MAGIC Nashville 2027Nashville booth costs, dates and deadlines: exhibitor guide

MAGIC Nashville 2027 runs Tuesday, May 11 and Wednesday, May 12, 2027, from 9 a.m. to 6 p.m. both days. The 2026 edition ran April 28–29, 2026, so the 2027 market sits about two weeks later in the spring calendar.

Informa lists Music City Center, the convention center at 201 Rep. John Lewis Way South in downtown Nashville, as the 2027 location. The center's own calendar lists the booking as Informa MAGIC on May 11–12, alongside events such as ViVE in March.

Informa reports 3,100+ attendees at the 2026 Nashville event, a mix of brands, buyers, influencers, stylists, industry experts and press, with 240+ brands exhibiting. 83% of attendees held buying power and over 72% were top decision makers.

In 2026, 66% of buyers came from the Southern U.S. and 24% from the Midwest, with nine countries and regions represented on the floor, per Informa. That makes it a strong regional market for brands building southern and midwestern boutique accounts.

Brands exhibit across Accessories, Young Contemporary, Trend, Modern Sportswear, Footwear, and Home, Gift & Beauty, the same category families MAGIC uses in Las Vegas and New York. The Nashville brand list is published by Informa ahead of each market.

Informa quotes space through its exhibitor team and does not publish Nashville rates. Our part is the build: a complete 10×20 rental with racks, lighting and graphics typically runs $7,500 to $15,000, and electrical from Music City Center is billed separately by the venue.

Brands apply through MAGIC's Apply to Exhibit form, and the Fashion by Informa team follows up with space and contract details. Contracted exhibitors then plan through the Exhibitor Resource Center, which holds the forms and deadlines for each 2027 market.

All rigging at Music City Center, including exhibit rigging and graphic installations, is provided exclusively by Convention Production Rigging, Inc. Whether MAGIC Nashville allows hanging signs in your booth type depends on Informa's 2027 rules, and those are not confirmed yet.

MAGIC's official hotel provider is onPeak, with separate attendee and exhibitor hotel lists and flexible change and cancellation policies, first come, first served. Booking through the official block keeps your team near Music City Center.

MAGIC Nashville is a wholesale trade event: buyers register through the Register to Shop form, and the floor is built around brands, retailers, stylists and press. Informa's buyer FAQs and registration terms set who qualifies.

Informa Markets runs MAGIC through Fashion by Informa, the same group behind MAGIC Las Vegas, MAGIC New York, PROJECT, COTERIE, SOURCING and OFFPRICE. MAGIC Las Vegas runs February 16–18, 2027 and MAGIC New York February 7–9, 2027.

With some planning it travels well: a boutique-scale booth for Nashville scales up for MAGIC Las Vegas in February or Atlanta Apparel. We build in modules, store the set between markets and swap graphics each season so it reads new to returning buyers.

For brands selling to southern and midwestern boutiques, it puts 3,100+ attendees with strong buying power in one room over two days, at a smaller scale and cost than Las Vegas. Brands that need national chains and international buyers usually start with MAGIC Las Vegas.