pro AV and broadcast · Las Vegas
CinemaCon 2027Exhibitor guide for Las Vegas: booth costs, key dates, deadlines
Ballroom floor, studio crowd: CinemaCon 2027 booths in Las Vegas
- Event dates
- April 12–15, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Caesars Palace, Las Vegas
4.9 client rating10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
CinemaCon 2027 in 30 seconds
The short version for CinemaCon exhibitors. Each figure has its source further down this page.
- When is CinemaCon 2027?
- April 12–15, 2027, at Caesars Palace, Las Vegas.
- When is the CinemaCon exhibit hall open?
- Not confirmed yet for 2027.
- How much is booth space at CinemaCon?
- $6,175 member, $6,500 non-member per 10×10; first-timers $500 less (2027), paid to the organizer.
- What does a 10×20 CinemaCon booth cost all-in?
- $7,500 – $15,000 for a Purple rental in Las Vegas: design, graphics, lighting, install and dismantle. Space and show services are billed separately by CinemaCon.
The lookLas Vegas 2027
Red seats. Big decisions.
CinemaCon, April 12–15, 2027, at Caesars Palace. 6,000+ theater owners, studio leaders and operators, per CinemaCon, test the seats, screens, sound and concessions their audiences meet next, from ballroom booths to 36 demo suites.
Everything about CinemaCon 2027 in one place
CinemaCon 2027 fact sheet
| Official name | CinemaCon 2027 |
|---|---|
| Event dates | April 12–15, 2027 |
| Exhibit hall dates | Not confirmed yet |
| Venue | Caesars Palace 3570 S Las Vegas Blvd, Las Vegas, NV 89109 |
| Organizer | Cinema United |
| Who attends | CEOs and owners 30%, tech and operations leaders 25%, studio leadership 25%, marketing and loyalty executives 20%, per Cinema United |
| Booth space | $6,175 member, $6,500 non-member per 10×10; first-timers $500 less (2027) source |
| Nearest airport | Harry Reid International Airport (LAS) |
| Hotels | Caesars Palace hosts the convention; CinemaCon's 2027 room block is not confirmed yet |
| Official website | cinemacon.com |
Official CinemaCon resources
01 Purple at CinemaCon 2027
Ballroom floor, studio crowd: CinemaCon 2027 booths in Las Vegas
Cinema owners walk CinemaCon between studio slate presentations, so a booth has two days to show a seat, a screen or a concession line as their guests would meet it. We build for the Julius and Octavius ballrooms and dress demo suites in the Caesars Palace Conference Center.
- Apr 12–15 · Caesars Palace
- 400+ booths, 36 demo suites
- From $5,675 per 10×10
What makes CinemaCon different, and how we build for it
CinemaCon is the annual convention of Cinema United, the theater owners' association that represents more than 61,000 screens across 80 countries.For four days at Caesars Palace the studios present their slates in Hollywood Presentations, operators sit through seminars and the Cinema Icons celebrations, and the trade show, presented with ICTA and the Entertainment Food & Beverage Association, fills the Julius and Octavius ballrooms on two of those days. Exhibitors cover projection, screens, sound, seating, concessions, ticketing and design. Buyers arrive between screenings with little time, so a booth wins by letting an owner sit in the seat, taste the popcorn or see the picture.
C-suite leaders from major circuits who decide what gets installed across hundreds of auditoriums. They want the business case, the rollout plan and a private meeting, often in a demo suite.
Owners who buy for a handful of screens and run the lobby themselves. They want to try the seat, see the concession margin and leave with a price they can act on.
Projection, sound and IT managers who compare specifications. They need to see the image on a proper screen, hear the system and talk to an engineer about installation.
Your team in Las Vegas
From our two shops to the CinemaCon floor
For CinemaCon, we build in our own shop in Fishkill, NY, and at our Las Vegas hub, ship to the Caesars Palace, and put our own project manager on the floor with vetted local labor for the install. Every CinemaCon build runs a predictable 30 to 45 days and gets a pre-show QA, with secure storage after.
The booth is lit and stocked when your team reaches the Caesars Palace. You just show up.
Inside CinemaCon 2027
Rules that shape your CinemaCon booth
CinemaCon sells floor space in 10×10 units at one rate for both ballrooms, and larger booths are multiples of the unit (2027 prospectus). We plan footprints in unit steps so you pay only for what the design needs.
The member rate applies only to companies in good standing with the Entertainment Food & Beverage Association or ICTA, and first-time exhibitors save $500 per unit (2027). We price your booth at the rate you qualify for.
Demo suites come with round-the-clock access and Caesars Palace banquet setup at no cost (2027 prospectus). We dress the room around that setup and can install outside show hours.
Programs worth planning for
The studios' slate reveals with talent, the reason owners come to CinemaCon; the trade floor empties during them, so we plan booth staffing around the screening schedule.
CinemaCon's exhibit floor over two days in the Julius and Octavius ballrooms, presented with ICTA and the Entertainment Food & Beverage Association.
CinemaCon's celebration of industry figures, part of the networking and awards side of the week that fills evenings at Caesars Palace.
CinemaCon is the theater owners' convention and the largest cinema trade floor; choose it over NAB Show when you sell projection, sound, seating or concessions to exhibitors rather than to broadcasters and studios. Compare all the pro AV and broadcast shows we build for →
pro AV and broadcast at CinemaCon
The industry behind CinemaCon, in pictures
02 Booths & pricing for CinemaCon 2027
Popular booth sizes at CinemaCon
CinemaCon sells floor space in 10×10 units across the Julius and Octavius ballrooms, combined for larger booths, plus private demo suites from $35,000. We recommend a 10×20 for a concession or ticketing product, a 20×20 or larger for seating rows, and a demo suite when the picture or sound needs a dark room.
A concession or ticketing station with a working counter, a lit menu board and a kiosk demo, using two 10×10 units at the unit rate.
Above: Easy Shopper, a Purple inline booth
See 10×20 rental booths →
Multiple product lines, a small meeting nook
Shown: data-pixel, a Purple inline booth
See 10×30 rental booths →
Two rows of recliners or motion seats facing a short screen, with a graphic that names the seat and a meeting table at the back.
Above: Apartment List, a Purple island exhibit
See 20×20 rental booths →
A lobby set: concessions, signage, self-service ticketing and a seating sample arranged the way an owner's guest would meet them.
Shown: Meghna Colour Chem, a Purple island exhibit
See 20×30 rental booths →In Purple's CinemaCon price
- A 3D rendering of your CinemaCon booth, revised until you approve it
- The structure, printed graphics, counters and storage your CinemaCon plan specifies
- Lighting and in-booth power distribution for CinemaCon
- Installation and dismantle at the Caesars Palace, with our project manager on the floor
- We track each show-service order and deadline for you
Paid to CinemaCon and its contractor
- Your CinemaCon booth space, paid to the organizer
- Material handling (drayage) at the Caesars Palace, where the space rate does not include it
- Electrical, internet and rigging orders for CinemaCon
- Booth cleaning and any union labor the Caesars Palace requires
Rates to plan with for CinemaCon:
- Booth space $6,175 member, $6,500 non-member per 10×10; first-timers $500 less (2027) source
- Demo suite From $35,000; Milano rooms $45,000; Roman 1 and 2 $75,000 (2027) source
- Booth build 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range source
Every one of these is estimated on your proposal, so you see the full CinemaCon total on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for CinemaCon are quoted per project. For an exact CinemaCon figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Send us your booth size for CinemaCon and what the space needs to do. You hear back within one business day, and a rendering with a fixed CinemaCon proposal usually follows within a week. No charge.
At CinemaCon, your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
Our booths, designed, built and installed, to compare for CinemaCon
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Amazon’s first ESSENCE Festival activation: a walk-through environment that welcomed hundreds of thousands of attendees across Prime Video, Amazon Live and Alexa.
Our Prime Video activations for Amazon brought screen entertainment into a live space people could step into; CinemaCon exhibitors sell that same experience to the owners who run theaters.
Read the Amazon case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · client reviews
Trusted by exhibitors including
04 Designing for cinema technology, seating, concessions, ticketing and theater service companies at CinemaCon
Four things we get right for CinemaCon exhibitors
1Ballroom ceilings, not hall ceilings
The trade show sits in two Caesars Palace ballrooms on different levels, linked by escalators, not a high-bay hall. We design height carefully and load in through the resort, so tall seating samples and screens are planned around the ballroom route.
2Let the owner sit down
Seating is bought by feel. We build seating rows on a raked platform with the right sightline to a short screen, so an owner can recline, test the tray and see the stitching before talking price.
3Concessions that serve
Popcorn, beverages and hot food are judged by smell and speed. We build counters with storage, menu boards and space for equipment, and plan service so samples flow without clogging the ballroom aisle.
4Put the picture in a suite
Projection and sound are hard to judge on a bright floor. Demo suites in the Caesars Palace Conference Center have 24/7 access and ceilings up to 26 ft in some rooms; we dress them as a small auditorium with your brand on every wall.
Concept rendering
Your CinemaCon proposal comes with a rendering like this
You see your CinemaCon booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Pictured: a Purple concept for sensei.
Start my CinemaCon conceptFloor at a glance
Where you could be at CinemaCon 2027
CinemaCon's exhibit space is two Caesars Palace ballrooms on two levels, plus suites across the Conference Center, per the 2027 prospectus.
Julius Ballroom, Pool Level
One of the two exhibit ballrooms, sold at the same 10×10 unit rate as Octavius; Pool Level suites such as Abbuzi, Patrician and Tribune have 17 ft ceilings.
Our advice A booth here sits near Pool Level suites, so a booth-plus-suite plan keeps your buyer on one level.
Octavius Ballroom, Promenade Level
The second exhibit ballroom, linked by escalators to the casino and the Emperors Level above.
Our advice Escalator arrivals see the booths nearest the top first; a lit header aimed at the landing earns that traffic.
Promenade Level demo suites
The largest suites: Milano and Neopolitan rooms around 1,500 to 2,150 sq ft, Roman 1 and 2 near 2,800 sq ft, and Tuscany and Umbria with 26 ft ceilings.
Our advice Tall rooms suit a large screen and stacked speakers; we dress them as a compact auditorium.
05 Caesars Palace · Las Vegas
Logistics for CinemaCon 2027, handled
CinemaCon is a resort show: the exhibit floor spans the Julius Ballroom on the Pool Level and the Octavius Ballroom on the Promenade Level, linked by escalators to the Caesars Palace casino, and demo suites sit on the Emperors, Pool and Promenade levels of the Conference Center. Freight moves through the resort's docks and service corridors, so we crate for ballroom doors and corridor turns. Our Las Vegas shop is minutes from the Strip, so we stage the build locally, install with the labor the resort and show require, dress suites around the hotel's free banquet setup and fix graphics overnight.
What Purple handles
- Booths sized to CinemaCon's 10×10 units
- Raked seating platforms and concession counters
- Demo suite dressing in the Caesars Palace Conference Center
- Crates planned for the ballroom route
- Resort install under one Purple PM, crates stored in Las Vegas
Your CinemaCon timeline, from move-in back
We need your CinemaCon design signed off by late January 2027.
- January 2027Booth units or demo suite booked with CinemaCon; seating, screens and concession equipment listed.
- Late January 2027Design sign-off for the booth and suite; crate sizes checked against the ballroom route.
- February to March 2027Production in our Las Vegas shop; seating platforms and counters built around your equipment.
- Early April 2027Freight staged at our Las Vegas hub, minutes from Caesars Palace.
- Days before April 12, 2027Ballroom install and demo-suite dressing, led by our project manager.
- April 12–15, 2027Convention days, with the trade show on two of them; dismantle and storage at our Las Vegas hub.
Purple's planning timeline for CinemaCon. Move-in, freight target and order deadlines are set by the CinemaCon exhibitor kit and your assigned schedule; we confirm them for your booth once you book.
Printable CinemaCon budget & deadline sheetTravel to CinemaCon 2027
Getting to CinemaCon 2027: airport and hotels
Fly in
Harry Reid International Airport (LAS)
Stay
Caesars Palace hosts the convention; CinemaCon's 2027 room block is not confirmed yet
Travel facts from cinemacon.com.
CinemaCon by the numbers
CinemaCon year by year
How CinemaCon 2027 compares with other pro AV and broadcast shows
The pro AV and broadcast shows closest to CinemaCon on the calendar, with the latest size each organizer has published. Each name other than CinemaCon opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| The NAMM ShowNAMM (National Association of Music Merchants) | January 26–30, 2027 | Anaheim, CA | 60,000+ attendees · 1,650+ exhibitors (2026) |
| HPA Tech RetreatHollywood Professional Association (HPA) | February 14–18, 2027 | La Quinta, CA | 58 Innovation Zone companies (2022) |
| USITTUnited States Institute for Theatre Technology (USITT) | March 17–20, 2027 | Baltimore, MD | – |
| NAB ShowNational Association of Broadcasters (NAB) | April 4–7, 2027 | Las Vegas, NV | 40K+ attendees · 1,100+ exhibitors (2026) |
| CinemaConCinema United | April 12–15, 2027 | Las Vegas, NV | – |
| Display WeekSociety for Information Display (SID) | June 6–11, 2027 | San Jose, CA | 6,828 attendees · 245 exhibitors (2025) |
| InfoCommAVIXA (Audiovisual and Integrated Experience Association) | June 12–18, 2027 | Orlando, FL | 28,132 attendees · 807 exhibitors (2026) |
| NAB Show New YorkNational Association of Broadcasters (NAB) | September 29–30, 2027 | New York, NY | ~6,700 attendees · ~250 exhibitors (2026) |
| LDIQuestex | October 15–21, 2027 | New Orleans, LA | 350+ exhibitors (2026) |
CinemaCon exhibitor questions
Questions exhibitors ask us before CinemaCon
What are the CinemaCon 2027 dates?
CinemaCon 2027 runs April 12–15, 2027 at Caesars Palace in Las Vegas. The trade show takes two of those four days; which two, and the hours, are not confirmed yet.
Where is CinemaCon 2027 held?
At Caesars Palace on the Las Vegas Strip. The exhibit floor uses the Julius Ballroom on the Pool Level and the Octavius Ballroom on the Promenade Level, linked by escalators, and demo suites sit in the Caesars Palace Conference Center.
How many people attend CinemaCon?
Cinema United's 2027 prospectus says 6,000+ industry professionals attend, from 80 countries, with 400+ exhibit booths and 36 demo suites. CinemaCon has run in Las Vegas since 2011.
Who organizes CinemaCon?
Cinema United, the association of theater owners, which represents more than 61,000 screens across 80 countries. The trade show is presented with the International Cinema Technology Association (ICTA) and the Entertainment Food & Beverage Association, formerly NAC.
How much does a booth at CinemaCon 2027 cost?
For 2027 a 10×10 unit costs $6,175 for members and $6,500 for non-members, with first-time exhibitors saving $500 ($5,675 member, $6,000 non-member). Larger booths are multiples of the unit, and the build itself comes on top of space.
How do we get the CinemaCon member rate?
The member rate is open to companies in good standing with either partner association, the Entertainment Food & Beverage Association (EF&B) or ICTA. Membership and pricing come from those associations.
What does a CinemaCon demo suite cost?
Demo suites start at $35,000 for rooms such as Sicily, Patrician or Salerno, run $42,500 to $45,000 for Neopolitan and Milano rooms, and reach $75,000 for Roman 1 and 2, at about 2,700 to 2,800 sq ft (2027 prospectus).
What comes with a CinemaCon demo suite?
Every suite includes 24/7 access, hotel banquet setup at no cost, a lounge furniture upgrade option, a listing on the website schedule and a custom pre-show email blast. We add branded panels, seating and the screen.
Who attends CinemaCon?
Cinema United puts the room at 30% CEOs and owners, 25% technology and operations leaders, 25% studio leadership and 20% marketing and loyalty executives, from major circuits, independents and the studios.
What kinds of companies exhibit at CinemaCon?
The prospectus lists ten categories: concessions and foodservice, cinema technology and auditorium systems, seating, guest experience, ticketing and payments, software, operations and facilities, design and construction, workforce services, and industry organizations and content providers.
Can Purple build in a Caesars Palace ballroom?
We build CinemaCon booths in our Las Vegas shop, crate them for the ballroom route through the resort and your Purple project manager leads the ballroom install. For suites we work around the hotel's banquet setup, then store everything at our Las Vegas shop.
Is CinemaCon or NAB Show better for cinema technology?
CinemaCon puts you in front of theater owners who buy for auditoriums and lobbies; NAB Show reaches broadcasters and content creators. Projection and sound brands that sell to exhibitors usually make CinemaCon their spring priority.
Can we combine a booth and a demo suite?
Many exhibitors do: the booth draws owners from the floor and the suite gives a private, dark room for the full demo, open around the clock. We design both in one brand so visitors follow you from ballroom to suite.
Which hotel should CinemaCon exhibitors book?
CinemaCon is held inside Caesars Palace on the Las Vegas Strip, so the host resort puts your team steps from the Julius and Octavius ballrooms and the demo suites. CinemaCon's 2027 room block is not confirmed yet. Harry Reid International Airport (LAS) is the airport for the trip.
Before you sign for CinemaCon
Ask any CinemaCon exhibit builder these five questions:
- Will the proposal show every CinemaCon fee, including show contractor charges?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor at the Caesars Palace for install and dismantle?
- What exactly is in the rental, and what does CinemaCon bill?
- Where does the booth go after CinemaCon, and what does storage cost?
Common situations
Already own a booth? We refresh its graphics, repair what is worn, ship and install it for CinemaCon, and store it between shows. You keep the structure you paid for and bring it to CinemaCon.
Exhibiting from outside the US? For CinemaCon, we act as your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, and one project manager who answers your emails in your time zone.
Short on time? A rental with your graphics can be ready for CinemaCon in two to three weeks. On the first call, we tell you what is realistic for CinemaCon.
Get a proposal
Tell us about your CinemaCon booth
What happens next
- We reply within one business day with questions about your products, goals and CinemaCon footprint.
- A concept rendering and a fixed proposal usually follow within a week. No fee left off: every CinemaCon cost is listed upfront, on paper.
- Production runs 30–45 days, then we ship to the advance warehouse and install before the CinemaCon hall opens.