ANESTHESIOLOGY 2027Exhibitor guide: booth costs, dates and deadlines

Space first: ASA charged $51 per square foot standard and $54.50 premium in 2026, plus $300 per open corner, so a standard 10×20 ran $10,200 before anything is built. A rental 10×20 from us runs $7,500 to $15,000 and a custom 20×20 island $50,000 to $120,000. Task trainers, large mirrored screens, Boston union labor and drayage move the total most.

ASA has posted the Boston dates but not its 2027 exhibitor calendar. In 2026 Freeman's discount ordering closed September 15 and its warehouse opened about a month before the meeting, and ancillary event requests were due July 31. We plan backward from that pattern and need your design signed off by early August 2027.

A Purple rental covers the frame, fabric graphics, LED lighting, demo counters at standing height, a lockable closet for probes and disposables and screen arms for your monitors, with freight and the Boston install and teardown priced together on one fixed proposal. Because ASA's 2026 hall had no carpet in booths, we add booth flooring to every rental. When the meeting ends the rental comes back to us.

Only small, light pieces. In Massachusetts union carpenters from Local 327 build anything substantial on the BCEC floor, hired through the official contractor. Your clinical team can unpack demo devices and literature once the structure is up. We schedule those carpenters, put our own project manager in charge of them and have the airway stations powered before your reps land.

No lectures. ASA's 2026 terms allowed only normal sales presentations describing products and their functions in exhibit booths, and barred exhibitors from running or sponsoring independent education during the meeting week. Deeper content goes through paid formats: a 30-minute Center Stage slot or a Hands-On Learning Lab. We build the in-booth demo to stay inside that line.

Boston is one of the priciest drayage markets. Purple's BCEC venue guide records a 2026 rate sheet from another show in the building at $323.95 per hundredweight for crated advance-warehouse freight, with a 200-pound minimum; ASA's own 2027 tariff arrives with its exhibitor kit. The exhibitor pays it. Anesthesia workstations and crated manikins are heavy, so we consolidate freight and show the estimate as a separate line.

In 2026, yes: ASA left booths and most aisles uncarpeted, required every exhibitor to provide flooring, and set a 4:30 p.m. deadline the day before the hall opened, after which show management could install it and bill you. We spec padded carpet or vinyl that suits rolling carts and order it with the rest of the build.

Through ASA's ancillary program. In 2026 functions ran only in set windows, such as before 7:30 a.m. or after 6 p.m. on Saturday, requests closed July 31, promotional pieces needed ASA approval and the line saying the event is not an official ANESTHESIOLOGY program, and room drops were banned. We plan the booth around your approved event.

Our anesthesia counters and screen frames break down into modules, so the same kit can travel to AORN, the ATS International Conference or ACEP Scientific Assembly with new graphics for perioperative nurses, pulmonologists or emergency physicians. Between meetings we keep it in storage and rework the modules whenever the next society assigns a bigger or smaller space.

ANESTHESIOLOGY 2027 runs Friday, October 15 to Tuesday, October 19, 2027, in Boston, per ASA's future-dates page, and Signature Boston books it into the BCEC for October 16–18. ASA's 2027 exhibit hall days are not confirmed yet; in San Diego in 2026 the hall ran Saturday to Monday, October 17 to 19.

In Boston, at the Thomas M. Menino Convention & Exhibition Center (BCEC), 415 Summer Street in the Seaport. Signature Boston lists 516,000 square feet of column-free, contiguous exhibit space and places the building 2.9 miles from Logan International Airport, with the World Trade Center Silver Line stop a short walk away.

ASA's corporate support page, last updated in 2022, cites 10,000 attendees, and ASA calls ANESTHESIOLOGY the largest anesthesia meeting in the world. The 2026 San Diego hall held more than 200 exhibitors, and 73% of the audience ASA reports are physician anesthesiologists, followed by interns and residents at 10% and medical students at 7%.

The American Society of Anesthesiologists runs the meeting as its flagship event. For 2026 Showcare handled exhibit and sponsorship sales, Freeman was the service contractor and onPeak the official housing provider. ASA also runs ASA ADVANCE, a separate anesthesia business event held January 22–24, 2027 in the Washington, D.C. area.

Space is sold through ASA's Exhibitors & Sponsors page in 10×10 units, and each 10×10 came with two exhibitor badges in 2026, when exhibitor badges were priced at $110 through August 18 and $170 after. Add-ons such as the $4,500 Enhanced Booth Package or the Exhibit Hall Passport drive traffic. Once your space is assigned, we design to your booth number.