Black Hat USA 2027 · July 31–August 5, 2027 · Mandalay Bay Convention Center, Las Vegas
Black Hat USA 2027 booths in Las Vegas built for buyers who test every claim
Security practitioners walk the Business Hall between Briefings and test what you say on the spot, so we build hard-wired demo stations and closed rooms for CISO meetings. MGM keeps electrical and internet in-house at Mandalay Bay, and our Las Vegas crew orders both and wires every pod before opening.
- Jul 31–Aug 5 · Mandalay Bay
- 23,000+ attendees in 2026
- 400+ exhibitors in 2026
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Ethernet cables on a network switch
01 Purple at Black Hat USA 2027
What makes Black Hat USA different, and how we build for it
Black Hat USA is where security research meets the buying decision. Practitioners split their days between the Briefings and the Business Hall, where Arsenal researchers demo open-source tools a few aisles from vendor booths. The CISO Summit and the AI Summit bring the budget holders, the Pulse Stages host sponsored sessions, and the Cyber District spreads sponsor-hosted venues across Mandalay Bay. The Booth Crawl fills the aisles and the Global Startup Spotlight puts new companies on stage. This audience tests claims on the spot, so a booth has to prove the product, not just name it.
A quiet, closed meeting space away from the aisle, a short executive story on one screen, and a team that can book the next meeting before they leave.
Hands-on demo stations with real consoles, staff who can go technical, and enough room to watch a detection or response workflow end to end.
Credible technical content, a theater talk worth stopping for, and an honest answer to a hard question rather than a brochure.
Your team in Las Vegas
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY, and our Las Vegas hub, ship to the Mandalay Bay Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team walks into a lit, stocked booth. You just show up.
02 Booths & pricing for Black Hat USA 2027
Popular booth sizes at Black Hat USA
The Black Hat Business Hall mixes large islands from the platform vendors with hundreds of 10×10 and 10×20 inline booths from specialist and startup companies. We recommend a 10×20 with two demo pods for a focused product, or a 20×20 island with a theater screen and a closed meeting room when executive briefings matter.
Two demo pods on separate screens, a backlit graphic that names the problem you solve, and storage for laptops and giveaways.
Shown: Kapu Gems, a Purple inline booth
See 10×20 rental booths →
Hard-wired demo pods with recorded fallbacks in two bays, and the third spent on a closed meeting room with a door and seating for four, so a CISO never discusses their stack in the aisle.
Shown: dmi digital illustrate inc., a Purple inline booth
See 10×30 rental booths →
An island with a presentation screen and seated audience, three or four demo stations and a small closed meeting room.
Shown: LeadSquared, a Purple island exhibit
See 20×20 rental booths →
A theater for scheduled talks, a demo bar, two or more private meeting rooms for executive briefings and a hanging sign.
Shown: Eagle Chemicals, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
Prices are all-in 2026 rental ranges for design, structure, graphics, installation and dismantle; custom builds are quoted per project. Get an exact number for Black Hat USA with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Amazon’s first ESSENCE Festival activation: a walk-through environment that welcomed hundreds of thousands of attendees across Prime Video, Amazon Live and Alexa.
Different audience, same problem: Amazon's ESSENCE Festival build moved huge crowds through hands-on product stations, the flow a busy Black Hat demo booth needs.
Read the Amazon case study All case studies →“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”
Tess Bockes, Exit King Realty · more client reviews
Trusted by exhibitors including
04 Designing for cybersecurity software, services and security platform vendors at Black Hat USA
Four things we get right for Black Hat USA exhibitors
1Build demos that work offline
Conference Wi-Fi at a hacker event is not where you run a live product. We order hard-wired MGM internet to each demo station, build locking cabinets for the hardware, and plan a recorded fallback on every screen so the demo never stops when the network does.
2Give CISOs a closed room
Executive buyers will not discuss their stack in an open aisle. We build lockable meeting rooms with solid walls, a door, a screen and seating for four to six, and place them away from the theater so the conversation stays private.
Say the problem in five words
Hundreds of booths promise AI, zero trust and visibility. Large-format graphics that state the specific threat you stop, read at thirty feet, beat a logo wall. We write the headline hierarchy with your product marketing team before any panel is printed.
Schedule the theater around the Briefings
Attendees move between Briefings sessions and the Business Hall in waves. We plan a compact theater with seating, a clear sightline and audio that does not bleed into the demo pods, so short talks can run in the breaks when the aisles fill.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for iProov.
Start my Black Hat USA concept05 Mandalay Bay Convention Center · Las Vegas
Logistics for Black Hat USA 2027, handled
Mandalay Bay's exhibit floor is a single level, the Bayside halls, with the dock wall on the east side off Mandalay Bay Road, so advance-warehouse freight reaches the booth quickly. Las Vegas is a union town: Teamsters Local 631 handle material handling and IATSE Local 720 rigging and AV. MGM keeps electrical, internet, rigging and cleaning in-house, which matters for demo-heavy security booths that need hard-wired lines. The hall opened with an evening welcome reception in 2026, so we plan the install to be finished and tested a day ahead. We file every service order and our Las Vegas crew builds the booth.
Hall rules, drayage estimates and freight deadlines for this building are in our Mandalay Bay Convention Center exhibitor guide.
Hall guide
Mandalay Bay keeps every exhibit hall on one ground-floor level, with ballrooms and meeting rooms above and an arena next door. Here is how the halls this building uses shape a Black Hat booth.
Six contiguous ground-floor halls with dock doors along the east wall and generous column spacing; the 2026 Business Hall ran in Bayside A, B, C and D.
Our advice: Islands are easy on this floor. We plan hanging-sign height for your assigned hall, since clear heights vary by hall.
Ballrooms and breakout rooms above the halls, plus the Shoreline and Islander rooms; in 2026 the Pulse Stage sessions ran in the Mandalay Bay Ballrooms and the Business Hall.
Our advice: Attendees come down from Briefings in waves at session breaks, so we time your theater talks for those moments.
Docks run along the east side of the halls off Mandalay Bay Road, with the marshaling yard set by the show contractor.
Our advice: One level means advance-warehouse freight reaches your booth fast; direct-to-show trucks wait their turn, so we ship to the warehouse.
What Purple handles
- Show contractor, MGM electrical and hard-wired internet orders
- Lockable meeting rooms and secure hardware storage
- Demo stations, screens and AV built and tested before move-in
- Graphics printed in house with a clear headline hierarchy
- Installation, dismantle and storage from our Las Vegas hub
Timeline, counted back from move-in
We need design sign-off by late May 2027.
- Late May 2027Design sign-off, demo station count and island drawings submitted where required.
- June 2027Production in Fishkill, NY and Las Vegas over 30–45 days; screens, cabinets and meeting rooms built and tested.
- About 3 weeks before move-inBooth and AV ship to the advance warehouse; MGM electrical and internet orders in place.
- Move-in days before the Business Hall opensOur Las Vegas crew builds, wires and tests every demo station.
- July 31–August 5, 2027Black Hat USA week; your Purple project manager stays on the floor through the last Business Hall hour.
- After the Business Hall closesDismantle, hardware returned to your team, booth to our Las Vegas storage.
Purple planning timeline. Official move-in, freight target and order deadlines come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable budget & deadline sheetBlack Hat USA exhibitor questions
Questions exhibitors ask us before Black Hat USA
How much does a booth at Black Hat USA 2027 cost?
Rentals start at $3,500 for a 10×10, a 10×20 rental runs $7,500 to $15,000 and a custom 20×20 island runs $50,000 to $120,000. At Black Hat the count of demo stations, screens and closed meeting rooms moves the total most. Booth space comes from Black Hat, and MGM bills electrical and internet separately.
When do we need to sign off on a Black Hat booth design?
We need design sign-off by late May 2027. That leaves a 30 to 45 day build in June, time to wire and test every screen and demo station, and freight to the advance warehouse about three weeks before move-in. Island drawings go in with the sign-off where required, and we place the MGM power and internet orders on the early-bird dates.
Can we rent a booth for Black Hat USA, and what does a rental include?
Yes. A rental covers the structure, your printed graphics, monitor mounts, lighting, demo counters, closed meeting rooms on larger footprints, installation and dismantle. Rentals are stored in our Las Vegas shop, so there is no cross-country freight. Many security vendors rent the frame and own custom demo counters they reuse.
Can we set up our own booth at Mandalay Bay?
Full-time employees can generally set up small booths with hand tools. Larger builds use union labor: Teamsters Local 631 move freight and IATSE Local 720 handle rigging and AV, and MGM runs electrical and internet. Outside contractors file an EAC form with the show and MGM; we file ours, with a certificate naming the resort.
Which hall is the Black Hat Business Hall in?
Black Hat's Business Hall has run in the Bayside halls at Mandalay Bay, a single ground-floor level with the dock wall on the east side, while Briefings use the ballrooms and meeting rooms above. Black Hat assigns 2027 space with your contract, and we plan sightlines and hanging-sign height for your hall at kickoff.
What does drayage cost at Black Hat, and who pays it?
Drayage is billed per hundredweight by the show contractor under the tariff in the Black Hat exhibitor kit, and it goes on your account, not ours. Screens and hardware cases add weight fast, so we consolidate crates, estimate the charge from your packing list and put that estimate on the proposal before you sign.
Can we reuse our Black Hat booth at other security shows?
Yes. We design demo pods and meeting rooms to reconfigure, so the same booth can run at RSAC Conference in San Francisco, ISC West at the Venetian Expo or Google Cloud Next. Between shows it stays in our Las Vegas storage, and we swap graphics for each audience.
We are exhibiting from outside the US. Can you help?
For vendors flying in from abroad we handle the US side: design, build or rental, freight to the advance warehouse, MGM power and internet orders, installation, dismantle and storage in Las Vegas. Your team arrives to a tested booth; customs brokerage stays with your forwarder.
Before you sign with anyone
Five questions to ask any exhibit builder for Black Hat USA:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your Black Hat USA booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.
