SAGES 2027 · April 6–9, 2027 · Rio Hotel & Casino Las Vegas, Las Vegas
SAGES 2027 booth design & build in Las Vegas
Custom and rental exhibits for surgical device, robotics and simulation companies, built around a demo that runs all day. Equipment platforms sized to your system, observer screens that keep the queue watching, and Rio move-in handled by Purple's Las Vegas crew.
Close-up of a laparoscopic optical instrument
Purple at SAGES 2027
What makes SAGES different, and how we build for it
SAGES 2027 runs on the theme Scaling Impact, and the exhibit hall is where surgeons put their hands on the robots, scopes and simulators the sessions talk about. The Digital Surgery programming on artificial intelligence, telesurgery and robotics sends attendees to the floor with specific questions, and joint programming with ASMBS, ASCRS and AHPBA widens the specialties walking the aisles. The hall opens with the Tuesday evening reception and runs two full days, while Industry Education symposia let a company present in a reserved session room. A booth that stages one repeatable demonstration, with a clear place to watch and a clear place to talk, does the most work here.
A defined demo position where they can handle the controls, see the interface at full size and get a technical answer without waiting through a sales script.
An observer view that explains the task from two steps back, a clear place to queue, and a way to join the next run without interrupting the current one.
A seated technical conversation on configuration, service, training resources and supporting equipment, with drawings and component lists on hand.
Purple in Las Vegas
Local crew, national shop
We manage back-to-back installations with speed and calm. From CES to NAB, our Las Vegas hub ensures local labor, rapid troubleshooting and smart storage options, giving exhibitors total confidence on the busiest floors in the U.S.
Predictable 30–45-day turnarounds, secure storage and pre-show QA. Your booth ships from our production shop in Fishkill, NY or our Las Vegas hub, and our project manager is on the floor for install and dismantle.
Booth options for SAGES 2027
Pick a footprint. We’ll price it as a rental, a custom build, or a hybrid.
The SAGES hall is compact and anchored by robotics and energy platforms on islands, with most device and simulation companies in 10×10 through 10×20 inlines. Purple clients at surgical meetings usually choose a 10×20 with one supervised station and an observer screen, or a 20×20 island for a robotic system with a separate technical table.
One instrument or simulation station with an observer monitor, a graphic that names the procedure, and hidden storage for the reset kit.
See 10×10 rental booths →
A supervised demo station at one end and a technical conversation table at the other, linked by one product story rather than duplicate screens.
See 10×20 rental booths →
A robotic or imaging platform on an engineered floor with operator clearance, a raised observer screen, and a hanging sign visible across the hall.
See 20×20 rental booths →
Several stations with separated sound and sightlines, a shared welcome point, a private meeting room and equipment support accessible from inside the booth.
See 20×30 rental booths →All-in 2026 ranges for design, structure, graphics, installation and dismantle; booth space, drayage and show services are separate. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for SAGES with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We return a fixed proposal, usually within two business days.
Built by Purple
Booths we have designed, built and installed
Case study · Pixee Medical
Pixee Medical at medical technology congress
A focused, demo-first booth for augmented-reality surgical guidance, built so every visitor could try the technology while traffic kept moving.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Designing for surgical device, robotics and simulation companies at SAGES
Four things we get right for SAGES exhibitors
Build the demo around one encounter
We start with the single task a surgeon can complete in three minutes and design the station around repeating it: participant position, presenter access to the controls, and the elements a visitor may handle. Simulation content and display models keep it running without any clinical dependency.
Give the queue something to watch
A second screen carries the interface or close-up view to the people waiting, placed so they stay inside your footprint and never lean across the operator. We test the full signal path and load a labeled recorded fallback for every live feed.
Engineer the platform for the system
Robotic carts, towers and imaging stacks bring weight, power, network and clearance needs that shape the structure. We take exact dimensions and service requirements first, size the floor and cable routing to match, and integrate screens and mounts into the build.
Plan the reset and the handoff
Every accessory needed to return the station to its starting state gets labeled storage within the presenter's reach. Deeper questions move to an adjacent technical surface with configuration drawings, so the demo resets while the specialist keeps talking.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Bones & Co Pet Foods.
Start my SAGES conceptRio Hotel & Casino Las Vegas · Las Vegas
Logistics for SAGES 2027, handled
Las Vegas is a union city, and the Rio's convention space runs on the same rules as the big halls: your own full-time staff may set up with hand tools, while contract labor, forklifts and anything on wheels goes through the show contractor and Teamsters Local 631. We file as your Exhibitor Appointed Contractor with the certificate of insurance 30 days before move-in, ship your crates to the advance warehouse so the booth is on the floor on day one of install, and consolidate everything onto one bill of lading so you pay one drayage minimum. Our Las Vegas shop handles overnight graphic reprints and repairs, and the Rio's hotel rooms put your team upstairs from the hall.
Hall rules, drayage estimates and freight deadlines for this building are in our Las Vegas Convention Center exhibitor guide.
What Purple handles
- Exhibitor kit, show contractor orders and target dates
- EAC filing and certificate of insurance for our crew
- Engineered platforms, power and cabling for demo equipment
- Graphics printed in house and proofed against your product photography
- Freight to the advance warehouse and drayage paperwork
- Installation, demo rehearsal, dismantle and return shipping with our Las Vegas crew
Timeline, counted back from move-in
- Late January 2027Design sign-off with equipment dimensions, weights and power needs locked into the drawings.
- February 2027Production in Fishkill, NY; demo platform test-fitted and graphics proofed with your device photography.
- Mid-March 2027Booth ships to the Las Vegas advance warehouse; EAC form and insurance filed with the show contractor.
- April 5–6, 2027Move-in at the Rio; Purple's Las Vegas crew installs, connects screens and runs the demo rehearsal before the 5:30 pm Opening Reception.
- April 6–8, 2027Show days; a Purple project manager is on call for the whole run.
- April 8–9, 2027Dismantle from 4:00 pm Thursday, equipment packed to your return plan, booth to storage or the next meeting.
SAGES exhibitor questions
Questions exhibitors ask us before SAGES
How much does a 20×20 at SAGES cost?
A complete 20×20 custom island lands between $50,000 and $120,000, all in for design, structure, graphics and installation, and a 20×20 rental island between $16,000 and $40,000. A 10×20 inline runs $15,000 to $45,000 custom or $7,500 to $15,000 rental. Robotic platforms and AV move the number; send us your equipment list and we return a fixed quote.
Can you install at the Rio Las Vegas?
Yes. Our Las Vegas crew installs at every hall in the city, including the Rio's convention center. We file as your Exhibitor Appointed Contractor, work the union rules for forklifts and rolling equipment, and have your booth built, screens connected and demo rehearsed before the Tuesday Opening Reception.
Can we rent a booth for SAGES?
Yes. Rental structures with your graphics, a custom demo station inside a rental shell, or a fully custom build are all available. Many first-time SAGES exhibitors take a 10×20 rental with one owned element, the equipment platform, that travels to the next meeting.
When do we need to decide?
Design sign-off by late January gives a comfortable 30–45 day build and a mid-March ship to the advance warehouse. Later is possible; the trade-off is finish choices and freight cost. Equipment dimensions and power needs are the one thing we need early, because they shape the structure.
Do you handle the show contractor orders and drayage?
Yes. We read the SAGES exhibitor kit, order electrical, internet and material handling from the show contractor, consolidate your crates onto one bill of lading so you pay one drayage minimum, and keep you copied on every deadline so nothing depends on a form you did not know about.
Get a proposal
Tell us about your SAGES booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.