ICES 2027Booth costs, dates and deadlines: the Dallas exhibitor guide

ICES Dallas runs Sunday and Monday, April 11–12, 2027 at the Hilton Anatole Dallas. The floor is open 9:30 a.m. to 6 p.m. on Sunday and 10 a.m. to 5 p.m. on Monday, per the organizer.

Long Beach on August 22–23 at the Long Beach Convention Center, Halls A and B; Philadelphia on September 19–20 at the Pennsylvania Convention Center, Hall F; and Fort Lauderdale on October 16–17 at the Broward County Convention Center, Hall B, per skincareshows.com.

For Dallas 2027 a 10×10 booth was $3,600 with contract and deposit by August 9, 2026 and is $4,200 after. A 50% deposit goes with the application and the balance is due February 11, 2027. Graphics and shelving from us for one 10×10 are a fraction of a custom island.

An 8-foot backwall, 3-foot side-draped walls, carpet, a booth identification sign, two chairs, a 6-foot draped table, a wastebasket and security, plus free listings in the digital show program, on the congress website and in the show directory.

The cap is 8 feet for any display and its contents, and side walls may not be higher than 4 feet in the half of the booth nearest the aisle, under the ICES exhibit contract. Larger self-built displays must not block views of neighboring booths.

Selling is part of the format: ICES promotes exclusive show-only specials on a dedicated show specials page and live demos on the floor. All advertising and solicitation must stay inside your booth, and the booth must be open and staffed during show hours.

Skin care and spa professionals: 43% solo estheticians, 19% med spa, derm, plastic and cosmetic technicians, 17% massage, body and wax technicians, 11% lash, brow and PMU technicians and 10% day spa and wellness, per the ICES exhibitor kit. Students and teachers receive a discount.

100+ professional skincare, spa, wax, lash and device brands at each stop, per ICES. The Dallas list included Eminence Organic Skin Care, Circadia, GlyMed Plus, Candela, Italwax and the Texas Department of Licensing and Regulation.

Aesthetic Congress Communications, Inc., of Coral Gables, Florida, which manages The International Congress of Esthetics and Spa with Les Nouvelles Esthetiques (LNE). Exhibitor contracts are returned to its Coral Gables office.

ICES sells classroom space through a separate classroom contract in its exhibitor kit, and exhibitors run product-focused classes beside the conference program on business, marketing, retail, social media and wellness.

If you cancel in writing at least 60 days before the first show day, management keeps 25% of the total rental and refunds the rest; there is no refund within 60 days of opening, under the Dallas 2027 contract.

Worker's compensation and comprehensive general liability, with a certificate naming management as additional insured supplied at least 30 days before the show, under the exhibit contract. Limits are set by management in the exhibitor service manual.

For professional skincare and spa brands that sell direct to estheticians, it is four regional buying floors a year with the same 10×10 format, so one booth kit and one price structure cover Texas, California, the Northeast and Florida.

That is how we build it. A graphics, shelving and lighting kit sized to the ICES package, in road cases and under the 8-foot limit, travels from Dallas to Long Beach, Philadelphia and Fort Lauderdale, and we store it between stops and refresh graphics for each region's specials.