AACR 2027Exhibitor guide: booth costs, dates and deadlines in Orlando
AACR 2027 booths in Orlando, demos in the back half and no unapproved drugs
- Event dates
- April 2–7, 2027
- Exhibit hall
- April 4–6, 2027 (Sun noon–5 p.m., Mon 9 a.m.–5 p.m., Tue 9 a.m.–4 p.m.)
- Venue
- Orange County Convention Center, Orlando
4.9 client rating3,000+ exhibitorsIn business since 201510,000+ booths built
Quick answers
AACR 2027 in 30 seconds
The short version for AACR exhibitors. Sources for each AACR figure are further down the page.
- When is AACR 2027?
- April 2–7, 2027, at Orange County Convention Center, Orlando.
- When is the exhibit hall open?
- April 4–6, 2027, Sun noon–5 p.m., Mon 9 a.m.–5 p.m., Tue 9 a.m.–4 p.m.
- How big is AACR?
- 23,026 (in person and virtual) attendees (2026 edition).
- What does booth space cost at AACR?
- $4,650 per 10×10, 2027 rate, paid to the organizer.
- What does a 10×20 booth cost all-in?
- $7,500 – $15,000 for a Purple rental at AACR with design, graphics, lighting, install and dismantle. AACR bills space and show services separately.
- At AACR, what is the next exhibitor deadline?
- Regular abstract submission deadline: November 10, 2026.
Official AACR 2027 links: AACR 2027 floor planAACR 2027 hotelsAACR 2027 booth space
Everything about AACR 2027 in one place
AACR 2027 fact sheet
| Official name | AACR Annual Meeting 2027 of the American Association for Cancer Research |
|---|---|
| Event dates | April 2–7, 2027 |
| Exhibit hall dates | April 4–6, 2027 (Sun noon–5 p.m., Mon 9 a.m.–5 p.m., Tue 9 a.m.–4 p.m.) source |
| Venue | Orange County Convention Center 9800 International Dr, Orlando, FL 32819 |
| Organizer | American Association for Cancer Research (AACR) |
| Size (2026) | 23,026 (in person and virtual) attendees source |
| Who attends | Laboratory scientists, principal investigators, clinical investigators, translational researchers and oncology drug developers |
| Booth space | $4,650 per 10×10, 2027 rate source |
| Next deadline | Regular abstract submission deadline: November 10, 2026 source |
| Nearest airport | Orlando International Airport (MCO) |
| Hotels | Convention Management Resources (CMR), AACR's official housing provider; hotel reservation deadline February 19, 2027 Official hotel page → |
| Official website | aacr.org |
Official AACR resources
AACR 2027 calendar
AACR 2027 dates and deadlines
Every date the organizer has published for AACR, in order, with a link to the page that states it. The next one is highlighted.
- Regular abstract submission deadlinePresenters, including exhibitor scientists source
- From this date cancellations and reductions owe the full booth feeExhibitors source
- Early registration deadline for the lowest ratesAttendees source
- Satellite Educational Symposia applications dueSymposium supporters source
- Hotel reservation deadlineAttendees and exhibitors source
- Targeted move-in begins for islands of 800 sq ft or moreIsland exhibitors source
- Move-in for all exhibitors (April 2–3) and meeting opensExhibitors source
- Exhibit hall opens at noon (through April 6)Exhibitors and attendees source
01 Purple at AACR 2027
AACR 2027 booths in Orlando, demos in the back half and no unapproved drugs
We build AACR booths where a cancer biologist can watch the assay run and read the method at arm's length, inside the Exhibits Committee's rules on claims and products. In the OCCC West Building we file your Freeman orders and order OCCC rigging and power before early pricing closes.
- Hall Apr 4–6 · OCCC West
- 23,026 attendees in 2026
- Exhibits Committee approval
What makes AACR different, and how we build for it
AACR is a scientific meeting first, and its exhibit floor follows scientific rules.The theme for 2027 is Delivering Discovery Science: The Bridge to Breakthrough Therapeutics, and attendees split their days between plenaries, poster sessions, New Drugs on the Horizon 2027 and Spotlight on Clinical Trials. Every company that has never exhibited goes before the AACR Exhibits Committee with a product summary and literature, and every exhibit must relate to cancer research. Pharmaceutical products without FDA approval may not be mentioned in the booth at all. Hall A3 of the West Building holds the Exhibitor Spotlight Theaters and Hall A2 the Exhibitor Meeting Rooms, and Freeman runs a floor with limited aisle carpet in 2027 so empty crates return faster.
An instrument, assay or reagent they can see working on a real sample type, a methods answer from someone who has run it, and documentation of the underlying research they can read at the counter.
Biomarker, sequencing and trial-support options shown against a clinical question, and a seated conversation about study design that does not happen in the aisle.
CRO, model system and platform capabilities laid out as data, a closed room for partnering talks, and a team that knows what may and may not be said about pipeline products.
Your team in Orlando
One project manager, two shops, the whole AACR build
Your AACR booth is built in our own production shop in Fishkill, NY, or at our Las Vegas hub, shipped to the Orange County Convention Center and installed by vetted local labor with our own project manager on the floor. Every AACR build runs a predictable 30 to 45 days and gets a pre-show QA, with secure storage after.
When your team gets to Orlando, the booth is lit and stocked. You just show up.
Inside AACR 2027
Rules that shape your AACR booth
Companies new to the AACR Annual Meeting send a product summary and literature to the AACR Exhibits Committee, which holds their chosen booth during the review; exhibits must relate to cancer research. We prepare the product summary text with you.
AACR prohibits any direct or indirect mention of pharmaceutical products not approved by the FDA, in the booth or its handouts; off-label journal articles need a supplemental-application commitment. We route every panel through your regulatory team before print.
Inline booths keep backwalls to 8 ft, side rails and counters to 48 in, and nothing above 48 in in the front half, so demos run in the back half. Islands top out at 20 ft, and hanging signs, allowed only over islands of 20×20 or more, stop at 22 ft. We draw to those lines.
Activities offering CME credit, alcohol in the booth, recorded music and raffles or high-value items without AACR approval are banned on the floor, and drawings happen off it. We plan engagement around demos and scheduled scientist talks instead.
Full documentation of the extent and results of research on every exhibited item must be available at the booth throughout the meeting, and items must meet FDA and local rules. We build a lockable literature drawer and tablet stand for it.
Programs worth planning for
Company presentations in Hall A, promoted by AACR in the mobile app, on signage and on social media, with one complimentary promotional email; slots are limited and applications close in February 2027.
Private rooms inside the convention center, sold only to exhibitors, for customer meetings and partnering during the 2027 meeting; requests go to AACR with the February forms.
CME-accredited symposia supported by parties other than AACR and held alongside, not inside, the official program; a committee checks the educational content, and 2027 applications are due January 13, 2027.
A Saturday recruiting fair during the meeting with furnished tables; main-floor exhibitors get discounted Career Fair space, can post up to ten jobs on CancerCareers.org and use their lead retrieval units.
AACR is the cancer research meeting of the year, with 23,026 attendees in 2026; choose it over ASCO when your buyers run labs, models and early drug discovery rather than treat patients in oncology clinics. Compare every pharma and biotech show we build for →
pharma and biotech at AACR
The industry behind AACR, in pictures
02 Booths & pricing for AACR 2027
Popular booth sizes at AACR
AACR sells space in 10×10 units ($4,650 inline in 2027) and islands by the square foot, and the floor mixes long rows of inlines from reagent and service firms with instrument and pharma islands. We start AACR booths at 10×20, enough for a running demo in the back half and a counter up front.
A benchtop instrument or imaging station along the back wall where AACR wants demos, two monitors with application data, and a low counter at the aisle for badge scans.
Shown: Optinova, a Purple inline booth
See 10×20 rental booths →
Three bays in a row: the running platform, a reagent and kit wall with ordering details, and a standing table where a scientist walks a PI through a protocol.
See 10×30 rental booths →
An island with a hanging sign, demo benches on two faces, an open data wall and a semi-closed corner for CRO or partnering conversations.
Shown: a Purple island exhibit for Pixee
See 20×20 rental booths →
Several platform stations, a small theater for scheduled scientist talks, closed meeting rooms and lockable storage for instruments and laptops between show days.
Shown: Olon S.p.A., a Purple large-format exhibit
See 20×30 rental booths →In Purple's AACR price
- Design and a 3D rendering, revised until it is right
- Structure, graphics printed for AACR, counters and storage as specified
- Lighting plus power distribution within the booth at AACR
- Installation and dismantle in Orlando, run by our project manager on the floor
- Show-service orders and deadlines for AACR, tracked on your behalf
Paid to AACR and its contractor
- Booth space, paid to American Association for Cancer Research
- Drayage, or material handling, when it is not in the AACR space rate
- Electrical service, internet access and rigging
- Booth cleaning and whatever union labor the AACR venue requires
Rates to plan with for AACR:
- Inline booth space $4,650 per 10×10, 2027 rate source
- Island booth space $48.50 per sq ft, 2027 rate source
- Premium location and corners Premium 10×10 $4,850; $200 per corner, 2027 rates source
- Non-profit booth $1,200 for the first booth in the non-profit section, 2027 source
We estimate each of these on your AACR proposal, so the total is on paper before you sign.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at AACR; custom builds get their own quote. Get an exact number for AACR with the booth cost calculator or the 2026 booth cost guide.
Send your AACR booth size and what the space needs to do for your team. You hear back within one business day, and a rendering with a fixed AACR proposal usually follows within a week. No charge.
Your people arrive at the Orange County Convention Center to a lit, stocked booth. You just show up.
03 Built by Purple
Booths to look at before you plan AACR
Case study · Pixee Medical
Pixee Medical at a medical technology congress
A focused booth that put the augmented-reality surgical guidance demo first, so visitors could try it while traffic kept moving.
Pixee Medical needed every visitor to try a working technology without blocking the aisle, the same problem an AACR exhibitor faces with demos held to the back half.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · client reviews
Trusted by exhibitors including
04 Designing for cancer research tools, lab instrument, CRO and oncology drug development companies at AACR
Four things we get right for AACR exhibitors
1Demos belong in the back half
AACR's 2027 rules hold inline backwalls to 8 ft and keep the front half of the booth clear above 48 inches, so demonstrations run in the back half and visitors watch from inside your space. We set instruments and screens against the back wall and leave the aisle edge to a low counter and the assay name.
2Nothing about unapproved drugs
AACR bans any direct or indirect mention of pharmaceutical products not approved by the FDA, in graphics and handouts alike, while off-label journal articles that passed peer review are allowed under strict conditions. We hold every panel for your regulatory sign-off and print nothing until it clears.
3Research files at the counter
The 2027 prospectus requires full documentation of the research behind each exhibited item to be on hand in the booth for the whole meeting. We build a lockable literature drawer and a tablet stand into the counter so your specialist can open the data on request.
4Bring your own floor
AACR is laying limited aisle carpet in 2027 to speed move-out and recommends every exhibitor supply its own floor covering, with no bridging across aisles. We include padded flooring cut to your footprint in every AACR booth and pack it into the first crate out.
Concept rendering
Your AACR proposal comes with a rendering like this
See the AACR booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Pictured: a Purple concept for Olon.
Start my AACR conceptFloor at a glance
Where you could be at AACR 2027
The 2027 prospectus puts the AACR exhibits in the OCCC West Building, with exhibitor services clustered in Hall A. AACR notes locations can shift, so we route freight once your booth is placed.
West Halls A4–B4
The 2027 exhibit floor, open Sunday to Tuesday, with a food court inside the hall that pulls attendees between sessions.
Our advice Booths near the food court and coffee service see the most passing traffic; AACR sells Premium 10×10s opposite posters, coffee breaks and AACR Central at $4,850.
Halls A2 and A3
Exhibitor Spotlight Theaters, the Exhibitor Lounge and the Exhibits Management office in Hall A3, Exhibitor Meeting Rooms in Hall A2, all listed in the 2027 prospectus.
Our advice Pair a Spotlight Theater talk with a booth demo slot right after it; we time your booth staffing and screens to the theater schedule.
West Building docks and Hyatt link
The West Building has its own docks off Convention Way and its own attached hotel, the Hyatt Regency Orlando, AACR's headquarters hotel.
Our advice Freight addressed to the North/South Building ends up across International Drive, so we label every crate for the West Building and your booth number.
05 Orange County Convention Center · Orlando
Logistics for AACR 2027, handled
AACR 2027 fills Halls A4–B4 of the Orange County Convention Center's West Building, the original half of the campus, with docks off Convention Way and the Hyatt Regency Orlando, AACR's headquarters hotel, attached to the building. Freeman is the official contractor and controls material handling; the OCCC is non-union, and OCCC crews alone do rigging and electrical, and their discounted order window shuts roughly three weeks before move-in. Islands of 800 square feet or more can move in Wednesday, March 31, islands of 400 or more on Thursday, April 1, and everyone else Friday and Saturday. We register as your Exhibitor Appointed Contractor with AACR in February and lead the build with our own project manager and vetted Orlando labor.
This building's hall rules, drayage estimates and freight deadlines for AACR exhibitors are in our Orange County Convention Center exhibitor guide.
What Purple handles
- Island renderings and the Exhibitor Appointed Contractor registration with AACR
- Freeman material handling, advance warehouse and empty-crate plan for the West Building
- OCCC rigging and electrical orders before early pricing closes
- Instrument benches, back-half demo layout and booth flooring
- Graphics printed only after your regulatory sign-off
- Our own project manager on the West Building floor from move-in to the last crate
Your AACR timeline, from move-in back
Last day before AACR charges the full booth fee for cancellations or reductions: November 13, 2026. After this date your AACR 2027 space is fully committed, so we want your footprint and demo list settled now.
We need your AACR design signed off by January 2027.
- By November 13, 2026Decide your footprint: from this date AACR charges the full booth fee for any cancellation or reduction.
- January 2027Design sign-off, with every graphic cleared by your scientific and regulatory teams before print.
- February 2027Island renderings, the Exhibitor Appointed Contractor registration and its insurance certificate, plus booth activity and giveaway forms, filed with AACR.
- February to mid-March 2027Production in Fishkill, NY over 30 to 45 days; instrument benches, flooring and lighting built and tested, then crates ship to the Freeman advance warehouse.
- March 31–April 3, 2027Targeted island move-in from March 31, all exhibitors April 2–3; booths show-ready by Saturday.
- April 4–7, 2027Exhibit hall April 4–6; dismantle from 4 p.m. Tuesday, inlines out by midnight, islands by noon Wednesday.
Our planning timeline. Official move-in, freight target and order deadlines for AACR come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable AACR budget & deadline sheetTravel to AACR 2027
Getting to AACR 2027: airport, hotels and parking
Fly in
Orlando International Airport (MCO)
Stay
Convention Management Resources (CMR), AACR's official housing provider; hotel reservation deadline February 19, 2027
Park
AACR runs shuttle buses from its designated hotels to the convention center (2027 prospectus)
Find the venue
Orange County Convention Center
9800 International Dr, Orlando, FL 32819
Travel facts from aacr.org.
AACR by the numbers
AACR year by year
How AACR 2027 compares with other pharma and biotech shows
The pharma and biotech shows closest to AACR on the calendar, with the latest size each organizer has published. Select any name to open our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| APhA Annual MeetingAmerican Pharmacists Association (APhA) | March 19–22, 2027 | Charlotte, NC | 4,000+ attendees, per APhA2027 meeting site |
| NHIA Annual ConferenceNational Home Infusion Association (NHIA) | March 19–23, 2027 | Chula Vista, CA | 150+ exhibitors, per NHIA's 2027 expo page |
| ACS SpringAmerican Chemical Society (ACS) | March 21–25, 2027 | New Orleans, LA | – |
| AACRAmerican Association for Cancer Research (AACR) | April 2–7, 2027 | Orlando, FL | 23,026 (in person and virtual) attendees (2026) |
| ASBMB Annual MeetingAmerican Society for Biochemistry and Molecular Biology (ASBMB) | April 3–6, 2027 | Boston, MA | 2,346 registrants attendees (2026) |
| INTERPHEXRX (Reed Exhibitions) | April 13–15, 2027 | New York, NY | 10,000+ attendees · 600+ exhibitors (2026) |
| AMCP Annual MeetingAcademy of Managed Care Pharmacy (AMCP) | April 13–16, 2027 | San Francisco, CA | 3,500+ attendees · 80 exhibitors (2025) |
| Festival of Biologics USATerrapinn | April 13–14, 2027 | Boston, MA | 2,000 attendees per Terrapinn, 2027 festival |
| ONS CongressOncology Nursing Society (ONS) | April 14–18, 2027 | Washington, DC | 3,100+ attendees · 220+ exhibitors (2026) |
| Drug Discovery ChemistryCambridge Healthtech Institute (CHI) | April 19–22, 2027 | San Diego, CA | 850 attendees · 85+ exhibitors (2026) |
AACR exhibitor questions
Questions exhibitors ask us before AACR
How much does a booth at AACR 2027 cost?
Two bills. AACR charges $4,650 per 10×10 inline and $48.50 per square foot for an island in 2027. Our side, for a 10×20 rental with an instrument bench, usually runs $7,500 to $15,000; a 20×20 custom island carrying a hanging sign and a meeting corner lands between $50,000 and $120,000. Instrument handling and OCCC power are the costs that move most here.
What is the next AACR exhibitor deadline?
November 13, 2026. After that date AACR keeps the entire booth fee if you cancel or shrink your space, so it is the moment to lock your footprint. The next wave falls in February 2027: island renderings, contractor registration and insurance, booth activity and giveaway forms, and Exhibitor Spotlight Theater applications.
Can we rent a booth for AACR, and what is included?
A Purple rental for AACR includes the frame, fabric graphics, LED lighting, a demo bench sized to your instrument, a lockable counter for literature and research documentation, and padded flooring, since AACR lays limited aisle carpet in 2027. Shipping, setup and teardown sit on one fixed proposal, and after Orlando the rental returns to our warehouse.
Can our own staff set up the booth at the Orange County Convention Center?
The OCCC is a non-union building, and full-time employees of an exhibiting company may build their own booth within each show's limits. Rigging and electrical stay with OCCC crews, and any outside contractor, including a photographer, must be registered with AACR as an Exhibitor Appointed Contractor with insurance on file by the February deadline.
What can we say about pipeline drugs at AACR?
Nothing about products the FDA has not approved: AACR prohibits any direct or indirect mention of them in the booth and in handouts. A company may hand out journal articles that passed peer review on off-label uses of its own product only if it commits to file a supplemental application. We keep pipeline names off every graphic.
Can we give away items or serve food in our AACR booth?
Product literature, notepads, pens and company information on USB drives need no approval. Anything of more than minimal value, any raffle or contest, and booth activities need written AACR approval, and drawings must be held off the floor. Food goes through the convention center caterer, and alcohol cannot be served or given away.
Do you handle Freeman orders and drayage for AACR?
We do. Freeman is AACR's official contractor and moves all freight on and off the West Building floor, billed by weight from its exhibitor service kit, which opens in December. We ship to the advance warehouse, book material handling, plan empty-crate return and copy you on every order.
Which hall is AACR 2027 in?
West Halls A4–B4 of the OCCC West Building, per the 2027 prospectus. The Exhibitor Spotlight Theaters, Exhibitor Lounge and exhibits office sit in Hall A3, Exhibitor Meeting Rooms in Hall A2, posters in Halls C and D1, and registration in Lobby D. AACR notes locations can shift, so we route freight once your booth is placed.
When is AACR 2027?
The AACR Annual Meeting 2027 runs Friday, April 2 to Wednesday, April 7, 2027, in Orlando. The exhibit hall is open Sunday, April 4 from noon to 5 p.m., Monday, April 5 from 9 a.m. to 5 p.m. and Tuesday, April 6 from 9 a.m. to 4 p.m.
When is the exhibit hall open at AACR 2027?
Three days: Sunday, April 4 from noon to 5 p.m., Monday, April 5 from 9 a.m. to 5 p.m. and Tuesday, April 6 from 9 a.m. to 4 p.m. Move-in starts March 31 for large islands, and dismantle begins at 4 p.m. on April 6.
Where is AACR 2027 held?
In the West Building of Orlando's Orange County Convention Center, at 9800 International Drive. The Hyatt Regency Orlando, AACR's headquarters hotel, connects to that building, and AACR runs shuttle buses from its designated hotels. Orlando International Airport is the nearest major airport.
How many people attend AACR?
AACR 2026 in San Diego drew 23,026 attendees, in person and virtual, according to the 2027 exhibitor prospectus. The same table lists 22,100 for Chicago in 2025 and 21,706 for the last Orlando meeting in 2023. AACR projects more than 23,000 scientists and other cancer professionals for Orlando in 2027.
How do we get a booth at AACR?
Apply through AACR's online booth sales system on Map Your Show. First-time exhibitors choose the no-booking-code option, pay the deposit and send a product summary and literature for the AACR Exhibits Committee, which holds the chosen booth during its review. Returning exhibitors are placed by priority points.
Is AACR worth exhibiting at?
AACR suits companies whose buyers run cancer labs and early drug discovery: the 2026 meeting drew 23,026 attendees and AACR 2025 carried more than 7,000 proffered abstracts. It suits clinic-facing products less; those usually belong at ASCO in June. Inline space costs $4,650 per 10×10 in 2027, and new companies must clear the Exhibits Committee first.
Before you sign for AACR
Ask any AACR exhibit builder these five questions:
- Will the proposal show every AACR fee, including show contractor charges?
- Who builds the AACR booth: your own shop or a subcontractor?
- Does your project manager stay on the floor through install and dismantle in Orlando?
- What exactly is in the rental, and what is billed by the show?
- Where is the booth stored after the show, and at what cost?
Common situations
Already own a booth? We refresh its graphics, repair what is worn, ship and install it for AACR, and store it between shows. You keep the structure you paid for and bring it to AACR.
Exhibiting from outside the US? We are your team on the ground at the Orange County Convention Center: freight to the advance warehouse, show-service orders, installation and storage, with one project manager on your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. You will know on the first call what is realistic for your AACR date.
Get a proposal
Tell us about your AACR booth
What happens next
- We reply within one business day with questions about your products, goals and AACR footprint.
- Usually within a week, you receive a concept rendering and a fixed AACR proposal. Every last fee for AACR, listed upfront and in full on paper.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before AACR opens.