Detroit · Huntington Place · Novi

Detroit trade show models built for the Motor City

Product presenters, models, booth reps and hostesses for the auto show, Huntington Place and every Metro Detroit expo. Local staff who can talk horsepower, run a reveal and stand outside in January. $85 an hour, every role.

01Reveal & mediaPresenters on camera
02Industry daysReps who qualify buyers
03Charity nightBlack-tie hostesses
04Public weekendsAmbassadors & crowd staff
The short answer

Booth staffing in Detroit

Detroit is the one show city where the product on the floor usually has four wheels. Purple Exhibits staffs Huntington Place on the riverfront, the Suburban Collection Showplace in Novi and Detroit’s stadiums and hotels with local product presenters, trade show models, booth reps and hostesses at a flat $85 an hour per person. Our Detroit crew knows how an auto show runs, from the first reveal to the last public weekend, and they show up in January ready for the cold. Book six to eight weeks ahead for the auto show, three to four weeks for most other shows, and 72 hours for a rush.

Spec sheetDetroit
Rate$85 per hour, per person, every role
Travel feesNone for Metro Detroit bookings
Main venuesHuntington Place, Suburban Collection Showplace (Novi), Ford Field, downtown hotels
Peak seasonAuto show (January) through the spring and fall engineering shows
Book ahead6–8 wks for the auto show · 3–4 wks otherwise · rush 72 hrs
Getting therePeople Mover station at Huntington Place; QLine on Woodward
LaborUnion venue; booth staff greet, present, scan and demo
Crew builder

Build your auto-show crew

An auto show is four events in one building. Pick your phases and stand size, and see the crew we would send and what it costs.

Which phases are you staffing?

Brands that have booked Purple

AmazonWayfairLGVenmoVallenSunliteergoPouchBiolab HoldingsStellar
Know the hall

Inside Huntington Place

The riverfront hall where automakers build two-story stands every January. The numbers that shape how we staff it, from our Huntington Place exhibitor guide.

Team of four Detroit booth staff in a morning briefing at an auto show stand before doors open
Morning briefing before doors open: every Detroit crew starts with your talking points.
208,845 sq ftHall A, the largest single hall and the anchor of the A–D floor the auto show fills each January
30 ftceilings in Halls A–D, which is why automakers build two-story stands here
400 sq ftthe size at or under which your own full-time staff may build a booth with cordless tools; bigger builds go to union crews
People Moverstation inside the building, so staff arrive without fighting for downtown parking

Meet your Detroit crew

Presenters who can talk horsepower and hosts who can work a black-tie night. These are the five roles we send.

Product presenters in Detroit

Product presenters in Detroit

Presenters who learn your vehicle and deliver short walkarounds for press, buyers and the public.

Auto showRevealsStage
Trade show models in Detroit

Trade show models in Detroit

Models who give a vehicle stand real presence through reveals and public weekends.

RevealsPhotosPublic days
Booth reps in Detroit

Booth reps in Detroit

Reps who qualify dealers, fleet buyers and suppliers and log every conversation.

SuppliersFleetEngineering
Hostesses in Detroit

Hostesses in Detroit

Hosts for the auto show’s formal charity evening, suites and VIP dinners.

Charity nightSuitesVIP
Ride-and-drive staff in Detroit

Ride-and-drive staff in Detroit

Check-in staff and ambassadors for test drives, waivers and queues.

Test drivesCheck-inQueues
1

Name the show and phaseReveal, industry or public days.

2

We brief on your vehicleSpec sheet and talking points.

3

A Metro Detroit crew arrivesDowntown or Novi, winter-ready.

Get my Detroit quote
Two floors, one winter

Downtown or Novi, ready for January

The biggest Detroit show happens in the coldest month, and many supplier shows run 30 minutes away in Novi. We plan for both.

Downtown, on the Detroit River

Huntington Place

The auto show, engineering and battery shows and big conventions. Staff arrive by People Mover and walk in out of the wind.

Novi, about 30 minutes northwest

Suburban Collection Showplace

Supplier, manufacturing, hobby and boat shows. We book staff from Novi, Farmington Hills and Livonia so nobody fights I-96 traffic.

Coat-check plan

January visitors arrive in parkas. We place a greeter at your stand entrance and plan where staff coats go.

Warm-up rotations

Outdoor ride-and-drive staff rotate inside every hour in winter.

Snow-day standby

We keep standby staff when lake-effect snow is in the forecast.

Layered uniforms

Branded outerwear for outdoor and loading-dock roles.

Production schedule

Detroit shows we staff

Months are typical and venues change; the boat show moved to Novi in 2026. Confirm each year’s dates with the organiser, then lock your crew.

Detroit Auto ShowHuntington Place · Automotive
Presenters, models, ambassadors
Detroit Boat ShowSuburban Collection Showplace, Novi · Marine
Brand ambassadors + hostesses
AutoramaHuntington Place · Custom cars
Models + crowd staff
Mobility engineering showsVenue varies by year · Engineering
Booth reps + lead qualifiers
The Battery Show North AmericaHuntington Place (2026) · EV & battery suppliers
Booth reps + presenters
Supplier & industry exposSuburban Collection Showplace · Manufacturing
Booth staff + registration
Worked example

An auto-show stand in Detroit, priced

A vehicle stand on public days needs five people: two product presenters, two ambassadors and a lead qualifier. Here is that team from our Detroit roster, next to the same team flown in.

Auto show stand, public daysCost
Purple local staff
Travel, hotel, per-diem$0
Your Detroit total
Typical fly-in agency, same teamCost
Staff hours at $85
Round-trip flights ~$380 each
Hotel downtown, auto-show week · ~$269/night
Per-diem ~$79/day
Fly-in total

Local crew, fly-in agency or temps? The Detroit comparison

What each option really costs and delivers at a Detroit show.

Purple local crewFly-in staffing agencyGeneral temp agency
Price per staffer$85 an hour in DetroitHigher once travel is addedLowest rate, highest risk
Flights and roomsNone. Detroit is home~$380 airfare and ~$269 a night, eachNone
Knows Detroit venuesLocal crew, every seasonUsually first time in townSometimes
The Detroit edgeSpec sheet and talking points.Not localNot specialised
Knows your pitchLearns your three key pointsGeneric scriptNot their job
Qualified leadsAsks your questions, tags hot or warmBasic scanningBadge scans at best
Booth build tooOne company, one planStaff onlyStaff only

Fly-in costs use the same typical Detroit rates as the budget above. Other agencies’ pricing varies.

Order sheet

Tell us the show, the venue and the vehicle. Your Detroit quote arrives within a day.

  • 1
    $85 for every roleOne hourly rate for presenters, models, reps and hostesses across Metro Detroit.
  • 2
    Briefed on your productPresenters learn your spec sheet and talking points before the reveal.
  • 3
    A backup on standbyIf anyone drops out, a briefed Detroit replacement arrives within two hours or that shift is free.

Detroit staffing request

About three minutes. No deposit.

MOTOR
CITY
Who do you need?

Prefer to talk? (800) 994-8030

Recall notice

Six Detroit mistakes we help exhibitors avoid

RECALL 01

Booking auto-show staff late

The best Detroit presenters are booked by fall. Reserve six to eight weeks out.

RECALL 02

Sending models without a script

Auto-show visitors ask about range, towing and price. Give us your talking points and we brief.

RECALL 03

Forgetting the cold

Outdoor ride-and-drives and loading areas need warm uniforms and rotations.

RECALL 04

Mixing up the venues

Huntington Place and Novi are 30 minutes apart. Book a crew for each.

RECALL 05

Skipping crowd control

Public weekends bring families and long lines. Put a host on the queue.

RECALL 06

Ignoring venue labor rules

Huntington Place is a union venue. We tell you which tasks staff can do.

Lead conversation at an auto show booth
Real Purple event · Auto show
Brand ambassador at an automotive software booth
Real Purple event · Automotive software
Trade show model in red at an industrial technology booth
Real Purple event · Industrial tech
FAQ

Detroit staffing questions

Call (800) 994-8030 and ask for the Detroit desk.

PE

Purple Exhibits Detroit team
Reviewed by our Detroit coordinators · Updated

How much do trade show models cost in Detroit?

$85 an hour per person with a four-hour minimum. The rate is the same for product presenters, models, booth reps and hostesses, and Metro Detroit bookings carry no flights or hotel nights.

Do you staff the Detroit Auto Show?

Yes. We staff reveals and media days, industry days, the black-tie charity evening and the public weekends, with a different mix of presenters, reps and ambassadors for each phase.

How many people does an auto-show stand need?

A mid-size stand usually needs two presenters, two ambassadors and a lead qualifier per shift on public days. Use the crew builder on this page for your stand size and phases.

Can your staff present a vehicle on stage?

Yes. Our product presenters learn your vehicle from a briefing and deliver short walkarounds for press, buyers and the public. Send the spec sheet and key messages two weeks out.

Is Huntington Place a union venue?

Yes. Building and rigging work belongs to union crews, and your own full-time staff may only build booths of 400 sq ft or less with cordless tools. Booth staff greet, present, scan and demo; we tell you which tasks belong to show labor.

Do you staff Huntington Place and Novi?

Both. Huntington Place is downtown on the river; the Suburban Collection Showplace is in Novi. We book separate local crews for each.

Where is the Detroit Boat Show now?

The Detroit Boat Show moved to the Suburban Collection Showplace in Novi in 2026. We staff boat and marine booths there.

How early should I book for the auto show?

Six to eight weeks ahead. Experienced auto-show presenters fill up by late fall.

What happens if it snows during my show?

We keep standby staff in winter and move call times earlier when snow is forecast.

Can you staff a ride-and-drive?

Yes. We send check-in staff and ambassadors who handle waivers, queues and driver hand-offs, with warm uniforms for outdoor shifts.

What if a staff member cancels?

Our Detroit coordinator sends a briefed local replacement within two hours, or that shift is free.

Can Purple build and staff our Detroit booth?

Yes. We design, build and install exhibits for Huntington Place and Novi and staff them under one plan.

All of Metro Detroit

Beyond the riverfront: the rest of Metro Detroit we staff

Detroit events run from downtown stadiums to suburban expo halls and automaker campuses.

Novi expo center

Suburban Collection Showplace

Supplier, manufacturing, boat and consumer shows.

We send: Booth reps, registration hosts

Stadium hospitality

Ford Field, Comerica Park, Little Caesars Arena

Sponsor activations, suites and game-day sampling.

We send: Brand ambassadors, hostesses

Corporate campuses

Dearborn, Warren, Auburn Hills, Troy

Dealer meetings, product clinics and supplier days.

We send: Product presenters, greeters

Downtown hotels

Renaissance Center and Washington Blvd. hotels

Conferences, VIP dinners and hospitality suites.

We send: Hostesses, registration hosts

Ride-and-drives

Belle Isle, test tracks, dealer lots

Vehicle demos and test-drive check-in.

We send: Ambassadors, check-in staff
The crew

Where our Detroit staff live

From Corktown to Novi and Ann Arbor, so every venue has a crew nearby.

DowntownCorktownMidtownRoyal OakFerndaleDearbornTroyNoviAnn Arbor

After the floor closes

Corktown

Restaurants and bars around Michigan Central for team dinners.

Downtown & Campus Martius

Steakhouses and rooftop bars a short walk from the river.

Greektown

Late dinners after a long public day.

Your booth, tuned and ready.

Send the show and your dates. A Detroit price within 24 hours.

Book Detroit staff(800) 994-8030Detroit desk · Mon–Fri
Get my Detroit quote
×

Is a Custom Exhibit Right for me?

Let’s get right on that answer for you: