energy and utilities · The Woodlands
HFTC 2027Exhibitor guide: booth costs, dates and deadlines
Frac engineers, two show days: HFTC 2027 booths in The Woodlands
- Event dates
- February 2–4, 2027
- Exhibit hall
- February 2–3, 2027 (Tue 9 a.m.–6 p.m., Wed 9 a.m.–5 p.m.)
- Venue
- The Woodlands Waterway Marriott Hotel & Convention Center, The Woodlands
4.9 star rating from clients3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
HFTC 2027 in 30 seconds
The short version for exhibitors. Sources for each HFTC figure are further down the page.
- When is HFTC 2027?
- February 2–4, 2027, at The Woodlands Waterway Marriott Hotel & Convention Center, The Woodlands.
- When is the HFTC exhibit hall open?
- February 2–3, 2027, Tue 9 a.m.–6 p.m., Wed 9 a.m.–5 p.m.
- How big is HFTC?
- 151 exhibitors (2026 edition).
- How much is a 10×20 booth at HFTC, all-in?
- $7,500 – $15,000 for a Purple rental in The Woodlands: design, graphics, lighting, install and dismantle. Space and show services are billed by the show.
- At HFTC, what is the next exhibitor deadline?
- Company profile update for the digital program due: December 2, 2026.
Official HFTC 2027 links: HFTC 2027 floor planHFTC 2027 exhibitor listHFTC 2027 hotels
Everything about HFTC 2027 in one place
HFTC 2027 fact sheet
| Official name | 2027 SPE Hydraulic Fracturing Technology Conference and Exhibition (HFTC), in The Woodlands, Texas |
|---|---|
| Event dates | February 2–4, 2027 |
| Exhibit hall dates | February 2–3, 2027 (Tue 9 a.m.–6 p.m., Wed 9 a.m.–5 p.m.) source |
| Venue | The Woodlands Waterway Marriott Hotel & Convention Center 1601 Lake Robbins Dr, The Woodlands, TX 77380 |
| Organizer | Society of Petroleum Engineers (SPE) |
| Size (2026) | 151 exhibitors source |
| Who attends | Completions and stimulation engineers, operators and service-company technical staff |
| Next deadline | Company profile update for the digital program due: December 2, 2026 source |
| Nearest airport | George Bush Intercontinental Airport (IAH), Houston |
| Hotels | The Woodlands Waterway Marriott, SPE group code SPE, $273 per night (2027) Official hotel page → |
| Official website | spe-events.org |
Official HFTC resources
HFTC 2027 calendar
HFTC 2027 dates and deadlines
The HFTC dates the organizer has published, in order, each linked to the page that states it. The next date is highlighted.
- Company profile update for the digital program dueExhibitors source
- EAC agreement, co-exhibitor, late set-up and heavy-equipment forms dueExhibitors source
- Last day for $400 exhibitor registrationBooth staff source
- Freeman advance warehouse starts receiving freightExhibitors source
- Exhibitor move-in begins, 8 a.m. to 5 p.m.Exhibitors and contractors source
- All exhibits fully installed by 5 p.m.Exhibitors source
- Exhibition opens, 9 a.m. to 6 p.m.Attendees and exhibitors source
- All freight cleared by noonExhibitors source
01 Purple at HFTC 2027
Frac engineers, two show days: HFTC 2027 booths in The Woodlands
HFTC visitors are completions engineers who read a pump curve or a proppant spec before they read your logo, so we build around the part and the data. At The Woodlands Waterway Marriott, Freeman runs freight, Pinnacle Live owns power and rigging, and nothing comes through the hotel lobby.
- Feb 2–4, 2027 · The Woodlands
- 150 exhibitors on 2027 map
- Forms due Jan 4, 2027
What makes HFTC different, and how we build for it
HFTC is the Society of Petroleum Engineers' meeting built only around hydraulic fracturing, and the exhibition sits inside the conference rather than beside it.Coffee breaks run on the exhibit floor, exhibitor registration includes lunch on Level 3, and the hall is open just two days before move-out starts at 5 p.m. Wednesday. SPE's 2027 map lists 150 exhibitors, from Halliburton, SLB and Liberty Energy to proppant suppliers, chemistry firms and frac-modeling software, across Level 1, Level 3 and outdoor space. SPE enforces strict photography rules and fines early teardown $1,000 plus 10 priority points, so an HFTC booth has to be complete, technical and staffed to the last minute.
The real component, a cutaway or a test curve close enough to study: pump fluid ends, seats and plugs, proppant samples, chemical performance data and frac diagnostics on a screen.
Field results from named basins, cost per stage or per lateral foot, and a quiet table to talk fleet contracts between technical sessions.
Equipment they can touch and maintenance details they can use: wear-part life, electric fleet power options, sensor data and how fast a spare arrives in the basin.
Your team in The Woodlands
Built in two shops, run by one project manager
We build in our own production shop in Fishkill, NY, and our Las Vegas hub, ship to the Woodlands Waterway Marriott Hotel & Convention Center, and install with our own project manager on the floor and vetted local labor. Every HFTC build runs a predictable 30 to 45 days and gets a pre-show QA, with secure storage after.
The booth is lit and stocked when your team reaches the Woodlands Waterway Marriott Hotel & Convention Center. You just show up.
Inside HFTC 2027
Rules that shape your HFTC booth
SPE's booth specifications (2026 edition) cap linear back walls at 8 feet 3 inches in the rear half, hold the front half to 4 feet and ban hanging signs over linear booths. We draw every inline HFTC booth to those lines before production.
HFTC rules prohibit flammable liquids, gases and solids and compressed gases in exhibits, and open-flame or high-heat effects need special approval. We show pumps, engines and tools dry and use screens for anything that would need fuel.
Indoor vehicles and fueled equipment may carry no more than a quarter tank, sealed and locked, with battery cables disconnected, and SPE needs 72 hours' notice. We stage any truck-mounted display to that checklist with Freeman.
Move-out starts at 5 p.m. Wednesday, February 3, and any earlier dismantling brings a $1,000 fine and the loss of 10 priority points. Our project manager starts teardown at the close, not before.
SPE treats any sound that consistently exceeds 85 decibels at the edge of a booth as objectionable and can stop it. We point speakers into the booth and use captioned video for pump and fleet demos.
Programs worth planning for
SPE's guidance program for HFTC exhibitors on using the Exhibitor Hub and portal, with the 2027 forms, deadlines and service orders in one place.
SPE's technical paper sessions on stimulation, completions design and diagnostics, running February 2–4, 2027; exhibitor registration includes the technical sessions, lunches and the Tuesday reception.
HFTC is SPE's completions-only meeting in The Woodlands; choose it over NAPE Summit, which opens in Houston the same week, when you sell frac fleet equipment, proppant, chemistry or diagnostics to engineers rather than services to deal-makers. Compare every energy and utilities show we build for →
Who exhibits at HFTC 2027
Companies on SPE's HFTC 2027 exhibitor list, 150 in all. See the full list
- Halliburton Energy Services Inc
- SLB
- Liberty Energy
- NOV
- Jereh North America Group
- Atlas Energy Solutions
- Smart Sand Mine to Wellsite Solutions
- CARBO
- Flotek Chemistry
- SNF Oil & Gas
- Evonik Corporation
- Kuraray America, Inc.
- NCS Multistage
- The WellBoss Company
- Parker Hannifin
- Continental ContiTech
- Corva
- ResFrac Corporation
- Seismos Inc.
- Core Laboratories
energy and utilities at HFTC
The industry behind HFTC, in pictures
02 Booths & pricing for HFTC 2027
Popular booth sizes at HFTC
SPE sells HFTC space through its sales team after a new-exhibitor review and does not publish rates; booths range from 10-foot-deep linear rows to peninsulas, islands and outdoor space. We recommend a 10×20 linear for a component and data story, and a 20×30 or larger peninsula when you want a hanging sign.
A plug, seat or fluid-end cutaway on a lit plinth in the back half, a 4-foot-high counter up front, and a screen with stage data under the 8-foot-3 back-wall limit.
Shown: Tesla Transformers (India) Ltd., a Purple inline booth
See 10×20 rental booths →
Three linear bays: hero component in the center, proppant or chemistry samples on one side, and a two-seat table for an operator on the other.
Above: Wisepower Enterprise, a Purple inline booth
See 10×30 rental booths →
A peninsula or island with walls up to SPE's 16-foot peninsula limit, a component display on an engineered base and a small meeting space; hanging signs need a larger footprint.
Above: dimi, a Purple island exhibit
See 20×20 rental booths →
Enough for a hanging sign under SPE's rules, a full pump or skid display within floor-load limits, a closed meeting room and storage.
Shown: a Purple island exhibit for Asian
See 20×30 rental booths →In Purple's HFTC price
- A 3D rendering of your HFTC booth, revised until you approve it
- Structure, graphics printed for HFTC, counters and storage as specified
- Lighting plus power distribution within the booth at HFTC
- Installation and dismantle in The Woodlands, run by our project manager on the floor
- Every HFTC show-service order and deadline tracked for you
Billed by HFTC and its contractor
- Booth space, paid to Society of Petroleum Engineers
- Drayage and material handling, unless the space rate already covers it
- Electrical, internet and rigging orders for HFTC
- Booth cleaning, and union labor where the Woodlands Waterway Marriott Hotel & Convention Center requires it
Rates to plan with for HFTC:
- Extra exhibitor registration $400 by Jan 6, $475 Jan 7–31, $550 Feb 1–4, 2027 source
- Extra guest invitation $85 each, bought in advance, 2027 show source
- Official hotel rate $273 per night, Woodlands Waterway Marriott, 2027 source
- Early teardown penalty $1,000 fine plus 10 priority points, 2027 rules source
Before you sign, your proposal already estimates each of these show charges, so the HFTC total is on paper.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at HFTC; custom builds get their own quote. For an exact HFTC figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Send the show, your booth size and what the space needs to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for HFTC. No charge.
In The Woodlands, your team walks into a booth that is already lit and stocked. You just show up.
03 Built by Purple
Booths we have designed, built and installed
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
For a global elevator manufacturer, an interactive booth with digital simulations, real product showcases and a floor plan that guided visitors from first step to last.
KLEEMANN's booth guided engineers from real product to digital simulation, the same path an HFTC exhibitor needs from a pump component on the plinth to stage data on screen.
Read the KLEEMANN case study All case studies →“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”
Tess Bockes, Exit King Realty · client reviews
Trusted by exhibitors including
04 Designing for pressure pumping, proppant, completions chemistry, frac equipment and diagnostics companies at HFTC
Four things we get right for HFTC exhibitors
1Respect the linear height line
SPE's booth specifications cap linear back walls at 8 feet 3 inches, only in the rear half, with everything forward held to 4 feet, and allow taller physical equipment at SPE's discretion. We put the tall hardware at the back, keep graphics under the line and leave sightlines open.
2No fuel, no compressed gas
HFTC rules ban flammable liquids, gases and compressed gases in exhibits, and indoor equipment with fuel tanks may hold no more than a quarter tank with batteries disconnected. We show pumps and engines dry and drained, and simulate operation on screen.
3Two days, many breaks
Coffee breaks are held on the exhibit floor both days, and the Tuesday reception runs from 5 to 6 p.m. Traffic comes in waves, so we design a booth two people can run at the peak, with samples and data sheets reachable without crossing the aisle.
4Level 1 or Level 3 changes the plan
HFTC exhibits sit on Level 1 and Level 3 of The Woodlands Waterway Marriott, with different move-out times. We confirm your level, plan freight to the right dock and size crates for the route, because loading through the Marriott lobby is not allowed.
Concept rendering
Your HFTC proposal comes with a rendering like this
Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for HFTC. Shown: a Purple concept for Shihlin Electric.
Start my HFTC conceptFloor at a glance
Where you could be at HFTC 2027
HFTC uses two exhibit levels at The Woodlands Waterway Marriott Hotel & Convention Center, plus outdoor booth space; SPE's floor plan has a main map and a Level 3 map.
Level 1 exhibits
The main exhibit floor; move-out here starts at 5 p.m. on Wednesday, February 3.
Our advice Heavier equipment usually belongs on the main level; we confirm floor-load limits with SPE before engineering any base.
Level 3 exhibits
The upper exhibit area beside the Level 3 luncheons, with move-out from 6 p.m. Wednesday.
Our advice Lunch traffic passes these booths both days; we plan lighter crates and a later teardown crew for Level 3.
Outdoor booths
SPE sells outdoor exhibit space, which comes with 20 guest invitations and 20 full registrations; tents with air conditioning must route condensate to drains.
Our advice Outdoor space suits a full-size pump or trailer display; we plan tent, power and condensate lines with Pinnacle Live and Freeman.
05 The Woodlands Waterway Marriott Hotel & Convention Center · The Woodlands
Logistics for HFTC 2027, handled
SPE gives HFTC exhibitors two move-in days, Sunday January 31 and Monday February 1, and wants every booth finished when Monday's 5 p.m. bell rings. Freeman is the official decorator and handles drayage and forklifts; Pinnacle Live is exclusive for electrical, internet, plumbing, AV and hanging signs on 20×20 islands and larger. We file the Exhibitor Appointed Contractor agreement and insurance by January 4, 2027, ship to Freeman's advance warehouse from January 25, and our project manager runs install with vetted labor. Move-out starts after 5 p.m. Wednesday, and all freight must leave by noon Thursday.
What Purple handles
- EAC agreement and insurance filed before January 4, 2027
- Freeman heavy-equipment form and advance-warehouse freight
- Pinnacle Live power and hanging-sign orders
- Dry, drained equipment displays that meet SPE's fuel rules
- Linear booths drawn to SPE's 8-foot-3 and 4-foot height lines
- A Purple project manager at the Marriott from Sunday move-in until Thursday's noon freight cutoff
Your HFTC timeline, from move-in back
EAC agreement, co-exhibitor, late set-up and Freeman heavy-equipment forms due: January 4, 2027. Miss it and your own contractor or heavy display can be refused at the freight door; send us your booth number and equipment list by mid-December so we file on time.
Design sign-off for HFTC is due by mid-December 2026.
- December 2, 2026Update your company profile for the HFTC digital program.
- Mid-December 2026Design sign-off, including any hanging sign or multi-level drawings.
- January 4, 2027EAC agreement, co-exhibitor, late set-up and Freeman heavy-equipment forms due to SPE.
- January 2027Production in our Fishkill, NY shop; freight to Freeman's advance warehouse from January 25.
- January 31–February 1, 2027Move-in, 8 a.m. to 5 p.m.; booth complete by 5 p.m. Monday.
- February 2–4, 2027Exhibition February 2–3, move-out from 5 p.m. Wednesday, all freight out by noon Thursday.
Purple's planning timeline for HFTC. Move-in, freight target and order deadlines are set by the HFTC exhibitor kit and your assigned schedule; we confirm them for your booth once you book.
Printable HFTC budget & deadline sheetTravel to HFTC 2027
Getting to HFTC 2027: airport and hotels
Fly in
George Bush Intercontinental Airport (IAH), Houston
Stay
The Woodlands Waterway Marriott, SPE group code SPE, $273 per night (2027)
Find the venue
The Woodlands Waterway Marriott Hotel & Convention Center
1601 Lake Robbins Dr, The Woodlands, TX 77380
Travel facts from spe-events.org.
HFTC by the numbers
HFTC year by year
How HFTC 2027 compares with other energy and utilities shows
The energy and utilities shows closest to HFTC on the calendar, with the latest size each organizer has published. Each name other than HFTC opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| POWERGENClarion Events (Clarion Energy) | January 18–21, 2027 | Salt Lake City, UT | 8,164 attendees · 539 exhibitors (2026) |
| PPIMClarion Technical Conferences | January 25–28, 2027 | Houston, TX | 4,485 attendees · 190 exhibitors (2026) |
| RE+ HawaiiRE+ Events (Solar Energy Trade Shows) | January 26–27, 2027 | Honolulu, HI | 450 attendees · 30+ exhibitors (2026) |
| Underground Infrastructure ConferenceGulf Energy Information (Gulf Publishing Company) | January 26–27, 2027 | Grapevine, TX | – |
| RE+ NortheastRE+ Events (Solar Energy Trade Shows) | February 2–4, 2027 | Boston, MA | 3,500 attendees · 210+ exhibitors (2026) |
| HFTCSociety of Petroleum Engineers (SPE) | February 2–4, 2027 | The Woodlands, TX | 151 exhibitors (2026) |
| NAPE SummitNAPE Expo LP | February 3–5, 2027 | Houston, TX | 87%+ E&P exhibitors who sold or got leads, 2026 |
| IESNAIntersolar & Energy Storage North America | February 9–11, 2027 | San Diego, CA | 314 exhibitors (2026) |
| TechAdvantageNational Rural Electric Cooperative Association (NRECA); expo managed by Novack Management | February 14–17, 2027 | San Diego, CA | 459 exhibitors (2026) |
| WWETT ShowInforma Markets | February 22–25, 2027 | Indianapolis, IN | 12,000+ attendees · 540+ exhibitors (2025) |
HFTC exhibitor questions
Questions exhibitors ask us before HFTC
When is HFTC 2027?
The 2027 SPE Hydraulic Fracturing Technology Conference and Exhibition runs February 2–4, 2027. The exhibition is open Tuesday, February 2, 9 a.m. to 6 p.m. and Wednesday, February 3, 9 a.m. to 5 p.m.; the technical program continues on Thursday.
Where is HFTC 2027 held?
At The Woodlands Waterway Marriott Hotel & Convention Center, 1601 Lake Robbins Drive, The Woodlands, Texas, north of Houston. Exhibits are on Level 1 and Level 3, and the exhibitor luncheons are served on Level 3.
Who exhibits at HFTC?
SPE's 2027 floor plan lists 150 exhibitors: pressure pumpers and service companies such as Halliburton, SLB and Liberty Energy, proppant suppliers, completions chemistry firms, plug and tool makers, frac fleet equipment builders and diagnostics and modeling software companies.
How much does a booth at HFTC cost?
SPE does not publish HFTC space rates; new exhibitors submit a details form and a sales manager quotes the space. Our booth is separate: a 10×20 rental runs $7,500 to $15,000, and a custom peninsula or island $50,000 to $120,000 depending on equipment and meeting space.
How do we get a booth at HFTC 2027?
New exhibitors submit SPE's New Exhibitor details form, and after review a sales representative makes contact; companies A to L and M to Z have separate managers. Returning exhibitors book through SPE's returning-exhibitor process. The homepage describes the 2027 floor as fully booked.
How many badges does an HFTC exhibitor get?
Each company gets three complimentary full registrations per 100 square feet and may buy up to twice that number. Extra exhibitor registrations cost $400 by January 6, $475 from January 7 to 31 and $550 from February 1 to 4, 2027.
Can we invite customers to HFTC?
Exhibitors receive three complimentary one-day guest invitations per 100 square feet of indoor space; outdoor booths receive 20 invitations and 20 full registrations. Extra invitations cost $85 each, must be bought in advance, exclude lunch and cannot go to your own staff.
Can we hang a sign over our HFTC booth?
Only over larger spaces. SPE's booth specifications (2026 edition, the latest posted) allow hanging signs over islands and over peninsula, split-island and walk-thru booths of 20×30 or larger, up to 25 feet to the top of the sign, and never over linear booths. For 2027, Pinnacle Live handles hanging for 20×20 islands and larger.
Can we display a frac pump or heavy equipment at HFTC?
Heavy equipment is allowed within the floor-loading limits of the exhibit area, and you must file Freeman's Heavy Equipment Form by January 4, 2027. Fuel is limited to a quarter tank, sealed, with batteries disconnected, and SPE needs 72 hours' notice for any vehicle.
Can we take photos at HFTC?
In your own booth, at any time the exhibition is open. Shooting video or photos elsewhere in the sessions or exhibition areas is prohibited, and outside photographers need SPE Press Room permission and an EAC badge. Drones are not permitted indoors or outdoors.
Can our own contractor build the HFTC booth?
SPE allows Exhibitor Appointed Contractors when the EAC Agreement is submitted by January 4, 2027 and insurance is uploaded through SPE's link. EAC crews check in at the freight door each morning with photo ID. We file all of it as your contractor.
Where do HFTC exhibitors stay?
The Woodlands Waterway Marriott holds the SPE block at $273 per night under group code SPE. Book only through the official link or directly with the hotel; duplicate rooms under one name are released back to the block.
When do we need to decide on our HFTC booth?
Sign off the design by mid-December 2026. The EAC, co-exhibitor, late set-up and heavy-equipment forms are due January 4, 2027, Freeman's warehouse opens January 25, and the booth has to be finished by 5 p.m. on February 1.
Can we reuse the HFTC booth at NAPE or OTC?
NAPE Summit opens in Houston the same week, February 3–5, 2027, so the same graphics often travel; a modular frac-equipment display also adapts to OTC at NRG Park in May. We store the booth and swap panels between shows.
Before you sign for HFTC
Ask any HFTC exhibit builder these five questions:
- Is each fee on the proposal, even the ones the show contractor bills?
- Does your own shop build the booth, or do you subcontract it?
- Who from your team is on the HFTC floor for install and dismantle?
- What exactly is in the rental, and what does HFTC bill?
- Once HFTC closes, where does the booth go and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it to the Woodlands Waterway Marriott Hotel & Convention Center, install it and store it between shows. You keep the structure you paid for and bring it to HFTC.
Exhibiting from outside the US? For HFTC, we act as your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, and one project manager who answers your emails in your time zone.
Short on time? A rental with your graphics can be ready for HFTC in two to three weeks. You will know on the first call what is realistic for your HFTC date.
Get a proposal
Tell us about your HFTC booth
What happens next
- Within one business day we write back to ask about your products, your goals for HFTC and your footprint.
- Usually within a week, you receive a concept rendering and a fixed HFTC proposal. Every fee on paper upfront, in full, for your HFTC booth.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before HFTC opens.