FFANY Market Week 2027New York booth costs, dates and deadlines: exhibitor guide

FFANY runs four Market Weeks in 2027: February 1–5, June 7–11, August 2–6 and November 29–December 3. The next week before them is November 30–December 4, 2026. The FFANY Pop-Up is typically held only in the June and December weeks.

FFANY is a nontraditional trade show of brand showrooms and pop-up spaces across Midtown Manhattan, not one convention center. FFANY lists each participating brand's showroom address and contact in its brand directory, and most visits are by appointment only.

The FFANY Pop-Up is FFANY's temporary showroom space, hosted and managed by the FFANY team and typically held during the June and December Market Weeks. FDRA/FFANY membership is required to take space in it, and brands inquire through FFANY's Pop-Up form. Its 2027 location is not confirmed yet.

Brands fill out FFANY's exhibit inquiry form for Market Week opportunities, which include Pop-Up space for members in June and December. For a permanent New York showroom, FFANY points brands to its partner The Mines Group. Once you have a room, we fit it out.

Buyers need no registration for FFANY Market Week. Most brands show by appointment only, so buyers book each visit with the contact FFANY lists for the brand. The event is open to the trade only, though FFANY will talk to new businesses about its admittance policy.

FFANY lists retailers including Academy Sports, Amazon, Belk, Bloomingdale's, DSW, Famous Footwear, Finish Line, J.Crew, Kohl's, Macy's, Nordstrom, Rack Room Shoes, REVOLVE, Shoe Carnival, Target, TJ Maxx, Walmart and Zappos among those attending.

FFANY members showing in New York appear in FFANY's brand directory before each Market Week, with showroom addresses and contacts; trade visitors register on ffany.org for access. The directory is the buyer's appointment book, so a brand's listing and its room have to tell the same story.

FFANY has no exhibit hall and no booth floor. Brands sell from showrooms, agency rooms, temporary Market Week rooms and the FFANY Pop-Up. What we build is a showroom fit-out: shoe walls, lit shelving, graphics, counters and a meeting table, sized to the room you have.

The cost depends on the room and how much of it you dress, from a single branded shoe wall to a full Pop-Up room with lighting and a meeting table. Send us the room plan and your style count and we return a fixed proposal with every item listed.

The Fashion Footwear Association of New York organizes it as part of FDRA, and FDRA/FFANY membership is required for the Pop-Up. FFANY represents member footwear companies in New York, organizes showroom and contact data for each week and stewards the Fashion Footwear Charitable Foundation, which funds breast cancer research.

FFANY partners with onPeak for discounted hotel rates and a booking tool for each Market Week, and says the discounted rooms sell quickly. Hotels near Avenue of the Americas in the 50s keep you walking distance from most showrooms.

Buyers from outside the U.S. may visit showrooms by appointment, but they need the right visa and documents to enter the country, and FFANY cannot provide letters of invitation. Brands with overseas buyers should share appointment details early.

FFANY hosts a yearly Networking Cocktail Party during the August week and is taking sponsors for 2027. Other briefings, networking meetings and showroom gatherings are organized by individual brands or partners rather than by FFANY, so plan your own buyer event inside the room.

FFANY suits branded footwear selling to national chains, department stores and online retailers who come to New York by appointment. Atlanta Shoe Market fills a convention center and a hotel with 1,800+ footwear lines in February 2027, so many brands do both and use one display kit.