pro AV and broadcast · Anaheim
The NAMM Show 2027Exhibitor guide: booth costs, dates and deadlines in Anaheim
Players pick it up before they buy: NAMM Show 2027 booths in Anaheim
- Event dates
- January 26–30, 2027
- Exhibit hall
- January 28–30, 2027 (Thu–Fri 10 a.m.–6 p.m., Sat 10 a.m.–5 p.m.)
- Venue
- Anaheim Convention Center, Anaheim
4.9 star rating from clientsSince 201510,000+ booths built3,000+ exhibitors
Quick answers
The NAMM Show 2027 in 30 seconds
The short version for The NAMM Show exhibitors. Each NAMM Show figure is sourced further down the page.
- When is The NAMM Show 2027?
- January 26–30, 2027, at Anaheim Convention Center, Anaheim.
- When is the exhibit hall open?
- January 28–30, 2027, Thu–Fri 10 a.m.–6 p.m., Sat 10 a.m.–5 p.m.
- How big is The NAMM Show?
- 60,000+ attendees, 1,650+ exhibitors (2026 edition).
- What is the all-in cost of a 10×20 booth at NAMM Show?
- A Purple rental runs $7,500 – $15,000 with design, graphics, lighting, install and dismantle included. Space and show services are billed by The NAMM Show.
- At NAMM Show, what is the next exhibitor deadline?
- Booth variance, hanging sign, atmospheric and meeting room requests due; exhibitor insurance certificate due: November 13, 2026.
Official The NAMM Show 2027 links: The NAMM Show 2027 floor planThe NAMM Show 2027 exhibitor listThe NAMM Show 2027 hotelsThe NAMM Show 2027 booth space
The lookAnaheim 2027
Sticks up. Doors at ten.
The NAMM Show, January 26–30, 2027, at the Anaheim Convention Center, with exhibits January 28–30. In 2026, 60,000+ attendees, per NAMM, came to play and hear 5,400+ brands, from guitars and drums to keyboards and live sound.
Everything about The NAMM Show 2027 in one place
The NAMM Show 2027 fact sheet
| Official name | The 2027 NAMM Show |
|---|---|
| Event dates | January 26–30, 2027 |
| Exhibit hall dates | January 28–30, 2027 (Thu–Fri 10 a.m.–6 p.m., Sat 10 a.m.–5 p.m.) source |
| Venue | Anaheim Convention Center 800 W Katella Ave, Anaheim, CA 92802 |
| Organizer | NAMM (National Association of Music Merchants) |
| Size (2026) | 60,000+ attendees · 1,650+ exhibitors source |
| Who attends | Music products retailers and distributors, pro audio and live sound buyers, artists, educators, house of worship and media |
| Next deadline | Booth variance, hanging sign, atmospheric and meeting room requests due; exhibitor insurance certificate due: November 13, 2026 source |
| Nearest airport | John Wayne Airport (SNA); Los Angeles International (LAX) |
| Hotels | EventSphere, NAMM's official housing partner, with 39 hotels for 2027 Official hotel page → |
| Official website | namm.org |
Official NAMM Show resources
The NAMM Show 2027 calendar
The NAMM Show 2027 dates and deadlines
The The NAMM Show dates the organizer has published, in order, each linked to the page that states it. The next date is highlighted.
- Booth variance, hanging sign, atmospheric and meeting room requests due; exhibitor insurance certificate dueExhibitors source
- EAC certificate of insurance form due to show managementExhibitors using EACs source
- Fire marshal permits dueExhibitors source
- Freeman incentive discount deadlineExhibitors source
- Freeman advance warehouse freight deadlineExhibitors source
- Exhibitor move-in begins by freight targetExhibitors source
- Exhibit floors open at 10 a.m.Exhibitors and attendees source
- Final move-out day; carriers checked in by 10 a.m., floor clear by 2 p.m.Exhibitors source
01 Purple at The NAMM Show 2027
Players pick it up before they buy: NAMM Show 2027 booths in Anaheim
At NAMM a dealer or artist plugs in, plays for three minutes and decides, so the booth is a stage, a showroom and an order desk at once. We build to NAMM's 16 ft island limit and 85 dB rule, and run Freeman's January targets at the Anaheim Convention Center.
- Jan 26–30 · Anaheim
- 5,400+ brands in 2026
- Exhibits Jan 28–30
What makes The NAMM Show different, and how we build for it
The NAMM Show is the music products industry's annual meeting: retailers writing orders, distributors adding lines, nearly 15,000 artists demonstrating gear and 1,600+ media and creators filming it, per NAMM's 2026 count.The 2027 edition becomes a five-day week, with education summits, Global Media Day and the NAMM Retail Awards on January 26–27 before three exhibit days. New this time are the NAMM AI Marketing Summit, the NAMM Sync Summit and a Percussion Showcase in Hall C with live demos on the hour. Sound is the product here, so NAMM polices it at 85 dB, and every booth has to let people play without drowning a neighbor.
Store owners and buyers working appointments through three days. They want to play the new model, see the dealer price and margin, and sit down to write the order before the next booth.
Rental houses, venues, houses of worship and integrators. They need to hear a system properly, see the rigging and specs, and talk to an engineer, often in a demo room away from the floor.
Endorsers and influencers who film everything. They look for a stage, good light, clean backgrounds and a brand moment worth posting, which spreads the booth far beyond Anaheim.
Your team in Anaheim
One project manager, two shops, the whole NAMM Show build
We build in our own production shop in Fishkill, NY, and our Las Vegas hub, ship to the Anaheim Convention Center, and install with our own project manager on the floor and vetted local labor. Turnaround is a predictable 30 to 45 days, with pre-show QA and secure storage for your NAMM Show booth.
The booth is lit and stocked when your team reaches the Anaheim Convention Center. You just show up.
New at The NAMM Show 2027
- A five-day week with three exhibit days
Summits, Global Media Day and the NAMM Retail Awards fill January 26–27 before the floors open January 28–30. Plan press and dealer meetings for the event days and keep booth staff for the three exhibit days. source
- Percussion Showcase in Hall C
Top percussion brands grouped in Hall C with live demos on the hour. Drum and percussion exhibitors there should plan demo slots and isolation around the hourly format and NAMM's quiet resets. source
- New AI Marketing and Sync summits
The NAMM AI Marketing Summit (Wednesday) and NAMM Sync Summit (Thursday) are new, along with the first NAMM Music Education Advocacy Summit. Marketing and licensing staff will be in Anaheim; a booth meeting space for them pays off. source
- Bass Magazine Awards move to the Arena
The Bass Magazine Awards become an official on-campus event at the ACC Arena on January 28, putting bass players and their followers on site the evening of the first exhibit day. source
Inside The NAMM Show 2027
Rules that shape your NAMM Show booth
Sound may not exceed 85 dB as judged by NAMM's floor team and demos are limited to 3 minutes; after two warnings the booth closes for the day. We build headphone stations and isolated demo corners.
Peninsulas and islands reach 16 ft with signage, truss and speaker displays 20 ft with written approval, inline back walls 8 ft; Hall E caps every booth at 12 ft with no hanging signs. We draw to your hall.
Multi-story booths need NAMM design approval and an Anaheim fire permit from drawings wet-stamped by a California licensed structural engineer, and permits cover one show only. We arrange the stamp and file.
Booth variance, hanging sign, tower, multi-story and atmospheric requests were due November 13, 2026, and variance and multi-story requests are not accepted on site. We submit them with the design.
Percussion areas observe Harmonious Sound resets, with no sound demos for 15 minutes before each hour from 11:45 a.m. to 4 p.m. We schedule drum demos and artist sets around them.
Programs worth planning for
NAMM's awards for music retailers, held on January 27, 2027 during the two event days before the floor opens; retailers who win often visit their suppliers' booths the next morning.
NAMM's program of guidance and sessions for exhibitors on getting results from the show, linked from the show page for 2027 exhibitors.
Two new 2027 summits: the AI Marketing Summit on Wednesday and the Sync Summit on Thursday, the first exhibit day, both pulling marketing and licensing teams to Anaheim.
NAMM's performance program on campus; submissions for 2027 closed September 16, 2026, so we plan booth stages around the published schedule.
The NAMM Show is the U.S. trade floor for instruments, pro audio and music technology; choose it over LDI when your buyers are music retailers, artists and audio dealers rather than lighting designers and production companies. Line up NAMM Show against every pro AV and broadcast show we build for →
Who exhibits at The NAMM Show 2027
Companies on the 2027 NAMM Show exhibitor list. See the full list
- Yamaha
- Gibson
- Taylor Guitars
- Gretsch Co.
- Mesa/Boogie
- Meinl Cymbals
- Remo
- Pearl Corporation
- Mason & Hamlin
- Meyer Sound
- DiGiCo
- Genelec
- Sennheiser Group
- RCF S.p.A.
- Rupert Neve Designs
- Dante by Audinate
- TASCAM
- Positive Grid
- Seymour Duncan
- Behringer
pro AV and broadcast at The NAMM Show
The industry behind The NAMM Show, in pictures
02 Booths & pricing for The NAMM Show 2027
Popular booth sizes at The NAMM Show
NAMM sells booths from 10×10 inline units to large islands across Halls A–E, plus meeting rooms on Levels 2 and 3 and in ACC North, and free demo rooms in each hall. We recommend a 10×20 or 10×30 for a single product line and a 20×20 or larger island for brands that need a stage and closed listening.
Instruments on lit wall hangers and stands within NAMM's 8 ft back-wall rule, a small amp or headphone station and a counter for order writing.
Above: data-pixel, a Purple inline booth
See 10×20 rental booths →
Three bays split into a playing area, a wall of product and a seated dealer table, kept at 4 ft in the front 5 ft as the inline rules require.
Shown: a Purple inline booth for dmi digital illustrate inc.
See 10×30 rental booths →
An island up to 16 ft with a small stage, two isolated play stations with headphones and an approved hanging sign.
Pictured: Prime Video, a Purple island exhibit
See 20×20 rental booths →
Demo stations plus private meetings
Shown: Apartment List, a Purple island exhibit
See 20×30 rental booths →In Purple's NAMM Show price
- A 3D rendering of your NAMM Show booth, revised until you approve it
- Structure, printed graphics, counters and storage, as specified for The NAMM Show
- Lighting plus power distribution within the booth at The NAMM Show
- Installation and dismantle in Anaheim, run by our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by The NAMM Show and its contractor
- Booth space, paid to NAMM
- Drayage, or material handling, when it is not in the NAMM Show space rate
- Electrical service, internet access and rigging
- Booth cleaning and any union labor the venue requires
Rates to plan with for The NAMM Show:
- Drayage About $170–$180 per cwt, 200 lb minimum, Purple's Anaheim planning estimate for 2026–2027 source
- Housing EventSphere rates $189–$357 a night for 2027 across 39 hotels source
- Booth build 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range source
Every one of these is estimated on your proposal, so you see the full The NAMM Show total on paper before you sign.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at The NAMM Show; custom builds get their own quote. Run your The NAMM Show numbers in the booth cost calculator and the 2026 booth cost guide.
Send your NAMM Show booth size and what the space needs to do for your team. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for The NAMM Show. No charge.
The NAMM Show booth is lit and stocked before your team arrives. You just show up.
03 Built by Purple
Built by our team: booths to compare for NAMM Show
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Amazon’s first ESSENCE Festival activation: a walk-through environment that welcomed hundreds of thousands of attendees across Prime Video, Amazon Live and Alexa.
Our Prime Video activations for Amazon turned entertainment into something people try in person; a NAMM booth does the same with instruments, under far stricter sound rules.
Read the Amazon case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more client reviews
Trusted by exhibitors including
04 Designing for musical instrument, pro audio, live sound, lighting and music technology brands at The NAMM Show
Four things we get right for The NAMM Show exhibitors
1Three-minute demos, by the rules
NAMM limits demonstrations to 3 minutes, holds sound at 85 dB and closes a booth for the day after two warnings. We design play stations with headphones, a sealed corner for amps and a stage with directional speakers so the show stays loud enough to sell.
2Heights that change by hall
Islands and split islands reach 16 ft including signage, with truss, lighting and speaker displays to 20 ft on written approval, but Hall E caps everything at 12 ft and bans hanging signs. We draw to your hall before choosing a tower or a sign.
3Wall space sells instruments
Guitars, basses and keyboards are bought off the wall. We build slatwall and lit hangers that show forty instruments in a 10×20, secure them after hours and keep the 4 ft front zone open so dealers can see in from the aisle.
4A stage that films well
With 1,600+ media and creators on the floor in 2026, a booth stage is also a studio. We light it for phone cameras, give it a clean branded backdrop and plan the artist schedule around NAMM's sound resets.
Concept rendering
Your NAMM Show proposal comes with a rendering like this
You see your NAMM Show booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. This one is a Purple concept for CalligoTech.
Start my NAMM Show conceptFloor at a glance
Where you could be at The NAMM Show 2027
NAMM spreads across the whole Anaheim campus, and the rules change by hall. This is how the 2027 materials describe each area; your contract names your hall.
Halls A–D
The main exhibit halls; NAMM advises labor four to six hours after freight check-in, and Hall A accepts Lights Out requests for darkened demos.
Our advice Islands here can use the full 16 ft and a hanging sign, so a lit sign marks the booth across the hall.
Hall C Percussion Showcase
New for 2027: top percussion brands with live demos on the hour, with 15-minute quiet resets before each hour in percussion areas.
Our advice Drum booths need isolation and a demo schedule that fits the hourly quiet periods.
Hall E
The 2017 expansion hall; every booth type is capped at 12 ft and ceiling-suspended signs are prohibited.
Our advice Visibility comes from a lit back wall and a strong header within 12 ft, not from a sign.
ACC North and Level 2–3 meeting rooms
Exhibit and meeting space with its own rules; NAMM advises eight hours between freight check-in and labor.
Our advice Good for quiet listening and dealer meetings; we ship graphics and furniture with the main booth freight.
05 Anaheim Convention Center · Anaheim
Logistics for The NAMM Show 2027, handled
The NAMM Show is a Freeman show at the Anaheim Convention Center. Freeman's warehouse takes advance freight from December 18 until January 15, 2027 and is closed December 24–25 and January 1; move-in begins January 22 by freight target, and NAMM advises booking labor four to six hours after your check-in time in Halls A–D and eight hours in ACC North and on Levels 2–3. We file the EAC insurance form by December 2, order Freeman services before the December 28 incentive deadline, and our project manager leads the Anaheim install with vetted Southern California crews. Move-out starts the evening of January 30 by appointment and ends February 2.
Hall rules, drayage estimates and freight deadlines for the building that hosts NAMM Show are in our Anaheim Convention Center exhibitor guide.
What Purple handles
- Booth drawn to NAMM's hall-by-hall height rules
- Variance, hanging sign and fire marshal filings on NAMM's dates
- Play stations and demo corners built for the 85 dB rule
- Freeman warehouse freight and targets
- Anaheim install led by your Purple project manager
Your NAMM Show timeline, from move-in back
Freeman incentive discount deadline for carpet, labor, electrical, rigging and AV: December 28, 2026. Orders after December 28 lose Freeman's incentive pricing; we need your service list by mid-December to file it.
For The NAMM Show, we need design sign-off by early November 2026.
- Early November 2026Design sign-off; variance, hanging sign and multi-story requests ready for the November 13 deadline.
- November 2026Production in our Fishkill and Las Vegas shops; structural stamps for any multi-story booth.
- December 2–15, 2026EAC insurance form December 2, electrical and rigging plans December 3, fire marshal permits December 15.
- December 18, 2026 to January 15, 2027Freight to Freeman's advance warehouse; Freeman orders placed before the December 28 incentive deadline.
- January 22–27, 2027Target move-in and install with our project manager; booth finished before the exhibit days.
- January 28 to February 2, 2027Show days, then dismantle from 5 p.m. January 30 by appointment, finishing by 2 p.m. February 2.
Planning timeline from Purple. Official move-in, freight target and order deadlines for The NAMM Show come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Print the NAMM Show budget & deadline sheetTravel to The NAMM Show 2027
Getting to The NAMM Show 2027: airport and hotels
Fly in
John Wayne Airport (SNA); Los Angeles International (LAX)
Stay
EventSphere, NAMM's official housing partner, with 39 hotels for 2027
Travel facts from namm.org.
The NAMM Show by the numbers
The NAMM Show year by year
How The NAMM Show 2027 compares with other pro AV and broadcast shows
The pro AV and broadcast shows closest to The NAMM Show on the calendar, with the latest size each organizer has published. Each name other than NAMM Show opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| The NAMM ShowNAMM (National Association of Music Merchants) | January 26–30, 2027 | Anaheim, CA | 60,000+ attendees · 1,650+ exhibitors (2026) |
| HPA Tech RetreatHollywood Professional Association (HPA) | February 14–18, 2027 | La Quinta, CA | 58 Innovation Zone companies (2022) |
| USITTUnited States Institute for Theatre Technology (USITT) | March 17–20, 2027 | Baltimore, MD | – |
| NAB ShowNational Association of Broadcasters (NAB) | April 4–7, 2027 | Las Vegas, NV | 40K+ attendees · 1,100+ exhibitors (2026) |
| CinemaConCinema United | April 12–15, 2027 | Las Vegas, NV | – |
| Display WeekSociety for Information Display (SID) | June 6–11, 2027 | San Jose, CA | 6,828 attendees · 245 exhibitors (2025) |
| InfoCommAVIXA (Audiovisual and Integrated Experience Association) | June 12–18, 2027 | Orlando, FL | 28,132 attendees · 807 exhibitors (2026) |
| NAB Show New YorkNational Association of Broadcasters (NAB) | September 29–30, 2027 | New York, NY | ~6,700 attendees · ~250 exhibitors (2026) |
| LDIQuestex | October 15–21, 2027 | New Orleans, LA | 350+ exhibitors (2026) |
The NAMM Show exhibitor questions
Questions exhibitors ask us before The NAMM Show
What are the 2027 NAMM Show dates?
The 2027 NAMM Show runs January 26–30, 2027 in Anaheim. January 26–27 carry the summits, Global Media Day and the NAMM Retail Awards; the exhibit floors open January 28–30, from 10 a.m. daily, closing at 6 p.m. on the first two days and 5 p.m. on Saturday.
Where is the 2027 NAMM Show held?
At the Anaheim Convention Center, 800 West Katella Avenue, Anaheim, California. Exhibits fill Halls A to E, ACC North, the Arena and meeting rooms on Levels 2 and 3, with the Hilton and Anaheim Marriott next door.
How many people attend the NAMM Show?
NAMM reported 60,000+ attendees at the 2026 show, including 8,670+ international visitors from 122 countries, regions and territories, along with 1,650+ exhibitors representing 5,400+ brands, 25% more brands than in 2025.
Is the NAMM Show open to the public?
The NAMM Show is an industry event: badges go through NAMM registration, with member registration tied to an active NAMM membership through the 2027 show. Its communities include retailers, pro audio, live events, artists, educators and house of worship.
How much does a booth at the NAMM Show cost?
Space is priced inside NAMM's booth reservation system, with no published rate sheet. On the build side, a 10×20 rental runs $7,500 to $15,000 and a custom 20×20 island $50,000 to $120,000; stages, sound isolation and lighting truss move the NAMM total most.
How tall can a NAMM booth be?
Inline booths are 8 ft at the back and 4 ft in the front 5 ft, perimeter booths 12 ft. Peninsulas and islands reach 16 ft including signage, and truss, lighting and speaker displays can go to 20 ft with NAMM's written approval. Hall E caps all booths at 12 ft.
What is the NAMM sound policy?
Sound may not exceed 85 decibels as judged by NAMM's floor team, demonstrations are limited to 3 minutes, and percussion areas go quiet for 15 minutes before each hour from 11:45 a.m. After two warnings a booth is closed for the rest of the day.
Can we hang a sign at the NAMM Show?
Peninsula, island and split island booths may hang signs with approval, up to 16 ft from floor to top of sign; inline, perimeter and end-cap booths may not, and Hall E allows none. Requests were due November 13, 2026 with the booth variance form.
When is move-in for the 2027 NAMM Show?
Exhibitor move-in begins January 22, 2027 by Freeman freight target, the same day Freeman accepts direct shipments. Advance freight must reach Freeman's warehouse by January 15. NAMM's target plan runs check-ins through January 26 in Hall A.
What is new at the 2027 NAMM Show?
NAMM moved to a five-day format, with summits and media days before three exhibit days. New for 2027 are the NAMM AI Marketing Summit, the NAMM Sync Summit, the inaugural NAMM Music Education Advocacy Summit and a Percussion Showcase in Hall C.
What hotels are near the Anaheim Convention Center for NAMM?
EventSphere is NAMM's official housing partner, with 2027 rates from $189 to $357 a night across 39 hotels. Cancel by 11:59 p.m. on January 7, 2027 or a two-night deposit is charged, and NAMM can cancel rooms of anyone found suitcasing.
Can we hold a demo in a closed room at NAMM?
NAMM offers free demo rooms in each hall through your NAMM salesperson, and meeting rooms on Levels 2 and 3 and in ACC North can be booked; meeting room floorplans and after-hours event requests were due November 13, 2026.
We exhibit from outside the U.S. Can Purple build our NAMM booth?
8,670+ international visitors came in 2026, and many exhibitors fly in from Europe and Asia. We build in our shops, ship to Freeman's warehouse, file the EAC paperwork and set the booth before you land in Anaheim.
What are the 2027 NAMM Show exhibitor deadlines?
Booth variance, hanging sign and meeting room requests and the exhibitor insurance certificate were due November 13, 2026, the EAC insurance form December 2 and fire marshal permits December 15. Freeman's incentive pricing ends December 28, 2026, and advance freight must reach its warehouse by January 15, 2027.
Before you sign for NAMM Show
Five questions to ask any exhibit builder for The NAMM Show:
- Does the proposal list every fee, including the show contractor's bills?
- Who builds the NAMM Show booth: your own shop or a subcontractor?
- Will your project manager be on the floor at the Anaheim Convention Center for install and dismantle?
- What exactly is in the rental, and what does The NAMM Show bill?
- Once The NAMM Show closes, where does the booth go and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it to the Anaheim Convention Center, install it and store it between shows. You keep the structure you paid for and bring it to The NAMM Show.
Exhibiting from outside the US? We are your team on the ground in Anaheim: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? In two to three weeks, a rental with your graphics can be ready for Anaheim. You will know on the first call what is realistic for your NAMM Show date.
Get a proposal
Tell us about your NAMM Show booth
What happens next
- We reply within one business day with questions about your products, goals and NAMM Show footprint.
- Usually within a week, you receive a concept rendering and a fixed NAMM Show proposal. Every last fee for NAMM Show, listed upfront and in full on paper.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before NAMM Show opens.
