WQA Convention & Expo 2027 · April 28–30, 2027 · Phoenix Convention Center, Phoenix
WQA Convention & Expo 2027 booth design & build in Phoenix
Custom and rental exhibits for softener, reverse osmosis, UV, media and component brands, built so a dealer can follow the water through the system. Contained wet demos, cutaway displays and Phoenix drayage handled by Purple's local crew.
- April 28–30, 2027
- Phoenix Convention Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Built by Purple Exhibits for Evodrop / Sulzer · inline booth
01 Purple at WQA Convention & Expo 2027
What makes WQA Convention & Expo different, and how we build for it
WQA is the Water Quality Association's own show, so the people on the floor are the dealers, manufacturers and suppliers who buy and sell softeners, reverse osmosis, UV, media and components for a living. The 2026 edition drew 2,400+ attendees and 200+ exhibitors, and 83% of them were decision makers. The Hosted Water Pros Program brings qualified dealers to your booth for scheduled meetings, and it expands in Phoenix after 196 exhibitor meetings in 2026. The Keynote Session, the Business Boot Camp and the WQRF Scientific Symposium run alongside the expo, and the Expo Brunch pushes the whole audience onto the floor at once. A booth that shows the system working wins the meeting.
Connections, controls and service panels they can reach with their own hands, a specialist who can talk installation and service intervals, and a table for territory and pricing conversations.
Component cutaways, media samples and spec sheets arranged by application, with a quiet corner for supply agreements and private demos.
A clear comparison of treated and untreated water, the business case on one screen, and a Hosted Water Pros meeting spot that is easy to find from the aisle.
Your team in Phoenix
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the Phoenix Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for WQA Convention & Expo 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
WQA is a mid-size floor of about 200 exhibitors, so inline 10×10 and 10×20 booths are the norm and 20×20 islands belong to the major softener, RO and media manufacturers. Exhibitors here usually choose a 10×20 with a working demo counter or a 20×20 island with a hanging sign and a dealer meeting table.
One full-height system on a plinth, a cutaway filter housing on the counter and a stool for a dealer conversation.
Shown: Pinhalense, a Purple inline booth
See 10×10 rental booths →
A working demo counter with contained water, a wall of components and media samples, and a small table for dealer terms.
Shown: ANAJ Czech, a.s., a Purple inline booth
See 10×20 rental booths →
Two systems on open display under a hanging sign, a comparison test station and a Hosted Water Pros meeting table with storage inside the furniture.
Shown: SHC Heavy Industry, a Purple island exhibit
See 20×20 rental booths →
Residential, commercial and industrial zones with their own demo stations, a private meeting room and back-of-house for spare media, fittings and demo water.
Shown: TileBar, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for WQA Convention & Expo with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · KLEEMANN
KLEEMANN at industrial technology exhibition
An interactive booth for a global elevator manufacturer: digital simulations, real product showcases and a floor plan that guided visitors from first step to last.
Read the KLEEMANN case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · more client reviews
Trusted by exhibitors including
04 Designing for water treatment and filtration brands at WQA Convention & Expo
Four things we get right for WQA Convention & Expo exhibitors
1Choose wet, dry or digital first
A contained water demo, a dry cutaway and an on-screen process view each need different plumbing, power and furniture. We settle the demo mode with your technical team before we draw a counter, and we label the display so a static unit is never mistaken for a running one.
2Follow the water through the system
Inlet, treatment stages and outlet each get a label and a sightline, with a cutaway or diagram wherever the housing hides the work. Dealers understand a system faster when the path is visible, and the booth stays readable from the aisle.
3Build for the dealer's hands
We mount systems so connections, controls and access panels stay at working height and clear of the counter edge. Fittings and replacement cartridges live in labeled drawers inside the furniture, not spread across the visitor side of the counter.
Engineer tanks and media weights
Softener tanks, RO skids and media drums are heavy and awkward. We size plinths and floor loads from your unit weights, design crates around each housing, and plan containment and drainage for any demo water so nothing leaks onto the hall floor.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for IM.
Start my WQA Convention & Expo concept05 Phoenix Convention Center · Phoenix
Logistics for WQA Convention & Expo 2027, handled
Arizona is a right-to-work state, so your own full-time staff can hand-carry and set up, but anything moved by forklift goes through the official contractor or Stagehand Local #36, and we book that labor. Phoenix drayage runs about $140 per hundredweight with a 200-pound minimum, so we pack tanks and housings to hit the weight brackets cleanly. The Phoenix Convention Center is three connected buildings with a 312,500 square foot main hall, ten to fifteen minutes from Sky Harbor, with the Sheraton Grand and Hyatt Regency a short walk away. We ship to the advance warehouse, install April 28, and our on-site team tests any contained water demo and dismantles from 2 pm on April 30.
Hall rules, drayage estimates and freight deadlines for this building are in our Phoenix Convention Center exhibitor guide.
What Purple handles
- Exhibitor kit, contractor orders and Phoenix labor bookings
- Demo-mode planning: containment, drainage, power and shutdown
- Crating and floor-load engineering for tanks, skids and media
- Freight to the advance warehouse and drayage paperwork
- Installation, demo start-up, dismantle and return shipping with our on-site team
Timeline, counted back from move-in
- Mid-February 2027Design sign-off, demo mode chosen (wet, dry or digital) and any island drawings filed with WQA.
- Late February to March 2027Production, 30 to 45 days; plinths and demo counters built to your tank and skid weights.
- Early April 2027Booth, crated systems and demo supplies ship to the advance warehouse in Phoenix.
- April 28, 2027Move-in, 8 am to 6 pm, with a finishing window April 29 from 8 to 11 am; our on-site team installs, runs the water demo and hands over before the floor opens.
- April 29–30, 2027Expo days, including the Expo Brunch; a Purple project manager is on call for the whole run.
- April 30, 2027Dismantle 2 pm to 8 pm; systems recrated, media and fittings packed to your return plan, booth to storage.
WQA Convention & Expo exhibitor questions
Questions exhibitors ask us before WQA Convention & Expo
How much does a 20×20 at WQA cost?
A 20×20 custom island for WQA lands between $50,000 and $120,000 all in for design, structure, graphics, demo counter and installation; a 20×20 rental island runs $16,000 to $40,000. Contained water demos and heavy system plinths move the number, so send us unit weights and we return a fixed quote.
Can you install at the Phoenix Convention Center?
Yes. Our on-site team handles installation, demo start-up and dismantle on the show's schedule, April 28 move-in and 2 pm dismantle on April 30. Your full-time staff can hand-carry, and we book the official contractor or Stagehand Local #36 for anything that needs a forklift.
Can we rent a booth for WQA?
Yes. A complete 10×10 rental runs $3,500 to $8,000 and a 10×20 rental $7,500 to $15,000, with your graphics, a demo counter and product plinths included. Most first-time WQA exhibitors start with a rental and add a custom cutaway display for the system they most want dealers to inspect.
When do we need to decide?
Design sign-off by mid-February gives a comfortable 30 to 45 day build and an early April ship date to the Phoenix advance warehouse. Later is possible; the trade-off is finish choices, demo plumbing lead time and freight cost, so the earlier we know your demo mode the better.
Do you handle the contractor orders and drayage in Phoenix?
Yes. We read the WQA exhibitor kit, file every form that concerns the booth, order labor, electrical and material handling from the official contractor, and manage drayage at about $140 per hundredweight with a 200-pound minimum. You get one deadline list and we own it.
Before you sign with anyone
Five questions to ask any exhibit builder for WQA Convention & Expo:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your WQA Convention & Expo booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.