AAD Annual Meeting 2027Exhibitor guide: booth costs, dates and deadlines

Start from a 10×20 linear: a rental build runs $7,500 to $15,000, and a custom 20×20 island $50,000 to $120,000. AAD bills space separately at $46 a square foot, so the 10×20 footprint alone is $9,200. What moves our number here is the laser enclosure, smoke evacuation, demo screens and the weight of the device carts.

February 3, 2027. Island construction plans go to the Academy that day, canopy designs to Moscone for fire review, hanging-sign blueprints with weights to Freeman and Moscone, and the EAC notice and certificate of insurance to the Academy. Requests for celebrity spokespeople or unusual booth activities share the date. We need your design approved in early January to file on time.

We rent the frame, fabric graphics, lighting, counters and storage, then add the pieces AAD rules call for: a demo cubicle sized to your laser, Simulation Only signs and an investigational panel if you need one. Freight, installation and dismantle sit on the same fixed proposal, and the rental returns to us after Monday, March 22.

Moscone runs a union floor, and AAD's prospectus routes booth labor through an exhibitor-appointed contractor, Freeman or the convention center. Unregistered staff need a work pass and proof of affiliation, and children under 16 are barred from the floor at all times. We act as your EAC, file the notice by February 3 and run the union crew ourselves.

Lasers run only inside an enclosed space with eye protection for operators and viewers; CO2 systems need fully closed clear boxes with smoke evacuators. Licensed-use devices never touch live subjects, so simulations stay powered off under posted signs. Cosmetics and over-the-counter skin care may be shown on live models. The Academy inspects laser booths at random during the show.

Freeman, AAD's official drayage contractor, bills you directly at its tariff in the exhibitor service manual. Until we have that tariff, we price from the figure in Purple's Moscone venue guide, roughly $180 for every 100 pounds with a 200-pound minimum. Laser platforms and imaging carts are heavy, so the proposal prices drayage from the weight of each crate before you sign.

The enclosures, counters and walls we build for AAD can travel to the ASLMS conference in Dallas, Plastic Surgery The Meeting or The Aesthetic MEET, each with new graphics and that show's own laser and height rules redrawn. Between shows the kit stays in our storage, and we refit the demo cubicle when your device lineup changes.

The Academy places the 2027 exhibit hall on the Lower Level of Moscone's North building; Moscone's own calendar lists the meeting across North, South and West. The Exhibitor Product Theaters, the AAD Resource Center at Booth 4725 and the rentable Meeting Suites all sit on that floor, so we plan sightlines and traffic for your assigned booth number.

We do. Freeman's service manual covers carpet, which AAD makes mandatory, electrical from facility electricians, rigging, storage by the cubic foot and catering through the exclusive food provider. We place each order before the discount date, list hanging points and weights for any sign, and keep your one-day supply of literature inside the booth as the fire rules require.

The 2027 AAD Annual Meeting runs Friday, March 19 to Tuesday, March 23, 2027, in San Francisco. The exhibit hall opens Friday through Sunday, March 19–21: 10 a.m. to 5 p.m. on Friday and Saturday and 10 a.m. to 3 p.m. on Sunday. Exhibitors install March 15–18 and dismantle Sunday evening and Monday.

At Moscone Center, 747 Howard Street in San Francisco, with the exhibit hall on the Lower Level of the North building. Moscone has no on-site parking; BART and Muni stop at Montgomery station for North and South. Rooms booked through the Academy's housing service close Wednesday, February 24, 2027.

The 2026 meeting in Denver drew 20,111 total registrants: 9,168 medical personnel, 2,782 non-medical personnel and 7,748 exhibitor personnel. The Academy counted more than 20,000 registrants and over 350 vendors in Orlando in 2025, and more than 19,800 people in San Diego in 2024.

No. The Academy states its meetings are wholly owned by AAD and not public events. Exhibitor badges admit staff to the exhibit hall, the Opening Ceremony and the Plenary, while scientific sessions need full registration. Exhibitors may not bring outside photographers or videographers onto the floor, and no one under 16 is allowed in the hall at any time.

Returning exhibitors pick space in Priority Points order at an onsite draw during the prior meeting. New exhibitors, or companies absent three years, submit an application plus company profile, Articles of Incorporation or W-9, product literature and FDA filing status, and hear back within 10 business days. The Academy keeps assigning space until February 19, 2027.