fashion and beauty · Miami Beach
Be+Well Florida 2027Miami Beach booth costs, dates and deadlines: exhibitor guide
Treatment rooms on the show floor: Be+Well Florida 2027 booths in Miami Beach
- Event dates
- August 15–16, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Miami Beach Convention Center, Miami Beach
4.9 star rating from clients10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
Be+Well Florida 2027 in 30 seconds
The short version for Be+Well Florida exhibitors. Sources for each Be+Well Florida figure are further down the page.
- When is Be+Well Florida 2027?
- August 15–16, 2027, at Miami Beach Convention Center, Miami Beach.
- When is the exhibit hall open?
- Not confirmed yet for 2027. In 2026 the expo hall in Fort Lauderdale opened August 30, 10 a.m.–5 p.m., and August 31, 10 a.m.–4 p.m.
- What does a 10×20 booth cost all-in at Be+Well Florida?
- $7,500 – $15,000 for a Purple rental in Miami Beach: design, graphics, lighting, install and dismantle. Space and show services are billed by Be+Well Florida.
Official Be+Well Florida 2027 links: Be+Well Florida 2027 hotelsBe+Well Florida 2027 scheduleBe+Well Florida 2027 booth space
The lookMiami Beach 2027
Miami Beach glow. Skin first.
Be+Well Florida, long known as IECSC Florida, moves to the Miami Beach Convention Center for August 15–16, 2027: 160+ exhibiting brands and 180+ education sessions, per Be+Well, for estheticians who want to see a peel or device on skin.
Everything about Be+Well Florida 2027 in one place
Be+Well Florida 2027 fact sheet
| Official name | Be+Well | Beauty and Wellness Show Florida 2027 (formerly IECSC Florida) |
|---|---|
| Event dates | August 15–16, 2027 |
| Exhibit hall dates | Not confirmed yet In 2026 the expo hall in Fort Lauderdale opened August 30, 10 a.m.–5 p.m., and August 31, 10 a.m.–4 p.m. |
| Venue | Miami Beach Convention Center 1901 Convention Center Dr, Miami Beach, FL 33139 |
| Organizer | Questex (Be+Well Media and Events) |
| Who attends | Estheticians, spa owners and directors, medical spa practitioners, massage therapists, makeup and nail artists and holistic practitioners |
| Nearest airport | Miami International Airport (MIA) About 30 minutes on a normal day, per Purple's Miami Beach venue guide |
| Hotels | 2027 housing provider not confirmed yet; Connections Housing ran the 2026 block Official hotel page → |
| Official website | bewellshowflorida.com |
Official Be+Well Florida resources
01 Purple at Be+Well Florida 2027
Treatment rooms on the show floor: Be+Well Florida 2027 booths in Miami Beach
Be+Well Florida, the show estheticians long knew as IECSC Florida, moves to Miami Beach for 2027. Spa owners, estheticians, med spa teams and makeup and nail artists come to test, learn and buy, so we build treatment beds, device demos and calm retail walls for a two-day summer show.
- Aug 15–16 · Miami Beach
- 160+ exhibiting brands
- IECSC's new home
What makes Be+Well Florida different, and how we build for it
Be+Well Florida is the new name for IECSC Florida, the International Esthetics, Cosmetics and Spa Conference, and the South's summer meeting point for skin and spa professionals.Its center of gravity is skin: estheticians, spa directors, medical spa practitioners and massage therapists, with makeup and nail artists alongside. The 2027 show leaves Fort Lauderdale for the Miami Beach Convention Center. The floor runs in neighborhoods (Spa & Wellness; Nails, Cosmetics, Lashes, Brows; the Tech Zone; the Business and Education District; the Retail Zone; and the What's New For You Zone for launches), with free Product Focused Education, a paid conference, free CE from Wu Aesthetics & Academy in 2026 and the Global Talent Beauty Cup.
They want to feel a texture, see a peel or device on skin, and understand the protocol. A treatment bed, a sink or wipe-down station and a printed protocol card do more than a big logo.
Owners compare backbar, devices, furniture and retail lines for the whole business. They need a seated table, volume pricing and training terms, away from the demo crowd.
Artists buy kits and tools after watching a technique. They want good light, a mirror and the chance to try the product on their own hand or face.
Your team in Miami Beach
Two shops and one project manager for Be+Well Florida
We fabricate in our own Fishkill, NY shop and our Las Vegas hub, then ship to the Miami Beach Convention Center, where our own project manager leads the install with vetted local labor. Every Be+Well Florida build runs a predictable 30 to 45 days and gets a pre-show QA, with secure storage after.
Your team arrives at Be+Well Florida to a lit, stocked booth. You just show up.
New at Be+Well Florida 2027
- Moves to the Miami Beach Convention Center
After the 2026 show in Hall A of Fort Lauderdale's Broward County Convention Center, Be+Well Florida opens at the Miami Beach Convention Center in 2027. Freight now crosses a causeway to an island venue with off-island marshaling and exclusive electrical and rigging, so ship schedules and service orders change. source
Inside Be+Well Florida 2027
Rules that shape your Be+Well Florida booth
Be+Well Florida allows one roller bag no larger than 22 by 14 by 9 inches per person on the floor, unlike New York and Las Vegas; anything bigger goes to bag check. We keep your stock in the booth so staff arrive light.
All Be+Well attendees must be at least 16 and no infants in strollers are allowed on the floor. Demos and claims can be pitched to a professional adult audience.
Only service animals as defined by the Americans with Disabilities Act were admitted at the 2026 Florida venue. Plan no live-animal elements in a spa or grooming display without show approval.
Exhibitors who want to teach Product Focused Education reserve classroom space through Be+Well's education contact. We echo the class title on booth graphics so students find you afterward.
Programs worth planning for
Nail, makeup and hair competition on the show floor with live technique demonstrations by award-winning artists; it ran both days of the 2026 show.
In 2026, Wu Aesthetics & Academy offered 10 CE hours plus 4 HIV/AIDS hours free with admission, and the Florida State Massage Therapy Association taught two 2-credit sessions.
A neighborhood for new exhibitors and new product, tool or equipment launches, innovations and breakthrough products.
Free classes led by exhibitors and included with expo admission, beside a paid conference covering skin science, business growth, holistic wellness and marketing.
Be+Well Florida, the former IECSC Florida, is the South's two-day esthetics and spa show, in Miami Beach from 2027; choose it over Be+Well New York when your buyers are estheticians and spa owners in Florida and the Southeast. Compare every fashion and beauty show we build for →
fashion and beauty at Be+Well Florida
The industry behind Be+Well Florida, in pictures
02 Booths & pricing for Be+Well Florida 2027
Popular booth sizes at Be+Well Florida
Be+Well sells Florida space through its online booth store and sales team, with a discount when you book more than one Be+Well show. A skincare or device brand with one treatment demo usually takes a 10×20; equipment, furniture and distributor booths with several beds take a 20×20 island or more.
One treatment bed or makeup chair behind a privacy screen, a lit retail wall and a counter for show specials.
Pictured: Piccolo Bambino, a Purple inline booth
See 10×20 rental booths →
A facial bed and a device station side by side, a protocol counter in the middle and a seated corner for spa owners.
Above: Serenity Hospice Care, a Purple inline booth
See 10×30 rental booths →
Two semi-private treatment pods, an education screen for in-booth classes, retail shelving and a checkout with stock storage.
Shown: Doona, a Purple island exhibit
See 20×20 rental booths →
A spa-style showroom for an equipment or furniture maker, with room setups, a lounge for owners and a back room for stock and staff.
Pictured: Waaree, a Purple large-format exhibit
See 20×30 rental booths →In Purple's Be+Well Florida price
- Your design and 3D rendering, revised until it is right for Be+Well Florida
- The structure, printed graphics, counters and storage your Be+Well Florida plan specifies
- Lighting and in-booth power distribution for Be+Well Florida
- Install and dismantle at Be+Well Florida, led by our project manager on the floor
- Tracking of every show-service order and deadline
Paid to Be+Well Florida and its contractor
- Exhibit space (paid to Questex)
- Material handling / drayage, if the Be+Well Florida space rate leaves it out
- Electrical service, internet and rigging at the Miami Beach Convention Center
- Booth cleaning and any union labor the Miami Beach Convention Center requires
Rates to plan with for Be+Well Florida:
- Miami Beach Convention Center material handling About $170 per cwt with the standard minimum, Purple's 2026 planning figure source
- Free CE with admission (2026) 10 CE hours plus 4 HIV/AIDS hours from Wu Aesthetics & Academy, a $40+ value source
Every one of these is estimated on your proposal, so you see the full Be+Well Florida total on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for Be+Well Florida are quoted per project. Get an exact number for Be+Well Florida with the booth cost calculator or the 2026 booth cost guide.
Send your Be+Well Florida booth size and what the space needs to do for your team. You hear back within one business day, and a rendering with a fixed Be+Well Florida proposal usually follows within a week. No charge.
The Be+Well Florida booth is lit and stocked before your team arrives. You just show up.
03 Built by Purple
Booths we designed, built and installed: a few to compare for Be+Well Florida
Case study · French Avenue
French Avenue at a fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
Purple's French Avenue space was a premium fragrance environment built around discovery; a Be+Well Florida booth asks for the same thing in skin care, a calm place where an esthetician can feel the product before buying it.
Read the French Avenue case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more reviews from Purple clients
Trusted by exhibitors including
04 Designing for professional skincare, spa, esthetics, makeup and nail brands at Be+Well Florida
Four things we get right for Be+Well Florida exhibitors
1Build a treatment room, not a counter
Florida's Be+Well crowd is mostly skin and spa professionals. We give each demo a padded bed, a privacy screen with soft lighting around 3000 kelvin, a covered trolley for products and a sealed floor that wipes clean between clients.
2Show the protocol
Estheticians buy when they understand the steps. We mount a protocol strip or screen beside the bed showing cleanse, treat and finish, with the backbar size and retail size of each product on the shelf below.
3A calm corner for spa directors
Spa and med spa owners order in volume and want to talk training and margins. We screen off a two- or four-seat table with a tablet for pricing, so the demo crowd and the purchasing conversation do not collide.
4Launches for the What's New zone
Be+Well Florida runs a What's New For You Zone for new exhibitors and launches. If you are debuting a device or line, we create a hero plinth and graphics that match the launch story and carry into your main booth.
Floor at a glance
Where you could be at Be+Well Florida 2027
Be+Well has not published which Miami Beach Convention Center hall the 2027 show will use; it lays the expo out by neighborhood. These are the neighborhoods and venue features that shape a booth.
Spa & Wellness neighborhood
Skin and body care tools, products and equipment, medical spa equipment, waxing, suncare, tanning, spa furniture and mind and body tools.
Our advice Device demos need dedicated power and sometimes water; we order exclusive-provider services early because the center controls electrical and plumbing.
Nails, Cosmetics, Lashes, Brows and the What's New For You Zone
Color cosmetics, nails, lashes and brows, including permanent makeup artists, sit together, with a separate zone for new exhibitors and product launches.
Our advice Artists need bright, even light and a mirror at every seat; launch brands get the most from a single strong hero display.
Miami Beach Convention Center halls and docks
Four contiguous halls on one level with docks on the west side, reached over Biscayne Bay by causeway.
Our advice Marshaling is off the island; we time trucks to the target window so freight does not sit on a causeway in August heat.
05 Miami Beach Convention Center · Miami Beach
Logistics for Be+Well Florida 2027, handled
For 2027 Be+Well Florida moves to the Miami Beach Convention Center, an island venue reached by three causeways, with docks on the west side and marshaling off the island. An August date means storm season, so crates leave Fishkill early and every load has a fallback route. Labor is open under Florida law, yet the building keeps power, rigging and data for its in-house vendors. Expect roughly $170 per hundredweight for material handling, our 2026 number for this hall. Our project manager runs move-in, the two show days and dismantle.
This building's hall rules, drayage estimates and freight deadlines for Be+Well Florida exhibitors are in our Miami Beach Convention Center exhibitor guide.
What Purple handles
- Treatment beds, screens and device stations
- Protocol graphics and backbar shelving
- Seated corners for spa and med spa owners
- Exclusive-provider orders at Miami Beach
- Hurricane-season freight planning
- One booth across all three Be+Well cities
Be+Well Florida timeline, counted back from move-in
For Be+Well Florida, we need design sign-off by late May 2027.
- Late May 2027Design sign-off: treatment pods, protocol graphics, retail wall and owner seating approved.
- June 2027Production in Fishkill; lighting tested on skin tones and product textures.
- July 2027Exhibitor services manual forms, power, internet and plumbing orders filed; storm plan set for August freight.
- Late July 2027Freight ships to the advance warehouse with margin for hurricane season.
- August 15–16, 2027Show days at the Miami Beach Convention Center, with our project manager on the floor.
- August 16, 2027 at closeDismantle and load-out through the west docks; the booth goes to storage for Be+Well New York in March.
Purple's planning timeline for Be+Well Florida. Official move-in, freight target and order deadlines come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable Be+Well Florida budget & deadline sheetTravel to Be+Well Florida 2027
Getting to Be+Well Florida 2027: airport and hotels
Fly in
Miami International Airport (MIA)
About 30 minutes on a normal day, per Purple's Miami Beach venue guide
Stay
2027 housing provider not confirmed yet; Connections Housing ran the 2026 block
Find the venue
Miami Beach Convention Center
1901 Convention Center Dr, Miami Beach, FL 33139
Travel facts from purpleexhibits.com.
Be+Well Florida by the numbers
Be+Well Florida year by year
How Be+Well Florida 2027 compares with other fashion and beauty shows
The fashion and beauty shows closest to Be+Well Florida on the calendar, with the latest size each organizer has published. Each name other than Be+Well Florida opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Premiere OrlandoUSA Beauty | June 5–7, 2027 | Orlando, FL | 54,500+ visits attendees (2026) |
| FFANY Market WeekFFANY (Fashion Footwear Association of New York) | June 7–11, 2027 | New York, NY | – |
| NYSCC Suppliers' DayNew York Society of Cosmetic Chemists (NYSCC) | June 8–9, 2027 | New York, NY | 12,499 attendees · 663 exhibitors (2026) |
| Be+Well Las VegasQuestex (Be+Well Media and Events) | June 12–14, 2027 | Las Vegas, NV | 400+ brands (2026) |
| Texworld LAMesse Frankfurt Inc. | June 22–24, 2027 | Los Angeles, CA | 120+ international exhibitors (2026) |
| Cosmoprof Las VegasUSA Beauty LLC (Informa Markets | July 13–15, 2027 | Las Vegas, NV | 26,500 visits attendees · 952 exhibitors (2026) |
| Be+Well FloridaQuestex (Be+Well Media and Events) | August 15–16, 2027 | Miami Beach, FL | – |
| Premiere San AntonioUSA Beauty | August 29–30, 2027 | San Antonio, TX | 12,000+ visits attendees · 130+ exhibitors (2026) |
| Premiere ColumbusUSA Beauty | September 12–13, 2027 | Columbus, OH | 10,500 visits attendees · 100+ exhibitors (2026) |
| MakeUp in NewYorkInfopro Digital US | September 22–23, 2027 | New York, NY | 5,000+ attendees (2025) |
Be+Well Florida exhibitor questions
Questions exhibitors ask us before Be+Well Florida
When is Be+Well Florida 2027?
Be+Well Florida runs Sunday and Monday, August 15–16, 2027. Hall hours for the Miami Beach edition are not confirmed yet. For reference, the 2026 Fort Lauderdale floor ran from 10 a.m. until 5 p.m. on Sunday and until 4 p.m. on Monday.
Where is Be+Well Florida 2027 held?
Be+Well Florida moves to a new location, the Miami Beach Convention Center, for 2027. The 2026 show ran August 30–31 in Hall A of the Broward County Convention Center in Fort Lauderdale.
Is Be+Well Florida the same as IECSC Florida?
Be+Well Florida is the new home of IECSC Florida, the International Esthetics, Cosmetics and Spa Conference. Questex renamed it in 2025 when it combined IECSC and the International Beauty Show under the Be+Well brand.
How big is Be+Well Florida?
Be+Well promotes 160+ exhibiting brands, 180+ paid and free education sessions and a community of 4,000+ professionals for the Florida show, and 2027 is its first year in Miami Beach.
Who attends Be+Well Florida?
Be+Well Florida targets spa and wellness owners, GMs and directors, estheticians, medical spa practitioners, massage therapists and holistic practitioners, plus makeup and nail artists. Attendees must be at least 16, and the show is built for licensed professionals and students.
Can exhibitors sell at Be+Well Florida?
Selling on site is expected: Be+Well pitches the Florida floor as a place to demo, teach and close, and Expo Pass holders can touch, test and buy with show-floor pricing. Exhibitors share booth specials and launches, which Be+Well promotes to attendees before the show.
How much does a booth at Be+Well Florida cost?
Be+Well sells Florida booths online and through its sales team, with savings for booking several Be+Well shows. We usually price a rented 10×20 with a treatment bed at $7,500 to $15,000 and a custom 20×20 at $50,000 to $120,000, before venue services.
Can attendees earn CE at Be+Well Florida?
At the 2026 show, Wu Aesthetics & Academy offered 10 hours of continuing education plus 4 hours of HIV/AIDS CE free with admission, and the Florida State Massage Therapy Association taught two 2-credit sessions. 2027 CE partners are not confirmed yet.
What is the Global Talent Beauty Cup?
A nail, makeup and hair competition held on the Be+Well Florida show floor, with live technique demonstrations by award-winning artists between rounds. In 2026 it ran 8:30 a.m. to 4:10 p.m. both days.
What passes are sold for Be+Well Florida?
The VIP Pass includes two days of expo access, five conference sessions, fast-track badge pickup and a swag bag; the Premium Pass includes three sessions; the Expo Pass covers one or two days on the floor with free Product Focused Education.
Can attendees bring roller bags into Be+Well Florida?
In Florida, one roller bag per person up to 22 by 14 by 9 inches, about carry-on size, may come onto the floor; larger bags go to bag check. The other Be+Well shows ban roller bags entirely.
Can we set up our own booth at the Miami Beach Convention Center?
Your own employees can lend a hand on the build under Florida's open-labor rules, but the center reserves electrical, rigging and internet for its contracted vendors. For anything larger we book the labor and file the paperwork, and your project manager runs the build.
How is Be+Well Florida different from Be+Well New York?
Florida is a two-day August show rooted in IECSC and skin care, with 160+ brands and a spa and esthetics crowd from the South. New York is a three-day March show at the Javits rooted in the International Beauty Show, with 450+ exhibitors and more hair and salon brands.
What should exhibitors know about hurricane season?
August falls in the June to November storm season, and fall king tides can flood streets near the Miami Beach Convention Center, per Purple's venue guide. We ship early to the advance warehouse and keep a storm plan for freight in transit.
Before you sign for Be+Well Florida
Ask any Be+Well Florida exhibit builder these five questions:
- Is every fee on the proposal, including what the Be+Well Florida show contractor bills?
- Who actually builds it for Be+Well Florida: your shop or a subcontractor?
- Will your project manager be on the floor at the Miami Beach Convention Center for install and dismantle?
- What does the rental include, and what is billed by Be+Well Florida?
- What happens to the booth after Be+Well Florida, and what does storage cost?
Common situations
Already own a booth? Bring it: we refresh the graphics, repair what is worn, ship it, install it at Be+Well Florida and store it until the next show. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground in Miami Beach: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? Rentals with your graphics can be ready in two to three weeks. You will know on the first call what is realistic for your Be+Well Florida date.
Get a proposal
Tell us about your Be+Well Florida booth
What happens next
- Within one business day we write back to ask about your products, your goals for Be+Well Florida and your footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every Be+Well Florida fee listed upfront, in full, on paper.
- Production runs 30–45 days, then we ship to the advance warehouse and install before the Be+Well Florida hall opens.
