HLTH USA 2027Exhibitor guide: booth costs, dates and deadlines
- Event dates
- October 17–20, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Las Vegas, NVVenue not confirmed yet
4.9 client rating3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
HLTH USA 2027 in 30 seconds
The short version for exhibitors. Every figure has its source further down the page.
- When is HLTH USA 2027?
- October 17–20, 2027, at Las Vegas, NV (venue not confirmed yet).
- When is the exhibit hall open?
- Not confirmed yet for 2027. In 2026 the show floor opened November 16 to 18: Monday 8 a.m.–5:30 p.m., Tuesday 8 a.m.–5:15 p.m., Wednesday 8 a.m.–noon.
- How big is HLTH USA?
- 12,250+ attendees, 950+ sponsors and exhibitors (2025 edition).
- What does a 10×20 booth cost all-in?
- $7,500 – $15,000 for a Purple rental with design, graphics, lighting, install and dismantle. Space and show services are billed by the show.
Everything about HLTH USA 2027 in one place
HLTH USA 2027 fact sheet
| Official name | HLTH USA 2027 |
|---|---|
| Event dates | October 17–20, 2027 |
| Exhibit hall dates | Not confirmed yet In 2026 the show floor opened November 16 to 18: Monday 8 a.m.–5:30 p.m., Tuesday 8 a.m.–5:15 p.m., Wednesday 8 a.m.–noon |
| Venue | Las Vegas, NV |
| Organizer | HLTH, Inc. |
| Size (2025) | 12,250+ attendees · 950+ sponsors and exhibitors source |
| Who attends | Health system, payer, pharma, employer benefits and government executives, plus investors, founders, nurses and physicians; 36% C-suite |
| Nearest airport | Harry Reid International Airport (LAS) About 4 miles from The Venetian, HLTH's 2026 venue, a 10 to 20 minute ride, per HLTH |
| Hotels | Connections Housing, the only housing vendor HLTH approves for HLTH USA Official hotel page → |
| Official website | hlth.com |
Official HLTH USA resources
01 Purple at HLTH USA 2027
Built for the 15-minute meeting: HLTH USA 2027 booths in Las Vegas
We build HLTH booths around booked conversations with health system, payer and pharma executives: a seated table in view of the aisle, a standing-height demo screen and inward-facing graphics, as HLTH's build rules require. Our Las Vegas crew installs it under our own project manager.
- Oct 17–20, 2027 · Las Vegas
- 950+ exhibitors in 2025
- 12,250+ attendees in 2025
What makes HLTH USA different, and how we build for it
HLTH sells its floor through sponsorship rather than a public square-foot rate card, and every person in your booth needs a full-access ticket, because HLTH offers no exhibit-hall-only pass.The audience is senior: 36 percent C-suite on HLTH's attendee breakdown, from health systems, payers, pharma, employers and investors. Much of the selling is booked in advance through Market Connect, a double opt-in program of 15-minute meetings that solution providers buy in sets of five, while founders meet investors through Investor Connect. On the 2026 floor, areas such as the AI Zone, the Startup Zone with its Club Startup kiosks and the Pharma & Life Sciences Zone decided your neighbors and, in the AI Zone, whether you could rig at all.
A clear answer to what your product saves or fixes, a short demo they can follow standing up, and a seat for the follow-up talk with their CIO or chief medical officer in the room.
Evidence, integration and contracting detail on one screen, and a quiet table where a partnership or pilot can be scoped in a single booked slot.
Traction numbers, the product working live and a founder free to talk, ideally away from the aisle so a funding conversation can run past the 15 minutes.
Your team in Las Vegas
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY, and our Las Vegas hub, ship to Las Vegas, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team walks into a lit, stocked booth. You just show up.
Inside HLTH USA 2027
Rules that shape your booth
Every 10×20 inline gets a 7.75-foot white back wall and 7.79-by-5-foot plexiglass side panels that cannot be removed, with an 8-foot cap and branding facing inward (2026 rules). We build your graphic wall to fit inside HLTH's and keep side pieces under 3 feet.
Islands of 400 square feet and up with four open aisles may reach 20 feet to the top of the structure or hanging sign, and only those islands may fly a sign; AI Zone islands may rig nothing (2026 rules). We draw height and rigging to your zone.
Custom booths of 10×20 and larger send scaled plans, elevations and materials to sponsors@hlth.com, and contractors carry $1,000,000 cover naming HLTH, Inc., T3 Expo and the venue; building waits for HLTH's clearance (2026 rules). We file the full package for you.
HLTH's exhibitor rules ban food or drink preparation, contests of physical skill, unauthorized photography and selling or handing out items in the aisle, and require booth staff to be 21 or older without written permission. We plan catering through the venue and keep all activity inside your space.
The 2026 A-Z Guide bans fog and haze machines and helium balloons at all times, keeps easels and signs out of the aisles and forbids storage behind booths. We design screens, lighting and lockable cabinets that deliver the effect inside the footprint.
Programs worth planning for
HLTH's hosted buyer program: double opt-in, 15-minute meetings between director-level buyers from health systems, payers, pharma and employers and solution providers, who buy meetings in sets of five through their HLTH sales contact.
A cluster of show-floor kiosks in the Startup Zone for companies under 4 years old or Series B companies under 6 years old, sold alongside the Investor Connect program for founders meeting VCs.
Category pitches on HLTH's stages, including AI, women's health, health equity and aging; the health equity and women's health pitches take companies under 5 years old with under $8M raised, and their 2026 winners earn two HLTH USA 2027 passes.
HLTH's annual awards for digital health companies, in its eighth year in 2026, naming Best in Class and Rising Stars across categories from cancer screening to oral health, with winners celebrated at the HLTH Gallery.
HLTH USA is the broadest U.S. health innovation show, with 950+ sponsors and exhibitors in 2025; choose it over ViVE, HLTH's Nashville event for health system technology leaders, when you sell to payers, pharma and employers as well as providers. Compare every medical devices show we build for →
02 Booths & pricing for HLTH USA 2027
Popular booth sizes at HLTH USA
For 2026 HLTH sells turnkey 10×20, 20×20 and 20×30 packages alongside space-only booths from 10×20 up, plus kiosks, Viosks and lockable meeting cubes. For a first HLTH we recommend a space-only 10×20 with your own back wall and a meeting table; when you host booked meetings all day, a 20×20 or larger island.
A tension-fabric back wall inside HLTH's fixed white wall, one demo screen on a counter and a standing table for two executives.
Shown: Optinova, a Purple inline booth
See 10×20 rental booths →
Where the floor plan offers the longer inline: a demo bay at one end, a seated four-top at the other and a lockable cabinet for laptops and leave-behinds.
Shown: Tipmed, a Purple inline booth
See 10×30 rental booths →
An open island with a hanging sign outside the AI Zone, two demo faces and a semi-private meeting corner screened with translucent fabric.
Shown: TileBar, a Purple island exhibit
See 20×20 rental booths →
A closed meeting room for booked Market Connect follow-ups, a small presentation area with seating and a lit brand tower inside the 20-foot cap.
Shown: Olon / Fidia Pharma Group, a Purple large-format exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Rates to plan with for HLTH USA:
- Material handling $2.10 per lb, crated or uncrated, 2026 T3 Expo rate source
- Small packages $79 per shipment up to 50 lb, 2026 rate source
- Late advance freight +30% per lb after the warehouse cutoff, 2026 source
- Group ticket savings $300–$350 off per ticket for 5+ attendees, 2026 source
We estimate every one of these on your proposal, so the total is on paper before you sign.
Prices are all-in 2026 rental ranges for design, structure, graphics, installation and dismantle; custom builds are quoted per project. Get an exact number for HLTH USA with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
Your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
Booths we have designed, built and installed
Case study · SpecialtyRx
SpecialtyRx at a healthcare trade show
A custom island with elevated circular branding and LED tiles that stayed busy from open to close, built for visibility across the whole floor.
SpecialtyRx needed an island that read across a whole healthcare floor and stayed busy all day; HLTH exhibitors face the same test with executives who arrive for booked meetings.
Read the SpecialtyRx case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Trusted by exhibitors including
04 Designing for health tech, AI, digital health, pharma and payer solution providers at HLTH USA
Four things we get right for HLTH USA exhibitors
1Put the meeting table in view
HLTH counted 8,500+ one-to-one meetings in 2025, many booked in the app before the floor opens. We place a seated table for four where an executive arriving for a 15-minute slot can find it from the aisle, add a screen for the demo and line the wall with acoustic fabric so the next pitch does not bleed in.
Brand inward on a 10×20
HLTH's 2026 rules set every 10×20 inline with a 7.75-foot white back wall that cannot be removed, plexiglass side panels and an 8-foot cap, with your own side panels held to 5 feet wide by 3 feet high. We print a fabric back wall that sits inside the white one and aim every graphic at the aisle.
No rigging inside the AI Zone
HLTH's 2026 rules bar AI Zone islands of 20×20 and larger from suspending anything, because the zone's overhead sign carries every participating sponsor's logo. If your space lands there, we carry the brand on a lit tower or header inside the 20-foot structure limit and keep the hanging-sign budget for a show that allows one.
Keep island walls see-through
HLTH asks island exhibitors to keep walls near 8 to 12 feet, avoid solid walls across more than a third of any side, and dress the back of anything over 8 feet in white. We use stepped walls, slatted screens and translucent fabric so the island reads open from four aisles while the meeting corner stays private.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Purple AI.
Start my HLTH USA concept05 Las Vegas, NV
Logistics for HLTH USA 2027, handled
For 2026 HLTH placed its floor on Level 2 of the Venetian Expo and named T3 Expo general contractor: advance freight to T3's Henderson warehouse at 1720 Raiders Way, a mandatory marshalling yard for every carrier except UPS and FedEx, and the Venetian holding electrical, internet, rigging and cleaning. Upstairs freight rides the freight elevators, so we size Level 2 crates to clear them. On our Las Vegas jobs the freight goes through Teamsters Local 631 and rigging through IATSE Local 720, and hand-carry covers only what one person lifts without a dolly. Our Las Vegas crew installs and dismantles under our own project manager.
Hall guide
HLTH sells its floor by area as much as by size. For 2026 HLTH places booths on Level 2 of the Venetian Expo, Halls A to D, and these areas set what a booth there can do.
HLTH's dedicated hub for AI exhibitors, under a shared overhead sign carrying every participating sponsor's logo; under 2026 rules its islands of 20×20 and up suspend nothing.
Our advice: Plan height from the floor up: a lit tower or tall back wall inside the 20-foot structure limit carries the brand where a hanging sign cannot.
Startup Theater sessions, the Investor Connect Lounge and Club Startup, a cluster of kiosks for companies under 4 years old or Series B companies under 6 years old.
Our advice: HLTH builds the kiosks and allows no pop-up banners in kiosk areas, so we supply print-ready kiosk graphics and a demo loop sized to the kiosk screen.
Where 2026 Market Connect meetings run on November 16 and 17: 15-minute, double opt-in slots between director-level buyers and solution providers who bought meetings in sets of five.
Our advice: Your best leads meet you in the lounge, then walk to the booth; we design a seated follow-up table so that second conversation has somewhere to land.
The 2026 floor adds the Pharma & Life Sciences Zone, Diagnostics Area, Women's Health Area, Employer Solutions Area and Nurse Innovators Pavilion; pavilion kiosks are HLTH-built units about 8 feet high.
Our advice: Nothing may be fixed to a pavilion kiosk or set on the floor around it, so the graphic panel and screen content do all the work; we design both.
What Purple handles
- Scaled booth plans and the EAC contact form for HLTH show management
- Certificates of insurance naming HLTH, the general contractor and the venue
- Space-only builds and artwork files for turnkey package graphics
- Venue electrical, internet and rigging orders before early-rate deadlines
- Freight to the advance warehouse and marshalling yard check-in
- Install and dismantle by our Las Vegas crew and project manager
Timeline, counted back from move-in
We need design sign-off by early August 2027.
- Early August 2027Design sign-off, with every wall height, sign, screen and meeting table drawn to HLTH's build regulations for your booth type.
- August to September 2027Production over 30 to 45 days: frames, fabric graphics, counters and lighting built and test-assembled before they ship.
- About five weeks before openingScaled booth plans, EAC contact form and certificates of insurance sent to HLTH show management, the timing HLTH set in 2026.
- About 3 weeks before move-inCrates go to the general contractor's advance warehouse; electrical, internet, rigging, A/V and lead retrieval orders placed at early rates.
- Days before October 17Move-in; our Las Vegas crew and project manager build the booth, wire screens and walk it with you before the floor opens.
- October 17–20, 2027HLTH USA 2027; after the floor closes we dismantle and send the booth to our Las Vegas shop or your next show.
Purple planning timeline. Official move-in, freight target and order deadlines come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable budget & deadline sheetTravel to HLTH USA 2027
Getting to HLTH USA 2027: airport and hotels
Fly in
Harry Reid International Airport (LAS)
About 4 miles from The Venetian, HLTH's 2026 venue, a 10 to 20 minute ride, per HLTH
Stay
Connections Housing, the only housing vendor HLTH approves for HLTH USA
Travel facts from hlth.com.
HLTH USA by the numbers
HLTH USA year by year
How HLTH USA 2027 compares with other medical devices shows
The medical devices shows closest to HLTH USA on the calendar, with the latest size each organizer has published. Each name opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| NASS Annual MeetingNorth American Spine Society (NASS) | September 22–25, 2027 | Boston, MA | – |
| ANESTHESIOLOGYAmerican Society of Anesthesiologists (ASA) | October 15–19, 2027 | Boston, MA | 200+ exhibitors (2026) |
| ACS Clinical CongressAmerican College of Surgeons | October 16–19, 2027 | San Diego, CA | 10,559 in-person attendees · 160+ companies (2025) |
| HLTH USAHLTH | October 17–20, 2027 | Las Vegas, NV | 12,250+ attendees · 950+ sponsors and exhibitors (2025) |
| TCTCardiovascular Research Foundation (CRF) | October 18–21, 2027 | San Francisco, CA | 100+ exhibitors (2026) |
| CNS Annual MeetingCongress of Neurological Surgeons (CNS) | October 23–27, 2027 | Phoenix, AZ | 5,300+ registrants attendees (2024) |
| ACEP Scientific AssemblyAmerican College of Emergency Physicians (ACEP) | October 25–28, 2027 | Boston, MA | 250+ companies (2026) |
| ASN Kidney WeekAmerican Society of Nephrology (ASN) | October 27–31, 2027 | San Diego, CA | 11,981 attendees · 180 companies (2025) |
| AHA Scientific SessionsAmerican Heart Association | November 5–8, 2027 | Boston, MA | 12,700+ attendees (2025) |
| AMP Annual Meeting & ExpoAssociation for Molecular Pathology (AMP) | November 9–13, 2027 | Baltimore, MD | 3,100+ AMP members, per its 2026 exhibitor site |
HLTH USA exhibitor questions
Questions exhibitors ask us before HLTH USA
How much does a booth at HLTH USA 2027 cost?
At HLTH the build sits on top of a sponsorship fee, so budget both. A 10×20 rental from us runs $7,500 to $15,000; a custom 20×20 island runs $50,000 to $120,000. Meeting seating, screens and lighting push the number here, as do full-access tickets for every booth staffer, since HLTH sells no exhibit-hall-only pass.
How do I get a booth at HLTH USA?
Through HLTH's sponsorship team: you fill in the Become a Sponsor form, receive the brochure and buy exhibit space as a package. HLTH says earlier bookings get better rates and inventory. The 2026 menu runs from kiosks and meeting cubes to turnkey 10×20, 20×20 and 20×30 booths and space-only booths you build yourself.
Can we rent a booth for HLTH, and what does a rental include?
Our HLTH rental is a space-only build: frame, printed fabric walls cut to HLTH's height limits, a demo counter, seating for meetings, lighting and screen mounts, with freight, install and dismantle on one fixed proposal. It comes back to our Las Vegas shop after the show, so you store nothing between editions.
Can we use our own builder instead of HLTH's turnkey booth?
On a space-only booth of 10×20 or larger, yes. HLTH's 2026 rules require scaled plans and an EAC contact form, plus contractor insurance of $1,000,000 per occurrence naming HLTH, Inc., T3 Expo and the venue, before anyone starts building. We file all of it, and our crew does the build.
How tall can an HLTH booth be?
Under HLTH's 2026 build regulations, 10×20 inline booths stop at 8 feet and keep the show's 7.75-foot white back wall. Islands of 20×20 and larger with aisles on four sides can reach 20 feet to the top of the structure or hanging sign, though HLTH asks for walls near 8 to 12 feet and open sight lines.
Can we hang a sign over our HLTH booth?
Only over an island of 20×20 or larger, and only to 20 feet at the top of the sign, under 2026 rules. AI Zone islands rig nothing at all, so the zone's shared overhead sign stays visible. For 2026 the Venetian took the rigging orders; we engineer the sign and place that order.
What does material handling cost at HLTH, and who pays it?
You do, billed by the general contractor. T3 Expo charges $2.10 per pound for crated or uncrated freight at HLTH 2026, $79 per shipment for small packages up to 50 pounds, and 30 percent more per pound for advance freight arriving after the warehouse cutoff. We weigh every crate and put the estimate on the proposal.
Do you handle HLTH's contractor and venue service orders?
We place every order. For 2026 T3 Expo handled booth labor, furnishings, carpet and material handling, with an advance discount deadline of October 23, while the Venetian ran electrical, internet, plumbing, rigging and cleaning with its own early-bird date. Clarity Experiences took A/V and American Tradeshow Services lead retrieval; we track each vendor's cutoff on one schedule.
Can we reuse our HLTH booth at other shows?
We build HLTH booths as modular kits, so the same walls and counters can follow you to ViVE in Nashville, HIMSS in Chicago or RSNA with new graphics for each audience. Between shows the kit stays at our Las Vegas shop, already in the city for the next October.
When is HLTH USA 2027?
HLTH USA 2027 runs Sunday, October 17 to Wednesday, October 20, 2027 in Las Vegas, per HLTH's event calendar. That is a month earlier than the 2026 edition of November 15 to 18. HLTH also lists HLTH USA 2028 for November 12 to 15, 2028, again in Las Vegas.
When is the exhibit hall open at HLTH USA 2027?
Not confirmed yet for 2027: HLTH posts show floor hours in its exhibitor help center closer to each event. In 2026 the Venetian Expo floor opened Monday, November 16, 8 a.m. to 5:30 p.m., Tuesday 8 a.m. to 5:15 p.m. and Wednesday 8 a.m. to noon. We schedule your build and staffing around the 2027 hours once HLTH posts them.
Where is HLTH USA 2027 held?
In Las Vegas, Nevada. HLTH USA 2026 runs at The Venetian Expo, where HLTH placed booths on Level 2 and routed direct freight to Halls A to D. Harry Reid International Airport sits about 4 miles from The Venetian, and Connections Housing is the only housing vendor HLTH approves.
How many people attend HLTH USA?
HLTH reports 12,250+ attendees at HLTH USA 2025, including 4,400+ C-suite executives, with 950+ sponsors and exhibitors, 150+ media outlets and 8,500+ one-to-one meetings arranged through its app and matchmaking programs. Its attendee breakdown puts 36 percent of the audience at C-suite level.
Is HLTH USA open to the public?
No. HLTH is a registered industry event with ticket categories for providers, payers, employers, clinicians, startups, government, investors and solution providers, and it checks eligibility for discounted rates. It sells no exhibit-hall-only access: booth staff, PR support and anyone you meet on site each need a full-access ticket.
Before you sign with anyone
Five questions to ask any exhibit builder for HLTH USA:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your HLTH USA booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.