ASLMS 2027 · April 15–18, 2027 · Hilton Anatole, Dallas
ASLMS 2027 booth design & build in Dallas
Custom and rental exhibits for laser and energy-based device companies, built around the demonstration your clinical team will run. Equipment fixtures, glare-free lighting for screens and handpieces, and hotel dock scheduling at Hilton Anatole handled by our on-site team.
- April 15–18, 2027
- Hilton Anatole
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
A clinical laser device with its screen and handpiece supports visible
01 Purple at ASLMS 2027
What makes ASLMS different, and how we build for it
ASLMS is the one meeting where the people who design energy-based devices, the people who publish on them and the people who use them on patients sit in the same sessions. The American Society for Laser Medicine and Surgery, the world's largest scientific society for energy-based medicine, runs it as a scientific conference first: a Call for Abstracts closing December 8, 2026, a Pre-Conference day on April 14, four conference days and exhibits at Hilton Anatole open April 15–17. Visitors walk from a data session straight to your booth with a specific technical question. A booth that can answer it, with the system in front of them and a specialist beside it, is the one they remember.
A supervised look at the interface and handpiece at real scale, approved indication messaging, and a specialist who can walk through settings and workflow without a script.
An evidence station with references and specifications they can read up close, and room for a longer technical conversation that does not block the demo.
A clear system diagram, selected components on display, and a sheltered meeting position for integration, distribution and pricing discussions.
Your team in Dallas
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the Hilton Anatole, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for ASLMS 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
ASLMS runs in a hotel exhibit space, so footprints are tighter than at a convention center and inline booths carry most of the floor. Exhibitors here usually choose a 10×10 or 10×20 built around one demonstration system, and the larger platform companies take a 20×20 with a second station and a private meeting corner.
One featured laser or energy platform on a fixed plinth, a screen for the interface walkthrough and a slim counter for accessories and literature.
Shown: Han Song, a Purple inline booth
See 10×10 rental booths →
A display system and a demonstration station side by side, an evidence screen for references and a small table for a technical conversation.
Shown: Moncad / Browiner, a Purple inline booth
See 10×20 rental booths →
Two systems on separate stations, an observer area that keeps the demo legible, a hanging sign and a semi-private meeting nook.
Shown: Timberline, a Purple island exhibit
See 20×20 rental booths →
A structured portfolio by application or product family, scheduled meeting rooms, discreet technical storage and a lounge for longer clinical discussions.
Shown: Amazon, a Purple large-format exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for ASLMS with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Pixee Medical
Pixee Medical at medical technology congress
A focused, demo-first booth for augmented-reality surgical guidance, built so every visitor could try the technology while traffic kept moving.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Trusted by exhibitors including
04 Designing for laser and energy-based device brands at ASLMS
Four things we get right for ASLMS exhibitors
1Build around the demonstration status
Decide early whether each unit is displayed, simulated or operated. That single decision sets the fixture, power, observer layout and staff position. We document the actual unit, accessories, connections and permitted activity, then draw the measured display so your technical team can sign it off.
2Light the equipment, not the render
Polished housings and touchscreens glare under standard show lighting. We test the real device under the proposed fixtures before the finish is approved, so small controls and attachments stay readable in person and in photography and colored spill light never lands on the screen.
Separate the demo from the evidence
A short encounter for people between sessions and a long conversation for a researcher need different spaces. We give the demonstration a clear observer position and place references, specifications and interface views at a second stop where a visitor can read comfortably.
Account for the equipment first
Device transport, protective packing, handling and technical setup shape the budget as much as the structure does. We put machine dimensions, weights and service access into the first estimate and separate construction, freight, installation and show services into their own budget lines.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for MedaCur.
Start my ASLMS concept05 Hilton Anatole · Dallas
Logistics for ASLMS 2027, handled
Hilton Anatole is a hotel venue on North Stemmons Freeway in the Dallas Design District, so ASLMS freight runs through a hotel loading dock on a scheduled window rather than a convention-center marshalling yard. We read the ASLMS exhibitor kit, file the booth forms, order electrical and material handling, and route your crated devices to the advance warehouse so they arrive on the dock in sequence. Our on-site team installs on carpeted ballroom floors, works within hotel ceiling heights, protects the equipment during handling and runs the pre-show checklist before your clinical staff walk in. Your team stays in the same building as the sessions and the show floor.
What Purple handles
- Exhibitor kit, booth forms and service orders
- Equipment fixtures engineered from your device dimensions and weights
- Graphics printed in house and proofed on approved marketing assets
- Freight to the advance warehouse and hotel dock scheduling
- Installation, dismantle and return shipping with our on-site team
Timeline, counted back from move-in
- Early February 2027Design sign-off with the demonstration format, device list and footprint fixed.
- February to mid-March 2027Production in Fishkill, NY; fixtures sized to your equipment, graphics proofed on approved assets.
- Late March 2027Booth ships to the advance warehouse in Dallas; device shipping coordinated with your facility.
- April 14, 2027Move-in at Hilton Anatole; our on-site team installs and runs the pre-show checklist.
- April 15–17, 2027Exhibit days; a Purple project manager is on call for the whole run.
- April 17–18, 2027Dismantle, devices repacked to your return plan, booth to storage or the next show.
ASLMS exhibitor questions
Questions exhibitors ask us before ASLMS
How much does an ASLMS booth cost?
A complete 10×10 rental lands between $3,500 and $8,000, a 10×20 custom inline between $15,000 and $45,000 and a 20×20 custom island between $50,000 and $120,000, covering design, structure, graphics and installation. Device fixtures and AV move the number; send us your equipment list and we return a fixed quote.
Can you install at Hilton Anatole?
Yes. Our on-site team installs in hotel exhibit space regularly. We schedule the dock window, bring the booth and your crated devices in on sequence, set the equipment on its fixtures and have the demonstration station powered and tested before your team arrives.
Can we rent a booth for ASLMS?
Yes. Rental structures with your graphics, a custom equipment plinth on a rental frame, or a fully custom build are all available. Many first-time ASLMS exhibitors start with a 10×10 or 10×20 rental and upgrade the demonstration fixture the following year.
When do we need to decide?
Design sign-off by early February gives a comfortable 30 to 45 day build and a late-March ship to Dallas. Later is possible; the trade-off is choice of finishes, AV lead time and freight cost, so send the device list and booth number as soon as you have them.
Do you handle the exhibitor services orders and drayage?
We file the organizer forms that concern the booth, order electrical, material handling and carpet, book the dock window and keep you copied on every deadline. You supply the device list and the demonstration format; we handle the paperwork behind it.
Before you sign with anyone
Five questions to ask any exhibit builder for ASLMS:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your ASLMS booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.
