AUA 2027 · May 21–24, 2027 · San Diego Convention Center, San Diego
AUA 2027 booth design & build in San Diego
Custom and rental exhibits for urology device, diagnostics and pharma brands, built so a surgeon can inspect the instrument and sit down to talk. Demo stations, task lighting and show-floor drayage handled by our on-site team.
- May 21–24, 2027
- San Diego Convention Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Medical trade-show exhibits at MEDICA 2021 in Düsseldorf
01 Purple at AUA 2027
What makes AUA different, and how we build for it
AUA is where urology buys for the year. The Science & Technology Hall runs three days with unopposed exhibit hours from 11:30 a.m. to 1 p.m. daily, so the plenary empties straight onto your aisle. The hall carries its own programme: the Product Theater, the Robotics Theater, Device Tech Talks and the Hands-on Training Pavilion. AUA2026 drew 9,008 attendees, 36 percent of them international, and 87 percent said the hall was very important to their meeting. Saturday of the 2027 meeting closes with the AUA 125th Anniversary Celebration from 4:30 to 6:30 p.m. Your booth competes with live robotics for attention, so the instrument, not the logo, has to stop people.
Oncology, general urology and stone disease make up two thirds of the audience. They want the instrument in hand, the specification beside it and a specialist who can answer a clinical question in one sentence.
AUA2026 counted 902 residents and fellows and 495 advanced practice providers. They come to try systems at demo stations and leave with a contact, so hands-on access and a quick lead capture matter.
35 percent of attendees work in academic settings and 21 percent in hospitals. They need a seated space off the aisle to talk evidence, integration and purchasing with two or three colleagues.
Your team in San Diego
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the San Diego Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for AUA 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
The Science & Technology Hall mixes 10×10 and 10×20 inlines from instrument, diagnostics and pharma companies with islands from the robotics, laser and imaging platform makers who feed the Robotics Theater and Device Tech Talks. Most Purple urology clients land between a 10×20 with one demo station and a 20×30 island with a meeting room.
One instrument case with task lighting, a single demo monitor and a counter with storage for accessories and literature.
Shown: MedaCure, a Purple inline booth
See 10×10 rental booths →
A capital system or product family on a lit display, one presenter-led demo station and a two-seat consultation table.
Shown: SpecialtyRx, a Purple inline booth
See 10×20 rental booths →
Two demo stations under a hanging sign, an open lounge for residents and a semi-private meeting nook behind a permeable screen.
Shown: Philippine Airlines, a Purple island exhibit
See 20×20 rental booths →
A robotics or imaging platform with camera feed to a screen, a Device Tech Talks style presentation corner, private meeting rooms and lockable storage.
Shown: Amazon, a Purple large-format exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for AUA with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Pixee Medical
Pixee Medical at medical technology congress
A focused, demo-first booth for augmented-reality surgical guidance, built so every visitor could try the technology while traffic kept moving.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Trusted by exhibitors including
04 Designing for urology device, diagnostics and pharma brands at AUA
Four things we get right for AUA exhibitors
1Light the detail they came to inspect
A urology instrument is small and reflective. We mount it on a stable surface at inspection height, test glare and viewing distance with your real product under the proposed fixtures, and keep the explanatory graphic beside the item it describes rather than on a distant wall.
2Show the demo without crowding the operator
A live system gets a defined presenter position and a second view. An overhead camera or prepared close-up on a screen lets small hand movements read from the aisle, so visitors are not stacked around the console and the presenter keeps the flow moving.
3Keep the conversation off the demo queue
We place seating beside the presentation route, not at the end of it, behind a permeable partition that gives visual privacy while staff stay connected. An appointment can arrive and sit down without interrupting the demonstration already underway.
4Design from the product edge outward
Counter depth, cabinet doors, screen angle and cable runs are drawn from actual unit dimensions. Accessories have a home during and after the demo, display-only samples are separated from approved handling demos, and claims are settled with your medical and regulatory team before graphics print.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Waaree Solar America.
Start my AUA concept05 San Diego Convention Center · San Diego
Logistics for AUA 2027, handled
The San Diego Convention Center runs a union floor, so installation and dismantle are union work under the show contractor's agreements and our on-site team works inside them. Every case moves through material handling at about $176 per hundredweight with a 200-pound minimum, so we pack demo systems to hit the advance warehouse in as few pieces as possible and file the drayage paperwork. We draw island elevations and hanging-sign details for show filing before production starts. San Diego International is 10 to 15 minutes away, the Marriott Marquis and Manchester Grand Hyatt are a walk from the halls, the Gaslamp Quarter is 10 to 15 minutes on foot and the trolley stops a few blocks away.
Hall rules, drayage estimates and freight deadlines for this building are in our San Diego Convention Center exhibitor guide.
What Purple handles
- Exhibitor kit, show contractor orders and target move-in dates
- Island elevations and hanging sign drawings filed with the show
- Demo station power, data and internet orders
- Freight to the advance warehouse and drayage paperwork
- Union installation and dismantle with our on-site team
- Lockable storage and overnight security for instruments
Timeline, counted back from move-in
- Early March 2027Design sign-off; island elevations, hanging sign and AV details drawn for show filing.
- March–April 2027Production in Fishkill, NY; graphics proofed with your approved claims and product photography.
- Late April 2027Booth and demo fixtures ship to the show's advance warehouse for San Diego.
- May 19–20, 2027Move-in; our on-site team installs, connects demo stations and runs the pre-show checklist.
- May 21–23, 2027Science & Technology Hall open; a Purple project manager is on call through the 125th Anniversary Celebration on Saturday.
- May 23–24, 2027Dismantle after the 3 p.m. Sunday close; instruments packed to your return plan, booth to storage or the next show.
AUA exhibitor questions
Questions exhibitors ask us before AUA
How much does a 20×20 at AUA cost?
A complete 20×20 custom island runs $50,000 to $120,000 for design, structure, graphics and installation, and a 20×20 rental island $16,000 to $40,000. A 10×20 inline with one demo station lands between $15,000 and $45,000 custom. Send us your product list and we return a fixed quote.
Can you install at the San Diego Convention Center?
Yes. We build in Fishkill and install at the San Diego Convention Center with our on-site team under the union agreements, ship through the show's advance warehouse and handle the dock paperwork. Our project manager is on the floor for move-in, the three hall days and dismantle.
Can we rent a booth for AUA?
Yes. Rental structures with your graphics, custom demo counters and instrument displays, or a hybrid of both. Many first-time AUA exhibitors start with a 10×10 or 10×20 rental between $3,500 and $15,000, then add a custom feature once the product line grows.
When do we need to decide?
Design sign-off by early March 2027 gives a 30 to 45 day build and a late April ship to the advance warehouse. Islands need elevations drawn and filed earlier, so a 20×20 or larger should be in design by February. Later is possible at a higher freight cost.
Do you handle show contractor orders and drayage?
Yes. We read the AUA exhibitor kit when it lands, order material handling, electrical and rigging for your hanging sign, book target move-in dates and keep you copied on every deadline. Your team shows up to a finished booth with the demo systems powered and tested.
Before you sign with anyone
Five questions to ask any exhibit builder for AUA:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your AUA booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.
