pharma and biotech · National Harbor
SITC Annual Meeting 2027National Harbor booth costs, dates and deadlines: exhibitor guide
Lit for the evening poster receptions: SITC 2027 booths in National Harbor
- Event dates
- November 3–7, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Gaylord National Resort & Convention Center, National Harbor
4.9 star rating from clients3,000+ exhibitors servedBuilding since 201510,000+ booths built



Quick answers
SITC Annual Meeting 2027 in 30 seconds
The short version for SITC Annual Meeting exhibitors. Each SITC Annual Meeting figure is sourced further down the page.
- When is SITC Annual Meeting 2027?
- November 3–7, 2027, at Gaylord National Resort & Convention Center, National Harbor.
- When is the hall open at SITC Annual Meeting?
- Not confirmed yet for 2027. In 2026 the exhibit and poster hall opens November 6–7 in Phoenix: 10 a.m.–2 p.m. both days plus evening receptions.
- How much is a 10×20 booth at SITC Annual Meeting, all-in?
- $7,500 – $15,000 for a Purple rental in National Harbor: design, graphics, lighting, install and dismantle. Space and show services are billed by SITC Annual Meeting.
Everything about SITC Annual Meeting 2027 in one place
SITC Annual Meeting 2027 fact sheet
| Official name | SITC 2027, the Society for Immunotherapy of Cancer's Annual Meeting & Pre-Conference Programs |
|---|---|
| Event dates | November 3–7, 2027 |
| Exhibit hall dates | Not confirmed yet In 2026 the exhibit and poster hall opens November 6–7 in Phoenix: 10 a.m.–2 p.m. both days plus evening receptions |
| Venue | Gaylord National Resort & Convention Center 201 Waterfront Street, National Harbor, MD 20745 |
| Organizer | Society for Immunotherapy of Cancer (SITC) |
| Who attends | Cancer immunotherapy researchers, clinicians, translational and industry scientists, regulators and trainees |
| Nearest airport | Ronald Reagan Washington National Airport (DCA) or Washington Dulles International Airport (IAD) |
| Hotels | SITC's official registration and housing provider (Showcare Event Solutions in 2026); 2027 housing not confirmed yet |
| Official website | sitcancer.org |
Official SITC Annual Meeting resources
SITC Annual Meeting 2027 calendar
SITC Annual Meeting 2027 dates and deadlines
The SITC Annual Meeting dates the organizer has published, in order, each linked to the page that states it. The next one is highlighted.
- SITC 2026 exhibit and poster hall opens in Phoenix, the most recent editionExhibitors and attendees source
- Final SITC 2026 exhibit day, evening reception to 8:10 p.m.Exhibitors and attendees source
- SITC 2027 opens at Gaylord NationalAttendees and exhibitors source
- SITC 2027 closesAttendees and exhibitors source
01 Purple at SITC Annual Meeting 2027
Lit for the evening poster receptions: SITC 2027 booths in National Harbor
We build SITC booths where a translational scientist can see your assay, platform or trial service in the minutes between plenary and posters, with lighting that still works at the 8 p.m. reception. Gaylord National runs every show on carpet, which shapes our freight and floor plan.
- Nov 3–7, 2027 · Gaylord
- 50+ countries at SITC 2025
- Hall dates not confirmed yet
What makes SITC Annual Meeting different, and how we build for it
SITC calls its Annual Meeting the largest cancer immunotherapy conference, and the exhibit hall is built into the science: posters hang in the same hall, and SITC schedules lunch exhibits and evening receptions with booth staffing required. Space is sold as packages, from a Basic 10×10 inline to a Premier 20×20 island, each with an optional virtual booth. Exhibitors can add a 15-minute Tech Talk on the hall's open-air stage or a Sponsored Symposium, and the Industry Partnering Event runs the day before. SITC follows the PhRMA Code and ACCME standards, bans raffles outright and books ancillary events only through its own application.
Assay validation, biomarker data and trial-support capacity they can put into a protocol, explained by a scientist rather than a sales rep.
Partners for cell therapy, multiplex imaging, flow cytometry or sequencing work, and a quiet place to talk timelines and pricing.
Tools and services for their first independent projects; SITC runs mentoring, a Meet-the-Expert lunch and The Node for this group.
Your team in National Harbor
One project manager, two shops, the whole SITC Annual Meeting build
Your SITC Annual Meeting booth is built in our own production shop in Fishkill, NY, or at our Las Vegas hub, shipped to the Gaylord National Resort & Convention Center and installed by vetted local labor with our own project manager on the floor. Turnaround is a predictable 30 to 45 days, with pre-show QA and secure storage for your SITC Annual Meeting booth.
When your team gets to National Harbor, the booth is lit and stocked. You just show up.
Inside SITC Annual Meeting 2027
Rules that shape your SITC Annual Meeting booth
Standard booths may reach 8 feet up to five feet from the back wall, and fixtures in the front five feet stay at 4 feet or lower (2026 rules). We put the tall graphics and screens in the rear half and keep the aisle side open.
Island fixtures and banners may reach 24 feet, with access from all four sides and at least 30% see-through from each side (2026 rules). We design open-frame islands that meet the ratio on every face.
Prize contests, awards, drawings, raffles and lotteries are banned anywhere on SITC meeting property, as are gaming devices, and selling is prohibited (2026 rules). We plan demos and meeting requests as the booth's call to action.
SITC adheres to the PhRMA Code and ACCME Standards for Integrity and Independence, allows no product advertising tied to educational sessions, and requires SITC approval for any food served (2026 rules). We keep booth content separate from session promotion.
Every function held alongside the meeting, from advisory boards to hospitality suites, needs an SITC ancillary event application and fee, and signage may not use the SITC name (2026 policy). We file the request with your booth plan.
Programs worth planning for
15-minute exhibitor presentations on an open-air stage in the exhibit hall with theater seating for about 100 and headphones; $5,000 in 2026, open to exhibitors and sponsors only.
60-minute industry-supported afternoon or evening sessions with room, AV and catering for up to 50; $35,000 in 2026.
A pre-conference program for immuno-oncology deal making, with curated meetings on pipelines, biomarkers, AI and diagnostics; held November 5 before the 2026 meeting.
Each in-person booth package includes an optional virtual booth for reaching registrants who attend remotely, with posters, symposia and resources linked.
SITC is the U.S. meeting dedicated to cancer immunotherapy; choose it over ASCO when your buyers are immuno-oncology scientists and translational teams rather than the broad oncology clinicians who fill ASCO's much larger hall. Compare every pharma and biotech show we build for →
pharma and biotech at SITC Annual Meeting
The industry behind SITC Annual Meeting, in pictures





02 Booths & pricing for SITC Annual Meeting 2027
Popular booth sizes at SITC Annual Meeting
SITC sells booth packages rather than raw space: a 10×10 inline at $4,000, 10×10 corner at $6,000, 10×20 inline at $10,000, 10×20 corner at $20,000 and a 20×20 island at $25,000 (2026). Tools and CRO exhibitors mostly take 10×20s; drug developers take islands. We recommend the 10×20 corner for visibility at receptions.

A tools or assay company inline: a tall back wall with multiplex images up to SITC's 8-foot limit, a 4-foot front counter and a screen looping spatial biology data.
Shown: Eagle Chemical, a Purple inline booth
See 10×20 rental booths →
A CRO or biomarker lab layout with capability panels in the rear five feet and an open front, if SITC sells the space, which runs beyond its listed packages.
See 10×30 rental booths →
The Premier island: structure up to SITC's 24-foot limit with 30% see-through on all four sides, a meeting table and a lit wall that reads across the evening reception.
Shown: Pixee, a Purple island exhibit
See 20×20 rental booths →
A drug developer's island arranged by SITC's development team, with a medical-information counter, a seated area and storage for reception catering.
Shown: Olon / Infa Group, a Purple large-format exhibit
See 20×30 rental booths →In Purple's SITC Annual Meeting price
- Booth design with a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage, as specified for SITC Annual Meeting
- Lighting plus power distribution within the booth at SITC Annual Meeting
- Installation and dismantle in National Harbor, run by our project manager on the floor
- Tracking of every show-service order and deadline
Paid to SITC Annual Meeting and its contractor
- Exhibit space (paid to Society for Immunotherapy of Cancer)
- Material handling / drayage, if the SITC Annual Meeting space rate leaves it out
- Electrical service, internet and rigging at the Gaylord National Resort & Convention Center
- Booth cleaning and any union labor the Gaylord National Resort & Convention Center requires
Rates to plan with for SITC Annual Meeting:
- Premier package (20×20 island) $25,000, 2026 price source
- Premium package (10×20 inline) $10,000, 2026 price source
- Tech Talk $5,000 per 15-minute talk, 2026 price source
- Material handling About $170 per cwt at Gaylord National, Purple's 2026–2027 planning figure
Every one of these is estimated on your proposal, so you see the full SITC Annual Meeting total on paper before you sign.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at SITC Annual Meeting; custom builds get their own quote. Want an exact number for National Harbor? Use the booth cost calculator or the 2026 booth cost guide.
Send us your booth size for SITC Annual Meeting and what the space needs to do. Our reply comes within one business day; the rendering and fixed proposal usually arrive within a week. No charge.
In National Harbor, your team walks into a booth that is already lit and stocked. You just show up.
03 Built by Purple
Booths to look at before you plan SITC Annual Meeting







Case study · SpecialtyRx
SpecialtyRx at a healthcare trade show
A custom island with elevated circular branding and LED tiles that stayed busy from open to close, built for visibility across the whole floor.
SpecialtyRx's island kept busy from open to close with elevated circular branding seen across the floor, the visibility an immuno-oncology company needs when SITC's hall fills for receptions.
Read the SpecialtyRx case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · read more client reviews
Trusted by exhibitors including
04 Designing for immuno-oncology drug developers, life science tools and assay companies, CROs and biomarker labs at SITC Annual Meeting
Four things we get right for SITC Annual Meeting exhibitors
1Light for 8 p.m., not noon
SITC's 2026 hall ran lunch sessions and evening receptions to 7 p.m. and 8:10 p.m., both with booth staffing required. We specify warm, even lighting and backlit graphics that read in a dimmed reception room as well as at lunch.
2Island walls 30 percent open
SITC lets island structures reach 24 feet but requires access from all four sides and at least 30% see-through from each (2026 rules). We use open frames, fabric scrims and a single lit tower so the island stays tall without walling off neighbors.
3No raffles, no selling
SITC bans prize contests, drawings and raffles anywhere on meeting property and prohibits selling; order forms may be handed out but no payment taken. We build engagement around a short demo, a data card and a follow-up meeting request instead.
4Built for hotel carpet
Gaylord National holds its shows on hotel carpet rather than a concrete exhibit floor, which changes floor protection and how heavy pieces move. We use lighter frames, protective runners and smaller crates sized to the resort's freight routes.

Concept rendering
Every SITC Annual Meeting proposal includes a rendering like this
You see your SITC Annual Meeting booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Above: a Purple concept for Olon.
Start my SITC Annual Meeting conceptFloor at a glance
Where you could be at SITC Annual Meeting 2027
SITC has not said which Gaylord National space holds the 2027 hall. These are the conditions every show in this resort building works with, from Purple's venue guide.
Carpeted exhibit and ballroom space
Every show at Gaylord National runs on the resort's ballroom and meeting-room carpet rather than a concrete exhibit floor.
Our advice We protect the carpet under heavy pieces and use lighter, smaller crates, which keeps material handling and floor damage charges down.
On-site rooms under the atrium
The resort has 2,000 rooms and more than 470,000 square feet of meeting and exhibit space under a 20-story glass atrium.
Our advice Staff staying on site can get back to the booth fast for SITC's evening reception blocks without a shuttle.
05 Gaylord National Resort & Convention Center · National Harbor
Logistics for SITC Annual Meeting 2027, handled
Gaylord National is a resort convention center in National Harbor, Maryland, with 2,000 rooms on site, so staff can sleep under the same 20-story glass atrium as the exhibit. Every show there runs on carpet, which changes drayage, rigging and floor protection; we plan material handling near $170 per hundredweight. SITC's 2026 decorator was Heritage Trade Show Services, booth floor covering was mandatory, EAC staff needed badges to enter on show days, and all food came from the venue's caterer; SITC has not named its 2027 contractor yet. Our project manager runs install with vetted local labor.
Hall rules, drayage estimates and freight deadlines for the building that hosts SITC Annual Meeting are in our Gaylord National Resort & Convention Center exhibitor guide.
What Purple handles
- Booth design matched to SITC's package sizes and height rules
- Reception-ready lighting for SITC's evening hall hours
- Decorator orders, flooring and EAC badges handled for you
- Carpet-safe freight and install at Gaylord National
- Engagement plan that respects SITC's no-raffle rule
- Storage and reuse for your next oncology meeting

SITC Annual Meeting timeline, counted back from move-in
Design sign-off for SITC Annual Meeting is due by late August 2027.
- Spring 2027Reserve an SITC package through the booth reservation portal once SITC opens 2027 sales; the 2027 opening date is not confirmed yet.
- Late August 2027Design sign-off; Tech Talk or Sponsored Symposium applications go in if you want a speaking slot (July 31 and September 14 in 2026).
- September 2027Production in our Fishkill, NY shop over 30 to 45 days; SITC's 2026 cancellation cutoff was September 18.
- Mid-October 2027Crates ship to the official decorator's advance warehouse with carpet-safe packing.
- Days before November 3, 2027Move-in at Gaylord National; in 2026 move-in ran the two days before the hall opened.
- November 3–7, 2027Meeting days; staff the booth through lunch and reception blocks, then dismantle and ship after close.
Purple's planning timeline for SITC Annual Meeting. Official move-in, freight target and order deadlines for SITC Annual Meeting come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable SITC Annual Meeting budget & deadline sheetTravel to SITC Annual Meeting 2027
Getting to SITC Annual Meeting 2027: airport and hotels
Fly in
Ronald Reagan Washington National Airport (DCA) or Washington Dulles International Airport (IAD)
Stay
SITC's official registration and housing provider (Showcare Event Solutions in 2026); 2027 housing not confirmed yet
Find the venue
Gaylord National Resort & Convention Center
201 Waterfront Street, National Harbor, MD 20745
Travel facts from sitcancer.org.
SITC Annual Meeting by the numbers
SITC Annual Meeting year by year
How SITC Annual Meeting 2027 compares with other pharma and biotech shows
The pharma and biotech shows closest to SITC Annual Meeting on the calendar, with the latest size each organizer has published. Each name other than SITC Annual Meeting opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| BioProcess InternationalInforma Connect Life Sciences | September 20–23, 2027 | Boston, MA | 3,000+ attendees · 250+ exhibitors (2026) |
| NCPA Annual ConventionNational Community Pharmacists Association (NCPA) | September 25–28, 2027 | San Antonio, TX | 3,000+ attendees projected by NCPA for 2026 |
| ISPE Annual Meeting & ExpoInternational Society for Pharmaceutical Engineering (ISPE) | October 10–13, 2027 | Chula Vista, CA | 300+ exhibitors (2026) |
| AMCP NexusAcademy of Managed Care Pharmacy (AMCP) | October 18–21, 2027 | Orlando, FL | 2,647 attendees · 48 exhibitors (2025) |
| SfN NeuroscienceSociety for Neuroscience (SfN) | October 23–27, 2027 | Chicago, IL | 21,093 attendees · 435 exhibitors (2025) |
| ASHG Annual MeetingAmerican Society of Human Genetics (ASHG) | October 26–30, 2027 | Nashville, TN | 7,554 attendees (2025) |
| SITC Annual MeetingSociety for Immunotherapy of Cancer (SITC) | November 3–7, 2027 | National Harbor, MD | 45% of SITC 2025 attendees |
| AAPS PharmSci 360American Association of Pharmaceutical Scientists (AAPS) | November 14–17, 2027 | Anaheim, CA | – |
| Cell BioAmerican Society for Cell Biology (ASCB) | December 4–8, 2027 | Philadelphia, PA | 4,000+ total attendees, Cell Bio 2025 survey |
| ASHP MidyearAmerican Society of Health-System Pharmacists (ASHP) | December 5–8, 2027 | Las Vegas, NV | 20,005 registrants attendees (2025) |
SITC Annual Meeting exhibitor questions
Questions exhibitors ask us before SITC Annual Meeting
How much does a booth at SITC cost?
SITC has not posted 2027 prices. In 2026 its packages ran $4,000 for a 10×10 inline, $10,000 for a 10×20 inline, $20,000 for a 10×20 corner and $25,000 for a 20×20 island. Our custom 20×20 runs $50,000 to $120,000; decorator services and flooring are extra.
When is the SITC 2027 exhibitor deadline?
SITC has not published 2027 exhibitor deadlines, so they are not confirmed yet. In the 2026 cycle, ancillary event applications were due September 4 and booth cancellations were refunded, less $500, only until September 18. We aim for design sign-off in late August so the build is done before freight leaves.
Can we rent a booth for SITC?
Renting suits SITC's package sizes well: we supply graphic walls, an aisle counter, warm reception lighting, storage and floor covering, and we handle shipping and installation. A 10×20 rental runs $7,500 to $15,000 on top of SITC's package price.
Can we set up our own booth at Gaylord National for SITC?
SITC's 2026 rules required exhibitors to follow local labor regulations, detailed in the service kit from Heritage Trade Show Services, the 2026 decorator, and let exhibitor-appointed contractors in during install and dismantle hours only. We register as your EAC and bring the badges staff need to return on show days.
Are raffles and giveaways allowed at SITC?
Raffles, drawings, lotteries and prize contests are not allowed anywhere on SITC meeting property, and attendees cannot be signed up for drawings held after the meeting. Giveaways and samples are allowed from the booth when they comply with the PhRMA Code and the other guidelines SITC cites.
How much is drayage at Gaylord National?
The official decorator publishes material-handling rates in the exhibitor service kit sent after booth assignment. For Gaylord National we plan around $170 per hundredweight with a 200-pound minimum, and carpet-only floors favor smaller crates, which we build to.
Can an SITC booth be reused at other oncology meetings?
An SITC booth adapts well to ASCO in Chicago, IMMUNOLOGY2027 and ASGCT for cell and gene therapy, with graphics swapped per audience. Between meetings we store it and update data panels as new results come out.
Can exhibitors give a talk or symposium at SITC?
In 2026 exhibitors and sponsors could book a 15-minute Tech Talk on the exhibit hall's open-air stage for $5,000, with seating for about 100, or a 60-minute Sponsored Symposium for $35,000. Satellite sessions planned without SITC's invitation are not permitted.
When is SITC 2027?
SITC 2027 runs Wednesday, November 3 to Sunday, November 7, 2027 at the Gaylord National Resort and Convention Center in National Harbor, Maryland. Exhibit hall days are not confirmed yet; the most recent meeting is SITC 2026 in Phoenix, November 4–8, 2026.
Where is SITC 2027 held?
SITC 2027 is at the Gaylord National Resort and Convention Center in National Harbor, Maryland, just south of Washington, D.C., per SITC's meeting archive. It returns there after Phoenix in 2026; the meeting was last at Gaylord National in November 2025.
What are the SITC exhibit hall hours?
SITC has not posted 2027 exhibit hours, so they are not confirmed yet. In 2026 the hall opened Friday, November 6, 10 a.m.–2 p.m. and 5–7 p.m., and Saturday, November 7, 10 a.m.–2 p.m. and 6–8:10 p.m., with booth staffing required at lunch and receptions.
How many people attend SITC?
SITC prices 2026 sponsorships against an estimated 5,000 registrants, and its 2025 attendance profile shows more than 50 countries represented, 78% U.S. attendees and 45% from industry or biotech. SITC does not publish an exhibitor count.
Who exhibits at SITC?
SITC lists biotech and pharmaceutical companies, research and scientific supply firms, data and informatics companies, device makers, consulting groups, publishers, foundations and research institutions. SITC may reject any application and requires pre-approval for booth demonstrations.
Can we host a client dinner or advisory board during SITC?
Only with SITC's approval. Any function held alongside the meeting, from advisory boards to hospitality suites, needs an ancillary event application with a fee; in 2026 meeting rooms rented through SITC for $5,000 to $6,000 a day, and events must avoid core program times.
Ask these before you sign
Five things to ask every builder quoting SITC Annual Meeting:
- Are all fees on paper, including what the contractor at the Gaylord National Resort & Convention Center bills?
- Who actually builds it for SITC Annual Meeting: your shop or a subcontractor?
- Does your project manager stay on the floor through install and dismantle in National Harbor?
- What does the rental include, and what is billed by SITC Annual Meeting?
- Where does the booth go after SITC Annual Meeting, and what does storage cost?
Common situations
Already own a booth? We refresh its graphics, repair what is worn, ship and install it for SITC Annual Meeting, and store it between shows. You keep the structure you paid for and bring it to SITC Annual Meeting.
Exhibiting from outside the US? For SITC Annual Meeting, we act as your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, and one project manager who answers your emails in your time zone.
Short on time? A SITC Annual Meeting rental carrying your graphics can be ready in two to three weeks. The first call tells you what is realistic for your date.
Get a proposal
Tell us about your SITC Annual Meeting booth
What happens next
- Within one business day we write back to ask about your products, your goals for SITC Annual Meeting and your footprint.
- Within a week, usually, you have a concept rendering and a fixed proposal. Every SITC Annual Meeting fee listed upfront, in full, on paper.
- Production runs 30–45 days, then we ship to the advance warehouse and install before the SITC Annual Meeting hall opens.