Tonight in Austin

Austin trade show models who keep it live

Brand ambassadors, hosts, booth reps and models for SXSW brand houses, downtown hotel conferences, Palmer Events Center and race weekend. Local staff who handle the lines, the heat and a 14-hour festival day.

Rate$85 an hour, every roleVenuesHotels · Palmer · COTA · brand housesBook6–8 weeks for SXSW · 72-hour rush
Brand ambassador in a lavender dress holding a tablet at a brand-activation lounge in a converted warehouse venue, Austin
Read this first

Austin’s convention center is being rebuilt

The home of SXSW came down in 2025. Here is what that means for your event, from our Austin Convention Center guide.

2025Demolished

The old convention center came down between April and October 2025.

$1.6BThe rebuild

A replacement designed to roughly double the old center’s capacity.

620,000sq ft planned

Rentable space in the new building, with bigger halls and a grand ballroom.

2029Target opening

Until then, conferences and expos run in hotels and other venues.

Downtown hotel ballrooms

JW Marriott, Hilton, Fairmont and the Rainey Street towers

Most conferences and expos now run here. We staff registration, breakout doors and sponsor tables.

Palmer Events Center

South of the river, by Zilker Park

Consumer shows, expos and festival-adjacent events in a large open hall.

Circuit of the Americas

Southeast Austin

Race weekends, concerts and corporate track days with suites and hospitality.

Brand houses & pop-ups

East Austin warehouses, Rainey Street bungalows, Sixth Street

SXSW activations, product launches and lounges built for a week.

SXSW shift planner

How many people does your activation need?

Pick the kind of activation, the days and how long doors are open. We will show the crew per shift and when to split into day and night teams.

The set list

Meet your Austin crew, set by set

Five roles, one flat rate. Here is who we send and where you will find them working.

Brand ambassadors in Austin: brand house porch
Set 1 · Brand house porch

Brand ambassadors in Austin

Ambassadors greet guests, explain the activation and capture emails.
Door & queue hosts in Austin: doors and lines
Set 2 · Doors and lines

Door & queue hosts in Austin

Hosts manage RSVPs, wristbands and capacity at night shows.
Sampling teams in Austin: under the oaks
Set 3 · Under the oaks

Sampling teams in Austin

Sampling crews keep drinks and demos moving in the heat.
Booth reps in Austin: hotel ballrooms
Set 4 · Hotel ballrooms

Booth reps in Austin

Reps qualify buyers at tech and startup conferences.
Suite hosts in Austin: race weekend
Set 5 · Race weekend

Suite hosts in Austin

Hosts look after VIP guests above the track.
Outdoor patio brand activation at dusk with string lights and Purple staff in Austin
Golden hour on an East Austin patio: three hosts, one queue and a guest list that keeps growing.

Brands that have booked Purple

AmazonWayfairLGVenmoVallenSunliteergoPouchBiolab HoldingsStellar
The short answer

Event staffing in Austin

Austin events rarely look like a standard trade show. They are brand houses, festival lounges, hotel conferences and race-weekend suites. Purple Exhibits staffs SXSW activations, downtown hotel conferences, the Palmer Events Center and Circuit of the Americas with local brand ambassadors, hosts, booth reps and models at a flat $85 an hour per person. The Austin Convention Center was demolished in 2025 for a rebuild planned to open in 2029, so we help exhibitors staff the venues that took its place. Book six to eight weeks ahead for SXSW and race weekend, three to four weeks for most other events, and 72 hours for a rush.

Austin at a glance

Rate$85 per hour, per person, every role
Travel feesNone for Austin-area bookings
Main venuesDowntown hotels, Palmer Events Center, Circuit of the Americas, private brand houses
Peak weeksSXSW (March), festival and race season (October)
Book ahead6–8 wks for SXSW and race weekend · 3–4 wks otherwise · rush 72 hrs
LaborTexas is right-to-work; interim venues set their own rules
HeatSummer highs pass 100°F; we plan shade, water and rotations
Heat plan

Running an outdoor booth in Texas heat

From May to September, Austin afternoons pass 100°F. Here is how we keep staff sharp and guests at your booth.

Shade first

Outdoor activations get tents, fans and a cool-down spot for staff and guests.

Water on the rider

Water for staff and a hydration station for visitors at outdoor events.

Shorter shifts outside

Outdoor staff rotate every 60 to 90 minutes in summer.

Breathable uniforms

Linen, light colors and comfortable shoes, in your brand colors.

Tour dates

Austin events we staff

Months are typical. Confirm each year’s dates with the organiser, then lock your crew.

SXSWDowntown hotels, brand houses, Sixth Street · Tech, film, music
Brand ambassadors, hosts, door staff
Tech & startup conferencesDowntown hotels · Technology
Booth reps + lead qualifiers
Consumer & home showsPalmer Events Center · Consumer
Brand ambassadors
Austin City Limits festivalZilker Park · Music festival
Sampling teams + ambassadors
Race weekendCircuit of the Americas · Motorsport
Suite hosts + hospitality staff
Corporate meetings & offsitesHotels and Hill Country resorts · Varies
Registration hosts + greeters
Worked example

A SXSW brand house, priced

A four-day brand house needs six people per shift: two queue hosts, two ambassadors, a sampling lead and a door host. Here is that team from our Austin roster, next to the same team flown in during the most expensive hotel week of the year.

SXSW brand house, 4 daysCost
Purple local staff
Travel, hotel, per-diem$0
Your Austin total
Typical fly-in agency, same teamCost
Staff hours at $85
Round-trip flights ~$360 each
Hotel downtown, SXSW week · ~$459/night
Per-diem ~$79/day
Fly-in total

Local crew, fly-in agency or temps? The Austin comparison

What each option really costs and delivers at a Austin show.

Purple local crewFly-in staffing agencyGeneral temp agency
Price per staffer$85 an hour in AustinHigher once travel is addedLowest rate, highest risk
Flights and roomsNone. Austin is home~$360 airfare and ~$459 a night, eachNone
Knows Austin venuesLocal crew, every seasonUsually first time in townSometimes
The Austin edgeFresh crews for long days.Not localNot specialised
Knows your pitchLearns your three key pointsGeneric scriptNot their job
Qualified leadsAsks your questions, tags hot or warmBasic scanningBadge scans at best
Exhibit and staff togetherDesign, build and staffPeople onlyPeople only

Fly-in costs use the same typical Austin rates as the budget above. Other agencies’ pricing varies.

Request a set

Tell us the event, the venue and the hours. Your Austin quote arrives within a day.

  • 1
    $85 for every roleOne hourly rate for ambassadors, hosts, reps and models across Austin.
  • 2
    Day and night crewsFresh teams for long festival days, so energy never drops.
  • 3
    A backup on standbyIf anyone drops out, a briefed Austin replacement arrives within two hours or that shift is free.

Austin staffing request

About three minutes. No deposit.

LIVE
ATX
Who do you need?

Prefer to talk? (800) 994-8030

Liner notes

Six Austin mistakes we help brands avoid

Track 1

Booking SXSW late

Local talent books up fast for March. Lock your team six to eight weeks out.

Track 2

Planning for the old convention center

It was demolished in 2025. Confirm your venue and its load-in rules early.

Track 3

Underestimating the heat

From May to September outdoor shifts need shade, water and rotations.

Track 4

Forgetting about traffic

I-35 and downtown closures during SXSW slow everything. We book staff who live close.

Track 5

One crew for day and night

SXSW days run 14 hours. Split day and evening teams so energy stays high.

Track 6

No plan for the line

Popular activations draw lines around the block. Put a host on the queue.

FAQ

Austin staffing questions

Call (800) 994-8030 and ask for the Austin desk.

PE

Purple Exhibits Austin team
Reviewed by our Austin coordinators · Updated

How much do brand ambassadors cost in Austin?

$85 an hour per person, four-hour minimum, for any role: brand ambassador, host, booth rep or model. Austin-area bookings carry no flights or hotel nights.

Do you staff SXSW activations?

Yes. We staff brand houses, lounges, panels and night events with queue hosts, ambassadors, sampling teams and door staff. Book six to eight weeks ahead.

How many staff does a SXSW brand house need?

Most need five to seven people per shift: queue hosts, ambassadors, a sampling lead and a door host. Use the shift planner on this page for your hours and days.

Is the Austin Convention Center open?

No. The old building was demolished between April and October 2025, and a larger replacement is planned to open in 2029. Conferences and expos have moved to downtown hotels, the Palmer Events Center and other venues; we staff all of them.

Do labor rules differ at interim venues?

Texas is a right-to-work state, but hotel ballrooms and the Palmer Events Center each set their own rules. Confirm with your show’s contractor; our staff only greet, present, sample and scan.

Can you staff race weekend at Circuit of the Americas?

Yes. We send suite hosts, hospitality staff and brand ambassadors for race weekends and corporate track days.

How do you handle the Austin heat?

We plan shade, water and shorter outdoor shifts, and we style uniforms in light, breathable fabrics.

Can you split day and night teams for SXSW?

Yes, and we recommend it. A day crew runs panels and sampling; a fresh evening crew runs doors and VIP.

Do you have bilingual staff in Austin?

Yes. Spanish-speaking staff are available on most dates.

Do you staff Hill Country resort events?

Yes. We book greeters and hosts for offsites and incentive trips at the resorts west of Austin.

What if a staff member cancels?

Our Austin coordinator sends a briefed local replacement within two hours, or that shift is free.

Can Purple build and staff our activation?

Yes. We design and build booths and brand spaces and staff them under one plan.

All of Central Texas

Beyond downtown: the rest of Central Texas we staff

Austin events spread from Hill Country resorts to the racetrack and the suburbs.

Hill Country resorts

Lakeway, Horseshoe Bay and west of town

Leadership retreats, incentive trips and offsites.

We send: Greeters, event hosts

Circuit of the Americas

Southeast Austin

Race weekends, concerts and track days.

We send: Suite hosts, brand ambassadors

Moody Center & arenas

UT campus area

Concert and sports sponsor activations.

We send: Sampling teams, ambassadors

Tech campuses

North Austin, the Domain, Round Rock

Product launches, customer days and recruiting events.

We send: Product presenters, hosts

Festival grounds

Zilker Park and beyond

Sampling, lounges and sponsor booths.

We send: Sampling teams, ambassadors
The crew

Where our Austin staff live

East Austin to Round Rock, so every venue has a crew close by, even when I-35 is jammed.

DowntownEast AustinSouth CongressZilkerMuellerHyde ParkRound RockCedar ParkPflugerville

After the doors close

Rainey Street

Bungalow bars and patios for team nights, steps from the downtown hotels.

South Congress

Restaurants and live music for client dinners.

East Austin

Breweries and taco trucks for a relaxed wrap-up.

Your activation, live.

Send the event and your dates. An Austin price within 24 hours.

Book Austin staff(800) 994-8030Austin desk · Mon–Fri
Get my Austin quote
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