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Clinician in light blue scrubs seated on a stool, surrounded by X-ray films held up by hands against a pale wall

The specialists & the scan issue · 2027

Radiology, imaging & specialty medical meetings 2027: scans, eyes, skin, nerves & moreEvery specialty reads its own scan.

Radiology, imaging and specialty medical meetings 2027 in the U.S., 34 events in one guide. The largest are the ASCO Annual Meeting (June 4–8, McCormick Place, Chicago; 45,700 registrations in 2026, per ASCO), RSNA (November 14–18, McCormick Place; nearly 38,000 registrants in 2025, per RSNA) and the AAD Annual Meeting (March 19–23, Moscone Center, San Francisco; 20,111 registrants in 2026). Space runs from $40 per square foot at ASN Kidney Week (2026) to $106 inline at ASCO (2027), and imaging shows set rules for live scanning, lasers and sound.

iCAD island booth by Purple Exhibits with a tall blue tower, a header sign, backlit screens and a white counter
Built by PurpleiCAD: a lit tower, a demo counter and a crowd
27 trade shows7 conferences3 global showsBy the Purple Exhibits team.
Updated .
RADIOLOGY & IRRADIATION ONCOLOGYEYE CARESKIN & LASERSBRAIN & NERVESNURSING & PRIMARY CAREHEARING & REHAB

01 THE TOP 10

Biggest radiology and specialty medical meetings in the U.S. Ten meetings. Where whole specialties gather.

Ordered by the latest attendance figure each organizer publishes. ASCO and RSNA lead by a wide margin, both at McCormick Place in Chicago, and dermatology, neurology and ophthalmology follow.

  1. Two physicians in white coats with tablets talking through a caseASCO Annual MeetingJune 2027 · Chicago45,700 total registrations at ASCO 2026, per ASCO
  2. Imaging professional reviewing brain MRI slices on a monitor in a control roomRSNA Annual MeetingNovember 2027 · Chicago~38,000 registrants and 720 exhibitors at RSNA 2025, per RSNA
  3. Moscone North Convention Center building in San Francisco, CaliforniaAAD Annual MeetingMarch 2027 · San Francisco20,111 total registrants at AAD 2026 in Denver, per AAD
  4. Exterior of the Walter E. Washington Convention Center in Washington, DCAAN Annual MeetingMay 2027 · Washington16,340 total attendees at the 2026 meeting, per AAN
  5. Woman doctor in a white coat examines a seated man's eyes with a slit lamp, eye chart behindAAO Annual Meeting (American Academy of Ophthalmology)November 2027 · Las Vegas16,085 total attendance at AAO 2025, per the Academy
  6. Healthcare staff in a discussion around a table in an officeWHX Miami (World Health Expo Miami, formerly FIME)June 2027 · Miami Beach15,000+ attendees and 1,300+ exhibitors in 2025, per WHX
  7. Gastroenterology conference delegates gathering in the Bella Center foyer at UEG Week 2023Digestive Disease Week (DDW)May 2027 · Washington14,000+ annual attendance, per DDW
  8. Woman scientist in a white coat and safety glasses looking into a microscopeASN Kidney WeekOctober 2027 · San Diego11,981 attendees at Kidney Week 2025, per ASN
  9. San Diego Convention Center exterior with sail-like masts and palm trees under blue skyARVO Annual MeetingMay 2027 · San Diego10,990+ attendees at ARVO 2026, per ARVO
  10. Exterior view of the McCormick Place West Building in ChicagoASTRO Annual MeetingSeptember 2027 · Chicago9,451 in-person registrations at ASTRO 2025, per ASTRO

Ranked by the most recent figure each organizer publishes; most count 2025 or 2026 meetings and DDW gives no year, so read each number with its label. ASCO’s figure counts total registrations, including exhibitor staff. Sources: ASCO Annual Meeting · RSNA Annual Meeting · AAD Annual Meeting · AAN Annual Meeting · AAO Annual Meeting · WHX Miami · Digestive Disease Week · ASN Kidney Week · ARVO Annual Meeting · ASTRO Annual Meeting.

The lookbookLight & lens 2027

Specialists look twice. Then they look at you.

A radiologist reads the image, an eye surgeon reads the lens, a dermatologist reads the skin, and all of them read the person across the counter. Plan the booth around clear light and a calm face.

Smiling doctor with long braids and round glasses in a white coat and teal scrubs, stethoscope in her pocket
01Glasses on, chart in the pocket.
Woman with short silver hair fitting small devices into both ears at a table in a warm room
02Testing the fit by ear.
Close-up of a scientist’s eye at a microscope eyepiece, lit by a soft red glow
03One eye at the eyepiece.
Young doctor in a white coat over green scrubs standing on a path beside green fields at dusk
04White coat at the field’s edge.

Show the image at full quality and control the light.

From the booth tips on this page
Clinician in a headscarf and white coat guiding a handpiece over a reclining client’s face in a bright clinic
05A handpiece, a calm patient.
Man in a shirt with eyes closed wearing a headset of electrodes while a clinician reads a handheld device
06Reading the brain at rest.
Studio portrait of a dark-haired woman in a white knit sweater, hand resting at her jaw
07Skin in soft studio light.
Young woman with curly hair and red patches under her eyes, looking down in daylight
08Patches under the eyes.

02 THIRTY-FOUR SPECIALTY ROOMS

U.S. radiology, imaging and specialty medical events Which specialty is your first room?

Two kinds of meeting share this guide. Imaging and radiation: RSNA, SIR, SNMMI, ASTRO, AAPM, AHRA, ARRS and The Ultrasound Event. Specialty medicine: eye (AAO, ASCRS, ARVO, Optometry’s Meeting), skin and lasers (AAD, ASLMS), brain and nerves (AAN), cancer and blood (ASCO, ASH), gut, kidney and urology (DDW, ASN Kidney Week, AUA), ear, nose and throat (AAO-HNSF), women’s health (ACOG), diabetes (ADA, ADCES), nursing, primary care, emergency and infection prevention (AANP, AACN NTI, ACP, ACEP, APIC), rehab and hearing (AOTA, NATA, the AAA Convention), home medical equipment (Medtrade) and the Americas trade fair WHX Miami. Narrow the list by month, region or city and keep a shortlist.

Every profile gives the dates, the city and hall, the audience, the exhibitors, the companies it fits, the fine print and a link to the society.

Trade shows & expos27

Society expos: halls built for the specialty.

Floor time
Three to four exhibit days in Chicago, San Diego, Los Angeles, Washington, DC, New Orleans, Boston, San Francisco and Las Vegas
How you exhibit
Inline booths and islands at RSNA, ASCO, AAD, the AAO, AAN, DDW, AUA, ASTRO, SNMMI, ACEP and ADA
Budget
Higher: rates from $40 to $121 per square foot, union labor, drayage, rigging and medical-meeting hotels
Best for
Reaching a whole specialty at once, launching an imaging platform and running seated demos
Browse 27 trade shows
Conferences & summits7

Smaller meetings: one discipline, one compact floor.

Floor time
Exhibit hours between sessions, often in a hotel such as the Chicago Marriott Downtown, the Sheraton Denver Downtown or the Hilton Anatole
How you exhibit
Tabletops, small inlines and sponsor packages at The Ultrasound Event, ARRS, AAPM, AHRA, ASLMS, ACOG and ADCES
Budget
Lower for the build: a counter, a screen and graphics that travel in cases
Best for
Physicists, imaging directors, laser specialists and educators with time to talk
Go to the conferences section

Popular cities

Dec122026Specialty medicine Coming soon

ASH Annual Meeting and Exposition

New Orleans, Louisiana · SouthConsider it if you make diagnostics, lab instruments, or devices used in hematology and blood cancer care.
December 12–15, 2026

When & where December 12–15, 2026 · Ernest N. Morial Convention Center · New Orleans, Louisiana

Typical audience

Hematologists and other health care professionals in blood disorders and blood cancers, with more than 26,000 attendees expected.

Exhibitor types

Pharmaceutical companies, medical suppliers, diagnostic and research companies, publishers, and nonprofits.

A good choice if…

Consider it if you make diagnostics, lab instruments, or devices used in hematology and blood cancer care.

Good to know

Booth reservations go through the ASH exhibit site run by SPARGO, and exhibitors follow the published 2026 Exhibitor Rules and Regulations.

Mar192027Specialty medicine Purple guide

AAD Annual Meeting

San Francisco, California · WestConsider it if you make energy-based, imaging, or diagnostic devices used in dermatology practices.
Event: March 19–23, 2027 · Exhibits: March 19–21, 2027Show guide

When & where Event: March 19–23, 2027 · Exhibits: March 19–21, 2027 · Moscone Center · San Francisco, California

Typical audience

Dermatologists, dermatology residents, PAs and NPs, and dermatology practice staff.

Exhibitor types

Device and laser makers, pharmaceutical companies, skin care and cosmetics brands, publishers, and practice service vendors.

A good choice if…

Consider it if you make energy-based, imaging, or diagnostic devices used in dermatology practices.

Good to know

Live demonstrations of devices that require a medical license are not allowed on live subjects; simulations must keep equipment off with "Simulation Only" signage.

By the numbers
2026 meeting (Denver): 20,111 total registrants, including 9,168 medical personnel and 7,748 exhibitor personnel; more than 300 exhibiting companies expected in 2027
Booth & eligibility
2027: $46.00/sq ft; $61.00/sq ft for premium linear booths. Four exhibitor badges per 100 sq ft. Payment: 25% deposit by May 27, 2026, second 25% by Sept 23, 2026, full payment by Dec 9, 2026; applications after Dec 9, 2026 pay 100% within 15 business days of invoice. Priority points: 1 per Annual Meeting booth participation, 1 per Innovation Academy participation, 1 per 100 sq ft purchased; Dec 1 cutoff; booth selection appointments held onsite at the prior meeting. Priority space application deadline Oct 23, 2026; after that, first-come, first-served.
For new brands
First-time exhibitors (or those absent 3+ years) go through a review: company profile, Articles of Incorporation or W9, product literature, and FDA filing status documentation
Mar202027Imaging & radiation Purple guide

SIR Annual Scientific Meeting

Los Angeles, California · WestConsider it if you sell devices or imaging tools used in image-guided, minimally invasive procedures.
Event: March 20–24, 2027 · Exhibits: March 21–23, 2027Show guide

When & where Event: March 20–24, 2027 · Exhibits: March 21–23, 2027 · Los Angeles Convention Center · Los Angeles, California

Typical audience

Interventional radiologists, IR trainees, nurses and technologists who perform image-guided procedures.

Exhibitor types

Makers of catheters, embolics, ablation systems, stents, imaging and navigation tools used in interventional radiology.

A good choice if…

Consider it if you sell devices or imaging tools used in image-guided, minimally invasive procedures.

Good to know

Exhibit space, workshops and sponsorships are sold through the SIR exhibitor marketplace and handled by SIR corporate relations staff.

Mar232027Specialty medicine Purple guide

Medtrade

Fort Worth, Texas · SouthConsider it if you make home medical equipment or supplies and sell through HME dealers and providers.
Event: March 23–25, 2027 · Exhibits: March 24–25, 2027Show guide

When & where Event: March 23–25, 2027 · Exhibits: March 24–25, 2027 · Fort Worth Convention Center · Fort Worth, Texas

Typical audience

Home medical equipment providers, home health agencies, DMEPOS dealers, distributors, and pharmacies.

Exhibitor types

DMEPOS manufacturers of mobility, respiratory, complex rehab, and home care products, plus billing and software vendors.

A good choice if…

Consider it if you make home medical equipment or supplies and sell through HME dealers and providers.

Good to know

The expo floor is open only two days, March 24–25.

By the numbers
Organizer states hundreds of DMEPOS manufacturers and thousands of DMEPOS providers attend each year; no exact counts published. Organizer survey: about 2 in 3 attendees said seeing a product at the show was more influential than other channels.
Booth & eligibility
Rates are in the 2027 prospectus (not public on the site). First-time exhibitors complete a 'New to Medtrade' form; returning exhibitors book through their account executive. Exhibitors can upgrade to the conference.
For new brands
New Product Pavilion on the expo floor (no 2027 deadline published). 2026 added CRT Live, a show-floor feature for complex rehab and mobility products.
Co-located with
AAHomecare policy programming and Stand Up for Homecare reception run with the show.
Apr22027Specialty medicine Purple guide

ASCRS Annual Meeting (Cataract & Refractive Surgery)

San Diego, California · WestConsider it if you sell cataract, refractive or anterior segment products and want a spring ophthalmology show.
Event: April 2–5, 2027 · Exhibits: April 2–4, 2027Show guide

When & where Event: April 2–5, 2027 · Exhibits: April 2–4, 2027 · San Diego Convention Center · San Diego, California

Typical audience

Cataract, refractive and anterior segment surgeons, plus ophthalmic administrators and staff through the ASOA program.

Exhibitor types

Intraocular lens, laser, diagnostic, surgical instrument, pharmaceutical and practice management companies.

A good choice if…

Consider it if you sell cataract, refractive or anterior segment products and want a spring ophthalmology show.

Good to know

ASCRS names onPeak as the only endorsed housing vendor for exhibitors.

Apr72027Specialty medicine Purple guide

AAA Annual Convention (American Academy of Audiology)

St. Louis, Missouri · MidwestConsider it if you sell hearing or balance devices, diagnostic equipment, or audiology practice tools.
Event: April 7–10, 2027 · Exhibits: April 7–9, 2027Show guide

When & where Event: April 7–10, 2027 · Exhibits: April 7–9, 2027 · America's Center Convention Complex · St. Louis, Missouri

Typical audience

Audiologists, hearing scientists, students, and hearing care practice owners.

Exhibitor types

Hearing aid makers, diagnostic audiology equipment, cochlear implant, and practice service companies.

A good choice if…

Consider it if you sell hearing or balance devices, diagnostic equipment, or audiology practice tools.

Good to know

The expo hall is open only parts of three days and closes a day before the convention ends.

Apr82027Specialty medicine Purple guide

AOTA INSPIRE Annual Conference & Expo

Boston, Massachusetts · NortheastConsider it if you sell adaptive, rehab, or daily-living products that occupational therapists recommend.
Event: April 8–10, 2027 · Exhibits: April 8–10, 2027Show guide

When & where Event: April 8–10, 2027 · Exhibits: April 8–10, 2027 · Thomas Michael Menino Convention & Exhibition Center (BCEC) · Boston, Massachusetts

Typical audience

Occupational therapists, OT assistants, students, and educators.

Exhibitor types

More than 280 companies selling adaptive equipment, rehab devices, assessment tools, software, and education programs.

A good choice if…

Consider it if you sell adaptive, rehab, or daily-living products that occupational therapists recommend.

Good to know

The expo closes at 2:00 pm on the final day, April 10, with move-out right after.

Apr152027Specialty medicine Purple guide

ACP Internal Medicine Meeting

Los Angeles, California · WestConsider it if your buyer is the internist or primary care physician, in the clinic or the hospital.
Event: April 15–17, 2027 · Exhibits: April 15–17, 2027Show guide

When & where Event: April 15–17, 2027 · Exhibits: April 15–17, 2027 · Los Angeles Convention Center · Los Angeles, California

Typical audience

Outpatient internists and primary care physicians, hospitalists and subspecialists, plus residents, fellows and medical students.

Exhibitor types

Companies selling to internists: diagnostics, devices, digital health, pharmaceuticals and practice tools.

A good choice if…

Consider it if your buyer is the internist or primary care physician, in the clinic or the hospital.

Good to know

ACP schedules unopposed exhibit hours and serves lunch in the hall on Thursday and Friday, so plan staffing around three daily peaks.

May12027Specialty medicine Purple guide

AAN Annual Meeting

Washington, District of Columbia · SouthConsider it if you make EEG, EMG, neuromodulation, or other neurology devices.
Event: May 1–5, 2027 · Exhibits: May 2–5, 2027Show guide

When & where Event: May 1–5, 2027 · Exhibits: May 2–5, 2027 · Walter E. Washington Convention Center · Washington, District of Columbia

Typical audience

Neurologists, neurology residents, neuroscience researchers, and neurology care teams.

Exhibitor types

Pharmaceutical companies, neurodiagnostic and neuromodulation device makers, and neurology practice service vendors.

A good choice if…

Consider it if you make EEG, EMG, neuromodulation, or other neurology devices.

Good to know

Exhibit space, sponsorships, and advertising are all applied for through the AAN online sales portal, and booth costs vary by booth size.

May22027Specialty medicine Purple guide

AACN National Teaching Institute & Critical Care Exposition (NTI)

Indianapolis, Indiana · MidwestConsider it if you sell ICU or acute care devices and want hands-on time with the nurses who use them.
Event: May 2–5, 2027 · Exhibits: May 4–5, 2027Show guide

When & where Event: May 2–5, 2027 · Exhibits: May 4–5, 2027 · Indiana Convention Center · Indianapolis, Indiana

Typical audience

Critical care, progressive care, and acute care nurses, plus nurse managers and educators.

Exhibitor types

More than 300 companies showing equipment, devices, supplies, pharmaceuticals, technology, and nursing career programs.

A good choice if…

Consider it if you sell ICU or acute care devices and want hands-on time with the nurses who use them.

Good to know

The exhibit hall is open only two days, May 4–5, inside a four-day meeting.

May22027Specialty medicine Purple guide

ARVO Annual Meeting

San Diego, California · WestConsider it if you sell research instruments, ophthalmic imaging or tools for vision science.
Event: May 2–6, 2027 · Exhibits: May 2–5, 2027Show guide

When & where Event: May 2–6, 2027 · Exhibits: May 2–5, 2027 · San Diego Convention Center · San Diego, California

Typical audience

Eye and vision researchers, clinician scientists and surgeons, and industry R&D and trial sponsors.

Exhibitor types

Ophthalmic imaging and diagnostic instrument makers, research equipment and lab suppliers, and companies recruiting trial sites.

A good choice if…

Consider it if you sell research instruments, ophthalmic imaging or tools for vision science.

Good to know

ARVO is a science meeting first; traffic peaks between lectures and poster sessions.

May152027Specialty medicine Purple guide

Digestive Disease Week (DDW)

Washington, District of Columbia · SouthConsider it if you make endoscopy, GI diagnostic, or digestive disease treatment devices.
Event: May 15–18, 2027 · Exhibits: May 16–18, 2027Show guide

When & where Event: May 15–18, 2027 · Exhibits: May 16–18, 2027 · Walter E. Washington Convention Center · Washington, District of Columbia

Typical audience

Gastroenterologists, hepatologists, endoscopists, GI surgeons, and researchers from the AASLD, AGA, ASGE, and SSAT communities.

Exhibitor types

Endoscopy and GI device makers, diagnostics companies, pharmaceutical firms, and GI practice service vendors.

A good choice if…

Consider it if you make endoscopy, GI diagnostic, or digestive disease treatment devices.

Good to know

Exhibitors must offer professional GI products or services, and booth space is assigned only after Show Management approves the application.

By the numbers
14,000+ annual attendance (ddw.org DDW by the Numbers)
Booth & eligibility
2027 rates not posted publicly (booking via mapyourshow). Priority points set booth selection order: continuous exhibiting (3), 1 per 100 sq ft, 2 per $2,000 sponsorship, 10 for on-time payment, plus housing; ties go to longest consecutive participation. Payment: applications by Oct 30, 2026 due Oct 30, 2026; Oct 31, 2026 to Apr 15, 2027 due within 30 business days. Cancellation: 50% from Oct 31, 2026, 100% from Jan 9, 2027. For reference, 2025 rates were $36/sq ft inline, $41/sq ft island.
For new brands
No dedicated startup program; first-time exhibitors apply through the booth sales site, and "Start-Up Company" is a product category
Co-located with
DDW is jointly sponsored by AASLD, AGA, ASGE, and SSAT
May212027Specialty medicine Purple guide

AUA Annual Meeting

San Diego, California · WestConsider it if you make urologic surgical, endoscopic, imaging, or diagnostic devices.
Event: May 21–24, 2027 · Exhibits: May 21–23, 2027Show guide

When & where Event: May 21–24, 2027 · Exhibits: May 21–23, 2027 · San Diego Convention Center · San Diego, California

Typical audience

Urologists, urology residents, advanced practice providers, and urology practice staff, with 9,947 professionals in 2025 and about 9,000 in 2026.

Exhibitor types

Urology device, robotics, imaging, and lab companies plus pharmaceutical and practice service vendors.

A good choice if…

Consider it if you make urologic surgical, endoscopic, imaging, or diagnostic devices.

Good to know

The Science & Technology Hall is open three days, May 21–23, while education continues on May 24.

By the numbers
Professional attendance: 9,947 (2025, Las Vegas), about 9,000 (2026, Washington, D.C.; page shows 9,008 and 9,088), 7,885 (2024); average 98 leads per exhibiting company and 22,009 total leads in 2026
Booth & eligibility
2027: in-line $45.50/sq ft (100 sq ft minimum), island $46.50/sq ft (400 sq ft minimum); Business Suites from $10,000 (100 sq ft standard) to $25,000 (400 sq ft select); five exhibitor badges per 100 sq ft; exhibiting earns 2027 priority points. Space selection opened July 31, 2026.
For new brands
Emerging Corner: turnkey 10x10 for companies that have never exhibited at AUA, have operated under 3 years (or flagship urology product on market under 1 year), and have not merged with a current or former AUA exhibitor; includes table, chairs, basic electrical, a pre-conference attendee list, and 5 registrations. New exhibitors (first time or absent five consecutive years) also get signage and guide/app recognition.
Jun42027Specialty medicine Purple guide

ASCO Annual Meeting

Chicago, Illinois · MidwestConsider it if your device, diagnostic, or service is used in cancer diagnosis, treatment, or oncology practice operations.
Event: June 4–8, 2027 · Exhibits: June 5–7, 2027Show guide

When & where Event: June 4–8, 2027 · Exhibits: June 5–7, 2027 · McCormick Place · Chicago, Illinois

Typical audience

Medical, surgical, and radiation oncologists, oncology nurses, researchers, and other cancer care professionals from around the world.

Exhibitor types

Pharmaceutical and biotech companies, diagnostics and precision oncology firms, device makers, and oncology practice service providers.

A good choice if…

Consider it if your device, diagnostic, or service is used in cancer diagnosis, treatment, or oncology practice operations.

Good to know

Booth space selection order follows ASCO priority points, with points for the 2027 cycle accrued April 2026 to March 2027.

By the numbers
More than 35,000 health care professionals and over 450 organizations exhibiting (2027 Exhibit at ASCO page); the SPARGO sales site states more than 42,000 attendees and 400+ exhibitors
Booth & eligibility
2027: inline $106.00/sq ft, island $121.00/sq ft, corner premium $600 per open corner; inline includes 8' back drape and 3' side rails. Booth selection by priority points (2027 cycle accrued April 2026 to March 2027).
Jun52027Imaging & radiation Purple guide

SNMMI Annual Meeting

Washington, District of Columbia · SouthConsider it if you sell PET/SPECT systems, radiopharmaceuticals, theranostics or nuclear medicine software.
Event: June 5–8, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: June 5–8, 2027 · Exhibits: not confirmed yet · Walter E. Washington Convention Center · Washington, District of Columbia

Typical audience

Nuclear medicine physicians, molecular imaging scientists, radiopharmacists and nuclear medicine technologists.

Exhibitor types

PET and SPECT scanner makers, radiopharmaceutical and theranostics companies, isotope suppliers, and imaging software firms.

A good choice if…

Consider it if you sell PET/SPECT systems, radiopharmaceuticals, theranostics or nuclear medicine software.

Good to know

Exhibit and sponsorship details for 2027 are not yet posted on the SNMMI meeting site.

Jun142027Specialty medicine Purple guide

APIC Annual Conference & Exposition

Los Angeles, California · WestConsider it if you sell products or software that help hospitals prevent infections and want direct time with the people…
Event: June 14–16, 2027 · Exhibits: June 14–16, 2027Show guide

When & where Event: June 14–16, 2027 · Exhibits: June 14–16, 2027 · Los Angeles Convention Center · Los Angeles, California

Typical audience

Infection preventionists, epidemiologists, and infection control staff from hospitals, long-term care, and public health.

Exhibitor types

Makers of disinfection systems, hand hygiene products, PPE, sterilization and surveillance software, and other infection prevention products.

A good choice if…

Consider it if you sell products or software that help hospitals prevent infections and want direct time with the people who choose them.

Good to know

A non-refundable 50% deposit is due with applications through March 1, 2027, and booths must be paid in full by that date.

By the numbers
More than 2,150 attendees expected in 2027; APIC25 had 2,129 in-person attendees, 98% domestic. APIC's exhibitor help site says the conference typically has more than 270 exhibitors.
Booth & eligibility
2027 rates: commercial linear $36.50/sq ft (about $3,650 per 10x10); corner premium $36.50/sq ft + $450; two-corner premium + $900; commercial islands $44.50/sq ft. Non-refundable 50% deposit with application through March 1, 2027; full payment due March 1, 2027; after that, 100% with application. Sponsorship earns 5 priority points per $1,000 toward next year's booth selection. Exhibit hall open June 14–15, 11:00 am–2:00 pm, and June 16, 9:00–10:30 am; move-in June 12–13.
Future dates
APIC28: June 19–21, 2028, Columbus, Ohio, Greater Columbus Convention Center
Jun152027Specialty medicine Purple guide

AANP National Conference

New Orleans, Louisiana · SouthConsider it if your product is prescribed, ordered, or recommended by nurse practitioners.
Event: June 15–19, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: June 15–19, 2027 · Exhibits: not confirmed yet · New Orleans, Louisiana

Typical audience

Nurse practitioners from primary care, acute care, and specialty practices.

Exhibitor types

Pharmaceutical, diagnostic, device, and practice service companies, plus NP employers.

A good choice if…

Consider it if your product is prescribed, ordered, or recommended by nurse practitioners.

Good to know

AANP sells exhibit hall booth space only to organizations it selects.

Jun162027Specialty medicine Purple guide

Optometry's Meeting (AOA Congress)

Boston, Massachusetts · NortheastConsider it if you sell to optometry practices and want the AOA and AOSA audience in one hall.
Event: June 16–19, 2027 · Exhibits: June 16–18, 2027Show guide

When & where Event: June 16–19, 2027 · Exhibits: June 16–18, 2027 · Thomas M. Menino Convention & Exhibition Center (BCEC) · Boston, Massachusetts

Typical audience

Practice-owning optometrists, paraoptometric and practice staff, and optometry students and new graduates.

Exhibitor types

Eyewear, contact lens, diagnostic equipment, practice software and vision therapy companies.

A good choice if…

Consider it if you sell to optometry practices and want the AOA and AOSA audience in one hall.

Good to know

The exhibit floor, Eye Care Square, closes a day before the meeting ends.

Jun162027Specialty medicine Purple guide

WHX Miami (World Health Expo Miami, formerly FIME)

Formerly FIMEMiami Beach, Florida · SouthConsider it if you want distributors and buyers for Latin America and the Caribbean as well as the U.S.
Event: June 16–18, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: June 16–18, 2027 · Exhibits: not confirmed yet · Miami Beach Convention Center · Miami Beach, Florida

Typical audience

Distributors, hospital buyers and healthcare professionals from the U.S., Latin America and the Caribbean, from 120+ countries.

Exhibitor types

1,300+ manufacturers of medical equipment, devices and supplies from 60+ countries, many in national pavilions.

A good choice if…

Consider it if you want distributors and buyers for Latin America and the Caribbean as well as the U.S.

Good to know

Much of the exhibitor base is international, and the show offers shell scheme and space-only stands like European fairs.

Jun182027Specialty medicine Purple guide

ADA Scientific Sessions

Washington, District of Columbia · SouthConsider it if you make insulin pumps, glucose monitors, or other diabetes devices and digital tools.
Event: June 18–21, 2027 · Exhibits: June 18–21, 2027Show guide

When & where Event: June 18–21, 2027 · Exhibits: June 18–21, 2027 · Walter E. Washington Convention Center · Washington, District of Columbia

Typical audience

Endocrinologists, diabetes researchers, primary care clinicians, diabetes educators, and other diabetes care professionals.

Exhibitor types

Insulin delivery and CGM device makers, pharmaceutical companies, digital diabetes platforms, and diagnostics firms.

A good choice if…

Consider it if you make insulin pumps, glucose monitors, or other diabetes devices and digital tools.

Good to know

Applications submitted on or after March 1, 2027 require 100% payment up front, and the application window closes June 11, 2027.

By the numbers
More than 8,000 in-person professionals at the 2026 Scientific Sessions; ADA states the meeting annually welcomes over 12,000 researchers and clinicians
Booth & eligibility
2027: standard inline $42.50/sq ft, island $47.50/sq ft, non-profit $24.50/sq ft (non-profit corner $25.50), standard corner $200 premium. 50% deposit with applications on or before Feb 28, 2027; full payment due March 1, 2027; applications accepted until June 11, 2027. Exhibiting earns priority points toward 2028 space selection. In-hall Business Meeting Suites $10,000 per 20x20.
Jun212027Specialty medicine Purple guide

NATA Clinical Symposia & AT Expo

New Orleans, Louisiana · SouthConsider it if you sell injury care, rehab, or sports medicine products used by athletic trainers.
Event: June 21–24, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: June 21–24, 2027 · Exhibits: not confirmed yet · New Orleans Ernest N. Morial Convention Center · New Orleans, Louisiana

Typical audience

Athletic trainers from schools, colleges, pro sports, clinics, industry, and the military.

Exhibitor types

Companies selling sports medicine supplies, taping and bracing, rehab and therapy devices, hydration, and athletic training software.

A good choice if…

Consider it if you sell injury care, rehab, or sports medicine products used by athletic trainers.

Good to know

Exhibit and sponsor space for 2027 starts through an interest form on the NATA convention site.

Sep182027Specialty medicine Purple guide

AAO-HNSF Annual Meeting & OTO EXPO

New Orleans, Louisiana · SouthConsider it if you sell sinus, head and neck, hearing or sleep products to ENT practices.
Event: September 18–21, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: September 18–21, 2027 · Exhibits: not confirmed yet · New Orleans, Louisiana

Typical audience

Otolaryngologists and head and neck surgeons, plus residents, audiologists and other ENT care team members.

Exhibitor types

ENT surgical instrument, robotics, imaging, sinus, hearing, sleep and diagnostics companies.

A good choice if…

Consider it if you sell sinus, head and neck, hearing or sleep products to ENT practices.

Good to know

AAO-HNSF's 2026 meeting policy bans photography and videography in the OTO EXPO and of presenters' slides.

Sep182027Imaging & radiation Purple guide

ASTRO Annual Meeting

Chicago, Illinois · MidwestConsider it if you sell radiation therapy equipment, planning software or QA tools to cancer centers.
Event: September 18–22, 2027 · Exhibits: September 19–21, 2027Show guide

When & where Event: September 18–22, 2027 · Exhibits: September 19–21, 2027 · McCormick Place West · Chicago, Illinois

Typical audience

Radiation oncologists, medical physicists, dosimetrists, radiation therapists and oncology nurses.

Exhibitor types

Linear accelerator and proton therapy makers, treatment planning and oncology software firms, immobilization, dosimetry and QA suppliers.

A good choice if…

Consider it if you sell radiation therapy equipment, planning software or QA tools to cancer centers.

Good to know

Booth placement follows a priority point system, and ASTRO can deduct 250 points from next year's selection for rule violations.

Booth & eligibility
ASTRO 2026 rates: $47/sq ft for corporate members, $49/sq ft for non-members; corners +$500, islands +$2,000; second-level space $21.50/sq ft; minimum 10x10. Booth placement uses a priority point system that ASTRO calls a guideline that does not guarantee a location; rule violations can cost 250 priority points against the next year's booth selection. 2026 booths of 400 sq ft or more had to submit renderings by Aug 20. 2027 booth reservation details were not yet posted. Exhibit hall 2027: Sun-Tue, 10 a.m.-5 p.m. CT, McCormick Place West Hall F.
Future dates
2028 (70th): Oct 21–25; 2029 (71st): Oct 6–10; 2030 (72nd): Sep 21–25
Oct252027Specialty medicine Purple guide

ACEP Scientific Assembly

Boston, Massachusetts · NortheastConsider it if you sell products used in emergency departments or services aimed at emergency physicians.
Event: October 25–28, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: October 25–28, 2027 · Exhibits: not confirmed yet · Thomas M. Menino Convention & Exhibition Center (BCEC) · Boston, Massachusetts

Typical audience

Emergency physicians, residents, PAs, NPs, and emergency department leaders.

Exhibitor types

More than 250 companies at the 2026 meeting, including emergency department devices, ultrasound, airway, staffing, and software.

A good choice if…

Consider it if you sell products used in emergency departments or services aimed at emergency physicians.

Good to know

ACEP bars products such as TENS units, red light therapy, and massage guns from the exhibit floor, and drugs and devices shown must meet FDA standards.

By the numbers
More than 250 exhibiting companies at ACEP26 (Chicago).
Booth & eligibility
ACEP26 rates: 10x10 in-line $3,700; 10x10 corner $4,200; premium in-line $4,200; premium corner $4,700; 20x20 island $16,000; 20x30 $24,000; 20x40 $32,000; 20x50 $60,000; non-profit in-line $2,500 (30 booths). Rules: 50% deposit for applications more than 215 days out, full payment 190 days out; ACEP26 cancellation by March 2 carried a 50% penalty, no refunds after. Priority points from sponsorship drive booth placement. In-line display limit 48 in. in front 5 ft, 8 ft at rear; island max 20 ft, hanging signs to 24 ft.
Future dates
ACEP28: Sept. 17–20, 2028, Las Vegas
Oct272027Specialty medicine Purple guide

ASN Kidney Week

San Diego, California · WestConsider it if you make dialysis, renal diagnostic, or kidney care devices.
Event: October 27–31, 2027 · Exhibits: October 28–30, 2027Show guide

When & where Event: October 27–31, 2027 · Exhibits: October 28–30, 2027 · San Diego Convention Center · San Diego, California

Typical audience

Nephrologists, kidney researchers, fellows, and dialysis and transplant professionals, with 11,981 attendees in 2025.

Exhibitor types

Dialysis equipment makers, pharmaceutical companies, diagnostics firms, and kidney care service providers.

A good choice if…

Consider it if you make dialysis, renal diagnostic, or kidney care devices.

Good to know

Giveaways must be educational and worth $10 or less, with tote bags, pens and water bottles named as banned, and contests of any kind are prohibited (2026 rules).

Nov122027Specialty medicine Purple guide

AAO Annual Meeting (American Academy of Ophthalmology)

Las Vegas, Nevada · WestConsider it if you sell eye care devices or drugs and want to reach ophthalmologists across all subspecialties.
Event: November 12–15, 2027 · Exhibits: November 13–15, 2027Show guide

When & where Event: November 12–15, 2027 · Exhibits: November 13–15, 2027 · Venetian Expo · Las Vegas, Nevada

Typical audience

Ophthalmologists across subspecialties, plus practice managers, ophthalmic nurses and technicians.

Exhibitor types

Ophthalmic diagnostic, surgical, laser, lens, pharmaceutical and practice software companies.

A good choice if…

Consider it if you sell eye care devices or drugs and want to reach ophthalmologists across all subspecialties.

Good to know

Booth location is assigned by priority points earned over the prior three years, and 2027 rankings use 2024 to 2026 points.

Booth & eligibility
Priority points (rolling three years; 2027 uses 2024–2026): 1 point per 100 sq ft; 2 points for paying in full with the application; 2 points for using 95–100% of the Expovision room block; 2 points for completing the exhibitor survey; 1 point per $5,000 of Academy/Foundation sponsorship or advertising, no cap. 2024 prospectus listed $3,900 per 10x10 linear and $39/net sq ft for islands (older rates). AAO 2027 exhibit information to be posted in early 2027.
For new brands
New Exhibiting Companies page: first-time companies submit information for review before exhibiting.
Co-located with
Subspecialty Day (Nov 12–13, 2027) and AAOE Practice Management / AAOP Clinical Teams programs run within the meeting.
Future dates
2028: Oct 13–16 (Expo Oct 14–16), Chicago, McCormick Place; 2029: Oct 19–22 (Expo Oct 20–22), Orlando, OCCC
Nov142027Imaging & radiation Purple guide

RSNA Annual Meeting

Chicago, Illinois · MidwestConsider it if you sell imaging hardware, radiology AI or informatics, or anything a radiology department buys.
Event: November 14–18, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: November 14–18, 2027 · Exhibits: not confirmed yet · McCormick Place · Chicago, Illinois

Typical audience

Radiologists, radiation oncologists, medical physicists, radiologic technologists and imaging administrators from the U.S. and abroad.

Exhibitor types

Imaging equipment makers, AI and informatics software companies, contrast and accessory suppliers, and service providers across radiology.

A good choice if…

Consider it if you sell imaging hardware, radiology AI or informatics, or anything a radiology department buys.

Good to know

RSNA measures sound from any adjacent aisle and fines $1,000 per decibel over 80 on a second violation, then cuts power on a third (2026 rules).

Booth & eligibility
RSNA 2026 rates per sq ft: exhibit space $41.25, premium inline $45.25, second level $20.75, contiguous aisle $20.75, First-Time Exhibitor Pavilion $46.25; corners $700 each. Payment: 25% deposit Jan 1, second 25% Apr 1, balance Jul 1. Cancellation: no penalty through Dec 31; 25% of rent Jan 1-Mar 31, 50% Apr 1-Jun 30, 100% from Jul 1. Priority points (feed next year's space selection): 10 points for contracting during onsite selection and paying in full by Dec 31; 2 points each for on-time first deposit, second deposit and final balance; 4 points for booking hotel rooms through the RSNA housing system by the early deadline (Dec 5, 2025) and 4 more by Oct 26, 2026 (staff rooms must go through RSNA housing). Exhibitors must book a minimum of 5 room nights per 100 sq ft. Space for the next year is selected onsite: at an assigned appointment, RSNA Exhibition Services picks the booth from the exhibitor's predetermined preferences. RSNA holds an Oct 21, 2026 webinar on RSNA 2027 space selection and the 2027 Technical Exhibits Priority Point System. Booth designs due Aug 31 (inline exempt); exhibit space application deadline Oct 31, 2026. Technical Exhibits open Sunday-Wednesday, 10 a.m.-5 p.m.
For new brands
First-Time Exhibitor Pavilion ($46.25/sq ft in 2026); AI Showcase and Startup Showcase with designated space in the Technical Exhibits (no pricing or deadlines posted).
Future dates
2027: Nov 14–18 (exhibits Nov 14–17); 2028: Nov 26–30; 2029: Nov 11–15; 2030: Dec 1–5; 2031: Nov 16–20; 2032: Nov 28–Dec 2; all McCormick Place, Chicago

03 SMALL HALLS. SHARP EYES.

Imaging and specialty conferences with exhibits 2027 Tighter floors. The people who run the scanner.

The Ultrasound Event, ARRS, AAPM, AHRA, ASLMS, ACOG and ADCES put physicists, imaging directors, laser specialists and educators beside a compact exhibit floor, often in a hotel. Space comes as a tabletop, a small inline or a sponsor package. Every card explains how to exhibit there.

Conferences & summits 7 conferences
Apr152027Specialty medicine Exhibit hall alongside sessions Purple guide

ASLMS Annual Conference

Dallas, Texas · SouthConsider it if you make laser or energy-based devices and want to reach physicians who buy and use them.
Event: April 15–18, 2027 · Exhibits: April 15–17, 2027Show guide

When & where Event: April 15–18, 2027 · Exhibits: April 15–17, 2027 · Hilton Anatole · Dallas, Texas

Typical audience

Dermatologists, plastic surgeons, and other clinicians and researchers who use lasers and energy-based devices.

Exhibitor types

Makers of medical and aesthetic lasers, energy-based devices, and related accessories.

A good choice if…

Consider it if you make laser or energy-based devices and want to reach physicians who buy and use them.

Good to know

Exhibits close April 17, a day before the conference ends.

Apr302027Imaging & radiation Hotel exhibit area alongside sessions

The Ultrasound Event (AIUM Annual Convention)

Formerly AIUM Annual Convention (UltraCon)Chicago, Illinois · MidwestConsider it if you sell ultrasound systems, point-of-care devices or sonography training tools.
April 30–May 3, 2027

When & where April 30–May 3, 2027 · Chicago Marriott Downtown Magnificent Mile · Chicago, Illinois

Typical audience

Physicians, sonographers and scientists who use or research medical ultrasound across specialties.

Exhibitor types

Ultrasound system makers, point-of-care ultrasound companies, probe and accessory suppliers, and training and simulation vendors.

A good choice if…

Consider it if you sell ultrasound systems, point-of-care devices or sonography training tools.

Good to know

Exhibiting is sold as part of AIUM partnership packages alongside sponsorship and branding.

May22027Imaging & radiation Hotel exhibit hall alongside sessions

ARRS Annual Meeting

Denver, Colorado · WestConsider it if you want time with practicing radiologists in a smaller, education-focused setting.
May 2–5, 2027

When & where May 2–5, 2027 · Sheraton Denver Downtown Hotel · Denver, Colorado

Typical audience

Practicing radiologists, radiology residents and fellows focused on continuing education.

Exhibitor types

Imaging equipment and software companies, radiology AI vendors, publishers and recruiters.

A good choice if…

Consider it if you want time with practicing radiologists in a smaller, education-focused setting.

Good to know

The meeting is held in a hotel, so exhibit space is limited compared with convention-center shows.

May212027Specialty medicine Exhibit hall alongside sessions Purple guide

ACOG Annual Clinical & Scientific Meeting

Los Angeles, California · WestConsider it if you sell devices or services for obstetrics, gynecology, or women's health practices.
Event: May 21–23, 2027 · Exhibits: May 21–22, 2027Show guide

When & where Event: May 21–23, 2027 · Exhibits: May 21–22, 2027 · Los Angeles Convention Center · Los Angeles, California

Typical audience

Obstetrician-gynecologists, residents, and women's health clinicians.

Exhibitor types

Makers of OB/GYN devices, fetal monitoring, imaging, contraception, pharmaceuticals, and practice services.

A good choice if…

Consider it if you sell devices or services for obstetrics, gynecology, or women's health practices.

Good to know

Exhibit and sponsor bookings for 2027 run through ACOG's ACOG27 exhibitor portal.

Jul252027Imaging & radiation Exhibit hall alongside sessions

AAPM Annual Meeting & Exhibition

Columbus, Ohio · MidwestConsider it if your product is bought, tested or commissioned by medical physicists.
Exhibits: July 25–27, 2027 · Meeting: July 25–28

When & where Exhibits: July 25–27, 2027 · Meeting: July 25–28 · Greater Columbus Convention Center · Columbus, Ohio

Typical audience

Medical physicists working in radiation therapy, diagnostic imaging and nuclear medicine, plus physics trainees.

Exhibitor types

Radiation therapy and imaging equipment makers, QA and dosimetry vendors, phantom and detector suppliers, and physics software companies.

A good choice if…

Consider it if your product is bought, tested or commissioned by medical physicists.

Good to know

Exhibitor applications closed August 26, 2026, space assignments are published November 18, 2026, and full booth payment is due April 7, 2027.

Jul252027Imaging & radiation Exhibit hall alongside sessions

AHRA Annual Meeting

San Jose, California · WestConsider it if you sell to the people who manage imaging budgets and operations rather than to radiologists.
July 25–28, 2027

When & where July 25–28, 2027 · San Jose Convention Center · San Jose, California

Typical audience

Medical imaging directors, managers and administrators who run radiology departments and imaging centers.

Exhibitor types

Imaging equipment makers, RIS/PACS and workflow software firms, service and staffing companies, and radiation safety suppliers.

A good choice if…

Consider it if you sell to the people who manage imaging budgets and operations rather than to radiologists.

Good to know

AHRA runs an Innovation Showcase that opens just before the conference, with an award decided by attendee votes.

Aug62027Specialty medicine Exhibit hall alongside sessions Purple guide

ADCES Annual Conference (ADCES27)

Denver, Colorado · WestConsider it if your diabetes device depends on the educators who onboard and train patients.
Event: August 6–9, 2027 · Exhibits: August 6–8, 2027Show guide

When & where Event: August 6–9, 2027 · Exhibits: August 6–8, 2027 · Colorado Convention Center · Denver, Colorado

Typical audience

Diabetes care and education specialists, nurses, dietitians, and pharmacists who train patients on diabetes management and devices.

Exhibitor types

Diabetes device and CGM makers, pharmaceutical companies, and diabetes technology and education vendors.

A good choice if…

Consider it if your diabetes device depends on the educators who onboard and train patients.

Good to know

ADCES runs a separate Diabetes Technology Conference in Chicago each year, so pick the event that matches your goal.

04 BY CITY

Radiology and specialty medical meetings by city Plan by city. One crate, many specialties.

Chicago, San Diego, Los Angeles, New Orleans and Washington, DC each host four of the meetings in this guide, Boston hosts three and Denver two. Two meetings in the same city share freight and travel.

Doctor in a white coat talking with a patient across a white desk with a laptop and a lamp

A device they can sit behind and look through beats any brochure.

Why the seated demo earns its space

05 THE YEAR, SLICE BY SLICE

Radiology and specialty medical meeting calendar 2026–2027 Twelve months, read in sequence.

ASH closes 2026 in New Orleans in December. March opens 2027 with AAD in San Francisco, SIR in Los Angeles and Medtrade in Fort Worth. April and May are the densest stretch, from ASCRS and AOTA to AAN, ARVO, DDW and AUA. June brings SNMMI, ASCO, APIC, AANP, WHX Miami, Optometry’s Meeting, ADA and NATA, July the physicists and imaging leaders at AAPM and AHRA, and the fall runs AAO-HNSF, ASTRO, ACEP, ASN Kidney Week, the AAO and RSNA.

Conference marks conferences & summits. Everything else is a trade show.

Add every date to your calendar · Download the list (CSV)

December 2026

March 2027

April 2027

May 2027

June 2027

July 2027

August 2027

September 2027

October 2027

November 2027

Going global? Three fairs to know.

The fairs abroad that U.S. imaging and specialty companies plan around: MEDICA in Düsseldorf in November, WHX Dubai in January and Medical Fair Thailand in September 2027. These fairs sit outside the U.S. counts on this page.

International specialty medicine & imaging trade shows
ShowNext datesWhereHow often
MEDICA ↗One of the world’s largest medical trade fairs, covering devices, diagnostics, lab, IT and hospital equipment.November 16–19, 2026Düsseldorf, GermanyAnnual, November
WHX Dubai (formerly Arab Health) ↗A large Middle East healthcare trade event, for buyers and distributors across the Gulf, Africa and South Asia.January 25–28, 2027Dubai, United Arab EmiratesAnnual, January
Medical Fair Thailand ↗A Southeast Asian medical and healthcare trade fair, alternating years with Medical Fair Asia in Singapore.September 8–10, 2027Bangkok, ThailandOdd years

06 BUILT FOR THE SECOND LOOK

Imaging and specialty medicine booth ideas Show the image large. Then dim the room.

Specialists judge with their eyes: image quality, a clean field of view, a device they can sit behind. Here are real booths we built for an X-ray equipment maker, a camera gimbal maker and three industrial brands whose booths solve the same problems of light, screens and seating, and what fits each booth size.

AMRAD Medical island booth by Purple Exhibits with white X-ray equipment and a circular hanging sign01 / THE EQUIPMENT ISLAND

AMRAD Medical · Purple Exhibits

Put the system in the middle of the floor.

White X-ray equipment stands on blue-lit flooring in an open island, a large circular hanging sign names the company from across the hall, and staff work at the edges so visitors walk right up to the hardware.

Eonmetall island booth by Purple Exhibits with a lit circular header, a round wall window and cream chairs02 / THE RING

Eonmetall · Purple Exhibits

A lit circle that frames the room.

An illuminated circular header hangs above a black floor, a round window in the central wall frames the product, and cream chairs around small tables turn the island into a lounge for long conversations.

Trillium island booth by Purple Exhibits with a matte black tower and camera units on backlit plinths03 / THE OPTICS TOWER

Trillium · Purple Exhibits

Black walls. Lit products.

A matte black tower holds camera units on backlit plinths at eye level, one large image fills the side wall, and the dark finish makes every lit product read from far down the aisle.

Bonomi two-storey booth by Purple Exhibits with a large LED wall and a slatted lit ceiling04 / THE BIG SCREEN

Bonomi · Purple Exhibits

Let the image fill the wall.

A large LED wall runs one moving image across the front of a two-storey white booth, a slatted lit ceiling softens the light inside, and the screen does the work of every printed panel.

Avertic by Engtex inline booth by Purple Exhibits with a black back wall, two tall images and bar chairs05 / THE COMPACT GALLERY

Avertic by Engtex · Purple Exhibits

Two large images and a place to sit.

A black back wall carries two tall lifestyle images and a screen, an orange carpet marks the space, and two bar chairs at a small table keep a compact inline ready for a seated demo.

Sized to the field of view

What fits in each imaging or specialty booth size.

The reading station10×20

200 sq ft. One screen, one chair, one specialist at a time.

In the space
A back wall with one promise, a reading or demo station at seated height with power and a wired line, a front counter for badge scans and storage for demo laptops.
Best for
AI, software and single-device companies at RSNA, AAN, AUA, ADA or ACEP, and startups past a first-time pavilion.
Good to know
At RSNA, inline demos stay in the back five feet and the front five feet stay under 4 feet, so the screens go on the back wall.

The double read10×30

300 sq ft, usually inline. Two stations side by side.

In the space
Two demo stations, one per modality or specialty, a back wall with the platform story, a standing table and storage.
Best for
Companies showing two product lines, such as diagnostics and treatment, or a device and its software.
Good to know
RSNA sells Premium Inlines up to 300 square feet; label each station by the question it answers.

The scan suite20×20

400 sq ft, an island with four open sides.

In the space
A scanner, laser or device platform on one face, reading stations on two, a dimmable enclosed bay or meeting room and four to eight staff.
Best for
Imaging systems at RSNA and ASTRO, lasers at AAD and the AAO, device platforms at AAN and AUA.
Good to know
RSNA allows live scanning only in booths of 400 square feet or more with a 510(k)-cleared device and a qualified professional, so plan the bay before the graphics.

The department20×30+

600 sq ft and up. A clinic on the show floor.

In the space
Several modalities or product lines, a theater for case reviews, one or more meeting rooms, a lounge for department leaders and a hanging sign.
Best for
Companies with full portfolios and scheduled demos at RSNA, ASCO, AAD or the AAO.
Good to know
RSNA islands top out at 24 feet and anything over 12 feet needs structural sign-off; ASCO caps meeting rooms at half the island.

A good specialty booth works like a good exam room: one clear promise on the wall, the image shown at its best, a chair the specialist can sit in, and lighting you can lower when the screen matters. We’ll plan the screens, the light and the sightlines together. Get a fixed proposal

07 WHO READS THE RESULT

Match your product to the specialist Each specialty has its own front door.

A radiologist, an ophthalmologist, a dermatologist and a nurse practitioner buy in different rooms. Radiology and imaging teams fill RSNA, SIR, SNMMI, ASTRO, AAPM, AHRA, ARRS and the AIUM event; eye care fills AAO, ASCRS, ARVO and Optometry’s Meeting; skin, laser and organ specialists fill AAD, ASLMS, AAN, DDW, AUA, ASN, ASCO and AAO-HNSF; nurses, primary care, emergency and rehab teams fill AANP, AACN NTI, ACP, ACEP, APIC, AOTA, NATA, ADA, ADCES and Medtrade.

Technologist in black scrubs standing by a CT scanner as a woman lies on the scanner table

Radiologists, technologists & physicists

For CT, MRI, ultrasound, X-ray, nuclear medicine, radiation therapy and imaging AI companies selling to radiologists, interventional radiologists, technologists, physicists and imaging directors at RSNA, SIR, SNMMI, ASTRO, AAPM, AHRA, ARRS and The Ultrasound Event.

What mattersImage quality on a diagnostic-grade screen, a workflow they recognize, dose and protocol answers, the FDA status on the label, and a seat for the capital conversation.

Bearded eye doctor looking through a handheld ophthalmoscope, seen over his shoulder in a white exam room

Eye care: ophthalmology & optometry

For diagnostic, surgical, laser, lens and practice companies selling to ophthalmologists at the AAO and ASCRS, vision scientists at ARVO and optometrists at Optometry’s Meeting.

What mattersA device they can sit behind and look through, laser safety handled, clinical data, and a demo slot that fits between sessions.

Clinician in a headlamp, mask and dark scrubs treating a patient’s face under a draped sheet

Skin, laser & organ specialists

For dermatology, aesthetic laser, neurology, oncology, gastroenterology, urology, nephrology and ENT companies selling at AAD, ASLMS, AAN, ASCO, ASH, DDW, AUA, ASN Kidney Week and AAO-HNSF.

What mattersBefore-and-after evidence presented within society rules, an enclosed demo space for lasers, and a clinician who can talk technique.

Smiling clinician with a headset microphone sitting knee to knee with a man in a teal shirt

Nurses, primary care, emergency & rehab

For devices, supplies, monitoring, diabetes, infection prevention, rehab and home equipment companies selling to nurse practitioners at AANP, critical care nurses at AACN NTI, internists at ACP, emergency physicians at ACEP, infection preventionists at APIC, therapists at AOTA and NATA, diabetes teams at ADA and ADCES, and providers at Medtrade.

What mattersA product they can handle, training they can repeat, reimbursement and supply answers, and samples within each society’s rules.

08 EVERY PLATFORM STARTED AS A PROTOTYPE

Imaging and specialty medical events for startups Your first booth. Your first specialist who asks for a demo.

Young imaging and specialty companies usually get in through a first-time pavilion, a turnkey corner or an innovation kiosk. Here is how it works at RSNA, the AAO, AUA, AAN, AAD and WHX Miami, with the organizer’s source for every rule.

Imaging & radiology

RSNA Annual Meeting

How to get in

  • Booth space is assigned by priority points, earned by paying deposits on time, contracting at onsite selection and booking staff rooms through RSNA housing.
  • Exhibitors must book at least 5 room nights per 100 sq ft through the RSNA housing system.
  • Devices awaiting FDA clearance or approval, or marketed only outside the U.S., must be labeled as such or RSNA removes them from the hall.

Programs for startups

  • First-Time Exhibitor Pavilion: $46.25/sq ft in 2026.
  • AI Showcase and Startup Showcase: designated areas in the Technical Exhibits.

RSNA exhibit spaces ↗ RSNA deadlines ↗ RSNA 2026 rules ↗

Ophthalmology

AAO Annual Meeting (American Academy of Ophthalmology)

How to get in

  • Linear booths come in 10×10, 10×20 and 10×30 steps and islands by the square foot ($40 per net sq ft in 2026).
  • Products without FDA approval need the Non-FDA Approved Product Agreement and a status statement beside the product.

Programs for startups

  • Innovation Hub kiosks for companies in business under five years: $2,500 or $3,500 in 2026, with power, a table, two stools, a sign and three badges.

AAO 2026 exhibit prospectus ↗

Urology

AUA Annual Meeting

How to get in

  • In-line space starts at 100 sq ft and islands at 400 sq ft; space selection opened July 31, 2026.

Programs for startups

  • Emerging Corner: a turnkey booth for companies under three years old (or with a flagship urology product on the market under one year) that have never exhibited at AUA. It includes table, chairs, basic electrical, a pre-conference attendee list and five registrations.

AUA2027 exhibit opportunities ↗

Neurology

AAN Annual Meeting

How to get in

  • Linear 10×10s were $3,500 until December 4, 2026 and $3,700 after, per the 2027 prospectus.

Programs for startups

  • First-time Exhibitor Neighborhood: a focused area of Halls A–B for first-time exhibitors, requested on the contract.
  • Digital Health Neighborhood for companies with digital tools for neurological care.

AAN reserve space ↗ AAN 2027 prospectus ↗

Dermatology

AAD Annual Meeting

How to get in

  • First-time exhibitors, and companies absent three or more years, go through a review: company profile, Articles of Incorporation or W9, product literature and FDA filing status documentation.
  • The priority space application deadline is October 23, 2026.

AAD 2027 prospectus ↗

Americas trade

WHX Miami

How to get in

  • The former FIME show, aimed at buyers and distributors across the Americas.

Programs for startups

  • Xcelerate: a start-up competition with a Future X stage on the show floor.

WHX Miami why exhibit ↗

Rules and prices are the latest each organizer published, with the year shown. First-time and startup spaces are limited, so apply early.

MAKE IT AN IMAGE, NOT A BROCHURE

A lesion found.
A lens matched.
A reason to book the site visit.

The headline brings them in. One image they can judge at full quality, a device they can sit behind, and a quiet seat a few steps away give a radiologist, an ophthalmologist or a nurse leader a reason to bring your product back to the department.

Plan a booth that earns the site visit
Eye drop bottles, contact lens cases, glasses and a lens prescription form on a bright blue surface
Show the kit.
Black and white photo of a stethoscope hanging from a hook on a gray wall
Show the tool.
Microscope view of stained cells with dark round nuclei on a pale field
Show the slide.

09 LET’S GET YOU READ-READY

How to exhibit at a radiology or specialty medical meeting Show the image. Mind the rules on light and sound.

Imaging and specialty meetings come with rules on live scanning, lasers, decibels, cameras and FDA labels. Here they are in pieces, from the reading station to the follow-up with the department chair.

01THE IMAGEShow the image the way it is read.
  • Diagnostic screens: Radiologists judge image quality on reading-grade monitors, not show-floor TVs.
  • Control the light: A dimmable bay or hood makes the image read; plan it into the structure.
  • Use de-identified cases: Every image on a wall or screen should be cleared for public display.
  • Run it on a wired line: Order a hard line for any cloud or AI demo.
02THE LABELPrint the regulatory status on the graphic.

RSNA removes devices awaiting FDA approval, or sold only outside the U.S., if they are not labeled. AAD allows unapproved devices only under an IDE or a pending 510(k), with an investigational-use sign. The AAO asks for a Non-FDA Approved Product Agreement and a status statement beside the product.

  • List every device: Note its status before design starts.
  • On the art too: Status lines go on graphics that show the device.
03THE LIGHT & THE SOUNDLasers boxed, speakers aimed in.
  • Lasers: AAD runs lasers only inside enclosed spaces with eye protection, and the AAO inspects every laser through its Laser and Light Safety Working Group.
  • Live scanning: RSNA requires a 400 sq ft booth, a 510(k)-cleared device, a qualified professional and registered models.
  • Sound: RSNA fines $1,000 per decibel over 80 on a second violation (2026 rules); the AAA 2027 manual sets a 70 dB booth limit.
04THE GIVEAWAYKeep it educational and small.

ASCO allows commercial giveaways under $10 and bans pens, mouse pads and tote bags. The AAN follows the CMSS Code and state gift laws. The AAO limits companies under the PhRMA and AdvaMed codes to patient or clinician education items. Ask each society before you order.

05THE CAMERAPlan photos before the show, not during it.
  • AAN: No photography or filming, no microphones outside approved stages and no operating X-ray equipment in the hall.
  • AAD: Exhibitors may film only inside their own space, with full-time staff or the official photographer.
  • Plan the shoot: Book the official photographer or shoot after hours where allowed.
06THE CALENDARSpace for next year is sold this year.
  • RSNA: Most exhibitors pick their 2027 booth onsite at RSNA 2026, in priority-point order, and staff rooms go through the RSNA hotel system at 5 room nights per 100 sq ft.
  • AAD: Full booth payment is due December 9, 2026.
  • AAN: Early rates hold until December 4, 2026; presenter names are due January 27, 2027.
  • ADA and APIC: Full payment is due March 1, 2027.
07THE FREIGHT & LABORBuild close to the hall.
  • Work back from the warehouse deadline: Every general contractor fixes a date for freight at its advance warehouse, and a Purple build takes 30 to 45 days, so the plan starts at that date.
  • Two shops: We build in our Fishkill, NY shop and our Las Vegas shop, which sits in the same city as the AAO Annual Meeting.
  • Know the labor rules: McCormick Place, Moscone and the Morial set who may install, rig and wire, and RSNA bars exhibitors from running lifts. Your project manager leads the install with the labor each hall calls for, and the design keeps those hours down.
  • Ship heavy gear early: Scanners and lasers need crates, insurance and a planned dock slot.
08THE FOLLOW-UPSend the clinical pack before the trip home.

Scan every badge with notes: specialty, practice or department size, the system they use now, the timeline and who signs. Send the clinical summary, sample images, the regulatory status and an offer of a site visit within days.

Tag each lead as a physician, a technologist or physicist, a department leader, a nurse or a distributor. Imaging and specialty purchases often pass through a capital committee, so measure site visits and evaluations opened, not only badges scanned.

THE DEPARTMENT FILE

Answer the chair before the capital meeting.

Specialists start the request; a department chair or capital committee decides. Have this ready as a printed sheet and a short digital pack, so the site visit starts with answers.

New to the terms? See the glossary

SERIES # IMG-01STATUS: READ

  • 1× One-page summary with the indication and FDA status
  • 1× Sample images or cases, de-identified
  • 1× Clinical studies and published data you can share
  • 1× Integration notes: PACS, EHR and DICOM where relevant
  • 1× Site, power, shielding or room requirements
  • 1× Laser, radiation or safety documentation
  • 1× Training plan for physicians and technologists
  • 1× Service, uptime and support terms
  • 1× Capital, lease and per-use pricing models
  • 1× References in comparable practices or departments
  • 1× Site visit or evaluation offer
  • 1× One clear next step + U.S. contact

READ

10 THE DEPARTMENT BUDGET, IN SQUARE FEET

Imaging and specialty medical meeting budget & ROI Price the hall. Then price the department you win.

Let’s put numbers on it. Enter your full meeting budget and your own deal economics to see what breaking even could look like, from one practice to a whole imaging department.

Budget past the floor plan.

Space & presence
Floor space, meeting rooms, theaters or stages, design, graphics, screens, dimmable bays, flooring, furniture and lighting.
Getting there
Crating for scanners and lasers, freight, material handling, installation, rigging, dismantle and storage between meetings.
Running the booth
Electrical, wired internet, lead capture, cleaning, demo devices, safety checks and any product theater or reception.
Your people & follow-through
Sales, clinical and applications specialists, travel, meeting hotels and post-meeting site visits.

Get itemized quotes and hold a reserve. Meeting rooms, theaters and housing rules often weigh as much as the booth: ASCO sells East Building rooms from $48,400 and RSNA asks for 5 room nights per 100 sq ft. Treat these groups as a checklist for planning, not as a price.

THE EXHIBIT MATH

Let’s do the math.

An example to get you started. Change the numbers to fit your company.

Count gross profit over the expected contract rather than list price. Imaging and specialty purchases often go through a capital review, so pick one evaluation period (for example, 12 or 24 months) for every input.

36%
of the average exhibit budget goes to floor space; the rest is services, travel, design, shipping and promotion. CEIR, How the Exhibit Dollar Is Spent (2012), via TSNN ↗
98
leads on average per exhibiting company at the 2026 AUA Annual Meeting, 22,009 in total. AUA2027 why exhibit ↗

Where the exhibit dollar goes.

Average share of exhibitor spending by category.

  • Exhibit space 36%
  • Show services 17%
  • Travel & entertainment 14%
  • Exhibit design 11%
  • Shipping 10%
  • Promotion 6%
  • Lead management 4%
  • Staff training & other 2%

Source: CEIR, How the Exhibit Dollar Is Spent (2012), via TSNN ↗ Medtech exhibitors usually add demo equipment freight, insurance, electrical work and clinical staff time on top.

Real booth prices, published.

What medical societies and organizers list for space. Most price by the square foot; add the exhibit, freight, labor, electrical and travel.

ShowPublished priceSource
RSNA Annual Meeting2026$41.25/sq ft standard · $45.25 premium inline · First-Time Exhibitor Pavilion $46.25 · $700 per cornerSource ↗
ASCO Annual Meeting2027$106/sq ft inline · $121/sq ft island · $600 per open cornerSource ↗
ASTRO Annual Meeting2026$47/sq ft members · $49 non-members · corner +$500 · island +$2,000Source ↗
AAD Annual Meeting2027$46/sq ft · $61/sq ft premium linearSource ↗
AUA Annual Meeting2027$45.50/sq ft in-line · $46.50/sq ft islandSource ↗
ADA Scientific Sessions2027$42.50/sq ft inline · $47.50/sq ft island · $200 corner premiumSource ↗
ASN Kidney Week2026$40/sq ft inline · $48/sq ft island · $200 cornerSource ↗
APIC Annual Conference2027$36.50/sq ft linear · $44.50/sq ft island · corner +$450Source ↗
ACEP Scientific Assembly202620×20 island $16,000 · 20×30 $24,000 · 20×50 $60,000Source ↗

Scan, tumor, skin, eye or nerve? Five specialty halls, side by side.

RSNA vs. ASCO vs. AAD vs. the AAO vs. AAN: the five largest single-specialty meetings in this guide, compared on what each society publishes.

Comparison of five U.S. radiology and specialty medical meetings for 2027
TopicRSNAASCO Annual MeetingAAD Annual MeetingAAO Annual MeetingAAN Annual Meeting
Who attendsRadiologists, physicists, technologists and imaging leaders; nearly 38,000 registrants in 2025, per RSNAOncologists, hematologists, oncology nurses and pharmacists; 45,700 total registrations in 2026, per ASCOMedical, surgical and cosmetic dermatologists; 20,111 registrants in 2026, 9,168 of them medical personnelOphthalmologists by subspecialty and practice administrators; 16,085 total attendance in 2025, per the AcademyNeurologists by subspecialty and academic teams; 16,340 total attendees in 2026, 13,191 professionals
Who exhibitsImaging systems, radiology AI and informatics; 720 exhibitors in 2025, 142 of them first-timersDrug, diagnostics and service companies; 500+ exhibiting organizations expected in 2027Laser, device, drug and skincare companies; 300+ exhibitors listed for 2027Diagnostic, surgical and laser companies; 490 exhibiting companies in 2025Device, drug and digital health companies, with a Digital Health Neighborhood
When & whereNovember 14–18, 2027, McCormick Place, ChicagoJune 4–8, 2027 (exhibits June 5–7), McCormick Place, ChicagoMarch 19–23, 2027 (exhibits March 19–21), Moscone Center, San FranciscoNovember 12–15, 2027 (exhibits November 13–15), Venetian Expo, Las VegasMay 1–5, 2027, Washington, DC
What space costs$41.25 per sq ft, Premium Inline $45.25 (2026)$106 per sq ft inline, $121 island (2027)$46 per sq ft, premium linear $61 (2027)$4,000 per 10×10 linear, islands $40 per sq ft (2026)10×20 $9,500 before December 4, 2026 (2027 prospectus)
Rules to plan forBooths picked onsite by priority points; live scanning needs 400 sq ft; 80 dB limitGiveaways under $10; no alcohol; booths staffed until closeLasers enclosed; no live demos of licensed devices on peopleLasers inspected the evening before; status sign for uncleared devicesNo photography, no live X-ray; giveaways under the CMSS Code

Every figure is the latest the society published, with its year. Space prices leave out build, freight, labor and services.

Looking for an old show name?

Several shows have been renamed or replaced. Here’s where they went.

Second lookIris, ear & brain

Iris. Ear. Brain. Then the site visit.

An eye in macro, the lenses on the dial, a model a neurologist could turn in a hand: the details a specialist weighs before inviting you into the department.

Macro photo of a blue-green human iris and pupil framed by lashes
09The iris in macro.
Close-up of the lenses and dials of a phoropter in a cool blue eye clinic
10Dials of the refractor.
Close-up of a person’s outer ear and the curve of the ear canal
11The outer ear, close.
Small eraser shaped like a brain beside a paperclip bent into a light bulb on lilac paper
12A brain, in rubber.
Three-dimensional teaching model of skin layers with hair follicles on a beige background
13Skin, layer by layer.

11 SECOND OPINIONS WELCOME

Radiology and specialty medical meeting FAQ Specialist questions. Sourced answers.

Close-up of a blue eye seen through a round magnifying lens
Look closer before you sign.

What is the largest radiology meeting in the U.S.?

RSNA, the Radiological Society of North America’s annual meeting at McCormick Place in Chicago, with nearly 38,000 registrants and 720 exhibitors in 2025, per RSNA. RSNA 2027 runs November 14–18, 2027.

How much does exhibit space cost at RSNA?

$41.25 per square foot in 2026, $45.25 for a Premium Inline and $46.25 in the First-Time Exhibitor Pavilion, plus $700 per corner, per RSNA. Exhibitors also book at least 5 hotel room nights per 100 square feet through the RSNA housing system.

How do companies get booth space at RSNA 2027?

Most pick it onsite during RSNA 2026, at an appointment ordered by priority points. Points come from contracting at onsite selection, paying deposits on time and booking staff rooms through RSNA housing, per RSNA.

When and where is the ASCO Annual Meeting 2027?

June 4–8, 2027 at McCormick Place in Chicago, with exhibits June 5–7. ASCO lists 2027 space at $106 per square foot inline and $121 for islands, plus $600 per open corner.

What are the AAD 2027 dates and booth rates?

The AAD Annual Meeting runs March 19–23, 2027 at Moscone Center in San Francisco, with exhibits March 19–21. The 2027 prospectus lists $46 per square foot and $61 for premium linear booths; full payment is due December 9, 2026.

When is the AAO Annual Meeting 2027?

November 12–15, 2027 at the Venetian Expo in Las Vegas, with exhibits November 13–15. The Academy counted 16,085 total attendees and 490 exhibiting companies in 2025.

Which ophthalmology meeting should a device company choose, the AAO or ASCRS?

The AAO if your line reaches retina, glaucoma and other subspecialists as well as cataract surgeons. ASCRS, April 2–5, 2027 in San Diego, focuses on cataract and refractive surgery and counted 4,667 registrants in 2026.

Which neurology meeting is the largest?

The AAN Annual Meeting: 16,340 total attendees in 2026, 13,191 of them professionals, per AAN. The 2027 meeting runs May 1–5 in Washington, DC.

RSNA or SNMMI for a nuclear medicine product?

SNMMI if your buyers work in nuclear medicine and molecular imaging: nearly 8,000 attendees and nearly 250 exhibiting companies in 2026, meeting June 5–8, 2027 in Washington, DC. RSNA if you sell across the whole imaging department.

Which specialty meetings are in Chicago in 2027?

Four: The Ultrasound Event (April 30–May 3, Chicago Marriott Downtown), ASCO (June, McCormick Place), ASTRO (September 18–22, McCormick Place West) and RSNA (November, McCormick Place).

Which specialty meetings are in San Diego and Los Angeles?

San Diego hosts ASCRS, ARVO, AUA and ASN Kidney Week in 2027. Los Angeles hosts SIR, the ACP Internal Medicine Meeting, ACOG and APIC, all at the Los Angeles Convention Center.

Can we run live scanning or lasers in the booth?

Often, under rules. RSNA allows live scanning only in booths of 400 square feet or more with a 510(k)-cleared device and a qualified professional. AAD runs lasers only inside enclosed spaces with eye protection, and the AAO inspects every laser the evening before opening. AAN bars operating X-ray equipment.

Can we take photos or video at specialty meetings?

It depends on the society. AAN prohibits photography and filming in the exhibit hall. AAD lets exhibitors film only inside their own space with staff or the official photographer.

Are there first-time or startup programs at these meetings?

Yes. RSNA runs a First-Time Exhibitor Pavilion ($46.25 per sq ft in 2026) plus AI and Startup Showcases, the AAO sold Innovation Hub kiosks at $2,500 or $3,500 in 2026, AUA offers the turnkey Emerging Corner, and AAN has a First-time Exhibitor Neighborhood.

Which meetings reach nurse practitioners and nurses?

The AANP National Conference (June 15–19, 2027, New Orleans; 4,150+ nurse practitioners in 2025) and AACN NTI for critical care nurses (May 2–5, 2027, Indianapolis). APIC reaches infection preventionists in Los Angeles in June.

Where do home medical equipment makers exhibit?

Medtrade, with the expo March 24–25, 2027 at the Fort Worth Convention Center. Medtrade counted 280+ exhibitors and 3,000+ DMEPOS providers at its 2026 show in Phoenix.

What giveaways are allowed at ASCO?

Commercial giveaways must meet PhRMA Code and CMSS Code standards: under $10, mainly educational, with no pens, mouse pads or tote bags, per ASCO’s rules.

What does WHX Miami offer exhibitors?

WHX Miami, the former FIME, runs June 16–18, 2027 at the Miami Beach Convention Center for buyers and distributors across the Americas. The organizer reported 15,000+ attendees and 1,300+ exhibitors in 2025, plus matchmaking and a VIP buyer program.

12 SPEAK FLUENT READING ROOM

Imaging and specialty medicine glossary The words behind the image.

PACS, DICOM, theranostics, OCT, dermatoscope, DMEPOS. The terms radiologists, specialists, technologists and exhibit managers use every day, in plain English.

Show all 21 terms

The image

Modality
A type of imaging machine or method, such as CT, MRI, ultrasound, X-ray or PET. Radiology buyers often plan purchases one modality at a time.
PACS
Picture archiving and communication system: the software where a hospital stores images and radiologists read them.
DICOM
The shared file and network standard that lets scanners, viewers and archives from different makers exchange medical images.
Interventional radiology (IR)
Image-guided procedures through needles and catheters, such as embolization or tumor treatment; the focus of SIR.
Theranostics
Pairing a radioactive tracer that finds a disease with one that treats it, a growing topic at SNMMI.
Medical physicist
The scientist who checks that imaging and radiation therapy equipment is safe and accurate; physicists meet at AAPM.
Linac
Linear accelerator: the machine that delivers external-beam radiation therapy, the anchor of many ASTRO exhibits.

The specialist

OCT
Optical coherence tomography: a light-based scan that shows the layers of the retina in cross-section, used daily in eye clinics.
Slit lamp
The eye exam microscope with a thin beam of light that lets a doctor see the front and inside of the eye.
Phoropter
The refraction instrument of rotating lenses that an eye doctor dials through to find a prescription.
Dermatoscope
A handheld magnifier with its own light that a dermatologist uses to look into a skin spot without cutting.
EEG
Electroencephalography: recording the brain’s electrical activity through sensors on the scalp, a core neurology test.
Audiogram
The chart of a hearing test that shows how loud each pitch must be before a person hears it; audiologists gather at the AAA Convention.
CGM
Continuous glucose monitor: a small wearable sensor that tracks blood sugar around the clock, central to ADA and ADCES exhibits.
DMEPOS
Durable medical equipment, prosthetics, orthotics and supplies: the home equipment category that Medtrade serves.

On the show floor

Live scanning
Imaging a volunteer model in the booth. RSNA allows it only in booths of 400 square feet or more, with a cleared device and a qualified professional.
Investigational label
A sign on a device not yet cleared or approved by the FDA. RSNA removes unlabeled investigational devices from the hall.
Laser enclosure
A closed booth space with eye protection where lasers may run. AAD requires one, and the AAO inspects every laser before opening.
First-Time Exhibitor Pavilion
A section of the hall for companies new to a meeting, often at a set price; RSNA charged $46.25 per square foot in 2026.
Room-night requirement
A rule tying booth space to hotel bookings. RSNA asks for at least 5 room nights per 100 square feet through its housing system.
Product theater
A stage in or beside the hall where companies give non-CME talks on their products, sold at AUA, AAD and ASCO.

12 MORE MEDICAL GUIDES

More medical device meeting guides Other specialties. Same plan.

Purple builds across every medical specialty. The guides below cover the other parts of the calendar.

Bright private treatment room with a padded table, lamps and a ceiling light panel

YOUR IMAGE. YOUR SPECIALISTS. YOUR ROOM.

Ready when your image is. We’ll shape the room around that image.

From the investigational label on the first graphic to the dimmed bay where a radiologist or ophthalmologist asks for a site visit, let’s create an imaging or specialty booth that shows the image at its best, follows each society’s rules and keeps the conversation private. Fixed-price proposals, builds in 30 to 45 days and one Purple project manager with you on the floor.

Let’s plan your specialty booth
How we put this guide together, sources and photo credits

Researched and written by the Purple Exhibits team. Updated November 9, 2026. Show dates, venues, prices and rules come from each organizer’s published pages, linked on every show card. Fit notes, booth ideas and planning tools are our editorial guidance from building booths for specialty medicine & imaging exhibitors. Listings are not paid placements. The guide covers U.S. business-to-business events plus selected international shows.

Photos: Daniil Kondrashin / Pexels · Tessy Agbonome / Pexels · cottonbro studio / Pexels · Jahra Tasfia Reza / Pexels · Khanh Hoang Minh 2 / Pexels · O3 Studiio / Pexels · KOS Chiropractic Integrative Health / Pexels · BYB BYB / Pexels · Mikhail Nilov / Pexels · Lucas Guimarães Bueno / Pexels · Rodrigo Gabotto / Pexels · Fernando Capetillo / Pexels · Shaun F / Pexels · KATRIN BOLOVTSOVA / Pexels · Roselène de Koning / Pexels · Marta Branco / Pexels · RD / Pexels · Valery Arispe / Pexels · Souvik Bhowmik / Pexels · Dr. Haror's Wellness / Pexels · Simon Leonardo / Pexels · JIMMY Art / Pexels · Yusuf Çelik / Pexels · turek / Pexels. Booth photographs: Purple Exhibits.

See a change? Tell us and we’ll update the guide.