SwimShow 2027Booth costs, dates and deadlines: the Miami Beach exhibitor guide

SwimShow 2027 takes the floor June 5–7, 2027 on Miami Beach; the daily hours are not confirmed yet. SwimShow's inter-seasonal EDIT show ran October 26–27, 2026 at Mr. C Miami in Coconut Grove, in partnership with the lingerie show CURVE.

SwimShow's contact page lists Hall D at the Miami Beach Convention Center on Convention Center Drive, Miami Beach, Florida 33139. Halls A through D form one level-floor run with the loading side facing west, and SwimShow's partner hotels are a short walk toward the ocean.

SwimShow's sales team quotes booth space after you apply; there is no public rate card for 2027. Our build is separate: a Purple 10×20 rental with lighting, forms and graphics typically runs $7,500 to $15,000, and a custom 20×20 runs $50,000 to $120,000. Show labor, power and drayage are billed by the contractors.

Brands apply through the Join Us page. SwimShow curates its roster across swim, resort, men's, children's and accessory categories, so show management looks at each brand before offering space. Emerging designers can also aim for SwimLab, the dedicated area run with WGSN.

SwimShow reports 7,500+ buyers, manufacturers, designers, press, stylists and industry leaders from 60+ countries. Buyers come from boutiques, resort shops, specialty and surf stores, department stores, mass merchants and cruise lines. Buyers and press register through the same Join Us page.

SwimLab is the collaboration between SwimShow and WGSN that gives emerging designers a dedicated space to show their collections to buyers and press. It has run four years in a row, and SwimShow lists SwimLab brands as their own category in the brand directory.

After partnering with CURVE at EDIT in Coconut Grove, SwimShow added a curated capsule of intimates and lingerie brands to its convention center floor, so buyers can shop swim and intimates under one roof. CURVE Capsule brands appear as a filter in the brand list.

Your own full-timers can put a simple booth together with hand tools, inside SwimShow's limits, because Florida is a right-to-work state. Power, internet, cleaning and anything hung from the ceiling are ordered from the building's in-house providers, and carts or dollies must use the dock. We file as your contractor for larger builds.

We budget roughly $170 per 100 lbs for 2026 Miami Beach freight handling, plus the usual minimum charge and late or overtime surcharges; the official SwimShow tariff fixes the final number. The bigger cost on Miami Beach is time, since marshaling is off-island and trucks that miss their target can lose their slot.

SwimShow lists partner hotels with discounted blocks near the center. For 2026 these included the Kimpton Surfcomber and the Albion, 0.3 miles away, the Unframed HQ Hotel one block away and the Ritz-Carlton South Beach. The 2027 hotel list is not confirmed yet.

SwimShow hosts an exclusive two-day conference on the show floor with panels and masterclasses on trends, AI in fashion, social media and sustainability. Past sessions included WGSN trend forecasting and a SwimLab talk, and attendance has been free for SwimShow guests.

Swim brands often pair SwimShow with Collective Shows in Huntington Beach or Miami, Surf Expo in Orlando and MAGIC in Las Vegas. Collective Shows sells package booths only, so we split the kit: the full build for SwimShow and Surf Expo, graphics and props for Collective.

For swim and resort brands that sell to boutiques, resorts, department stores and international buyers, it is the category's long-running convention hall show, with a curated floor and buyers from 60+ countries. Brands wanting a smaller, package-only hotel setting can look at Collective Shows.