The Running Event 2027The exhibitor guide: booth costs, dates and deadlines

The 2027 dates are not confirmed yet; Diversified Communications has published only the 2026 edition, December 1 to 3, 2026. December 1 is the conference day, and the exhibit hall is open December 2 and 3. We update this page as soon as TRE posts its 2027 dates.

TRE has not named its 2027 city or venue. TRE 2025 was the event's first year in San Antonio, and TRE 2026 returns to the Henry B. González Convention Center on the River Walk. Earlier editions were held elsewhere, so we plan freight only once the 2027 host city is announced.

TRE's 2026 space prices are $3,500 for a 10×10, $7,000 for a 10×20, $14,000 for a 20×20 and $31,500 for a 30×30, about $35 per square foot. A 10×20 rental from us runs $7,500 to $15,000 on top of that, and a custom 20×20 island $50,000 to $120,000.

In 2026 every TRE booth includes an 8-foot back drape, 3-foot side rail drape, a 7×44-inch booth ID sign, a listing on the event website and app, and two exhibitor badges per 100 square feet. Flooring, furniture, power and lighting are ordered separately, which we handle.

The 2027 hours are not confirmed yet. In 2026 the exhibit hall is open Wednesday, December 2, 8:30 a.m. to 6:30 p.m., and Thursday, December 3, 8:30 a.m. to 4 p.m., and it is closed to attendees on Tuesday's conference day.

TRE 2025 drew 1,617 specialty retailers, event management and industry professionals and 357 exhibiting companies on 99,723 square feet, 10% more space than 2024 and the largest show in TRE's history. Some 75% of attending retailers held owner, president, VP, general manager or buyer titles.

Running footwear, apparel, hosiery, nutrition, injury prevention, recovery, technology, timing and fixtures companies, with outdoor brands in Switchback at TRE. Brands at TRE 2025 included Brooks, lululemon, Patagonia, Bombas and Cotopaxi, and Fabletics debuts in 2026.

Switchback is an area of the TRE exhibit hall for outdoor specialty retailers and brands, in its fifth year in 2026, with its own education and a Switchback Social at the Training Camp Theater. Its standalone sibling, Switchback Spring, runs May 22 to 24, 2027 in New Orleans.

We rent TRE booths from a 10×20 up: fabric graphic walls, shoe-wall shelving, try-on benches, counters, lighting and flooring, with an optional treadmill or test-strip platform. We quote freight, install and dismantle together at a fixed price, and the kit returns to our storage once the hall closes.

TRE is an industry event: passes are sold to run and outdoor specialty retailers, event management professionals, industry members and media. It is not a consumer race expo, so booths should sell to store owners and buyers rather than to individual runners.

Contact TRE's sales manager at Diversified Communications to reserve space and build a package; the 2026 fact sheet lists booth prices and says larger spaces are available on request. Booth assignments for 2027 open once TRE announces the dates and city.

For 2026, onPeak is TRE's only official hotel provider, with discounted rooms near the convention center and flexible change and cancellation policies. TRE warns that other housing companies are not endorsed. The 2027 housing provider is not confirmed yet.

For brands selling into run specialty stores it is the channel's own yearly trade show, and TRE 2025 was the largest in its 19-year history by TRE's count. With only two hall days, the return comes from pre-booked store appointments and a booth built for fast try-ons.