ATS 2027Exhibitor guide: booth costs, dates and deadlines
- Event dates
- May 14–19, 2027
- Exhibit hall
- May 16–18, 2027 (Sun–Tue 10:30 a.m.–3:30 p.m. (tentative, per ATS))
- Venue
- Ernest N. Morial Convention Center, New Orleans
4.9 client rating3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
ATS 2027 in 30 seconds
The short version for exhibitors. Every figure has its source further down the page.
- When is ATS 2027?
- May 14–19, 2027, at Ernest N. Morial Convention Center, New Orleans.
- When is the exhibit hall open?
- May 16–18, 2027, Sun–Tue 10:30 a.m.–3:30 p.m. (tentative, per ATS).
- How big is ATS?
- 10,004 attendees (2026 edition).
- What does booth space cost?
- $5,000 per 10×10, corner $5,200, 2027 rates, paid to the organizer.
- What does a 10×20 booth cost all-in?
- $7,500 – $15,000 for a Purple rental with design, graphics, lighting, install and dismantle. Space and show services are billed by the show.
- What is the next exhibitor deadline?
- ATS 2027 call for scientific abstracts and case reports closes, 5 p.m. ET: November 4, 2026.
Everything about ATS 2027 in one place
ATS 2027 fact sheet
| Official name | ATS 2027 International Conference (American Thoracic Society) |
|---|---|
| Event dates | May 14–19, 2027 |
| Exhibit hall dates | May 16–18, 2027 (Sun–Tue 10:30 a.m.–3:30 p.m. (tentative, per ATS)) source |
| Venue | Ernest N. Morial Convention Center 900 Convention Center Blvd, New Orleans, LA 70130 |
| Organizer | American Thoracic Society |
| Size (2026) | 10,004 attendees source |
| Who attends | Pulmonologists, critical care physicians, sleep medicine specialists, and clinical and basic science researchers |
| Booth space | $5,000 per 10×10, corner $5,200, 2027 rates source |
| Next deadline | ATS 2027 call for scientific abstracts and case reports closes, 5 p.m. ET: November 4, 2026 source |
| Nearest airport | Louis Armstrong New Orleans International Airport (MSY) |
| Hotels | ATS's official 2027 housing provider and hotel block are not confirmed yet |
| Official website | site.thoracic.org |
Official ATS resources
ATS 2027 calendar
ATS 2027 dates and deadlines
The dates the organizer has published, in order, each linked to the page that states it. The next one is highlighted.
- ATS 2027 call for scientific abstracts and case reports closes, 5 p.m. ETPresenters, including industry researchers source
- Last day for a booth refund minus the 50 percent fee; full balance due after this dateExhibitors source
- Industry Theater title, speakers and description dueIndustry Theater sponsors source
- Island designs submitted for approval; independent service contractor names and insurance dueExhibitors source
- Exhibitor set-up begins (May 14–15, 8 a.m. to 5 p.m.); Respiratory Innovation Summit opensExhibitors source
- ATS 2027 exhibit hall opensAttendees and exhibitors source
- Last exhibit day; dismantle starts at 3:30 p.m.Exhibitors source
- ATS 2027 closes; dismantle ends at 5:30 p.m.Attendees and exhibitors source
01 Purple at ATS 2027
ATS 2027 booths in New Orleans built for the two-minute pulmonology demo
Your booth puts a working ventilator, sleep monitor or inhaler in a pulmonologist's hands during a five-hour hall day, then seats the evidence talk one step off the aisle. At the Ernest N. Morial Convention Center we file island drawings and contractor notice with ATS by March 31 and build on May 14–15.
- Hall May 16–18 · New Orleans
- 10,004 attendees in 2026
- 23.6% from outside the U.S.
What makes ATS different, and how we build for it
ATS is where pulmonary, critical care and sleep medicine meet, and the American Thoracic Society plans its 2027 hall for five hours a day, so traffic comes in dense waves between sessions.Industry Theaters seat up to 250, Innovation Hubs run 15 to 30 minute expert sessions with open discussion, and the Clinical Trial Awareness area sits apart from commercial booths with longer hours. Expo Hall Meeting Rooms, the AI Lab, the Breathe Easy Podcast Studio and Coffee & Connections pull clinicians onto the floor, and the Respiratory Innovation Summit opens the week. A booth here needs a demo grasped in two minutes and a seat for the longer talk.
The device or therapy story in hand, a close view of how it works at the bedside, and a clinician-to-clinician conversation about indications and evidence in COPD, asthma, ILD and ARDS.
Hands-on time with ventilation, monitoring and diagnostic equipment, with a staffer who can explain setup, data flow and patient workflow.
Clear pipeline and trial information, quiet space to discuss data and collaboration, and printed or digital takeaways that hold up to scientific scrutiny.
Your team in New Orleans
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY, and our Las Vegas hub, ship to the Ernest N. Morial Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team walks into a lit, stocked booth. You just show up.
Inside ATS 2027
Rules that shape your booth
Every ATS island must be submitted for approval by March 31, 2027, top out at 20 feet, stay open on all four sides and keep 30 percent see-through. We draw the island and send the package well before the date.
Inline exhibits may reach 8 feet only within 5 feet of the back wall, and the front 5 feet must not exceed 4 feet. We build tall screens and graphics into the back half and leave the aisle side open.
Exhibitors using an independent service contractor tell ATS its name and address by March 31, 2027, and the contractor lists its booths and proves insurance by the same date. We file our side and prepare yours.
Dismantling before the official close is prohibited and costs priority points and future access to the attendee list rental. We schedule labor from 3:30 p.m. on May 18, when the 2027 hall is set to close.
A company with 400 square feet or more that cancels after February 5, 2027 must keep the space intact and furnish it as a lounge with a sign naming the company. We can supply that lounge kit if plans change.
Programs worth planning for
Thirty, 45 or 60 minute industry presentations in exhibit hall theaters seating up to 250; a large-theater Sunday slot is $65,000. Content is due March 16, 2027.
Fifteen to 30 minute sessions led by industry subject-matter experts: a short problem statement and the host's solution, then attendee discussion. Applications open in fall 2026, first come, first served.
The pre-conference meeting of start-ups, investors, clinicians and advocacy groups on May 14–15, 2027; the 2026 summit featured 80 companies, 36 of them in oral presentations. Companies apply to be featured.
A separate, noncommercial area for trial sponsors to meet clinicians about enrollment and collaboration, $1,500 per 10×10 in 2027, open longer than the main hall.
ATS is the pulmonary, critical care and sleep medicine meeting, with 10,004 audited attendees in 2026; choose it over the AACN NTI when your buyers are pulmonologists and researchers rather than critical care nurses. Compare every medical devices show we build for →
02 Booths & pricing for ATS 2027
Popular booth sizes at ATS
ATS prices space per 10×10 at $5,000 inline and $5,200 corner in 2027, with islands from 20×20 at $52 per square foot and a separate Clinical Trial Awareness area. Inline booths stay at 8 feet, islands at 20. We recommend a 10×20 for a single device line and a 20×20 island for a therapy launch with a meeting room.
A ventilator or sleep-monitor demo in the back 5 feet at full 8-foot height, with the front half kept under 4 feet for an open counter.
Shown: Optinova, a Purple inline booth
See 10×20 rental booths →
The 8-foot back line splits three ways so approved content stays where compliance put it: a device demo station, a disease-state graphic and a medical information counter with two seats.
Shown: Eagle Chemical, a Purple inline booth
See 10×30 rental booths →
The smallest ATS island: open on four sides with 30 percent see-through, two demo stations, a semi-private meeting area and a banner topping out at 22 feet.
Shown: SpecialtyRx, a Purple island exhibit
See 20×20 rental booths →
Separate zones for therapy education, equipment demos, a medical information desk and a closed room for KOL and account meetings.
Shown: Olon S.p.A., a Purple large-format exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Rates to plan with for ATS:
- Booth space, inline $5,000 per 10×10, corner $5,200, 2027 rates source
- Booth space, island $52 per sq ft for 20×20 and larger, 2027 rate source
- Clinical Trial Awareness or non-profit $1,500 per 10×10, 2027 rate source
- Drayage About $155 per cwt, 200 lb minimum, Purple venue-guide figure for 2026–2027
We estimate every one of these on your proposal, so the total is on paper before you sign.
Prices are all-in 2026 rental ranges for design, structure, graphics, installation and dismantle; custom builds are quoted per project. Get an exact number for ATS with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
Your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
Booths we have designed, built and installed
Case study · Pixee Medical
Pixee Medical at a medical technology congress
A focused, demo-first booth for augmented-reality surgical guidance, built so every visitor could try the technology while traffic kept moving.
Pixee Medical let surgeons try AR guidance in a short stop without blocking its aisle, the same demo discipline ATS demands when the hall is open five hours a day.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Trusted by exhibitors including
04 Designing for respiratory device, diagnostics and pulmonary therapy brands at ATS
Four things we get right for ATS exhibitors
1Five hall hours shape the demo
ATS plans its 2027 hall for 10:30 a.m. to 3:30 p.m. on three days, so traffic arrives in waves between sessions. We put the headline at the aisle, a device a pulmonologist can handle in two minutes one step inside, and a seat for whoever wants the full evidence.
Keep the front five feet low
ATS inline booths may run 8 feet high only in the 5 feet nearest the back wall; the front 5 feet stay under 4 feet. We mount ventilator screens and graphics on the back half and keep the front as an open counter where a clinician can step in.
Keep trial talk in its own zone
ATS sets the Clinical Trial Awareness area apart from commercial booths so trial discussion stays noncommercial. Inside your booth we separate promotional claims, medical information and trial material onto different counters, so staff know which questions route to medical information.
Bring the meeting room or rent one
KOL and account meetings at ATS need privacy without leaving the hall. We build lockable rooms with screens and acoustic walls inside islands, or dress one of the ATS Expo Hall Meeting Rooms, on sale from fall 2026, to match your booth.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Purple AI.
Start my ATS concept05 Ernest N. Morial Convention Center · New Orleans
Logistics for ATS 2027, handled
ATS names Freeman its general contractor, and carpet or flooring is mandatory in every 2027 booth. Because Louisiana is a right-to-work state, people on your own payroll may put the exhibit together; freight handling, power and overhead rigging still belong to Freeman's union crews, and the Morial keeps no carts or pallet jacks for exhibitors. The building runs about two miles along the Mississippi, so we address crates to the dock nearest your booth. We notify ATS of our firm, booths and insurance by March 31, build during set-up on May 14 and 15, and start teardown only after the 3:30 p.m. close on May 18.
Hall guide
ATS 2027 fills an exhibit hall at the Ernest N. Morial Convention Center; the exact hall is not confirmed yet. These are the building's halls and the ATS areas that shape where traffic goes.
The Morial offers roughly 1.1 million square feet of exhibit space split into Halls A to J, laid out in a long line beside the Mississippi.
Our advice: Distances from a loading dock to a booth vary widely in a building this long, so heavy ventilators go to the dock serving your assigned hall.
A high-traffic zone separate from all commercial booths, $1,500 per 10×10, open 9:30 a.m. to 4:30 p.m. on the three hall days in 2027.
Our advice: Trial teams with a booth in both places keep trial content here and product content in the main booth, and we print two matching graphic sets.
Theaters for 30 to 60 minute industry presentations, the largest seating 250, and Innovation Hubs for 15 to 30 minute expert sessions, all on the exhibit floor.
Our advice: Theater audiences leave in a block, so if your talk ends nearby we keep two demo stations clear to catch them.
Private meeting rooms on the exhibit floor that exhibitors rent and customize, with sales opening in fall 2026; Business Suites sit outside the hall.
Our advice: We brand a rented room to match your booth so a KOL meeting feels like part of the same space.
What Purple handles
- Island drawings and the ATS independent contractor notice by March 31
- Equipment counters, power and AV for live device demos
- Graphics printed in house with your approved claims
- Freeman flooring, electrical, rigging and material handling orders
- Installation and teardown run by our own project manager on the Morial floor
Timeline, counted back from move-in
Island drawings submitted for ATS approval; independent contractor name, booths and insurance due: March 31, 2027. An island without approved drawings or a builder ATS has not been told about cannot set up, so we need your design signed off in early March.
We need design sign-off by early March 2027.
- Early March 2027Design sign-off; final payment already due and refunds closed after February 5.
- By March 31, 2027Island drawings submitted for ATS approval; independent contractor name, booths and insurance filed.
- March to mid-April 2027Production in Fishkill, NY over 30 to 45 days; graphics proofed with your medical-legal approved copy.
- Late April 2027Booth, counters and demo furniture ship to Freeman, the ATS general contractor, for delivery in New Orleans.
- May 14–15, 2027Set-up 8 a.m. to 5 p.m. both days; power, AV and device demos tested.
- May 16–19, 2027Exhibit hall May 16–18; dismantle from 3:30 p.m. May 18 to 5:30 p.m. May 19, then storage or your next meeting.
Purple planning timeline. Official move-in, freight target and order deadlines come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable budget & deadline sheetTravel to ATS 2027
Getting to ATS 2027: airport and hotels
Fly in
Louis Armstrong New Orleans International Airport (MSY)
Stay
ATS's official 2027 housing provider and hotel block are not confirmed yet
Find the venue
Ernest N. Morial Convention Center
900 Convention Center Blvd, New Orleans, LA 70130
Travel facts from site.thoracic.org.
ATS by the numbers
ATS year by year
How ATS 2027 compares with other medical devices shows
The medical devices shows closest to ATS on the calendar, with the latest size each organizer has published. Each name opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| AATS Annual MeetingAmerican Association for Thoracic Surgery (AATS) | May 1–4, 2027 | Los Angeles, CA | 2,831 attendees · 111 exhibitors (2026) |
| AACN NTIAmerican Association of Critical-Care Nurses (AACN) | May 2–5, 2027 | Indianapolis, IN | 300+ exhibits (2026) |
| ARVOAssociation for Research in Vision and Ophthalmology (ARVO) | May 2–6, 2027 | San Diego, CA | 10,990+ attendees · 220+ exhibitors (2026) |
| MEDevice BostonInforma Markets | May 11–12, 2027 | Boston, MA | 1,500+ attendees (2026) |
| Heart RhythmHeart Rhythm Society (HRS) | May 13–16, 2027 | San Francisco, CA | 10,573 attendees · 150+ exhibitors (2026) |
| ATSAmerican Thoracic Society | May 14–19, 2027 | New Orleans, LA | 10,004 attendees (2026) |
| DDWDigestive Disease Week | May 15–18, 2027 | Washington, D.C., DC | 31.73% international attendees (2026) |
| MD&M EastInforma Markets | May 19–20, 2027 | New York, NY | – |
| AUAAmerican Urological Association (AUA) | May 21–24, 2027 | San Diego, CA | 9,088 professional (2026) |
| ACOGAmerican College of Obstetricians and Gynecologists (ACOG) | May 21–23, 2027 | Los Angeles, CA | 4,600+ attendees · 290+ exhibitors (2025) |
ATS exhibitor questions
Questions exhibitors ask us before ATS
How much does a booth at ATS 2027 cost?
For a single device line, a 10×20 rental runs $7,500 to $15,000; a therapy launch on a custom 20×20 island runs $50,000 to $120,000. At ATS the number moves with live device demos, a closed KOL meeting room and AV. Space is extra: $5,000 per inline 10×10 and $52 per square foot for islands in 2027.
When is ATS 2027?
The ATS 2027 International Conference runs May 14–19, 2027 in New Orleans, with the Respiratory Innovation Summit on May 14 and 15. ATS has published its next two meetings: May 19–24, 2028 in San Francisco and May 18–23, 2029 in Washington, D.C.
Where is ATS 2027 held?
ATS lists the Ernest N. Morial Convention Center in New Orleans as the 2027 exhibit venue, at 900 Convention Center Boulevard along the Mississippi riverfront. The hall assignment inside the building is not confirmed yet; we route freight to the right dock once the booth number is set.
When is the exhibit hall open at ATS 2027?
Sunday, May 16 to Tuesday, May 18, 2027. The prospectus gives tentative hours of 10:30 a.m. to 3:30 p.m. each day, with the Clinical Trial Awareness area open longer, 9:30 a.m. to 4:30 p.m. Set-up runs May 14–15 and dismantle starts at 3:30 p.m. on May 18.
How many people attend ATS?
The audited 2026 meeting in Orlando drew 10,004 conference and exhibit-only attendees, 12,907 people in total with guests, media and exhibitor staff, and 23.6 percent came from outside the U.S. ATS expects about 10,500 professionals in New Orleans.
Is ATS open to the public?
ATS is a professional conference for pulmonary, critical care and sleep medicine, and everyone on the floor registers, exhibitor staff included, under the ATS 2027 Attendee Code of Conduct. Exhibitor badges cover the hall, general sessions and open receptions, but not CME, MOC credit or ticketed sessions.
How do we get a booth at ATS 2027?
Booth sales for ATS 2027 are open through the American Thoracic Society's exhibit sales team, using the online floor plan. A signed agreement brings a 50 percent non-refundable deposit within 30 days, and the full balance is due by February 5, 2027. Once you have a booth number, our drawings for it can begin the same week.
What is the deadline for ATS 2027 island drawings?
March 31, 2027. Every island must be submitted for ATS approval by then, and any independent contractor must be named with proof of insurance on the same date. We need your design sign-off in early March to draw, stamp and send the package on time.
Can we rent a booth for ATS, and what does a rental include?
An ATS rental from Purple covers the structure, printed graphics, counters, lighting, the mandatory flooring, shipping, installation and dismantle on one fixed proposal. Device and diagnostics exhibitors often rent the frame and own a demo counter sized to their ventilator or monitor, then reuse it at other clinical meetings.
Can our own staff set up at the Morial Convention Center?
Louisiana is right-to-work, so people on your company payroll may put the booth up themselves. Moving freight from the dock, power hookups and anything hung overhead still go through Freeman's union crews, and the Morial lends exhibitors no dollies or pallet jacks. If we install, we file the ATS independent contractor notice and insurance by March 31.
How tall can an ATS booth be?
Inline exhibits reach 8 feet only within 5 feet of the back wall, and the front 5 feet stay at 4 feet or lower. Islands top out at 20 feet with access from all four sides and 30 percent see-through, and a banner's top may reach 22 feet. Two-story designs need ATS approval.
What does drayage cost at ATS and who pays it?
You do, billed by Freeman on weight. For the Morial we budget roughly $155 for every 100 pounds, minimum charge 200 pounds, from our own New Orleans venue guide covering 2026 and 2027. Ventilators and crated demo carts drive the total, so we weigh them early and show drayage as its own proposal line.
What happens if we cancel or shrink our ATS booth?
Until February 5, 2027, ATS refunds the booth minus a 50 percent fee; after that there are no refunds. Downsizing costs 50 percent of the original space plus half the year's priority points, and a company of 400 square feet or more that cancels late must furnish the space as a lounge.
We are exhibiting at ATS from outside the US. Can you help?
Close to a quarter of the 2026 audience came from abroad, and so do many exhibitors. We handle the U.S. side: building the booth here, freight to the Freeman warehouse, contractor orders, installation and storage afterward. Your team flies into New Orleans to a finished booth with demos tested.
Before you sign with anyone
Five questions to ask any exhibit builder for ATS:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your ATS booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.