The outside issue · 2027
Outdoor and garden trade shows 2027 in the U.S., 26 events in one guide: outdoor gear, golf, fishing, archery, surf and run on one side, nursery, landscape, pool and backyard living on the other. The largest by published attendance are the PGA Show (January 26–29, Orange County Convention Center, Orlando; 34,000+ industry professionals in 2026, per RX), ICAST (July 13–16, Orlando; just under 12,000 attendees in 2026) and MANTS (January 13–15, Baltimore; 10,800+ in 2026). Most sell space by the square foot; Cultivate'27 lists $1,875 per 100 sq ft for members.
01 THE TOP 8
Ranked by each organizer’s latest published attendance. Golf and fishing lead the outdoor side, the East Coast nursery trade fills MANTS, and Orlando hosts four of the eight.
PGA ShowJanuary 2027 · Orlando34,000+ industry professionals from 90 countries in 2026, per RX
ICASTJuly 2027 · Orlando~12,000 attendees and 3,050 retailers and wholesalers in 2026, per ICAST
MANTS (Mid-Atlantic Nursery Trade Show)January 2027 · Baltimore10,800+ horticulture professionals in 2026, per MANTS
TPIE (Tropical Plant International Expo)January 2027 · Fort Lauderdale~7,500 nursery and landscape professionals in 2026, per FNGLA
The Landscape Show (FNGLA)August 2027 · Orlando7,500+ professionals at the 2026 Landscape Show, per FNGLA
The Running EventDecember 2026 · San Antonio4,756 total attendees at TRE 2025, per The Running Event
Farwest ShowAugust 2027 · Portland, OR4,000+ attendees in 2026, per Farwest
Outdoor RetailerAugust 2027 · Minneapolis1,800+ attendees and 400+ qualified retailers in 2026, per Outdoor RetailerRanked by the most recent attendance figure each organizer publishes; some count all attendees and some count professionals only, and one is from 2025, so read each number with its label. The other shows in this guide do not publish attendance on the pages linked here. Sources: PGA Show · ICAST · MANTS · TPIE · The Landscape Show · The Running Event · Farwest Show · Outdoor Retailer.
The lookbookField notes 2027
A climbing shop owner, a tackle buyer and a garden center manager all ask the same quiet question at the booth: has this person used what they sell? Plan the booth, and the people in it, around that answer.
Put the gear in a hand within five steps of the aisle.
02 TWENTY-SIX FLOORS, FROM THE PIER TO THE POTTING BENCH
Two kinds of floor sit in this guide. Outdoor and sporting goods: Outdoor Retailer, Grassroots Connect, the PGA Show and PGA Buying Summit, ICAST, the ATA Show, Surf Expo, The Running Event, Sea Otter, the Sports Licensing & Tailgate Show and the NBS buying markets. Lawn, garden and backyard: MANTS, TPIE, Northern Green, iLandscape, Cultivate, Farwest, The Landscape Show, Equip Exposition, HPBExpo, the Pool Spa Patio Expo and the Hardlines Supplier Event. Filter by month, region or city and keep a shortlist.
Each card gives dates, city and venue, the buyers in the aisle, who exhibits, the companies it suits, what to know before you sign, and the organizer’s link.
Popular cities
When & where November 8–12, 2026 (Retailer Education Day and Discovery November 8, Connect November 9–12) · Kansas City Convention Center · Kansas City, Missouri
Independent specialty outdoor retailers in the Grassroots Outdoor Alliance, with vendor partners and sales reps.
Specialty outdoor brands: camping, climbing, hiking, paddling, footwear and outdoor apparel, plus newer brands in the Discovery area.
Consider it if independent specialty outdoor shops are your core channel.
Connect is invitation-only and Grassroots schedules every appointment, so brands need an invitation and plan to the appointment grid rather than walk-in traffic.
When & where Expo & Conference: November 17–19, 2026 (pre-conference November 14–16) · Ernest N. Morial Convention Center · New Orleans, Louisiana
Pool and spa retailers, pool builders, service technicians, and backyard and deck contractors.
Pool and spa equipment, chemicals, hot tubs, patio and backyard products, and decking suppliers in the co-located Deck Expo.
Consider it if you sell pool, spa or backyard living products to retailers, builders and service pros.
Pre-conference sessions run November 14–16 and the expo and conference run November 17–19, with Deck Expo on the same floor.
When & where December 1–3, 2026 (Education Day December 1, trade show opens December 2) · Henry B. González Convention Center · San Antonio, Texas
Run specialty retailers and their buyers, store owners and staff, event management professionals and industry members.
Running footwear, apparel, nutrition, wearables and accessory brands, plus outdoor brands in Switchback at TRE.
Consider it if you sell to run specialty stores or want outdoor specialty buyers through Switchback.
The trade show floor opens December 2, after the December 1 Education Day, so the selling time is the last two days.
When & where Event: January 6–8, 2027 · Exhibits: January 6–8, 2027 · Orange County Convention Center, West Concourse · Orlando, Florida
Surf shop, boutique, resort, gift and souvenir, dive, outdoor and travel retail buyers from the U.S. and abroad.
Watersports and coastal lifestyle brands: surf, swim, resort wear, footwear, dive, gift and souvenir.
Consider it if you sell watersports gear or coastal lifestyle products to surf shops, resorts and gift stores.
Surf Expo is trade-only and buyers must show a resale certificate or invoices to register; the organizer says more than 80% of buyers write orders at the show.
When & where Event: January 7–10, 2027 · Exhibits: January 7–10, 2027 · Indiana Convention Center · Indianapolis, Indiana
Archery and bowhunting retailers, distributors, buyers and media who are ATA members.
Bow, arrow, broadhead, target, treestand, blind, optics and hunting accessory brands.
Consider it if you make or distribute archery or bowhunting products for independent and chain retailers.
The trade show is members-only and is followed by a public Supershow in the same building on January 9–10, so plan booth staffing for both audiences if you stay.
When & where Event: January 13–15, 2027 · Exhibits: January 13–15, 2027 · Baltimore Convention Center · Baltimore, Maryland
Nursery and garden center buyers, landscape contractors and designers, growers, re-wholesalers and public garden staff, mainly from the eastern U.S.
Nurseries and growers, hardgoods and garden product suppliers, landscape equipment, tools, containers, irrigation and lighting companies.
Consider it if you sell plants, hardgoods or landscape products to the East Coast green industry ahead of spring.
Show hours are 9 a.m. to 5 p.m. on Wednesday and Thursday and 8 a.m. to 1 p.m. on Friday, so the last day is a short half day.
When & where Event: January 19–21, 2027 · Exhibits: January 20–21, 2027 · Saint Paul RiverCentre and Roy Wilkins Auditorium · Saint Paul, Minnesota
Landscape, nursery, garden center, tree care and turf professionals from the north-central U.S.
Landscape equipment, nursery stock, hardscape, irrigation, snow and ice, and green industry service suppliers.
Consider it if you sell landscape or nursery products in Minnesota and the upper Midwest.
Trade show hours are short: 9 a.m. to 3:30 p.m. on January 20 and 8 a.m. to 11 a.m. on January 21.
When & where Event: January 20–22, 2027 · Exhibits: January 20–22, 2027 · Las Vegas Convention Center, South Hall (Upper Level) · Las Vegas, Nevada
Licensors, licensees, mass and specialty retail buyers, e-commerce sellers, university bookstores and collegiate licensing staff from 100+ universities.
300+ companies with licensed sports and tailgate merchandise for the NFL, NBA, MLB, NHL, NASCAR and colleges: apparel, collectibles, gifts and tailgate gear.
Consider it if you make licensed sports products or want to meet league and collegiate licensors.
Products shown under a league or college mark need that license, so licensing talks often come before retail orders.
When & where Event: January 20–22, 2027 · Exhibits: January 20–22, 2027 · Broward County Convention Center · Fort Lauderdale, Florida
Garden center owners and staff, interiorscapers, mass market and supermarket buyers, florists and landscape professionals from 40+ countries.
Tropical foliage, floral and plant growers, plus containers, growing supplies and related products; 470 exhibitors in 2026.
Consider it if you grow or supply tropical plants, foliage or floral products, or sell to the buyers who stock them.
TPIE is produced by FNGLA and fills 1,100+ booth spaces; the 2026 show drew almost 7,500 professionals from more than 40 countries.
When & where Event: January 26–29, 2027 · Exhibits: January 27–29, 2027 · Orange County Convention Center, West Building · Orlando, Florida
PGA and LPGA golf professionals, golf retailers and buyers, course and facility operators, coaches and club fitters.
Golf equipment, apparel, accessories, technology, course and range operations brands, plus racquet sports.
Consider it if you sell golf products to green-grass shops, off-course retailers or golf facilities.
The week opens with Demo Day, an outdoor event at Orange County National Golf Center in Winter Garden, away from the convention center; Demo Day space is sold separately through the sales team.
When & where Event: January 28–30, 2027 · Exhibits: January 28–30, 2027 · Salt Palace Convention Center · Salt Lake City, Utah
Independent ski, snowboard and sporting goods retailers who are members of the Nation's Best Sports buying group.
Winter sports equipment, apparel and accessory vendors approved by NBS.
Consider it if you sell ski, snowboard or winter sports products to independent shops.
Only approved NBS vendors exhibit and only member retailers buy, so vendor approval comes first.
When & where Event: February 24–26, 2027 · Exhibits: February 24–26, 2027 · Renaissance Schaumburg Convention Center Hotel · Schaumburg, Illinois
Landscape contractors, designers, nursery and garden center professionals from Illinois and Wisconsin.
450+ booths in two halls: plants, green industry products, hardscapes and equipment.
Consider it if you sell landscape, nursery or hardscape products in the Chicago and Wisconsin market.
iLandscape is owned and managed by Landscape Illinois; 2027 registration opens in November 2026.
When & where Event: March 3–6, 2027 · Exhibits: March 4–6, 2027 · Music City Center · Nashville, Tennessee
Hearth, patio and barbecue retailers, service professionals, distributors, installers and independent sales reps.
Barbecues and grills, outdoor kitchens, fireplaces, stoves, firepits, chimney and venting, outdoor living, spas and garden structures across 27 categories.
Consider it if you make grills, outdoor kitchens, fire features or outdoor living products for specialty retailers.
Suppliers may attend only by exhibiting or sponsoring under the HPBA suitcasing policy, and standard booth rates end January 15, 2027.
When & where Event: March 9–10, 2027 · Exhibits: March 9–10, 2027 · Las Vegas Convention Center · Las Vegas, Nevada
Retailers, brands, distributors, wholesalers and private label buyers sourcing hardlines products, including lawn and garden and outdoor living.
400+ suppliers from 40+ countries across 35+ hardlines categories: tools, hardware, lawn and garden, outdoor living, storage, plumbing, electrical, housewares and sporting goods; inventors in the Inventor Summit.
Consider it if you make lawn, garden, outdoor living or hardware products and want sourcing meetings with retail and private label buyers.
For 2027 the National Hardware Show runs as a new two-day sourcing event, with exhibitor profiles used to match suppliers to buyers, so the profile matters as much as the booth.
When & where Event: April 15–18, 2027 · Exhibits: April 15–18, 2027 · Laguna Seca Recreation Area (WeatherTech Raceway Laguna Seca) · Monterey, California
Cyclists and their families, plus retailers, distributors and cycling and outdoor industry professionals through the Industry Connect program.
1,100+ bike, e-bike, component, apparel, nutrition and cycling accessory brands in the Sea Otter Expo.
Consider it if you sell bikes, e-bikes or cycling gear and want consumer demos and dealer meetings in one week.
Sea Otter is a public cycling festival with races at a raceway, so exhibits are outdoor tents and structures; trade buyers come through the separate Industry Connect program.
When & where Event: June 11–15, 2027 · Exhibits: June 12–15, 2027 · Oklahoma City, Oklahoma
Independent specialty outdoor retailers in the Grassroots Outdoor Alliance, with vendor partners and sales reps.
Specialty outdoor brands: camping, climbing, hiking, paddling, footwear and outdoor apparel, plus newer brands in Discovery.
Consider it if independent specialty outdoor shops are your core channel.
Connect is invitation-only and Grassroots schedules every appointment; the Oklahoma City building is not confirmed yet.
When & where Event: July 10–13, 2027 · Exhibits: July 11–13, 2027 · Greater Columbus Convention Center · Columbus, Ohio
Growers, garden center owners and buyers, landscapers, installers, designers, sales reps and researchers.
Plant breeders and growers, greenhouse structures and technology, growing media, containers, garden center hardgoods and retail fixtures.
Consider it if you sell to greenhouse growers or independent garden centers in North America.
Trade show hours are 9:30 a.m. to 5 p.m. Sunday, 9 a.m. to 5 p.m. Monday and 9 a.m. to 2 p.m. Tuesday; new exhibitors can apply when 2027 booth sales open on January 19, 2027, and inline space is $1,875 (members) or $2,575 (non-members) per 100 sq ft.
When & where Event: July 13–16, 2027 · Exhibits: July 14–16, 2027 · Orange County Convention Center · Orlando, Florida
Tackle retailers, distributors, big-box and online buyers, outdoor media and fishing industry professionals.
Sportfishing brands: rods, reels, lures, line, electronics, boats and kayaks, apparel, and fly fishing.
Consider it if you make or sell fishing tackle or gear and want the buyers who set the next season's assortment.
The New Product Showcase hands out Best of Show and category awards, and ICAST 2026 drew nearly 600 brands and 10,000+ attendees from 75 countries, so launches compete for attention.
When & where Event: July 25–28, 2027 · Exhibits: July 27–28, 2027 · Omni PGA Frisco Resort & Spa, PGA Frisco campus · Frisco, Texas
PGA professionals, golf shop buyers, retailers, facility operators and independent sales reps.
Golf apparel and accessory brands showing the next spring season's collections.
Consider it if you sell golf apparel or accessories and want orders for the following spring.
The summit is held at the Omni PGA Frisco resort rather than a convention center, and it centers on next spring's golf apparel.
When & where Event: August 18–20, 2027 · Exhibits: August 19–20, 2027 · Minneapolis Convention Center · Minneapolis, Minnesota
Independent specialty retailers, national chain and e-commerce buyers, importers, distributors, independent reps, creators and media.
Outdoor gear and apparel brands: camping, climbing, hiking, paddling, travel, footwear and accessories.
Consider it if you sell outdoor gear or apparel to specialty retailers and want buyer meetings ahead of the next season.
The exhibit hall is open only two days (10 a.m. to 6 p.m. Thursday, 10 a.m. to 3 p.m. Friday), so retailer appointments are set before the show.
When & where Event: August 18–20, 2027 · Exhibits: August 18–20, 2027 · Orange County Convention Center · Orlando, Florida
Florida landscape contractors, nursery growers and buyers, landscape architects and designers, and green industry professionals.
Nurseries and growers, landscape equipment, irrigation, hardscape, lighting and landscape product suppliers.
Consider it if you sell plants, equipment or landscape products into the Florida and Southeast market.
FNGLA, which also runs TPIE in January, reported more than 7,500 professionals at the 2026 Landscape Show.
When & where August 23–26, 2027 · Oklahoma City Convention Center · Oklahoma City, Oklahoma
Independent sporting goods and outdoor retailers who are members of the Nation's Best Sports buying group.
Fishing, camping, water sports, paddle sports and hunting vendors approved by NBS; the market also covers shooting sports.
Consider it if you sell fishing, camping or paddle products to independent sporting goods stores.
Only approved NBS vendors exhibit and only member retailers buy, so vendor approval comes first.
When & where Event: August 25–27, 2027 · Exhibits: August 25–27, 2027 · Oregon Convention Center · Portland, OR
Wholesale growers, re-wholesalers, garden center buyers, landscape professionals and designers.
Nursery and greenhouse growers, plus equipment, automation, growing supplies and services for the nursery industry; 300+ exhibitors.
Consider it if you sell nursery stock, growing supplies or equipment to West Coast growers and buyers.
Show hours are noon to 5 p.m. Wednesday, 10 a.m. to 5 p.m. Thursday and 10 a.m. to 2 p.m. Friday, about 16 floor hours in total.
When & where September 9–11, 2027 · Orange County Convention Center · Orlando, Florida
Surf shop, boutique, resort, gift and souvenir, dive and outdoor retail buyers.
Watersports and coastal lifestyle brands: surf, swim, resort wear, footwear, dive, gift and souvenir.
Consider it if you sell coastal lifestyle products and want spring and summer orders.
Surf Expo is trade-only; buyers qualify with a resale certificate or invoices.
When & where Event: October 19–22, 2027 · Exhibits: not confirmed yet · Louisville, Kentucky
Landscape and lawn care contractors, outdoor power equipment dealers, hardscape and tree care professionals.
Outdoor power equipment, landscape, outdoor living, hardscape and tree care brands, with outdoor demonstration areas.
Consider it if you make or distribute lawn, landscape or outdoor power equipment.
Equip is owned by OPEI (Outdoor Power Equipment Institute); the 2027 building is not confirmed yet on the organizer site, and the show moves to Orlando in 2029.
When & where November 7–11, 2027 (Retailer Education Day and Discovery November 7, Connect November 8–11) · Omaha, Nebraska
Independent specialty outdoor retailers in the Grassroots Outdoor Alliance, with vendor partners and sales reps.
Specialty outdoor brands: camping, climbing, hiking, paddling, footwear and outdoor apparel.
Consider it if independent specialty outdoor shops are your core channel.
Connect is invitation-only and Grassroots schedules every appointment; the Omaha building is not confirmed yet.
No show matches those filters.
03 BY CITY
Orlando hosts five of the twenty-six events, from Surf Expo in January to Surf Expo again in September, with the PGA Show, ICAST and The Landscape Show between them at the Orange County Convention Center. Las Vegas and Oklahoma City hold two each. Pairing shows in one city saves freight and travel.
Surf Expo in January and September, the PGA Show in January, ICAST in July and FNGLA’s Landscape Show in August, all at the Orange County Convention Center.
The Sports Licensing & Tailgate Show in January and the Hardlines Supplier Event in March, both at the Las Vegas Convention Center. Our Las Vegas shop builds in the same city.
Grassroots Connect in June and the NBS Fall Semi-Annual Market at the Oklahoma City Convention Center in August.
A tired plant on day two tells the buyer more than any sign.
04 THE SEASON, LEG BY LEG
The run starts in November 2026 with Grassroots Connect in Kansas City and the Pool Spa Patio Expo in New Orleans, then The Running Event in San Antonio in December. January is the busiest month: Surf Expo, the ATA Show, MANTS, Northern Green, the Sports Licensing & Tailgate Show, TPIE, the PGA Show and the NBS Winter Sports Market. iLandscape, HPBExpo and the Hardlines Supplier Event follow into March, Sea Otter takes April, and July brings Cultivate, ICAST and the PGA Buying Summit. August stacks Outdoor Retailer, The Landscape Show, the NBS Fall Market and Farwest, and Surf Expo, Equip and Grassroots Connect in Omaha close 2027.
Conference marks conferences & summits. Everything else is a trade show.
The European fairs U.S. outdoor and garden brands plan around: ISPO for sports business in Amsterdam, IPM ESSEN for plants and horticulture, and spoga+gafa in Cologne for garden and outdoor living. They are not counted in the U.S. totals on this page.
| Show | Next dates | Where | How often |
|---|---|---|---|
| ISPO ↗The international sports business trade show, now held in Amsterdam, with a Leaders Summit before the two expo days. | November 3–5, 2026 (Leaders Summit November 3, Expo November 4–5) | RAI Amsterdam, Netherlands | Annual, autumn |
| IPM ESSEN ↗International horticulture trade fair for plants, floristry, garden supplies and nursery technology; 1,476 exhibitors from 41 nations and over 40,000 trade visitors in 2026. | January 26–29, 2027 | Messe Essen, Essen, Germany | Annual, January |
| spoga+gafa ↗Koelnmesse's garden and outdoor living trade fair: garden furniture, grills, gardening tools and garden decor. | June 15–17, 2027 | Koelnmesse, Cologne, Germany | Annual, June |
05 LET THE PRODUCT DO THE WEATHER
Outdoor and garden buyers judge with their hands: they lift the cooler, squeeze the leaf, feel the reel turn. These are real booths we built for a plant breeder, a rare plant grower, a drinkware and cooler maker, a retail environment with a park inside it and a marine electronics brand, and what each booth size can hold.
01 / THE LIVING BENCHXL-Bloom YoungPlants · Purple Exhibits
Low white and natural wood tables hold red, cream and dark anthuriums at hand height, with a top tier of young plants above them, so a grower or garden center buyer can lift a pot and check the roots without asking.
02 / THE GREEN WALLRare Plant Fairy · Purple Exhibits
A black shelving wall packed edge to edge with dark green anthuriums turns a narrow space into a living display, and two gift bags at its foot show how the plant leaves the store.
03 / THE PATCH OF LAWNMilton · Purple Exhibits
Blue, orange and teal coolers and flasks sit on a strip of green turf in front of large product photos, so the booth reads as a picnic or a tailgate from the aisle, with a white table beside it for the order.
04 / THE PARK INSIDEAmazon · Purple Exhibits
An olive tree rises from a round black bench on artificial turf, with a lamp post, planters and a park bench in front of a bright orange wall, an outdoor square indoors that gives every visitor a reason to stop and stay.
05 / THE WATERLINEBarantech · Purple Exhibits
A backlit wall with a boat graphic and LED trim sets the scene on the water, a wood-look floor and white lounge chairs keep it light, and the team stands at the aisle edge to meet dealers as they pass.
06 WHO WALKS THE AISLE IN BOOTS
An independent climbing shop, a golf professional, a garden center owner and a landscape contractor all buy in different halls. Specialty outdoor retailers book Outdoor Retailer and Grassroots Connect; golf, tackle and archery buyers fill the PGA Show, ICAST and the ATA Show; growers and garden centers fill MANTS, TPIE, Cultivate and Farwest; contractors and backyard dealers walk Equip, HPBExpo and the Pool Spa Patio Expo.
For camping, climbing, hiking, paddle, footwear, apparel and winter sports brands selling to independent shops at Outdoor Retailer, Grassroots Connect, the NBS buying markets and Switchback at The Running Event.
What mattersMargin and dating, a product the shop staff can test, a story they can retell on the sales floor and a rep who answers the phone in the off season.
For golf, fishing, archery, surf and run brands selling to green-grass shops, tackle retailers, archery dealers and coastal stores at the PGA Show, the PGA Buying Summit, ICAST, the ATA Show, Surf Expo and The Running Event.
What mattersA product they can swing, cast, draw or try on, the next season’s colors, demo access and show pricing written on the spot.
For plant breeders, growers, containers, growing media, hardgoods and garden decor brands selling to independent garden centers, re-wholesalers and greenhouse growers at MANTS, TPIE, Cultivate, Farwest and Northern Green.
What mattersHealthy stock on the bench, availability by week, freight to their region, display and point-of-sale support, and spring timing.
For outdoor power equipment, hardscape, irrigation, lighting, grills, fire features, pool and spa brands selling to contractors and dealers at Equip Exposition, iLandscape, The Landscape Show, HPBExpo, the Pool Spa Patio Expo and the Hardlines Supplier Event.
What mattersEquipment they can run, parts and service support, dealer programs, and a sourcing conversation backed by capacity and certifications.
07 EVERY BRAND STARTED AT A FOLDING TABLE
Young outdoor and garden brands get in through a pavilion package, an invention zone, a new product showcase or an open-house day, not a full island. Here is how each route works, with the organizer’s source.
Outdoor Retailer Emerging Brands ↗ International Pavilion Program ↗
Rules and fees are the latest each organizer published. Pavilion spots and showcase entries are limited, so apply when the window opens.
MAKE IT A FIELD TEST, NOT A FLYER
The landmark brings them in. A reel they can feel, a club they can swing on a mat, a bench of plants they can turn over by hand, and an order sheet with the season’s dating give a dealer or a garden center owner a reason to commit before spring.
Plan a booth that earns the order
08 LET’S GET YOU FIELD-READY
Outdoor and garden floors run on buying groups, short floor hours, living product and demo days away from the hall. Here it is in pieces: the dealer appointment, the living display, the demo day, the buying group, the backyard build, the new product entry, the freight and the follow-up.
MANTS, TPIE, Cultivate, Farwest and The Landscape Show are green-goods floors, and buyers read plant health in seconds.
The NBS markets in Salt Lake City and Oklahoma City are buying-group markets: only approved NBS vendors exhibit, and only member retailers buy.
Scan every badge with notes: the store or nursery, the categories they carry, the season they are buying for and who signs. Send the order sheet with dating, show pricing and availability within days of the show.
Tag each lead as a specialty dealer, a chain buyer, a golf or tackle shop, a grower, a garden center, a contractor or press. Outdoor and garden orders often land weeks after the show, when the dealer has counted last season’s stock, so measure preseason orders and spring reorders, not only badges scanned.
THE DEALER’S DAY PACK
Dealers and garden center buyers decide on terms and timing. Have this ready as a printed sheet and a short digital pack, so the order gets written before they leave the booth.
New to the terms? See the glossaryTRAIL # SEASON-27CONDITIONS: CLEAR
TRAIL OPEN
09 THE MAP BEHIND THE MILES
Put numbers on the trip. Enter your full show budget and your own dealer economics to see what breaking even could look like over a full selling season, from preseason orders to the spring reorder.
Ask for itemized quotes and keep a contingency. Live plants, water, heavy gear, outdoor demo space and buying-group fees add costs that a plain booth does not have. These categories are a planning checklist, not a price estimate.
Average share of exhibitor spending by category.
Source: CEIR, How the Exhibit Dollar Is Spent (2012), via TSNN ↗ Outdoor and garden exhibitors often add temperature-controlled plant freight, water and misting, demo-day space and buying-group fees on top.
What outdoor and garden organizers publish for space. Most bill by the square foot or per 100 sq ft; add the build, freight for gear or live plants, labor, water and power, and travel.
| Show | Published price | Source |
|---|---|---|
| Cultivate'272027 | Inline $1,875 per 100 sq ft (AmericanHort Premium & Plus members) · $2,575 non-members · corner +$300 · endcap +$500 · island +$3,000 | Source ↗ |
| HPBExpo272027 | Members $38/sq ft inline, $40 corner · non-members $48 / $50 · +$4/sq ft from January 16, 2027 | Source ↗ |
| Outdoor Retailer (Emerging Brands Package)2027 | $2,500 booth or kiosk package | Source ↗ |
PGA Show vs. ICAST vs. Outdoor Retailer vs. MANTS vs. Cultivate'27: the five U.S. shows that cover outdoor and garden from the golf shop to the greenhouse, compared on what each organizer publishes.
| Topic | PGA Show | ICAST | Outdoor Retailer | MANTS | Cultivate'27 |
|---|---|---|---|---|---|
| Who attends | PGA and LPGA professionals, golf retailers, facility operators, coaches and club fitters; 34,000+ industry professionals in 2026, per RX | Tackle retailers, distributors, big-box and online buyers and outdoor media; just under 12,000 attendees and 3,050 retailers and wholesalers in 2026 | Independent specialty retailers, chain and e-commerce buyers, reps, creators and media; 1,800+ attendees and 400+ qualified retailers in 2026 | Nursery and garden center buyers, landscape contractors, growers and re-wholesalers, mainly from the eastern U.S.; 10,800+ in 2026 | Growers, garden center owners and buyers, landscapers, designers, sales reps and researchers |
| Who exhibits | 1,195 golf brands in 2026, nearly 400 of them new, plus racquet sports | Rods, reels, lures, line, electronics, boats, kayaks and apparel; 540+ exhibitors in 2026, 150+ first-time | Camping, climbing, hiking, paddling, travel, footwear and apparel brands; 275+ brands in 2026 | Nurseries, growers, hardgoods, tools, containers, irrigation and lighting; 890+ companies on a sold-out 2026 floor | Breeders, growers, greenhouse structures, growing media, containers and garden center fixtures |
| When & where | January 26–29, 2027, Orange County Convention Center, Orlando; Demo Day January 26 at Orange County National | July 13–16, 2027, Orange County Convention Center, Orlando; show floor July 14–16 | August 18–20, 2027, Minneapolis Convention Center; Expo Hall August 19–20 | January 13–15, 2027, Baltimore Convention Center | July 10–13, 2027, Greater Columbus Convention Center; trade show July 11–13 |
| How you get space | Through the RX and PGA of America sales team; Demo Day space sold separately | By the square foot from a 10×10, +$200 per corner; ASA membership and a 50% deposit required | Through the exhibitor inquiry form; $2,500 Emerging Brands Package | Through MANTS; the 2026 floor sold out | $1,875 per 100 sq ft for AmericanHort Premium & Plus members, $2,575 for non-members; sales open January 19, 2027 |
| Same stretch | NBS Winter Sports Market in Salt Lake City January 28–30 and TPIE in Fort Lauderdale the week before | Cultivate in Columbus the same week and the PGA Buying Summit in Frisco July 25–28 | The Landscape Show in Orlando the same days and Farwest in Portland the next week | Northern Green in Saint Paul and TPIE in Fort Lauderdale the following week | ICAST in Orlando opens as Cultivate closes |
Figures are the latest each organizer published, with the year shown. Booth fees are space only; build, freight, labor, utilities and services are extra.
Several shows have been renamed or replaced. Here’s where they went.
Second lookWool, leather & soil
Boots with real miles on them, lures in their trays, seedlings in their first pots: the details a dealer checks before agreeing to stock a line.
10 BASE CAMP. ASK AWAY.
The PGA Show, with 34,000+ industry professionals from 90 countries at the 2026 edition, per RX. By published attendance it is followed by ICAST (just under 12,000 attendees in 2026), MANTS (10,800+ horticulture professionals in 2026), TPIE (almost 7,500 in 2026) and The Landscape Show (more than 7,500 in 2026, per FNGLA). The Top 8 on this page lists each figure with its source.
January 26–29, 2027 at the Orange County Convention Center in Orlando. The week opens on January 26 with Demo Day at Orange County National Golf Center in Winter Garden, away from the convention center, and Demo Day space is sold separately through the sales team. The 2026 show had 1,195 brands, nearly 400 of them new exhibitors.
ICAST 2027 runs July 13–16 at the Orange County Convention Center in Orlando, with the show floor open Wednesday to Friday, July 14–16. Exhibiting requires an active American Sportfishing Association membership; space is sold by the square foot from a 10×10, plus $200 per corner, assigned in order of applications with a 50% deposit.
At the Minneapolis Convention Center, August 18–20, 2027: an Education Day on August 18 and the Expo Hall on August 19–20 only (10 a.m. to 6 p.m. Thursday, 10 a.m. to 3 p.m. Friday). The 2026 Minneapolis show drew 1,800+ attendees, 275+ brands and 400+ qualified retailers, per Outdoor Retailer.
The Emerging Brands Package costs $2,500 and includes a booth or kiosk in a curated zone, lead retrieval, matchmaking and digital promotion, per Outdoor Retailer. Standard booth pricing comes through the exhibitor inquiry form, and 2026 exhibitors renew first.
By published attendance: MANTS in Baltimore (10,800+ in 2026), TPIE in Fort Lauderdale (almost 7,500 in 2026), The Landscape Show in Orlando (more than 7,500 in 2026) and Farwest in Portland (4,000+ in 2026). Cultivate in Columbus, Equip Exposition in Louisville, Northern Green in Saint Paul and iLandscape in Schaumburg do not publish attendance on the pages linked here.
January 13–15, 2027 at the Baltimore Convention Center. Hours run 9 a.m. to 5 p.m. Wednesday and Thursday and 8 a.m. to 1 p.m. Friday. The 2026 floor sold out with more than 890 exhibiting companies, and MANTS has announced Baltimore dates through 2030.
Inline space costs $1,875 per 100 sq ft for AmericanHort Premium & Plus members and $2,575 for non-members, with flat fees of $300 for a corner, $500 for an endcap and $3,000 for an island. New exhibitors can apply when 2027 booth sales open on January 19, 2027 at 11 a.m. EST. Cultivate'27 runs July 10–13 in Columbus, Ohio.
Standard rates run to January 15, 2027: HPBA members pay $38 per sq ft inline and $40 corner, non-members $48 and $50. Each rate rises $4 per sq ft from January 16, 2027. HPBExpo27 runs March 3–6, 2027 at the Music City Center in Nashville, and suppliers may attend only by exhibiting or sponsoring.
GIE+EXPO is now Equip Exposition, owned by OPEI, and runs October 19–22, 2027 in Louisville; the show moves to Orlando in 2029. The National Hardware Show runs in 2027 as the Hardlines Supplier Event, a two-day sourcing event on March 9–10 at the Las Vegas Convention Center that uses exhibitor profiles to match suppliers with buyers.
The NBS markets (Winter Sports in Salt Lake City, January 28–30, 2027, and the Fall Semi-Annual Market in Oklahoma City, August 23–26, 2027) admit only approved NBS vendors and member retailers. Grassroots Connect is invitation-only, with every appointment scheduled by the Grassroots Outdoor Alliance. The ATA Show trade days are for ATA members.
Orlando, with five of the twenty-six events in this guide: Surf Expo in January and September, the PGA Show in January, ICAST in July and The Landscape Show in August, all at the Orange County Convention Center. Las Vegas and Oklahoma City host two each.
Yes. Surf Expo runs twice in 2027 at the Orange County Convention Center in Orlando: January 6–8 and September 9–11. It is trade-only; buyers register with a resale certificate or invoices, and the organizer says more than 80% of buyers write orders at the show.
The Running Event in San Antonio, December 1–3, 2026, puts run specialty retailers in one hall, with an Education Day first and the trade floor open December 2–3; outdoor brands show in Switchback at TRE. Sea Otter Classic, April 15–18, 2027 at WeatherTech Raceway Laguna Seca in Monterey, is a public cycling festival with 1,100+ brands, and trade buyers come through its Industry Connect program.
The PGA Show (January 26–29, 2027, Orlando) is the large hall for equipment, apparel, technology and facility brands, with 34,000+ professionals in 2026. The PGA Buying Summit (July 25–28, 2027, at the Omni PGA Frisco Resort in Texas) centers on the following spring’s golf apparel and accessories, so many apparel brands plan for both.
Six to twelve months for the large halls. Cultivate opens 2027 booth sales on January 19, 2027 for a July show, MANTS sold out its 2026 floor, and ICAST assigns space in order of applications. Custom builds take 30 to 45 days, so lock the space first and the design soon after.
Usually yes, under each hall’s rules. Garden shows such as MANTS, TPIE and Farwest are built for live product; plan trays, drainage and misting. Open flame, fuel, water and heavy equipment need written approval from show management and the fire marshal, and Equip runs outdoor demonstration areas for running equipment.
Yes. We design and build custom booths for outdoor, sporting goods and garden brands, from a 10×20 inline to a full island, with fixed proposals, 30–45 day builds and your own project manager on the floor. We build in our Fishkill, NY and Las Vegas shops.
11 TALK LIKE A DEALER, A GROWER AND A GUIDE
Preseason, dating, liner, hardgoods, green goods, demo day. The terms specialty dealers, growers, golf pros and show managers use, in plain English, so nothing gets lost between the field, the order pad and the exhibitor kit.
12 MORE CONSUMER PRODUCTS GUIDES
Purple builds for the whole consumer products calendar. These guides cover the rest of it.
Every U.S. consumer products trade show of 2026–2027 on one calendar, with the Top 10, cities and costs.
Open the full consumer products calendarHousewares, tabletop, decor and the gift and home markets where buyers walk showrooms.
Open the home & gift guideToy Fair New York, Licensing Expo, NRF, the PPAI Expo and the retail, promo, toy and baby shows.
Open the retail, licensing & kids guide
YOUR GEAR. YOUR GROWERS. YOUR SEASON.
From the first crate of plants at the advance warehouse to the dealer who signs the preseason order at your table, let’s create an outdoor or garden booth that puts the product in their hands, reads from the far aisle and holds up through the last short day. Fixed proposals, 30–45 day builds and your own project manager on the floor.
Let’s plan your outdoor or garden boothResearched and written by the Purple Exhibits team. Updated November 9, 2026. Show dates, venues, prices and rules come from each organizer’s published pages, linked on every show card. Fit notes, booth ideas and planning tools are our editorial guidance from building booths for outdoor & garden exhibitors. Listings are not paid placements. The guide covers U.S. business-to-business events plus selected international shows.
Photos: Luis Quintero / Pexels · Los Muertos Crew / Pexels · Artūras Kokorevas / Pexels · Gaspar Zaldo / Pexels · Göksun Barış Gökalp / Pexels · mahdi chaghari / Pexels · amin naderloei / Pexels · Guy Kawasaki / Pexels · Amar Preciado / Pexels · Rubenstein Rebello / Pexels · Kaboompics.com / Pexels · Krista Glīzdeniece / Pexels · Simon L. / Pexels · Jurie Maree / Pexels · Tom Kowalsky / Pexels · Araz Yurtseven / Pexels · Critical Smith / Pexels · Centre for Ageing Better / Pexels · Bảo Minh / Pexels · Jonathan Borba / Pexels · Xandro Vandewalle / Pexels · Dmitriy Ganin / Pexels · Ron Lach / Pexels · Monica Oprea / Pexels · Maria Camila Castaño / Pexels. Booth photographs: Purple Exhibits.
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