fashion and beauty · San Antonio
Premiere San Antonio 2027Exhibitor guide for San Antonio: booth costs, key dates, deadlines
Color bars and fade chairs: Premiere San Antonio 2027 booths that sell
- Event dates
- August 29–30, 2027
- Exhibit hall
- August 29–30, 2027 (Sun 9 a.m.–5 p.m., Mon 9 a.m.–4 p.m.)
- Venue
- Henry B. González Convention Center, San Antonio
4.9 star client rating3,000+ exhibitors servedBuilding since 201510,000+ booths built
Quick answers
Premiere San Antonio 2027 in 30 seconds
The short version for Premiere San Antonio exhibitors. Each Premiere San Antonio figure is sourced further down the page.
- When is Premiere San Antonio 2027?
- August 29–30, 2027, at Henry B. González Convention Center, San Antonio.
- When is the Premiere San Antonio exhibit hall open?
- August 29–30, 2027, Sun 9 a.m.–5 p.m., Mon 9 a.m.–4 p.m.
- How big is Premiere San Antonio?
- 12,000+ visits attendees, 130+ exhibitors (2026 edition).
- What does a 10×20 Premiere San Antonio booth cost all-in?
- $7,500 – $15,000 for a Purple rental at Premiere San Antonio with design, graphics, lighting, install and dismantle. Space and show services are billed by Premiere San Antonio.
Official Premiere San Antonio 2027 links: Premiere San Antonio 2027 floor planPremiere San Antonio 2027 exhibitor listPremiere San Antonio 2027 hotelsPremiere San Antonio 2027 schedulePremiere San Antonio 2027 booth space
The lookSan Antonio 2027
Color Stage. Barber Battles.
Premiere San Antonio, August 29–30, 2027, at the Henry B. González Convention Center: Texas stylists watch a formula go on at the Color Stage, barbers crowd the Battles, and 12,000+ visits were counted over two days in 2026.
Everything about Premiere San Antonio 2027 in one place
Premiere San Antonio 2027 fact sheet
| Official name | Premiere San Antonio presented by SalonCentric 2027 |
|---|---|
| Event dates | August 29–30, 2027 |
| Exhibit hall dates | August 29–30, 2027 (Sun 9 a.m.–5 p.m., Mon 9 a.m.–4 p.m.) source |
| Venue | Henry B. González Convention Center 900 E Market St, San Antonio, TX 78205 |
| Organizer | USA Beauty, LLC (Premiere Shows), presented by SalonCentric |
| Size (2026) | 12,000+ visits attendees · 130+ exhibitors source |
| Who attends | Cosmetologists, barbers, nail and lash techs, estheticians, makeup artists, salon and spa owners and beauty students from Texas and the South |
| Nearest airport | San Antonio International Airport (SAT) |
| Hotels | onPeak, the only hotel provider endorsed by Premiere San Antonio Official hotel page → |
| Official website | premieresanantonioshow.com |
Official Premiere San Antonio resources
01 Purple at Premiere San Antonio 2027
Color bars and fade chairs: Premiere San Antonio 2027 booths that sell
Texas and Southwest stylists, barbers and nail techs come to Premiere San Antonio to learn, compete and stock up on show deals. We build color bars and barber chairs that draw a crowd, retail walls that refill fast and a booth that goes up fast in Hall 3.
- Aug 29–30 · Hall 3
- 12,000+ visits in 2026
- Presented by SalonCentric
What makes Premiere San Antonio different, and how we build for it
Premiere San Antonio presented by SalonCentric is the youngest stop of the Premiere Shows network.The fourth show in August 2026 drew over 12,000 professional and student visits, up 30% on 2025, with more than 130 exhibitors on a floor 21% larger than the year before. SalonCentric became the first presenting partner in Premiere's more than 30 years, bringing Redken, Color Wow, Biolage, Bumble and bumble and Living Proof into its pavilion. The floor mixes the Color Stage, the Demo Stage, The Value Center for Pros, Ulta Beauty experiences, Nailympia and the Pro and Student Barber Battles, and the Texas Department of Licensing and Regulation sends a team to answer license questions.
Many come for the Texas-approved CE hours and stay for the Color Stage. They want to watch a formula go on, ask about developer and processing time, and buy the kit at show price.
The Pro and Student Barber Battles bring crowds that want clippers, trimmers, shears and finishing products they can hold and test. Students compare prices hard and buy starter kits.
Owners look for backbar, retail lines and services that fit what they already buy through SalonCentric. They need a short pitch, a volume price and a contact for follow-up.
Your team in San Antonio
Two shops behind your Premiere San Antonio booth
We build in our own production shop in Fishkill, NY, and our Las Vegas hub, ship to the Henry B. González Convention Center, and install with our own project manager on the floor and vetted local labor. Turnaround is a predictable 30 to 45 days, with pre-show QA and secure storage for your Premiere San Antonio booth.
Your staff walks onto the Premiere San Antonio floor and the booth is already lit and stocked. You just show up.
Inside Premiere San Antonio 2027
Premiere San Antonio rules that shape your booth
Premiere's 2026 exhibitor FAQ for San Antonio says booths do not include carpet and all booths must have flooring, rented from Freeman or supplied by the exhibitor. Every Purple booth here ships with its own floor and anti-fatigue mats at the chairs.
Exhibitors may unload their own vehicles at a designated self-unloading area as long as no forklifts, pallet jacks or flatbeds are used. Anything heavier comes in with our freight through the official contractor.
Premiere moved to printed show badges in 2025, and you must have your printed pass to set up on the show floor. We register our project manager through your staff allocation before move-in.
Exhibitors hire their own models for booth demonstrations, and Premiere lists modeling agencies in its services kit. We plan a changing corner and model seating out of the aisle for hair and makeup brands.
Programs worth planning for
Texas-approved 4-hour and 2-hour CE courses for barbers and cosmetologists (sanitation, human trafficking prevention and related hours), plus an on-site TDLR barbering and cosmetology team.
Head-to-head barber competitions powered by L3VEL3 and sponsored by JRL; in 2026 the pro winner took a JRL combo set and trophy and every competitor received a clipper set.
International nail competition powered by Scratch Magazine, with six live categories, four turn-in and four poster categories in 2026 and 51 nail professionals competing.
The presenting partner's pavilion of interactive experiences, product discovery and education, beside the Color Stage, Demo Stage and The Value Center for Pros.
Premiere San Antonio is the cash-and-carry pro beauty show for Texas and the Southwest each August, presented by SalonCentric; choose it over Premiere Orlando when your salon and barber customers are in Texas. Compare Premiere San Antonio with the other fashion and beauty shows we build for →
Who exhibits at Premiere San Antonio 2026
Companies on the Premiere San Antonio 2026 exhibitor list. See the full list
- Redken 5th Avenue NYC
- Biolage
- Color Wow
- Living Proof
- Bumble and bumble
- Keratherapy
- Wahl
- Johnny B Hair Care
- Fresh Shears
- Kokoist
- SOFGEL Nail
- LASHBOMB
- Zemits.us
- DermaSwiss
- GlossGenius
- Great Clips
- Value Center for Pros
- Texas Department of Licensing & Regulation (TDLR)
fashion and beauty at Premiere San Antonio
The industry behind Premiere San Antonio, in pictures
02 Booths & pricing for Premiere San Antonio 2027
Popular booth sizes at Premiere San Antonio
Premiere San Antonio sells booths in 10×10 units with no public rate card, and in the 2026 exhibitor FAQ the booth came without carpet, with flooring required through Freeman or your own. Single-line brands usually take a 10×20 with one chair and a retail wall; color houses and tool brands running stage-style demos take a 20×20 island.
A color bar or barber chair at the aisle edge, shelving for the line behind it and a two-terminal cash wrap at the end.
Shown: a Purple inline booth for New York Cosmetics Corp.
See 10×20 rental booths →
A color station and a barber chair side by side, retail shelving down the back wall and a counter for kit sales that keeps buyers out of the aisle.
Shown: Rahman Group, a Purple inline booth
See 10×30 rental booths →
A small stage with two chairs facing out, a mixing bar, a retail wall on two sides and a lockable stock closet for show specials.
Shown: a Purple island exhibit for Doona
See 20×20 rental booths →
A brand pavilion with an educator riser and seating, three or four chairs, backbar shelving aimed at salon owners and a separate checkout lane.
Pictured: Jack & Pup, a Purple large-format exhibit
See 20×30 rental booths →In Purple's Premiere San Antonio price
- Your design and 3D rendering, revised until it is right for Premiere San Antonio
- Structure, graphics printed for Premiere San Antonio, counters and storage as specified
- Lighting plus power distribution within the booth at Premiere San Antonio
- Setup and teardown, with our project manager on the Premiere San Antonio floor
- Tracking of every show-service order and deadline
Billed by the organizer and the show contractor
- Exhibit space (paid to USA Beauty)
- Material handling / drayage, if the Premiere San Antonio space rate leaves it out
- Electrical service, internet and rigging at the Henry B. González Convention Center
- Cleaning, plus any union labor the venue requires
Rates to plan with for Premiere San Antonio:
- Booth deposit 50% non-refundable deposit with the contract, per Premiere source
- Henry B. González material handling About $95 per cwt, Purple's 2026 planning figure source
- Included classroom slot One 60-minute classroom, valued at $800, subject to availability source
We estimate each of these on your Premiere San Antonio proposal, so the total is on paper before you sign.
Each price is an all-in 2026 rental range for design, structure, graphics, installation and dismantle; we quote custom builds project by project. Want an exact number for San Antonio? Use the booth cost calculator or the 2026 booth cost guide.
Share the booth size you have at Premiere San Antonio and what you need the space to do. You hear back within one business day, and a rendering with a fixed Premiere San Antonio proposal usually follows within a week. No charge.
In San Antonio, your team walks into a booth that is already lit and stocked. You just show up.
03 Built by Purple
Booths to look at before you plan Premiere San Antonio
Case study · French Avenue
French Avenue at a fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
French Avenue asked for a premium fragrance space where discovery turned into a purchase; on the San Antonio floor a color bar or barber chair does the same job, letting pros try before they buy at the counter.
Read the French Avenue case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · client reviews
Trusted by exhibitors including
04 Designing for professional hair color, barber, nail and spa brands at Premiere San Antonio
Four things we get right for Premiere San Antonio exhibitors
1A color bar people can see from the aisle
The Color Stage made color the 2026 headline in San Antonio. We build an open mixing bar with bowls, brushes and swatch rings at counter height, high color-rendering light around 4000 kelvin, and a mirror angled so the aisle can watch the foils go in.
2Barber chairs for battle-day crowds
The Pro and Student Barber Battles pull barbers to the floor. A chair on the corner with a lit backdrop, clipper charging dock and a hair-catch mat lets your educator cut while the crowd films, without blocking the booth next door.
3Fast checkout for a buying crowd
Premiere reports that 93% of San Antonio attendees buy on the floor and 56% spend over $250. We design a cash wrap with two card terminals, prepacked show-special kits behind the counter and a pickup shelf, so the line moves during class breaks.
4Introduce the brand to first-timers
Premiere says 66% of San Antonio attendees are new to the show, and the floor grows each year. We give first-time visitors a one-line brand promise at eye level, a hero product on a lit plinth and a QR code to an education video they can watch after the class rush.
Floor at a glance
Where you could be at Premiere San Antonio 2027
Premiere San Antonio uses Hall 3 of the Henry B. González Convention Center, one of five connected halls with 35-foot ceilings. These are the parts of the show that shape a booth.
Hall 3 exhibit floor
The cash-and-carry floor, with the SalonCentric Pavilion, The Value Center for Pros and Ulta Beauty experiences in 2026.
Our advice High ceilings make a lit header or tall graphic visible across the hall; we keep it within Premiere's height rules once the 2027 kit is out.
Color Stage and Demo Stage
The Color Stage and the Demo Stage, introduced in 2026, put color and technique demos in front of the floor crowd.
Our advice We point your demo chair toward stage traffic and schedule your own demos between stage sessions.
Competition areas
Nailympia and the Pro and Student Barber Battles ran live on the floor in 2026, with crowds gathering around each round.
Our advice Tool and nail brands near a competition area should plan extra staff and stock for the hour after each final.
05 Henry B. González Convention Center · San Antonio
Logistics for Premiere San Antonio 2027, handled
Premiere San Antonio runs in Hall 3 of the Henry B. González Convention Center, where, Texas being a right-to-work state, a Premiere exhibitor's own full-time employees may assemble a booth of any size with hand or power tools, and the Premiere FAQ allows exhibitors to unload their own vehicles without forklifts or pallet jacks. Freeman served as decorator for carpet in 2026, while electricity is ordered from the convention center. Freight reaches the docks on the HemisFair side of the building, away from the River Walk. Purple's planning figure for material handling here is about $95 per hundredweight, among the lowest in the country, so we put the budget into lighting and fixtures.
Premiere San Antonio exhibitors can find this building's hall rules, drayage estimates and freight deadlines in our Henry B. González Convention Center exhibitor guide.
What Purple handles
- Color bars, barber chairs and mirrors
- Two-terminal cash wraps and stock closets
- Lit hero-product plinths for first-timers
- Freeman flooring and center power orders
- Hall 3 freight and an on-floor project manager
- A booth built to travel the Premiere tour
Premiere San Antonio timeline, counted back from move-in
Design sign-off for Premiere San Antonio is due by mid-June 2027.
- Mid-June 2027Design sign-off: chair and color bar positions, retail wall, graphics and hero product.
- July 2027Production in Fishkill or Las Vegas; lighting tested on color swatches and skin tones.
- Late July 2027Booth confirmation arrives about 60 days out; we file the exhibitor kit forms, power and flooring orders.
- Early August 2027Freight ships to the advance warehouse or direct to Hall 3 on the published target date.
- August 29–30, 2027Show days, Sunday 9 a.m. to 5 p.m. and Monday 9 a.m. to 4 p.m., with our project manager on call.
- August 30, 2027 after 4 p.m.Dismantle and load-out from the HemisFair-side docks; the booth heads to storage or the next Premiere.
Purple's planning timeline for Premiere San Antonio. Move-in, freight target and order deadlines are set by the Premiere San Antonio exhibitor kit and your assigned schedule; we confirm them for your booth once you book.
Print the Premiere San Antonio budget & deadline sheetTravel to Premiere San Antonio 2027
Getting to Premiere San Antonio 2027: airport, hotels and parking
Fly in
San Antonio International Airport (SAT)
Stay
onPeak, the only hotel provider endorsed by Premiere San Antonio
Park
Nearby garages and surface lots, with rideshare drop-off zones at the center
Find the venue
Henry B. González Convention Center
900 E Market St, San Antonio, TX 78205
Travel facts from premieresanantonioshow.com.
Premiere San Antonio by the numbers
Premiere San Antonio year by year
How Premiere San Antonio 2027 compares with other fashion and beauty shows
The fashion and beauty shows closest to Premiere San Antonio on the calendar, with the latest size each organizer has published. Each name other than Premiere San Antonio opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| FFANY Market WeekFFANY (Fashion Footwear Association of New York) | June 7–11, 2027 | New York, NY | – |
| NYSCC Suppliers' DayNew York Society of Cosmetic Chemists (NYSCC) | June 8–9, 2027 | New York, NY | 12,499 attendees · 663 exhibitors (2026) |
| Be+Well Las VegasQuestex (Be+Well Media and Events) | June 12–14, 2027 | Las Vegas, NV | 400+ brands (2026) |
| Texworld LAMesse Frankfurt Inc. | June 22–24, 2027 | Los Angeles, CA | 120+ international exhibitors (2026) |
| Cosmoprof Las VegasUSA Beauty LLC (Informa Markets | July 13–15, 2027 | Las Vegas, NV | 26,500 visits attendees · 952 exhibitors (2026) |
| Be+Well FloridaQuestex (Be+Well Media and Events) | August 15–16, 2027 | Miami Beach, FL | – |
| Premiere San AntonioUSA Beauty | August 29–30, 2027 | San Antonio, TX | 12,000+ visits attendees · 130+ exhibitors (2026) |
| Premiere ColumbusUSA Beauty | September 12–13, 2027 | Columbus, OH | 10,500 visits attendees · 100+ exhibitors (2026) |
| MakeUp in NewYorkInfopro Digital US | September 22–23, 2027 | New York, NY | 5,000+ attendees (2025) |
| SCC Annual MeetingSociety of Cosmetic Chemists (SCC) | November 15–16, 2027 | New York, NY | 1,000+ attendees · 67 listed exhibitors (2026) |
Premiere San Antonio exhibitor questions
Questions exhibitors ask us before Premiere San Antonio
When is Premiere San Antonio 2027?
Premiere San Antonio presented by SalonCentric takes place over the last weekend of August 2027, Sunday the 29th and Monday the 30th. Doors to the floor and the classrooms open at 9 a.m. both days; Sunday closes at 5 p.m. and Monday an hour earlier.
Where is Premiere San Antonio held?
Hall 3 of the Henry B. González Convention Center on East Market Street in downtown San Antonio hosts the show. The center backs onto the River Walk, and Premiere's onPeak hotel block sits near the show and the River Walk.
How many people attend Premiere San Antonio?
The fourth show, August 30–31, 2026, drew over 12,000 professional and student visits over two days, a 30% increase on 2025, per Premiere. More than 130 exhibitors filled a floor 21% larger than the year before.
Is Premiere San Antonio open to the public?
The show welcomes beauty industry professionals and students enrolled in beauty schools, and Premiere says it is not open to the general public. Family members and friends who are not in the industry cannot attend.
What does SalonCentric's presenting partnership mean for exhibitors?
SalonCentric, a national distributor of salon professional products created by L'Oréal USA, became presenting partner in 2026, the first in Premiere's history. Its pavilion brought Redken, Color Wow, Biolage, Bumble and bumble, Framar, House of Foils, Living Proof and StyleCraft Gamma+ to the floor.
Can exhibitors sell products at Premiere San Antonio?
Premiere runs a cash-and-carry show floor with interactive demonstrations, so you sell straight from the booth. Premiere reports that 93% of attendees make purchases on the floor and 56% spend over $250.
How much does a booth at Premiere San Antonio cost?
Premiere has no public rate card and quotes through its sales managers, and a 50% non-refundable deposit is due on signing. Our 10×20 rentals with a color bar or barber chair usually land between $7,500 and $15,000 and a custom 20×20 $50,000 to $120,000.
Can we set up our own booth in San Antonio?
Full-time employees of the exhibiting company can set up their own booth, per Premiere's exhibitor FAQ, and Texas right-to-work rules allow your own tools. Exhibitors may unload their own vehicles as long as they use no forklifts, pallet jacks or flatbeds.
Is flooring included in the booth?
In Premiere's exhibitor FAQ for the 2026 show, booths came without carpet and every booth had to have flooring, rented from Freeman or brought by the exhibitor, with drayage fees possible. Electricity is ordered through the convention center.
Can attendees earn Texas CE hours at Premiere San Antonio?
Premiere offers Texas-approved courses covering the 4-hour CE requirement for barbers and cosmetologists licensed under 15 years: sanitation, human trafficking prevention and two related hours. The TDLR barbering and cosmetology team attends to answer license questions.
What competitions run at Premiere San Antonio?
The 2026 show ran the Pro and Student Barber Battles, powered by L3VEL3 and sponsored by JRL, and Nailympia, which welcomed 51 nail professionals with live, turn-in and poster categories. 2027 competition details are not confirmed yet.
Who exhibits at Premiere San Antonio?
The 2026 exhibitor list included Redken 5th Avenue NYC, Biolage, Color Wow, Living Proof, Wahl, Johnny B Hair Care, Kokoist, SOFGEL Nail, Zemits.us, Booksy and the Texas Department of Licensing & Regulation, across hair, barbering, nails, spa and salon services.
How is Premiere San Antonio different from Premiere Orlando?
San Antonio is a two-day August show for Texas and the Southwest, presented by SalonCentric, with 130+ exhibitors in 2026. Orlando, every June, is the biggest Premiere, and it adds a full day of classes ahead of the selling days.
Where do Premiere San Antonio exhibitors stay?
onPeak is the only hotel provider endorsed by Premiere San Antonio, with a 2027 block near the convention center and the River Walk. The organizer warns that other companies offering hotel help are not connected to the event.
Before you sign for Premiere San Antonio
Ask any Premiere San Antonio exhibit builder these five questions:
- Are all fees on paper, including what the contractor at the Henry B. González Convention Center bills?
- Who actually builds it for Premiere San Antonio: your shop or a subcontractor?
- Will your own project manager be at Premiere San Antonio for install and dismantle?
- For Premiere San Antonio, what is in the rental and what is billed by the show?
- Where does the booth go after Premiere San Antonio, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it to the Henry B. González Convention Center, install it and store it between shows. You keep the structure you paid for and bring it to Premiere San Antonio.
Exhibiting from outside the US? We are your team on the ground in San Antonio: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready for Premiere San Antonio in two to three weeks. We tell you on the first call what is realistic before Premiere San Antonio.
Get a proposal
Tell us about your Premiere San Antonio booth
What happens next
- Within one business day we write back to ask about your products, your goals for Premiere San Antonio and your footprint.
- Usually within a week, you receive a concept rendering and a fixed Premiere San Antonio proposal. All fees listed upfront, in full, on paper, before Premiere San Antonio.
- The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the Henry B. González Convention Center.
