fashion and beauty · Las Vegas
ISPA Conference & Expo 2027Las Vegas booth costs, dates and deadlines: exhibitor guide
Booths for spa buyers who order, not shop: ISPA Conference 2027 in Las Vegas
- Event dates
- March 3–5, 2027
- Exhibit hall
- March 3–5, 2027 (Wed 9:30 a.m.–5:30 p.m., Thu 11:15 a.m.–5:30 p.m., Fri 11:15 a.m.–2:30 p.m.)
- Venue
- Mandalay Bay, Las Vegas
4.9 star client rating10,000+ booths built3,000+ exhibitors servedSince 2015
Quick answers
ISPA Conference & Expo 2027 in 30 seconds
The short version for ISPA Conference & Expo exhibitors. Every figure has its source further down the page.
- When is ISPA Conference & Expo 2027?
- March 3–5, 2027, at Mandalay Bay, Las Vegas.
- When does the ISPA Conference & Expo exhibit hall open?
- March 3–5, 2027, Wed 9:30 a.m.–5:30 p.m., Thu 11:15 a.m.–5:30 p.m., Fri 11:15 a.m.–2:30 p.m.
- What does a 10×20 booth cost all-in at ISPA Conference & Expo?
- $7,500 – $15,000 for a Purple rental in Las Vegas: design, graphics, lighting, install and dismantle. Space and show services are billed separately by ISPA Conference & Expo.
- For ISPA Conference & Expo, what is the next exhibitor deadline?
- Booth balance due: January 8, 2027.
Official ISPA Conference & Expo 2027 links: ISPA Conference & Expo 2027 floor planISPA Conference & Expo 2027 hotelsISPA Conference & Expo 2027 scheduleISPA Conference & Expo 2027 booth space
The lookMandalay Bay 2027
The treatment room. Resort calm.
The ISPA Conference & Expo, March 3–5, 2027, brings 2,300+ spa professionals and 200+ exhibitors and sponsors to Mandalay Bay, per ISPA. Resort and hotel spa directors come to feel the textures and choose the lines they will carry for a year.
Everything about ISPA Conference & Expo 2027 in one place
ISPA Conference & Expo 2027 fact sheet
| Official name | 2027 ISPA Conference & Expo |
|---|---|
| Event dates | March 3–5, 2027 |
| Exhibit hall dates | March 3–5, 2027 (Wed 9:30 a.m.–5:30 p.m., Thu 11:15 a.m.–5:30 p.m., Fri 11:15 a.m.–2:30 p.m.) source |
| Venue | Mandalay Bay 3950 S Las Vegas Blvd, Las Vegas, NV 89119 |
| Organizer | International Spa Association (ISPA) |
| Who attends | Spa owners, directors and resort and hotel spa buyers who make or influence purchasing decisions |
| Next deadline | Booth balance due: January 8, 2027 source |
| Nearest airport | Harry Reid International Airport (LAS) Under five miles, about 5 to 15 minutes by car, per ISPA |
| Hotels | The official ISPA room block at Mandalay Bay and W Las Vegas Official hotel page → |
| Official website | experienceispa.com |
Official ISPA Conference & Expo resources
ISPA Conference & Expo 2027 calendar
ISPA Conference & Expo 2027 dates and deadlines
These are the dates the organizer has published for ISPA Conference & Expo, listed in order and linked to the pages that state them. The next one is highlighted.
- Booth balance dueExhibitors source
- ISPA room block at Mandalay Bay and W Las Vegas closesExhibitors and attendees source
- Order GES and booth services by this date for best ratesExhibitors source
- Pre-conference: registration and Experience Center open houseExhibitors and attendees source
- Expo opens, 9:30 a.m.Exhibitors and attendees source
- Expo closes 2:30 p.m.Exhibitors source
01 Purple at ISPA Conference & Expo 2027
Booths for spa buyers who order, not shop: ISPA Conference 2027 in Las Vegas
The ISPA Conference brings resort, hotel and day spa directors to Mandalay Bay to choose the lines, equipment and amenities they will carry for a year. Nothing is sold on the floor, so we build calm, treatment-room booths with space to talk volume orders.
- Mar 3–5 · Mandalay Bay
- 2,300+ spa professionals
- Members-only expo
What makes ISPA Conference & Expo different, and how we build for it
The ISPA Conference & Expo is the International Spa Association's annual meeting, and it works more like a buying summit than a beauty show.More than 2,300 spa professionals attend, most of them leaders who make or influence purchasing, and only ISPA member companies may exhibit. The 2027 meeting at Mandalay Bay opens each day with a power session (Jamie Kern Lima, Jefferson Fisher, Zack Kass), then sends attendees to the Expo, the Experience Center and lunch on the floor. Selling is banned: orders are taken for future delivery only. The ISPA Expo Awards, judged by attendees, reward booth design, new products, new brands and the best treatment experience, so the booth itself is part of the pitch.
They pick the treatment lines, retail and amenities for a whole property, often for several outlets. They want to feel textures, smell the room, read a protocol and talk training, pricing and opening orders.
Owners look for a differentiating treatment, equipment that pays back, or software that runs the business. They need a short demo, payback figures and a contact for a follow-up call.
Buyers compare linens, robes, slippers, uniforms and consumables. They want samples in hand, a spec sheet and lead times for large orders.
Your team in Las Vegas
From our two shops to the ISPA Conference & Expo floor
Your ISPA Conference & Expo booth is built in our own production shop in Fishkill, NY, or at our Las Vegas hub, shipped to the Mandalay Bay and installed by vetted local labor with our own project manager on the floor. Expect a 30–45-day build for ISPA Conference & Expo, secure storage and a pre-show QA.
The booth is lit and stocked when your team reaches the Mandalay Bay. You just show up.
New at ISPA Conference & Expo 2027
- Moves from The Venetian to Mandalay Bay
After the 2026 conference at The Venetian, the 2027 meeting and Expo move to Mandalay Bay, with Mandalay Bay and the all-suite W Las Vegas as host hotels. Booths ship to a different Las Vegas freight operation, and services now split between GES and Mandalay Bay's own ordering portal. source
Inside ISPA Conference & Expo 2027
Rules that shape your booth
ISPA prohibits taking payment, payment information or delivering product anywhere in its contracted space, including suites; orders may be taken for later fulfilment, and violators can lose booth and membership fees. We design ordering desks, not registers.
Linear and corner booths stop at 8 feet with no hanging signs; perimeter booths and split islands go to 16 feet; islands to 20 feet including signage; anything over 12 feet counts as multi-story and needs ISPA approval.
Every brand in a booth must be an active ISPA member, booths may not be shared or sublet, and the exhibitor list allows one company name per 100 square feet. We print only member brand names on the booth graphics.
Food samples are limited to 0.5 ounce and non-alcoholic drinks to 2 ounces of your own product; traffic-builder food and all alcohol come from Mandalay Bay, and alcohol only after 3 p.m. with written permission.
CBD packaging may be displayed only with management approval, and CBD sampling or selling is banned; Mandalay Bay's facility rules do not allow burning candles. We use flameless candles and scent diffusers cleared in advance.
Programs worth planning for
Attendee-judged awards for inline and island booth design, best new product launch, best new brand, best experience or treatment and superstar team, presented during the conference.
A $5,900 kiosk format for new spa brands, booked by contacting ISPA's exhibit team.
A hands-on showcase of spa products, technology and tools that opens on the pre-conference day and runs during Expo hours.
Brands may request an official hospitality event during the conference through ISPA's Hospitality Event Request Form.
The ISPA Conference & Expo is the spa industry's members-only buying meeting for resort, hotel and day spa leaders; choose it over Be+Well Las Vegas when you sell treatment lines, amenities or equipment to spa directors rather than cash-and-carry to individual pros. Compare every fashion and beauty show we build for →
Who exhibits at ISPA Conference & Expo 2027
Companies on the 2027 ISPA Expo floor plan. See the full list
- Natura Bisse International
- Eminence Organic Skin Care
- BABOR
- Sisley-Paris
- Elemis USA
- OSEA Malibu
- HydraFacial
- Gharieni Group GmbH
- Oakworks Inc.
- TouchAmerica Inc.
- Technogym
- Therabody
- Sunlighten
- Boulevard
- Spafinder
- Noel Asmar Uniforms
- COZY EARTH
- Tea Forte
fashion and beauty at ISPA Conference & Expo
The industry behind ISPA Conference & Expo, in pictures
02 Booths & pricing for ISPA Conference & Expo 2027
Popular booth sizes at ISPA Conference & Expo
ISPA prices 2027 space from a $3,690 to $4,660 10×10 up to a $38,940 20×40 island, with split islands at $10,150 (10×20) and $14,800 (10×30), and an Emerging Brand Kiosk at $5,900. Purple builds from the 10×20 split island up; most skincare houses take a split island, and equipment and wellness-technology companies take 20×20 or larger islands.
A split island sharing an 8-foot back drape: one treatment bed or product bar on the open side, retail-style shelving and a two-seat ordering table, up to 16 feet high.
Pictured: New York Cosmetics Corp., a Purple inline booth
See 10×20 rental booths →
A longer split island with a demo bed, an amenity or retail display in the middle and a small meeting area for spa directors, all within 16 feet.
Above: 4 Marine Services LLC, a Purple inline booth
See 10×30 rental booths →
A full island open on four sides, up to 20 feet with ceiling-hung elements once ISPA and GES approve, with a treatment room, a product bar and a lounge.
Shown: a Purple island exhibit for Optipak
See 20×20 rental booths →
An island for equipment, hydrotherapy or fitness makers, with working units, a quiet consultation room and space for an Expo Award-worthy experience.
Shown: a Purple large-format exhibit for Prime Video
See 20×30 rental booths →In Purple's ISPA Conference & Expo price
- Your design and 3D rendering, revised until it is right for ISPA Conference & Expo
- Structure, printed graphics, counters and storage, as specified for ISPA Conference & Expo
- Lighting plus power distribution within the booth at ISPA Conference & Expo
- Installation and dismantle, with our project manager on the floor
- Each service order and deadline in the ISPA Conference & Expo exhibitor kit, tracked for you
What ISPA Conference & Expo and its contractor bill
- Exhibit space (paid to International Spa Association)
- Material handling at the Mandalay Bay, when the space rate does not include it
- Electrical service, internet and rigging at the Mandalay Bay
- Booth cleaning and whatever union labor the ISPA Conference & Expo venue requires
Rates to plan with for ISPA Conference & Expo:
- 10×20 split island, 2027 $10,150, per ISPA source
- 20×20 island, 2027 $20,300, per ISPA source
- Emerging Brand Kiosk, 2027 $5,900, per ISPA source
- Payment schedule 50% deposit at selection, balance due January 8, 2027 source
Before you sign, your proposal already estimates each of these show charges, so the ISPA Conference & Expo total is on paper.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for ISPA Conference & Expo are quoted per project. The booth cost calculator gives an exact number for your ISPA Conference & Expo booth; the 2026 booth cost guide has the 2026 ranges.
Send your ISPA Conference & Expo booth size and what the space needs to do for your team. You hear back within one business day, and a rendering with a fixed ISPA Conference & Expo proposal usually follows within a week. No charge.
Your people arrive at the Mandalay Bay to a lit, stocked booth. You just show up.
03 Built by Purple
Our booths, designed, built and installed, to compare for ISPA Conference & Expo
Case study · French Avenue
French Avenue at a fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
French Avenue was a premium fragrance environment built around discovery, and ISPA rewards exactly that: spa directors judge a booth by how the treatment and the space feel, before any order is written.
Read the French Avenue case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · client reviews
Trusted by exhibitors including
04 Designing for spa skincare, amenity, equipment and technology suppliers at ISPA Conference & Expo
Four things we get right for ISPA Conference & Expo exhibitors
1Design for the Expo Awards judges
ISPA attendees judge booths on presentation, design, product placement, brand placement and ease of moving through the space. We plan a clear entry, one hero treatment or product, layered lighting and an easy loop so a spa director can walk the whole booth in a minute.
2Order desks, not tills
ISPA bans payment and product hand-over on the floor; orders are for future delivery only. We replace the checkout with a seated ordering desk, a tablet for opening orders and samples to take away, which keeps you inside the rule.
3Respect the height lines
Inline booths top out at 8 feet and may not hang a sign, split islands at 16 feet and islands at 20 feet including signage. We draw every wall and tower to those limits and file rigging requests with ISPA at least 30 days out.
4Let them feel the treatment
Spa buyers choose with their hands and nose. We build a semi-private treatment bed or hand-and-arm station with warm light around 2700 to 3000 kelvin, a sink alternative and a scent-neutral air plan so your product, not the hall, sets the mood.
Floor at a glance
Where you could be at ISPA Conference & Expo 2027
ISPA has not named the Mandalay Bay hall for the 2027 Expo; the floor plan is on its a2z site. These are the parts of the event that shape a booth.
ISPA Expo floor
200+ exhibitors and sponsors in linear, split island and island booths, with lunch served to registered booth staff and attendees each expo day.
Our advice Lunch on the floor brings the heaviest traffic of each day; we plan staffing and demos around it.
Experience Center
A hands-on area for spa products, tech and tools that opens with an open house on Tuesday, March 2 and runs with the Expo all three days.
Our advice Sponsors in the Experience Center reach attendees before the floor opens; a matching look in your booth links the two.
Hospitality suites and events
Brands can request a hospitality event through ISPA's official request form; selling is banned in suites as on the floor.
Our advice We brand suites with portable graphics and a treatment station that can travel from the booth after the Friday close.
05 Mandalay Bay · Las Vegas
Logistics for ISPA Conference & Expo 2027, handled
The ISPA Expo runs inside Mandalay Bay, and services split two ways: GES, through its Expresso portal, handles flooring, furniture, labor, freight estimates and material handling, while Mandalay Bay's own portal handles electricity, hardline internet, water, plumbing, catering and cleaning. ISPA's booth guidelines set the best-rate ordering date at February 8, 2027 and require rigging approval 30 days before the conference. Freight goes to the GES advance warehouse, and we file the EAC paperwork, order the finished floor ISPA strongly encourages and keep the build light for a three-day expo with a Friday 2:30 p.m. close.
What Purple handles
- Treatment rooms and product bars
- Ordering desks that fit the no-selling rule
- Drawings to ISPA height and rigging limits
- GES Expresso and Mandalay Bay portal orders
- Build and storage at our Las Vegas hub
- Booths planned for the ISPA Expo Awards
ISPA Conference & Expo timeline, counted back from move-in
Booth balance due to ISPA: January 8, 2027.
Design sign-off for ISPA Conference & Expo is due by late December 2026.
- Late December 2026Design sign-off: treatment area, ordering desk, product bar and graphics approved within ISPA height limits.
- January 8, 2027Booth balance due to ISPA; we send rigging drawings for islands and split islands.
- January 2027Production in our Las Vegas hub; lighting and finishes tested on your products.
- February 8, 2027GES and Mandalay Bay service orders placed at the best rates: floor, furniture, power, water and internet.
- March 3–5, 2027Expo days: Wednesday from 9:30 a.m., Thursday from 11:15 a.m. and Friday until 2:30 p.m., with our project manager on site.
- March 5, 2027 after 2:30 p.m.Dismantle and return to our Las Vegas hub, or straight to storage for your next spa show.
Purple's planning timeline for ISPA Conference & Expo. Official move-in, freight target and order deadlines come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable ISPA Conference & Expo budget & deadline sheetTravel to ISPA Conference & Expo 2027
Getting to ISPA Conference & Expo 2027: airport and hotels
Fly in
Harry Reid International Airport (LAS)
Under five miles, about 5 to 15 minutes by car, per ISPA
Stay
The official ISPA room block at Mandalay Bay and W Las Vegas
Travel facts from experienceispa.com.
ISPA Conference & Expo by the numbers
ISPA Conference & Expo year by year
How ISPA Conference & Expo 2027 compares with other fashion and beauty shows
The fashion and beauty shows closest to ISPA Conference & Expo on the calendar, with the latest size each organizer has published. Each name other than ISPA Conference & Expo opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| The Atlanta Shoe MarketSoutheastern Shoe Travelers Association (The Atlanta Shoe Market) | February 13–15, 2027 | Atlanta, GA | 3,000+ buyers, per TASM (2026 site) |
| WWINClarion Events (WWIN x TME) | February 15–17, 2027 | Las Vegas, NV | 400+ exhibitors, per WWIN's 2027 show page |
| SOURCING Las VegasSOURCING by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 8,400+ attendees (2026) |
| MAGIC Las VegasMAGIC by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 36,700+ attendees (2025) |
| PROJECT Las VegasPROJECT by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 8,800+ attendees (2026) |
| OFFPRICE Las VegasOFFPRICE by Informa (Fashion by Informa | February 16–18, 2027 | Las Vegas, NV | 4 LVCC shows a retail buyer badge opens, 2026 |
| Playtime New YorkPlaytime | February 21–23, 2027 | New York, NY | 3,170+ visitors · 270+ exhibitors (2026) |
| LA TextileCalifornia Market Center (CMC) | February 23–25, 2027 | Los Angeles, CA | – |
| ISPA Conference & ExpoInternational Spa Association (ISPA) | March 3–5, 2027 | Las Vegas, NV | – |
| Be+Well New YorkQuestex (Be+Well Media and Events) | March 7–9, 2027 | New York, NY | 450+ exhibitors for 2027, per Be+Well |
ISPA Conference & Expo exhibitor questions
Questions exhibitors ask us before ISPA Conference & Expo
When is the 2027 ISPA Conference?
The 2027 ISPA Conference & Expo runs March 3–5, 2027, Wednesday to Friday, with registration, an Experience Center open house and a networking reception on Tuesday, March 2. The 2028 meeting moves to The Broadmoor in Colorado Springs, March 21–23.
Where is the 2027 ISPA Conference held?
ISPA meets at Mandalay Bay, the resort at the far southern tip of the Strip. Mandalay Bay and the all-suite W Las Vegas are the host hotels, and ISPA says both are less than five miles, about 5 to 15 minutes, from the airport.
What are the ISPA Expo hours?
The Expo, Experience Center and headshot station are open 9:30 a.m. to 5:30 p.m. on Wednesday, March 3, 11:15 a.m. to 5:30 p.m. on Thursday, March 4, and 11:15 a.m. to 2:30 p.m. on Friday, March 5.
How much does a booth at the ISPA Conference cost?
2027 rates are $3,690 to $4,660 for a 10×10 by location (corner +$415), $10,150 for a 10×20 split island, $14,800 for a 10×30 split island, $20,300 for a 20×20 island, $29,620 for a 20×30 and $38,940 for a 20×40. An Emerging Brand Kiosk is $5,900.
What is included with an ISPA booth?
Daily lunch for registered booth staff, access to all conference sessions, listings on ISPA's digital floor plan and app, an 8-foot pipe-and-drape back wall with 3-foot side rails, a wastebasket and a booth number sticker. Electricity, flooring, water and furniture are extra.
Do we need to be an ISPA member to exhibit?
Exhibiting and sponsorship are open only to ISPA resource partners in good standing, and every brand shown in a booth must also be an active member. Non-members join ISPA first, then book space.
Can we sell products at the ISPA Expo?
Selling is prohibited. ISPA encourages large order taking, but vendors may not take payment or payment details or hand over product on the floor, in suites or in convention areas; orders are for future delivery only, and violators can be removed without refund.
When is the ISPA booth payment due?
A 50% deposit is due when you select your booth and the balance is due January 8, 2027. ISPA's exhibit team can discuss a payment plan.
How tall can an ISPA booth be?
Linear and corner booths are limited to 8 feet with no hanging signs, perimeter booths and split islands to 16 feet, and islands to 20 feet including signage. Ceiling-rigged elements on islands and split islands need ISPA and GES approval 30 days ahead.
Can we give out samples at the ISPA Expo?
Food samples are capped at half an ounce and non-alcoholic drinks at two ounces, and only your own products may be sampled. Alcohol needs written permission, starts after 3 p.m. and must be bought from Mandalay Bay and poured by its bartenders. CBD may not be sampled or sold.
Who attends the ISPA Conference?
More than 2,300 professionals from every spa sector attend each year, per ISPA, and most are spa leaders who make or influence purchasing decisions. Minors are not allowed on the Expo floor.
What are the ISPA Expo Awards?
Attendee-judged awards for booth design (inline and island), best new product launch, best new brand, best experience or treatment and superstar team. 2026 winners included Irene Forte Skincare, TechnoAlpin Indoor, LOULOU AI, Lemon & Beaker, Ammortal and FarmHouse Fresh.
Where do ISPA exhibitors stay?
Book through the official ISPA room block at Mandalay Bay or W Las Vegas, which closes February 2, 2027. ISPA does not solicit reservations by phone and warns that other booking offers are not connected to the event.
Is the ISPA Conference worth exhibiting at?
For brands selling treatment lines, amenities, equipment or technology to resort, hotel and day spas, it puts 2,300+ spa decision makers in one room once a year. Brands selling cash-and-carry to individual estheticians fit Be+Well better.
Before you sign with anyone
Five questions to ask any exhibit builder for ISPA Conference & Expo:
- Are all fees on paper, including what the contractor at the Mandalay Bay bills?
- Who builds the ISPA Conference & Expo booth: your own shop or a subcontractor?
- Will your own project manager be at ISPA Conference & Expo for install and dismantle?
- What is inside the rental price, and what is billed by the show?
- Where does the booth go after ISPA Conference & Expo, and what does storage cost?
Common situations
Already own a booth? Bring it: we refresh the graphics, repair what is worn, ship it, install it at ISPA Conference & Expo and store it until the next show. You keep the structure you paid for and bring it to ISPA Conference & Expo.
Exhibiting from outside the US? We are your team on the ground at the Mandalay Bay: freight to the advance warehouse, show-service orders, installation and storage, with one project manager on your emails in your time zone.
Short on time? A rental with your graphics can be ready for ISPA Conference & Expo in two to three weeks. We say on the first call what is realistic for your show date.
Get a proposal
Tell us about your ISPA Conference & Expo booth
What happens next
- We reply within one business day with questions about your products, goals and ISPA Conference & Expo footprint.
- Usually within a week, you receive a concept rendering and a fixed ISPA Conference & Expo proposal. Every last fee for ISPA Conference & Expo, listed upfront and in full on paper.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before ISPA Conference & Expo opens.