can we rent a booth for the PGA Show, and what does it include?
We rent PGA Show kits from a 10×20 up to islands: frame and fabric graphics, slatwall or hang rail for apparel, counters, LED lighting, storage and flooring, which RX requires in every booth. We price freight to Freeman, install, dismantle and the EAC filing together in a fixed quote, then collect the kit after the Friday close in Orlando.
Can our own staff set up our booth at the Orange County Convention Center?
Full-time employees of your company may set their own exhibit, and Freeman's Orlando rules let them hand-carry materials in, though dollies and flat trucks are not allowed. Extra labor comes from the local IATSE union through Freeman, rigging and electrical are OCCC crews only, and outside builders such as Purple must clear RX's EAC process.
Do you handle Freeman orders and drayage for the PGA Show?
We place every Freeman order for the PGA Show. Freeman is the 2027 general contractor for material handling, carpet, furniture and labor, while the OCCC handles electrical and aerial lighting and Freeman AV handles screens. We ship to Freeman's warehouse between December 21, 2026 and January 13, 2027, so your crates are delivered on target, and every estimate is on your proposal.
Can we exhibit at PGA Show Demo Day?
Demo Day space at Orange County National is sold through the PGA Show sales team, not with your convention center booth. It runs rain or shine on January 26, 2027, opening at 9 a.m. for PGA and LPGA professionals and VIP Buyer Club members and at noon for all attendees. We can build tents and graphics for the range.
How many people attend the PGA Show?
More than 34,000 golf industry professionals from 90 countries and all 50 states attended in 2026, including 8,200+ PGA, LPGA and international professionals and 1,300+ VIP buyers from 910 facilities and retailers. In 2025 the PGA of America reported 33,000+ attendees from 94 countries.
Is the PGA Show open to the public?
The PGA Show is trade-only, a partnership of RX and the PGA of America for golf professionals, facility owners, buyers and the wider golf trade. Exhibitor badges may not be issued to buyers, vendors or consultants, and family, guests and children of any age stay off the floor until the 8:30 a.m. opening on January 27, 2027.
Is the PGA Show worth exhibiting at for a new golf brand?
For a brand selling to green-grass shops and golf facilities it is the year's biggest buying moment, with nearly 400 first-time exhibitors in 2026. New products can enter the New Product Zone, where attendees vote three Best New Product winners, and pre-market ideas go to the Inventor's Spotlight run with the United Inventors Association.
Before you sign for PGA Show
Five things to ask every builder quoting PGA Show:
- Is every fee on the proposal, including what the PGA Show show contractor bills?
- Who actually builds it for PGA Show: your shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What is inside the rental price, and what is billed by the show?
- What happens to the booth after PGA Show, and what does storage cost?
Common situations
Already own a booth? We refresh its graphics, repair what is worn, ship and install it for PGA Show, and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We handle the ground work for PGA Show: freight to the advance warehouse, show-service orders, installation and storage, with one project manager replying to your emails in your time zone.
Short on time? A PGA Show rental carrying your graphics can be ready in two to three weeks. You will know on the first call what is realistic for your PGA Show date.
Get a proposal
Tell us about your PGA Show booth
What happens next
- We reply within one business day with questions about your products, goals and PGA Show footprint.
- Usually within a week, you receive a concept rendering and a fixed PGA Show proposal. No fee left off: every PGA Show cost is listed upfront, on paper.
- We build in 30–45 days, ship to the PGA Show advance warehouse and install before the hall opens.
