MakeUp in NewYork 2027Exhibitor guide: booth costs, dates and deadlines in New York
Formulas, compacts and brushes: MakeUp in NewYork 2027 booths in New York
- Event dates
- September 22–23, 2027
- Exhibit hall
- September 22–23, 2027 (Both days 9 a.m.–5 p.m.)
- Venue
- Javits Center, New York
4.9 star rating from clients10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
MakeUp in NewYork 2027 in 30 seconds
The short version for MakeUp in NewYork exhibitors. Each MakeUp in NewYork figure is sourced further down the page.
- When is MakeUp in NewYork 2027?
- September 22–23, 2027, at Javits Center, New York.
- When is the hall open at MakeUp in NewYork?
- September 22–23, 2027, Both days 9 a.m.–5 p.m.
- How big is MakeUp in NewYork?
- 5,000+ attendees (2025 edition).
- What does a 10×20 MakeUp in NewYork booth cost all-in?
- $7,500 – $15,000 for a Purple rental in New York: design, graphics, lighting, install and dismantle. Space and show services are billed separately by MakeUp in NewYork.
- At MakeUp in NewYork, what is the next exhibitor deadline?
- MakeUp in LosAngeles opens at the Los Angeles Convention Center: February 23, 2027.
Official MakeUp in NewYork 2027 links: MakeUp in NewYork 2027 exhibitor listMakeUp in NewYork 2027 registrationMakeUp in NewYork 2027 hotelsMakeUp in NewYork 2027 booth space
The lookJavits Center, New York 2027
Swatch it. Then brief it.
MakeUp in NewYork brings formulas, components and applicators to the Javits Center September 22–23, 2027. 5,000+ decision-makers came in 2025: product developers with a launch brief who compare shades, textures and finished prototypes in one afternoon.
Everything about MakeUp in NewYork 2027 in one place
MakeUp in NewYork 2027 fact sheet
| Official name | MakeUp in NewYork 2027 |
|---|---|
| Event dates | September 22–23, 2027 |
| Exhibit hall dates | September 22–23, 2027 (Both days 9 a.m.–5 p.m.) source |
| Venue | Javits Center 429 11th Avenue, New York, NY 10001 |
| Organizer | Infopro Digital US |
| Size (2025) | 5,000+ attendees source |
| Who attends | Free and reserved for beauty professionals: formulation, R&D, product development, marketing, brand, procurement and trend teams |
| Next deadline | MakeUp in LosAngeles opens at the Los Angeles Convention Center: February 23, 2027 source |
| Nearest airport | Newark Liberty (EWR), John F. Kennedy (JFK) and LaGuardia (LGA) |
| Hotels | The organizer's Prepare your stay page Official hotel page → |
| Official website | makeup-in-newyork.com |
Official MakeUp in NewYork resources
MakeUp in NewYork 2027 calendar
MakeUp in NewYork 2027 dates and deadlines
Published MakeUp in NewYork dates in order, each one linked to the organizer page that states it. The next one is highlighted.
- MakeUp in LosAngeles opens at the Los Angeles Convention CenterExhibitors and visitors (Los Angeles edition) source
- MakeUp in LosAngeles final dayExhibitors and visitors (Los Angeles edition) source
- MakeUp in NewYork opens, 9 a.m.–5 p.m.Exhibitors and visitors source
- MakeUp in NewYork final day, 9 a.m.–5 p.m.Exhibitors and visitors source
01 Purple at MakeUp in NewYork 2027
Formulas, compacts and brushes: MakeUp in NewYork 2027 booths in New York
Brand developers come to MakeUp in NewYork to source a formula, a component and an applicator in one afternoon, so we build a stand that puts swatches, finished samples and a briefing table within one step. At the Javits Center we handle union labor and marshaling-yard freight.
- Sep 22–23 · Javits Center
- 160+ exhibitors
- 5,000+ visitors in 2025
What makes MakeUp in NewYork different, and how we build for it
MakeUp in NewYork is a sourcing show built for the people who create beauty products: formulators and OEM/ODM labs, packaging specialists, ingredient suppliers, full-service manufacturers, accessory and applicator makers and sample services, per the organizer. Infopro Digital runs it at the Javits Center over two compact days, with 15 conferences planned for 2027, Beauty Talks workshops and the Innovation & Trends Awards, where an independent international jury picks winners in Formulation, Contract Manufacturing, Packaging and Accessories and shows them in a dedicated exhibition area. The organizer names buyers from LVMH, L'Oréal, Charlotte Tilbury and Rare Beauty, so a stand is judged on how quickly a product developer can touch a finished sample and leave with a brief.
They arrive with a launch brief and want shades, textures and finished prototypes to compare, plus a sense of your minimums and development time.
They shortlist full-service manufacturers and component suppliers on cost, capacity and compliance, and book follow-up visits to the lab or factory.
They hunt for the next texture or applicator story, read the Innovation & Trends finalists first and stop at stands that show the finished look.
Your team in New York
Two shops and one project manager for MakeUp in NewYork
Production happens in our own shop in Fishkill, NY, and at our Las Vegas hub, and we ship to the Javits Center and install with vetted local labor, led by our own project manager on the floor. A predictable 30–45-day turnaround, secure storage and a pre-show QA before MakeUp in NewYork.
Your team arrives at MakeUp in NewYork to a lit, stocked booth. You just show up.
Inside MakeUp in NewYork 2027
MakeUp in NewYork rules that shape your booth
Visitor registration is free but reserved for beauty professionals, so the aisles hold brand developers rather than shoppers. We plan the stand for briefings and sampling, not retail sales, with confidential storage for prototypes.
The show sells space to six profiles: formulators and OEM/ODM labs, packaging specialists, ingredient suppliers, full-service manufacturers, accessories and applicators, and samples and related services. We design the stand to read as your profile from the aisle.
Exhibitor staff may assemble only a tool-free display up to 250 square feet; shelving, lit walls and counters are union carpenter and electrician work. We sign the paperwork as your contractor and supervise the crew.
Javits trucks wait in the indoor marshaling building for a dock call, and Teamsters bill handling by weight. We crate samples with the stand and book the carrier for the contractor's target time.
Programs worth planning for
Exhibitor innovations judged by an independent international jury in Formulation, Contract Manufacturing, Packaging and Accessories; finalists and winners are shown in a dedicated exhibition area at the show.
Fifteen conferences planned for 2027 that, per the organizer, help visitors structure their 2027 roadmap; speakers and topics are listed on the show site.
Workshop sessions listed in the MakeUp in NewYork program beside the conferences and networking events, held on the show floor during the two days.
MakeUp in NewYork is the September Javits show where brand developers source formulas, components and applicators; choose it over NYSCC Suppliers' Day when your buyer is the product developer or marketer rather than the formulating chemist. Compare all the fashion and beauty shows we build for →
Who exhibits at MakeUp in NewYork 2026
Companies on the MakeUp in NewYork 2026 exhibitor list. See the full list
- A.W. FABER-CASTELL COSMETICS GMBH
- ANCOROTTI GROUP
- ANISA INTERNATIONAL
- APC PACKAGING
- ALDER PACKAGING
- ASIA COSME LAB
- BAYPORT LABORATORIES
- BEAUTYCROMIA
- BERLIN PACKAGING - COSMEI
- BRIVAPLAST GROUP
- C&C INTERNATIONAL
- CAPSUM
- CATALENT SELF-CARE
- COLEP CONSUMER PRODUCTS, S.A.
- COSMETIC GROUP USA
- COSMETICA LABS
fashion and beauty at MakeUp in NewYork
The industry behind MakeUp in NewYork, in pictures
02 Booths & pricing for MakeUp in NewYork 2027
Popular booth sizes at MakeUp in NewYork
MakeUp in NewYork does not publish its stand sizes or rates; its sales team quotes packages to fit each project. Exhibitors here are suppliers showing samples, so we build to the footprint you book: graphics and shade walls on a package stand, or a full custom build on bare space.
A shade wall of finished samples, a swatch counter with mirrors and a two-seat briefing table for a product developer.
Above: New York Cosmetics Corp., a Purple inline booth
See 10×20 rental booths →
Formulation, packaging and applicator stories in three bays, so a full-service manufacturer can walk one brand team through a whole launch.
Above: LatexGreen, a Purple inline booth
See 10×30 rental booths →
If your contract allows an island, a prototype bar in the center with a private meeting nook for confidential briefs.
Pictured: Senzani, a Purple island exhibit
See 20×20 rental booths →
A booth size for Cosmoprof or Suppliers' Day: a lab corner, a component library and a meeting room under one header.
Above: Optipak, a Purple island exhibit
See 20×30 rental booths →Included in Purple's price
- Design work and a 3D rendering, with revisions until the MakeUp in NewYork layout is right
- Structure, graphics printed for MakeUp in NewYork, counters and storage as specified
- Lighting and power distribution inside your MakeUp in NewYork booth
- Installation and dismantle at the Javits Center, with our project manager on the floor
- Every MakeUp in NewYork show-service order and deadline tracked for you
Billed by MakeUp in NewYork and its contractor
- Exhibit space (paid to Infopro Digital US)
- Material handling / drayage, if the MakeUp in NewYork space rate leaves it out
- Electrical service, internet and rigging at the Javits Center
- Booth cleaning and whatever union labor the MakeUp in NewYork venue requires
Rates to plan with for MakeUp in NewYork:
- Drayage (planning rate) About $195 per cwt, 200 lb minimum, 2026–2027 source
Every one of these is estimated on your proposal, so you see the full MakeUp in NewYork total on paper before you sign.
Prices are all-in 2026 rental ranges for design, structure, graphics, installation and dismantle; custom builds are quoted per project. Want an exact number for New York? Use the booth cost calculator or the 2026 booth cost guide.
Send us your booth size for MakeUp in NewYork and what the space needs to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for MakeUp in NewYork. No charge.
At MakeUp in NewYork, your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
Booths we designed, built and installed: a few to compare for MakeUp in NewYork
Case study · French Avenue
French Avenue at a fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
The French Avenue fragrance environment invited visitors to discover and sample; at MakeUp in NewYork the same idea lets a product developer find, test and brief a formula in one visit.
Read the French Avenue case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · read more client reviews
Trusted by exhibitors including
04 Designing for makeup and skincare formulators, private-label manufacturers, packaging and applicator suppliers at MakeUp in NewYork
Four things we get right for MakeUp in NewYork exhibitors
1Finished samples beat a catalog
Brand developers who also meet buyers from LVMH, L'Oréal and Rare Beauty in these aisles need to hold the compact, open the cap and swatch the shade. We build shelves of finished prototypes with testers, mirrors and wipes at every counter.
2One table for the brief
A two-day, 9 to 5 show leaves no time for a second visit, so the conversation has to end in a brief. We give you a seated table with a screen for spec sheets and a lockable cabinet for NDAs and confidential samples.
3Light for true shade
Foundation and lipstick shades shift under warm hall light. We use high-CRI neutral LED over the swatch counter and mirror, ordered with power from the Javits, so a shade looks the same at your stand as it will on the brand's shelf.
4Show your Innovation & Trends entry
Award finalists appear in a dedicated exhibition area, and visitors walk from there to the stands. If you enter a formula, packaging or accessory in the Innovation & Trends Awards, we give that product its own lit plinth so people find the original.
Floor at a glance
Where you could be at MakeUp in NewYork 2027
The 2027 hall is not confirmed yet. In 2026 MakeUp in NewYork used Halls 1D and 1E on Level 1 of the Javits, and these are the parts of the building that shaped that floor.
Halls 1D and 1E, Level 1
The 2026 show floor. Together the Level 1 halls cover about 250,000 sq ft; ceilings sit lower than on Level 3, and trucks unload almost at the hall door.
Our advice We keep headers modest and spend on shade lighting, and Level 1 docks make a late sample delivery easier to land.
Innovation & Trends display
The dedicated exhibition area where award finalists and winners in Formulation, Contract Manufacturing, Packaging and Accessories are shown.
Our advice If your product is a finalist, put its stand number on the entry card and show the same product on a lit plinth at your stand.
Marshaling facility
Trucks for every Javits show queue in the indoor marshaling building and go to the docks only when called.
Our advice We schedule your carrier inside the contractor's window and ship samples inside the booth crates, not as loose cartons.
05 Javits Center · New York
Logistics for MakeUp in NewYork 2027, handled
In 2026 MakeUp in NewYork filled Level 1 of the Javits, where halls have dock access and lower ceilings than the main floor. Union trades split the work: Teamsters handle freight from the marshaling building to the stand, carpenters assemble walls and fixtures, and electricians wire lights and screens. We file as your exhibitor-appointed contractor, crate swatch samples with the build, deliver inside the dock window, and our project manager drives in from our Fishkill, NY shop to oversee setup and teardown.
MakeUp in NewYork exhibitors can find this building's hall rules, drayage estimates and freight deadlines in our Javits Center exhibitor guide.
What Purple handles
- Stand design to the package or space the organizer sells
- Shade walls, swatch counters and lockable sample storage
- Javits union labor and contractor paperwork
- High-CRI lighting and power orders
- Freight from Fishkill through the Javits marshaling yard
- Reuse for MakeUp in LosAngeles and NYSCC Suppliers' Day
MakeUp in NewYork timeline, counted back from move-in
Design sign-off for MakeUp in NewYork is due by June 2027.
- Spring 2027Stand booked with the MakeUp in NewYork sales team; we confirm footprint, package and what the organizer supplies.
- June 2027Design sign-off, including sample shelving, swatch counter and any Innovation & Trends plinth.
- June to August 2027Production in Fishkill over 30 to 45 days; lighting checked against your real shades.
- Late August to early September 2027Contractor forms, power orders and freight booked for the Javits; samples packed with the build.
- Move-in days before September 22, 2027Our project manager supervises the union crew; stand finished and stocked before 9 a.m. opening.
- September 23, 2027 after 5 p.m.Samples packed first, then dismantle; the stand goes to storage for MakeUp in LosAngeles or Suppliers' Day.
Purple's planning timeline for MakeUp in NewYork. Official move-in, freight target and order deadlines for MakeUp in NewYork come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Print the MakeUp in NewYork budget & deadline sheetTravel to MakeUp in NewYork 2027
Getting to MakeUp in NewYork 2027: airport, hotels and parking
Fly in
Newark Liberty (EWR), John F. Kennedy (JFK) and LaGuardia (LGA)
Park
Parking lots near the Javits, reached from the Henry Hudson Parkway and West Side Highway, per the organizer
Travel facts from makeup-in-newyork.com.
MakeUp in NewYork by the numbers
MakeUp in NewYork year by year
How MakeUp in NewYork 2027 compares with other fashion and beauty shows
The fashion and beauty shows closest to MakeUp in NewYork on the calendar, with the latest size each organizer has published. Each name other than MakeUp in NewYork opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| FFANY Market WeekFFANY (Fashion Footwear Association of New York) | June 7–11, 2027 | New York, NY | – |
| NYSCC Suppliers' DayNew York Society of Cosmetic Chemists (NYSCC) | June 8–9, 2027 | New York, NY | 12,499 attendees · 663 exhibitors (2026) |
| Be+Well Las VegasQuestex (Be+Well Media and Events) | June 12–14, 2027 | Las Vegas, NV | 400+ brands (2026) |
| Texworld LAMesse Frankfurt Inc. | June 22–24, 2027 | Los Angeles, CA | 120+ international exhibitors (2026) |
| Cosmoprof Las VegasUSA Beauty LLC (Informa Markets | July 13–15, 2027 | Las Vegas, NV | 26,500 visits attendees · 952 exhibitors (2026) |
| Be+Well FloridaQuestex (Be+Well Media and Events) | August 15–16, 2027 | Miami Beach, FL | – |
| Premiere San AntonioUSA Beauty | August 29–30, 2027 | San Antonio, TX | 12,000+ visits attendees · 130+ exhibitors (2026) |
| Premiere ColumbusUSA Beauty | September 12–13, 2027 | Columbus, OH | 10,500 visits attendees · 100+ exhibitors (2026) |
| MakeUp in NewYorkInfopro Digital US | September 22–23, 2027 | New York, NY | 5,000+ attendees (2025) |
| SCC Annual MeetingSociety of Cosmetic Chemists (SCC) | November 15–16, 2027 | New York, NY | 1,000+ attendees · 67 listed exhibitors (2026) |
MakeUp in NewYork exhibitor questions
Questions exhibitors ask us before MakeUp in NewYork
When is MakeUp in NewYork 2027?
MakeUp in NewYork 2027 runs Wednesday and Thursday, September 22–23, 2027 at the Javits Center, with doors open 9 a.m. until 5 p.m. on both days, per the organizer. The 2026 edition ran September 16–17, 2026 in the same building.
Where is MakeUp in NewYork held?
At the Javits Center, 429 11th Avenue in Manhattan. The 2026 show used Halls 1D and 1E on Level 1; the 2027 hall is not confirmed yet. The organizer points visitors to the 7 train at 34 St–Hudson Yards and the M34, M42, M50, M12 and M11 buses.
How much does a stand at MakeUp in NewYork cost?
The organizer does not publish stand prices; its sales team quotes packages for each project and replies within 48 hours. On the build side, our rental stands start around $7,500 for a 10×20 and custom 20×20 builds run $50,000 to $120,000, with Javits labor and drayage on top.
Who exhibits at MakeUp in NewYork?
Formulators and OEM/ODM labs for skincare, makeup and haircare, packaging specialists, ingredient suppliers, full-service manufacturers, accessory and applicator makers and sample services. The organizer counts 160+ exhibitors over the two days, including Ancorotti Group, APC Packaging and Anisa International in 2026.
How many people attend MakeUp in NewYork?
More than 5,000 decision-makers attended in 2025, per the organizer. They work in formulation and lab work, R&D, marketing, brand and innovation management, procurement and sourcing, and trend forecasting.
Is MakeUp in NewYork open to the public?
Registration is free but reserved for beauty professionals, per the organizer. The show is aimed at brand teams who develop, source and market beauty products, not consumers.
Who organizes MakeUp in NewYork?
Infopro Digital US, based at 80 Pine Street in Manhattan, which also runs MakeUp in LosAngeles and LUXE PACK New York. Other MakeUp in editions, such as Paris, are linked from the show site.
What are the Innovation & Trends Awards?
Awards judged by an independent international jury of beauty experts in four categories: Formulation, Contract Manufacturing, Packaging and Accessories. Finalists and winners are displayed in a dedicated exhibition area at the show, which sends visitors on to the exhibitors' stands.
When is MakeUp in LosAngeles 2027?
MakeUp in LosAngeles runs February 23–24, 2027, 9 a.m. to 5 p.m., at the Los Angeles Convention Center. LUXE PACK Los Angeles runs under the same roof on the same dates, and the two shows share a conference program.
Can we install our own stand at the Javits?
Your staff may hand-assemble a small display, up to 250 square feet and with no tools, but nothing bigger. A stand with shelving, lighting or built counters needs union carpenters and electricians, which we supervise as your exhibitor-appointed contractor.
How do we ship samples to MakeUp in NewYork?
With the booth, crated and labeled with hall and stand number. Every truck at the Javits checks in at the marshaling building before a dock call, and freight is billed by weight; we plan about $195 per hundredweight for 2026–2027 in this building.
Is MakeUp in NewYork worth exhibiting at?
For suppliers of formulas, private label, packaging or applicators it is a short, focused show where the visitors are the people who start projects. Over 5,000 decision-makers came in 2025, per the organizer, and two days at one hall make it possible to meet a long list of them.
Can one stand serve New York and Los Angeles?
It can. We store the stand after September and ship it to the Los Angeles Convention Center for February, or adapt it for NYSCC Suppliers' Day in June. Graphics are swapped for each audience and every reuse is priced on the proposal.
Before you sign for MakeUp in NewYork
Ask any MakeUp in NewYork exhibit builder these five questions:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the MakeUp in NewYork booth: your own shop or a subcontractor?
- Does your project manager stay on the floor through install and dismantle in New York?
- For MakeUp in NewYork, what is in the rental and what is billed by the show?
- Where does the booth go after MakeUp in NewYork, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics and repair what is worn, then ship it, install it and store it between shows. You keep the structure you paid for and bring it to MakeUp in NewYork.
Exhibiting from outside the US? We are your team on the ground at the Javits Center: freight to the advance warehouse, show-service orders, installation and storage, with one project manager on your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. You will know on the first call what is realistic for your MakeUp in NewYork date.
Get a proposal
Tell us about your MakeUp in NewYork booth
What happens next
- We reply within one business day with questions about your products, goals and MakeUp in NewYork footprint.
- You get a concept rendering and a fixed proposal for MakeUp in NewYork, usually within a week. Every MakeUp in NewYork fee listed upfront, in full, on paper.
- The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the Javits Center.
