Medtrade 2027Exhibitor guide: booth costs, dates and deadlines
- Event dates
- March 23–25, 2027
- Exhibit hall
- March 24–25, 2027 (Wed 9 a.m.–5 p.m., Thu 10 a.m.–3 p.m.)
- Venue
- Fort Worth Convention Center, Fort Worth
4.9 client rating3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
Medtrade 2027 in 30 seconds
The short version for exhibitors. Every figure has its source further down the page.
- When is Medtrade 2027?
- March 23–25, 2027, at Fort Worth Convention Center, Fort Worth.
- When is the exhibit hall open?
- March 24–25, 2027, Wed 9 a.m.–5 p.m., Thu 10 a.m.–3 p.m.
- How big is Medtrade?
- 3,000+ providers attendees, 280+ exhibitors (2026 edition).
- What does a 10×20 booth cost all-in?
- $7,500 – $15,000 for a Purple rental with design, graphics, lighting, install and dismantle. Space and show services are billed by the show.
Everything about Medtrade 2027 in one place
Medtrade 2027 fact sheet
| Official name | Medtrade 2027 |
|---|---|
| Event dates | March 23–25, 2027 |
| Exhibit hall dates | March 24–25, 2027 (Wed 9 a.m.–5 p.m., Thu 10 a.m.–3 p.m.) source |
| Venue | Fort Worth Convention Center 1201 Houston Street, Fort Worth, TX 76102 |
| Organizer | Emerald, with partner AAHomecare |
| Size (2026) | 3,000+ providers attendees · 280+ exhibitors source |
| Who attends | Owners and buyers from HME and DMEPOS providers, retailers, distributors and complex rehab suppliers |
| Nearest airport | Dallas Fort Worth International Airport (DFW) About 30 minutes from the convention center, per the City of Fort Worth |
| Hotels | EvolveCon via HotelMap, Medtrade's official housing vendor Official hotel page → |
| Official website | medtrade.com |
Official Medtrade resources
Medtrade 2027 calendar
Medtrade 2027 show dates
The 2027 show days, each linked to the page that states it.
- Medtrade 2027 conference opens: workshops in the morning, education sessions from 1 p.m.Conference and workshop registrants source
- MedConnect mixer, 5 to 6:15 p.m., included with a conference passAttendees and exhibitors source
- Expo hall opens, 9 a.m. to 5 p.m., with the AAHomecare Update and an expo-floor happy hourExhibitors and attendees source
- AAHomecare Stand Up for Homecare reception, 5:30 to 7 p.m., separate registrationRegistered patrons source
- Final expo day, 10 a.m. to 3 p.m.; last conference sessions end at 12:45 p.m.Exhibitors and attendees source
01 Purple at Medtrade 2027
Medtrade 2027 in Fort Worth: booths HME dealers can test-drive before they stock
We build Medtrade booths so a DMEPOS provider can sit in the chair, hear the concentrator run and read your dealer terms at one counter, all inside your space. At the Fort Worth Convention Center, freight enters through the Commerce Street docks and Edlen Electrical is the exclusive power provider; we book both.
- Expo hall March 24–25
- 280+ exhibitors in 2026
- Right-to-work Fort Worth
What makes Medtrade different, and how we build for it
Medtrade is the home medical equipment trade's own show, held since 1979, run by Emerald and partnered with AAHomecare, whose policy update and Stand Up for Homecare reception share the March 24 schedule.The expo floor is open just 13 hours over two days, so DMEPOS providers walk it with a buying list: mobility, respiratory, sleep, rehab and aids to daily living. Attendees vote the New Product Pavilion's Providers' Choice awards on the floor, and in 2026 CRT Live and the Tech Talks ran scheduled sessions from their own booths on the floor. A dealer judges a product on how it works in a client's home and what it earns after reimbursement, so the booth has to show both.
The product in their hands, the billing codes and documentation it fits, dealer pricing, minimum orders, warranty and freight terms, and a sales rep who can quote without leaving the counter.
A chair they can sit in, adjust and drive, seating and positioning options laid out by configuration, and a technical person who can talk frame weights, batteries and service parts.
Retail packaging, a shelf or endcap set they can picture in their own store, case packs and lead times, and a sell sheet with the margin math written out.
Your team in Fort Worth
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY, and our Las Vegas hub, ship to the Fort Worth Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team walks into a lit, stocked booth. You just show up.
Inside Medtrade 2027
Rules that shape your booth
Hanging signs belong only to islands, split islands and peninsulas of 400 square feet or more, and booths under 400 square feet may run no amplified sound (2026 rules). We size the footprint to the features you need before you sign for space.
On a qualifying island or peninsula, ground structure plus hanging sign stays within a 20-foot combined height, the sign tops out at 25 feet, and a continuous 5-foot gap separates them. We engineer the tower and sign as one drawing for Show Management.
Medtrade is a No Concrete show, so every booth covers its full floor, and a Cubic Content show, where structure breaking the booth-type guidelines can cost a fine or Priority Points. We spec flooring and heights to the rule from the first sketch.
No display, product or demonstration, and no audience watching one, may reach the aisle, and scooters, robots or sign carriers may not roam outside an exhibitor's space. We give every Medtrade drive trial and product talk its own marked floor area.
Only the official photographer or an approved EAC photographer may shoot in the hall, and exhibitors may photograph their own booth on show days only (2026 rules). We file the Photography Approval Form when you want your Medtrade booth shot professionally.
Programs worth planning for
An expo-floor showcase of new products, sponsored by HomeCare Media, where attendees vote Providers' Choice Gold, Silver and Bronze awards; entries count as sponsorship spend at 1.5 Priority Points per dollar.
A show-floor feature launched with AAHomecare in 2025 where complex rehab and mobility companies present products in scheduled interactive sessions; in 2026 it ran at its own booth, sponsored by Cubby.
Thirty-minute sessions on the expo floor where HME software and technology companies present to providers; in 2026 they ran over both expo days at a booth stage sponsored by Valere.
Medtrade is the one national U.S. show built for home medical equipment, with 280+ exhibitors in 2026; choose it over AOTA INSPIRE when your buyer is the DMEPOS provider who stocks and bills the product, not the therapist who recommends it. Compare every medical devices show we build for →
02 Booths & pricing for Medtrade 2027
Popular booth sizes at Medtrade
Medtrade sells inline booths 10 feet deep in 10-foot multiples, and peninsulas, islands and split islands from 20×20; only 400-square-foot and larger islands, split islands and peninsulas may hang a sign or run amplified sound. We recommend a 10×20 for a respiratory, sleep or software line, and a 20×20 island when power chairs or scooters need a test-drive loop.
A concentrator or CPAP bar with live units at one end, a dealer terms counter with order forms at the other, and silent captioned screens, since booths under 400 square feet run no amplified sound.
Shown: Optinova, a Purple inline booth
See 10×20 rental booths →
Three bays for three categories: a lift chair or bed on display in the first, respiratory and sleep units in the middle, and a seated quoting table for provider owners in the third.
Shown: Tipmed, a Purple inline booth
See 10×30 rental booths →
An island with a marked test-drive loop for power chairs or scooters, a hanging sign at the 400-square-foot threshold, a battery charging closet and a two-seat order desk.
Shown: Ecotact, a Purple island exhibit
See 20×20 rental booths →
Separate zones for mobility, respiratory and aids to daily living, a ramp and threshold course for driving trials, a private room for chain and buying-group meetings, and storage.
Shown: Olon / Fidia Pharma Group, a Purple large-format exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Rates to plan with for Medtrade:
- Drayage (Purple venue guide) About $90 per cwt, Purple's 2026 Fort Worth planning figure
- EAC administrative fee $300 per booth served, paid by the EAC, 2026 manual source
- Extra exhibitor badges $40 each beyond four per 100 sq ft, 2026 rate source
- Exhibitor liability insurance $65 plus tax through Marsh/Total Event Insurance, 2026 manual source
We estimate every one of these on your proposal, so the total is on paper before you sign.
Prices are all-in 2026 rental ranges for design, structure, graphics, installation and dismantle; custom builds are quoted per project. Get an exact number for Medtrade with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
Your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
Booths we have designed, built and installed
Case study · Pixee Medical
Pixee Medical at a medical technology congress
A focused, demo-first booth for augmented-reality surgical guidance, built so every visitor could try the technology while traffic kept moving.
Pixee Medical sold surgical guidance, not wheelchairs, but its booth put a hands-on trial in every visitor’s reach while the crowd kept flowing, the same job a Medtrade drive loop has.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Trusted by exhibitors including
04 Designing for home medical equipment, DMEPOS and complex rehab manufacturers and suppliers at Medtrade
Four things we get right for Medtrade exhibitors
1Keep the test drive off the aisle
Medtrade's 2026 rules bar any part of a display, product or demonstration from reaching the aisle, audience included, and ban scooters or robots roaming outside your space. We mark a driving loop inside the booth with contrasting flooring, a ramp and a doorway-width gate, so a dealer can try the turning radius without leaving your footprint.
Floor every inch, then make it drivable
Medtrade is a No Concrete show: every booth covers its whole floor or the contractor carpets it at your cost. Deep carpet drags a power chair and hides a rollator's glide, so we specify firm, low-pile or hard-surface flooring with beveled edges where test drives run, and plush only in the meeting corner.
Show quiet without a speaker
Booths under 400 square feet may run no amplified sound at Medtrade, and larger ones stop at 80 decibels measured at the aisle (2026 rules). We build respiratory and sleep counters where a provider can stand next to a running concentrator or CPAP and hear it for themselves, with captioned screens carrying the rest.
Quote at the counter, ship after
Selling merchandise from a Medtrade booth is prohibited, and a display unit sold on the floor stays put until the final day closes at 3 p.m. on March 25. We build a dealer counter for quotes, order forms and reimbursement references, and tag every display unit so your team knows which pieces ship to a buyer.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Purple AI.
Start my Medtrade concept05 Fort Worth Convention Center · Fort Worth
Logistics for Medtrade 2027, handled
Texas is right-to-work, and Medtrade lets full-time company staff set up and dismantle their own booth, so your team can work beside our project manager and vetted Fort Worth labor. All exhibit freight moves through the Commerce Street loading docks, one dock per exhibit hall bay, and the center keeps electrical, water and air with Edlen, internet with Cox Business, rigging with Inspire Solutions and catering with Trinity Food & Beverage Services. We plan drayage at about $90 per hundredweight, file sealed drawings 60 days before move-in for a multilevel exhibit or 300 square feet of covered space (2026 rules), and route crates around the building's expansion work. DFW International sits about 30 minutes away.
Hall rules, drayage estimates and freight deadlines for this building are in our Fort Worth Convention Center exhibitor guide.
Hall guide
These are the spaces the Fort Worth Convention Center offers exhibitors. We draw for Medtrade's hall layout once the 2027 floor plan assigns your booth, and plan freight around the building's expansion work.
The City of Fort Worth lists 156,228 square feet of contiguous exhibit hall space, and the building's facility rules say Exhibit Hall bays B through F cannot be booked alone: a show using them takes at least two bays.
Our advice: One open floor puts your island in sight of most aisles, so a hanging sign at the 400-square-foot threshold earns its rigging cost here.
All exhibit move-in and move-out runs through the Commerce Street dock area, with one dock per exhibit hall bay; the docks and the Annex are shared space.
Our advice: We skid power chairs, beds and lift chairs on pallets that clear the freight doors and book a dock target, so heavy product reaches the booth first.
A 28,160-square-foot ballroom and 58,849 square feet of meeting space with 21 breakout rooms sit alongside the halls, and the 2027 schedule runs sessions while the expo is open.
Our advice: Expect traffic in waves as sessions let out on March 24; we put the quickest demo at the aisle edge so a provider can try it between sessions.
The City of Fort Worth lists a $701 million expansion and modernization underway, which in Purple's venue guide replaces the original 1968 arena; Visit Fort Worth gives completion as early 2030.
Our advice: We confirm the freight route and marshaling plan with Medtrade's general service contractor before shipping, so crates never wait at a closed entrance.
What Purple handles
- Booth drawings sized to Medtrade's 400-square-foot sign and sound limits
- Test-drive flooring, ramps and charging storage for mobility products
- Show contractor, Edlen electrical and Cox Business internet orders
- EAC notification, the $300 EAC fee and our certificate of insurance
- Freight to the advance warehouse and through the Commerce Street docks
- Our project manager on the Fort Worth floor from setup to teardown
Timeline, counted back from move-in
We need design sign-off by mid-January 2027.
- Mid-January 2027Design sign-off; floor plan marked with the test-drive loop, flooring, power drops and any hanging sign for the show's drawing review.
- Late January 2027Sealed structural drawings filed for any covered or multilevel exhibit, at least 60 days before move-in.
- Late January to February 2027Production in Fishkill, NY: counters, flooring modules, ramps, graphics and lighting built and tested.
- About 3 weeks before move-inCrates and skidded product ship to the show contractor's advance warehouse; electrical goes to Edlen and internet to Cox Business.
- Days before March 24Move-in through the Commerce Street docks; our project manager installs, charges every demo battery and walks the drive loop.
- March 24–25, 2027Expo hall open 9 a.m. to 5 p.m. and 10 a.m. to 3 p.m.; after 3 p.m. on March 25 we dismantle and ship to your next show or back to you.
Purple planning timeline. Official move-in, freight target and order deadlines come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable budget & deadline sheetTravel to Medtrade 2027
Getting to Medtrade 2027: airport, hotels and parking
Fly in
Dallas Fort Worth International Airport (DFW)
About 30 minutes from the convention center, per the City of Fort Worth
Park
Event parking reservations through the FW Park app and Parkmobile, per the City of Fort Worth
Find the venue
Fort Worth Convention Center
1201 Houston Street, Fort Worth, TX 76102
Travel facts from fortworthtexas.gov.
Medtrade by the numbers
Medtrade year by year
How Medtrade 2027 compares with other medical devices shows
The medical devices shows closest to Medtrade on the calendar, with the latest size each organizer has published. Each name opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| ViVEHLTH and CHIME | March 14–17, 2027 | Nashville, TN | 8 Connect meetings per buyer (2027) |
| AAD Annual MeetingAmerican Academy of Dermatology | March 19–23, 2027 | San Francisco, CA | 20,111 registrants attendees (2026) |
| SIR Annual Scientific MeetingSociety of Interventional Radiology (SIR) | March 20–24, 2027 | Los Angeles, CA | 4,466 registrants attendees (2026) |
| MedtradeEmerald | March 23–25, 2027 | Fort Worth, TX | 3,000+ providers attendees · 280+ exhibitors (2026) |
| ASCRSAmerican Society of Cataract and Refractive Surgery (ASCRS) with the American Society of Ophthalmic Administrators (ASOA) | April 2–5, 2027 | San Diego, CA | 4,667 registrants attendees (2026) |
| SAGESSAGES (Society of American Gastrointestinal and Endoscopic Surgeons) | April 6–9, 2027 | Las Vegas, NV | 90 exhibitors (2026) |
| AAAAmerican Academy of Audiology | April 7–10, 2027 | St. Louis, MO | 3,000+ attendees projected by the Academy for 2027 |
| AOTA INSPIREAmerican Occupational Therapy Association (AOTA) | April 8–10, 2027 | Boston, MA | 7,500+ attendees (2024) |
| AANSAmerican Association of Neurological Surgeons (AANS) | April 9–12, 2027 | San Diego, CA | 3,669 registrants attendees (2026) |
| ACCAmerican College of Cardiology (ACC) with the World Heart Federation | April 10–12, 2027 | Houston, TX | 15,190 attendees · 274 exhibitors (2026) |
Medtrade exhibitor questions
Questions exhibitors ask us before Medtrade
How much does a booth at Medtrade 2027 cost?
For a power mobility line the fitting tier is a 20×20 island: $16,000 to $40,000 as a rental, $50,000 to $120,000 custom. A respiratory or software exhibitor in a 10×20 rental spends $7,500 to $15,000. Drivable flooring, ramps, lift-chair weight and a hanging sign move the figure. Emerald bills the space itself through your account executive, and we list drayage and electrical separately.
What is the deadline to book and build for Medtrade 2027?
Space goes in Priority Points order: one point per dollar of booth fees, 1.5 per dollar of sponsorship, and companies exhibiting at the current show book next year's space at appointments during it. New companies start with the New to Medtrade form. In 2026 the contractor's discount deadline fell three weeks before opening, so we need design sign-off by mid-January 2027.
Can we rent a booth for Medtrade, and what does a rental include?
A Medtrade rental from us covers the frame, printed fabric graphics, LED lighting, a dealer counter with lockable storage, and the flooring the No Concrete rule requires, laid firm enough for a chair to roll on. One fixed price covers freight both ways plus labor to build and strike it, and after the 3 p.m. close on March 25 the whole kit comes back to us.
Can we set up our own booth at the Fort Worth Convention Center?
Medtrade allows full-time company staff to build and dismantle their own booth, and Texas is right-to-work, so your team can join ours on the floor. Hand-carried material is limited to what one person carries in one trip. Any outside installer files the EAC Notification Form and a certificate of insurance before move-in; we handle both for our crew.
Can we demo power wheelchairs and scooters at Medtrade?
Yes, inside your own space. The 2026 rules keep every demonstration and its audience out of the aisle and ban scooters or moving promotions outside the booth, so the drive loop lives within your footprint. We plan a 20×20 or larger for driving trials, with charging storage, and keep sold display units on the floor until close.
Can we hang a sign over our Medtrade booth?
Only on an island, split island or peninsula of 400 square feet or more. In 2026 the sign could reach 25 feet to its top, ground structure plus sign was capped at a 20-foot combined height, and a 5-foot gap had to separate them. Freeman held rigging in Phoenix; at Fort Worth, Inspire Solutions is the center's exclusive rigger.
What does drayage cost in Fort Worth, and who pays it?
Plan about $90 per hundredweight for material handling at the Fort Worth Convention Center, our 2026 planning figure; the general service contractor bills it to you by weight at its kit rate. Power chairs, lift chairs and beds are heavy, so we skid product with the booth crates in one shipment, and your proposal prices that weight before anything leaves Fishkill.
Can we reuse our Medtrade booth at other shows?
We design the counters and drive-loop flooring to travel, so the same kit can follow you to AOTA INSPIRE for occupational therapists, ATS for respiratory and sleep clinicians, and AANP for nurse practitioners, with new graphics printed for each crowd. Between shows we ship it to the next advance warehouse on its target date.
Do you handle the contractor and electrical orders for Medtrade?
We file the general service contractor's orders for carpet, material handling and labor (Freeman held that role in 2026), plus the center's exclusive services: Edlen Electrical for power, Cox Business for internet and Inspire Solutions for rigging. Your proposal lists each one, and you are copied on every order and its discount date.
When is Medtrade 2027?
The Medtrade 2027 conference runs Tuesday, March 23 to Thursday, March 25, 2027, with workshops on the first morning. The expo hall opens Wednesday, March 24 from 9 a.m. to 5 p.m. and Thursday, March 25 from 10 a.m. to 3 p.m., so exhibitors get 13 selling hours in all.
Where is Medtrade 2027 held?
At the Fort Worth Convention Center, 1201 Houston Street in downtown Fort Worth, Texas, about 30 minutes from DFW International Airport by the city's count. It is the show's first year in Fort Worth after three years at Dallas's Kay Bailey Hutchison Convention Center and the 2026 edition in Phoenix.
How many people attend Medtrade?
Medtrade counted more than 2,300 qualified attendees at its 2024 Dallas show, from every state but Rhode Island and 35 countries, almost 25% more than in 2023. For the 2026 Phoenix edition the organizer promoted a floor of 280+ exhibitors and over 3,000 DMEPOS providers.
Is Medtrade open to the public?
No. Medtrade sells expo and conference passes to the home medical equipment trade, and Emerald may accept, reject or prohibit any registration. First-time non-exhibiting manufacturers paid $1,800 for an expo pass in 2026, and that year's rules kept anyone under 16 out of the hall and sessions, and anyone under 18 out during move-in and move-out.
How do I get a booth at Medtrade?
Emerald sells the space. First-time exhibitors complete the New to Medtrade form and an account executive follows up with the prospectus; returning exhibitors book through their own account executive, with placement ranked by Priority Points and ties going to the company that has exhibited longest. Each booth includes four exhibitor badges per 100 square feet.
Before you sign with anyone
Five questions to ask any exhibit builder for Medtrade:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your Medtrade booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.