ASE Scientific Sessions 2027Exhibitor guide: booth costs, dates and deadlines
- Event dates
- June 4–6, 2027
- Exhibit hall
- June 4–6, 2027 (Fri 12–6 p.m., Sat 9 a.m.–5 p.m., Sun 9 a.m.–2 p.m.)
- Venue
- Tampa Convention Center, Tampa
4.9 client rating3,000+ exhibitors10,000+ booths builtSince 2015



Quick answers
ASE Scientific Sessions 2027 in 30 seconds
The short version for exhibitors. Every figure has its source further down the page.
- When is ASE Scientific Sessions 2027?
- June 4–6, 2027, at Tampa Convention Center, Tampa.
- When is the exhibit hall open?
- June 4–6, 2027, Fri 12–6 p.m., Sat 9 a.m.–5 p.m., Sun 9 a.m.–2 p.m.
- How big is ASE Scientific Sessions?
- nearly 2,000 attendees, 60+ exhibitors (2026 edition).
- What does booth space cost?
- $37 per sq ft, $150 per corner, 2027 rate, paid to the organizer.
- What does a 10×20 booth cost all-in?
- $7,500 – $15,000 for a Purple rental with design, graphics, lighting, install and dismantle. Space and show services are billed by the show.
- What is the next exhibitor deadline?
- Priority Point deadline: application and 50% deposit by 11:59 p.m.: October 21, 2026.
Everything about ASE Scientific Sessions 2027 in one place
ASE Scientific Sessions 2027 fact sheet
| Official name | ASE 2027: American Society of Echocardiography 38th Annual Scientific Sessions & Echo Expo |
|---|---|
| Event dates | June 4–6, 2027 |
| Exhibit hall dates | June 4–6, 2027 (Fri 12–6 p.m., Sat 9 a.m.–5 p.m., Sun 9 a.m.–2 p.m.) source |
| Venue | Tampa Convention Center 333 S Franklin St, Tampa, FL 33602 |
| Organizer | American Society of Echocardiography (ASE), with exhibit sales by A. Fassano & Company |
| Size (2026) | nearly 2,000 attendees · 60+ exhibitors source |
| Who attends | Echocardiographers, cardiologists, cardiac sonographers, fellows in training, plus pediatric, anesthesia, point-of-care and veterinary echo specialists |
| Booth space | $37 per sq ft, $150 per corner, 2027 rate source |
| Next deadline | Priority Point deadline: application and 50% deposit by 11:59 p.m.: October 21, 2026 source |
| Nearest airport | Tampa International Airport (TPA) About 7 miles from the convention center on ASE's 2027 hotel map |
| Hotels | ASE's official housing block, announced by email when registration and housing open Official hotel page → |
| Official website | asecho.org |
Official ASE Scientific Sessions resources
ASE Scientific Sessions 2027 calendar
ASE Scientific Sessions 2027 dates and deadlines
The dates the organizer has published, in order, each linked to the page that states it. The next one is highlighted.
- Priority Point deadline: application and 50% deposit by 11:59 p.m.Exhibitors source
- Last day to cancel or reduce space at a 50% fee; 100% afterContracted exhibitors source
- Booth space balance due; later applications pay 100% upfrontExhibitors source
- Notification of Intent to Use an Exhibitor Appointed Contractor dueExhibitors using an outside builder source
- Exhibitor company description and logo deadlineExhibitors source
- Pre-conference attendee mailing list available to exhibitors from this dateExhibitors (not public service booths) source
- Booth carpet down by 9 a.m., booths ready by 11 a.m., Echo Expo opens at noonExhibitors source
- Final day of ASE 2027; Echo Expo closes at 2 p.m.Attendees and exhibitors source
01 Purple at ASE Scientific Sessions 2027
Probe in hand: ASE Scientific Sessions 2027 booths in Tampa for live scanning
We build Echo Expo booths around a scanning bay where a sonographer can put the probe on a model and an echocardiographer can read the clip on a lit screen. At the Tampa Convention Center we file your EAC notice by April 16 and book Freeman for the east docks.
- June 4–6 · Tampa
- 60+ exhibitors in 2026
- Priority deadline Oct 21
What makes ASE Scientific Sessions different, and how we build for it
ASE 2027 is the 38th Annual Scientific Sessions of the American Society of Echocardiography, the society of 17,000+ members that writes the field's imaging guidelines, and its Echo Expo is a specialist hall: ASE admits only exhibits directly related to cardiovascular ultrasound. In 2026 the Expo held 60+ companies, four Echo Education Hubs and an Accelerator Hub of five start-ups. The people walking it scan for a living, so they test the knobs, the image and the measurement. Every exhibitor signs ASE's Live Scanning Compliance Certification, and under the 2027 theme, Big Waves. Bold Innovation., the Tampa floor rewards a booth where the demo is real and the probe is within reach.
A clean image on a calibrated screen, the measurement or AI tool shown on a real clip, and a specialist who can talk strain, contrast or 3D without reading from a sheet.
Hands on the console and the probe, a look at ergonomics and exam-bed positioning, and time to try the workflow on a scanning model before the next session starts.
Throughput, reporting and accreditation answers for the director, a short teaching demo for the fellow, and a seat where a purchasing conversation can run ten minutes.
Your team in Tampa
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY, and our Las Vegas hub, ship to the Tampa Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team walks into a lit, stocked booth. You just show up.
Inside ASE Scientific Sessions 2027
Rules that shape your booth
Every ASE exhibitor completes the Live Scanning Compliance Certification Form, which follows AIUM's live-scanning resources and FDA rules for continuous scanning at society events. We plan the scanning bay, privacy screen and probe-cleaning space around the checklist you certify.
Inline back walls stop at 8 feet, and side structures may reach 8 feet only for 5 feet from the back wall, then drop to 4 feet. We draw consoles, counters and screens to those lines before you approve the design.
ASE allows no exhibit not directly related to cardiovascular ultrasound, shows only products it approves, and asks new exhibitors for each product's government approval status. We print approval status beside each device so the graphics match what ASE cleared.
Exhibitors follow the PhRMA and AdvaMed codes, AMA and Ethical MedTech guidelines, and log every giveaway or booth activity on ASE's form; selling on the floor needs ASE's prior approval. We design an activity station that fits what you declare.
Sound must stay under 65 decibels measured from the aisle, with audio in the rear half of an inline booth or 5 feet inside an island's edge; repeat offenders lose half their Priority Points. We aim speakers inward and caption aisle-facing screens.
Programs worth planning for
Industry-sponsored theaters on the Echo Expo floor, six of them at the 2025 meeting in Nashville. ASE lists them among the traffic drivers every exhibitor benefits from, alongside ePosters and the FASE Lounge.
Hands-on spaces inside the Echo Expo where sponsoring companies run individualized product education; four hubs ran in 2026, and sponsorships go only to contracted exhibitors.
The Echo Expo area for early innovations in cardiovascular ultrasound; five start-up companies took part in 2026, while the Shark Tank Innovation Competition had four companies pitch to venture capitalists.
Private suites sold at $41 per square foot for 2027, open only to contracted exhibitors (ASE Industry Round Table partners case by case), through ASE's separate Business Suite application.
ASE Scientific Sessions is the cardiovascular ultrasound specialist meeting, 60+ exhibitors in 2026; choose it over ACC.27 when you sell echo systems, probes, contrast or echo AI and want sonographers and echocardiographers rather than all of cardiology. Compare every medical devices show we build for →


02 Booths & pricing for ASE Scientific Sessions 2027
Popular booth sizes at ASE Scientific Sessions
ASE sells inline space at $37 per square foot, with corners at $150 and islands or premium spots at $43.50, and the 2026 Echo Expo held 60+ companies. We recommend a 10×20 inline with one scanning bay for a software or probe line, and a 20×20 island for a company showing a full cart-based system beside a reading station.

One scanning bay with an exam bed or model at the back, an AI reporting screen on the 8-foot wall, and a counter kept under 4 feet across the front half.
Shown: Tipmed, a Purple inline booth
See 10×20 rental booths →
A live-scanning bay in one end, a reading station with two calibrated monitors in the middle, and a standing table at the far end for the lab director's throughput questions.
Shown: Optinova, a Purple inline booth
See 10×30 rental booths →
An island with two cart-based systems back to back, video and audio held five feet inside the edge as ASE requires, and a lockable cabinet for probes.
Shown: Pixee, a Purple island exhibit
See 20×20 rental booths →
Separate adult, pediatric and point-of-care zones, a dimmed reading room for strain and 3D review, and a meeting table for the purchasing conversation.
Shown: Olon / Infa Group, a Purple large-format exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Rates to plan with for ASE Scientific Sessions:
- Booth space, inline $37 per sq ft, $150 per corner, 2027 rate source
- Booth space, island or premium $43.50 per sq ft, 2027 rate source
- Business Suite $41 per sq ft, contracted exhibitors only, 2027 rate source
- Drayage About $155 per cwt plus minimums, 2026 Tampa planning figure
We estimate every one of these on your proposal, so the total is on paper before you sign.
Prices are all-in 2026 rental ranges for design, structure, graphics, installation and dismantle; custom builds are quoted per project. Get an exact number for ASE Scientific Sessions with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
Your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
Booths we have designed, built and installed




Case study · Pixee Medical
Pixee Medical at a medical technology congress
A focused, demo-first booth for augmented-reality surgical guidance, built so every visitor could try the technology while traffic kept moving.
Pixee Medical needed visitors to try its surgical guidance hands-on without stalling the aisle; an ASE scanning bay faces that exact problem with sonographers queuing for the probe.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Trusted by exhibitors including
04 Designing for echocardiography system, cardiac ultrasound software and imaging AI companies at ASE Scientific Sessions
Four things we get right for ASE Scientific Sessions exhibitors
1A scanning bay that passes compliance
ASE asks every exhibitor to return its Live Scanning Compliance Certification Form, built on AIUM guidance and FDA rules for live scanning at society events. We design the bay around your checklist: exam bed or model placement, a privacy screen, probe-cleaning space and a console angle that lets a crowd watch without crowding the scanner.
Hold the tall wall to five feet
In an ASE inline booth anything over 4 feet stays within 5 feet of the back wall, which stops at 8 feet. So we put the echo loop screens and the brand header on the back wall, keep consoles and counters low in front, and make sure a reader in the aisle sees the clip over the counter.
Light the image, not the room
Grey-scale echo clips wash out under bright hall light, and the 2026 Echo Expo was full of automated strain, LV measurement and AI reporting demos competing for the same eyes. We shade the reading screen, use dimmable warm lighting over the bay and mount the monitor where the 65-decibel sound rule keeps narration at the back of the booth.
Give the fellow and the director a seat
Fellows in training made up 12% of ASE 2026 attendees, and lab directors arrive with accreditation and throughput questions. We add a two-stool teaching counter beside the bay and, when the talk turns to purchasing, point you to an ASE Business Suite at $41 per square foot for a closed room.

Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Purple AI.
Start my ASE Scientific Sessions concept05 Tampa Convention Center · Tampa
Logistics for ASE Scientific Sessions 2027, handled
The City of Tampa runs this convention center without union jurisdiction, and Florida is right-to-work, so employees on your payroll can assemble the booth themselves using hand tools. Freeman is ASE's general service contractor and the building itself supplies electrical, rigging and internet. Freight enters at the east docks off Channelside Drive, and we plan drayage at about $155 per hundredweight. ASE requires the exhibitor to file the EAC notice by April 16, 2027 with our certificate of insurance on file, booth carpet down by 9 a.m. on June 4 and every booth ready for inspection by 11 a.m. Our project manager runs the install with vetted Tampa labor, a skybridge away from Embassy Suites.
Hall rules, drayage estimates and freight deadlines for this building are in our Tampa Convention Center exhibitor guide.
Hall guide
ASE's Echo Expo goes into the Tampa Convention Center, a single-level waterfront building. These are the spaces this building uses for exhibits and meetings, plus the Expo features ASE ran in 2026.
Purple's venue guide puts the hall at roughly 200,000 square feet on a single concrete level that splits into sections, served by east-side loading docks reached from Channelside Drive.
Our advice: One level and direct docks mean a heavy ultrasound cart rolls straight to the booth; we still crate it and book a Freeman target time.
The 2024 waterfront wing added 18 meeting rooms with bay views; half of them, nine rooms, have doors straight onto the exhibit floor, per Purple's venue guide.
Our advice: ASE assigns all meeting space itself, so a room behind your booth is requested through ASE Event Management, never the building.
In 2026 the Expo held four Echo Education Hubs and an Accelerator Hub with five start-ups, and ASE counts its Science & Technology Theaters among the floor's traffic drivers.
Our advice: Theater sessions release crowds in waves, so we keep the front of your booth open and the scanning bay a step back from the aisle.
What Purple handles
- Scanning bay design built to your Live Scanning Compliance checklist
- EAC notice by April 16 and our certificate of insurance on file with ASE
- Freeman, Tampa Convention Center electrical and carpet orders
- Drawings held to ASE's 8-foot and 4-foot inline limits
- Crates to Freeman's Tampa advance warehouse, and home again after June 6
- Our project manager on the Echo Expo floor from carpet to final crate

Timeline, counted back from move-in
Priority Point deadline: application plus 50% deposit: October 21, 2026. After 11:59 p.m. that night ASE assigns space by application date, not Priority Points, so send us your footprint now and we size the budget the same week.
We need design sign-off by late March 2027.
- By October 21, 2026Application and 50% deposit in to ASE for Priority Point booth placement; we size the footprint and budget with you first.
- Late March 2027Design sign-off, after the March 12 balance payment, with the 8-foot back wall, scanning bay and screen positions drawn to ASE's rules.
- April 2027Production in Fishkill, NY; EAC notice filed by April 16 and your company description and logo sent to ASE by April 29.
- About 3 weeks before move-inCrates ship to the Freeman advance warehouse; Freeman, electrical and carpet orders placed at the advance rates.
- Days before June 4, 2027Move-in with our project manager; carpet down by 9 a.m. June 4 and the booth ready for ASE's 11 a.m. inspection.
- June 4–6, 2027Echo Expo open; after the 2 p.m. close on June 6 we dismantle and send the booth to storage or your next show.
Purple planning timeline. Official move-in, freight target and order deadlines come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable budget & deadline sheetTravel to ASE Scientific Sessions 2027
Getting to ASE Scientific Sessions 2027: airport and hotels
Fly in
Tampa International Airport (TPA)
About 7 miles from the convention center on ASE's 2027 hotel map
Stay
ASE's official housing block, announced by email when registration and housing open
Travel facts from afassanoco.com.
ASE Scientific Sessions by the numbers
ASE Scientific Sessions year by year
How ASE Scientific Sessions 2027 compares with other medical devices shows
The medical devices shows closest to ASE Scientific Sessions on the calendar, with the latest size each organizer has published. Each name opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| AUAAmerican Urological Association (AUA) | May 21–24, 2027 | San Diego, CA | 9,088 professional (2026) |
| SVS VAMSociety for Vascular Surgery (SVS) | June 2–5, 2027 | San Diego, CA | 1,300+ registered attendees (2025) |
| AAMI eXchangeAAMI | June 4–7, 2027 | Fort Lauderdale, FL | 150+ exhibitors (2026) |
| ASE Scientific SessionsAmerican Society of Echocardiography (ASE) | June 4–6, 2027 | Tampa, FL | nearly 2,000 attendees · 60+ exhibitors (2026) |
| SNMMI Annual MeetingSociety of Nuclear Medicine and Molecular Imaging (SNMMI) | June 5–8, 2027 | Washington, DC | Nearly 8,000 attendees · Nearly 250 exhibitors (2026) |
| OMTECORTHOWORLD Inc. | June 8–10, 2027 | Rosemont, IL | 215+ exhibitors (2026) |
| APICAssociation for Professionals in Infection Control and Epidemiology (APIC) | June 14–16, 2027 | Los Angeles, CA | 2,129 attendees (2025) |
| AANPAmerican Association of Nurse Practitioners (AANP) | June 15–19, 2027 | New Orleans, LA | 4,150+ NPs attendees · 323+ exhibitors (2025) |
| WHX MiamiInforma Markets (World Health Expo) | June 16–18, 2027 | Miami Beach, FL | 15,000+ attendees · 1,300+ exhibitors (2025) |
| Optometry's MeetingAmerican Optometric Association (AOA) and American Optometric Student Association (AOSA) | June 16–19, 2027 | Boston, MA | 5,962 attendees (2026) |
ASE Scientific Sessions exhibitor questions
Questions exhibitors ask us before ASE Scientific Sessions
How much does a booth at ASE Scientific Sessions 2027 cost?
Most echo exhibitors here start with a 10×20 inline: ASE charges $7,400 for the space at $37 per square foot, plus $150 per corner, and a rental booth runs $7,500 to $15,000 on top. A custom 20×20 island runs $50,000 to $120,000 plus $17,400 in island space. Exam beds, calibrated screens and probe storage move the build number.
What is the deadline to book booth space for ASE 2027?
ASE's Priority Point window closes at 11:59 p.m. on Wednesday, October 21, 2026, and every application needs a 50% deposit. After that, space goes in order of application. The balance is due March 12, 2027, and applications after that date must pay 100% upfront. We need design sign-off by late March.
Can we rent a booth for ASE Scientific Sessions, and what does a rental include?
We rent complete booths with your graphics, an 8-foot back wall, a low counter for the console, lighting, monitor mounts, freight, install and dismantle. ASE gives inline exhibitors only drape, 3-foot sidewalls and an ID sign, and carpet is your job by 9 a.m. on June 4, so carpet goes on our proposal too.
Can our own staff set up our booth at the Tampa Convention Center?
The building is non-union and city-run, so full-time employees may assemble a booth with hand tools. To bring us in as your installer, ASE requires you, not us, to file the Notification of Intent to Use an EAC by April 16, 2027, and our certificate of insurance must be on file before we enter the hall.
Can we do live scanning at our ASE Scientific Sessions booth?
Scanning demos are central to the Echo Expo, but every exhibitor must complete ASE's Live Scanning Compliance Certification Form, which follows AIUM's live-scanning resources and FDA rules for society events. ASE posts the form and its due date in the Exhibitor Resource Center. We build the bay, privacy screen and cleaning station to match your answers.
What does drayage cost at the Tampa Convention Center, and who pays?
At ASE, Freeman moves crates from the Tampa dock to the Echo Expo floor and invoices you by the hundredweight. Our Tampa planning figure is about $155 per hundredweight, with Florida minimums and surcharges on top, so a crated 10×20 plus an ultrasound cart adds up quickly. We consolidate crates, ship to the advance warehouse and list drayage as its own proposal line.
How does ASE decide where our booth goes?
ASE ranks applicants by Priority Points earned over five years: one point per square foot booked, one merit point for exhibiting in 2026, up to six points for sponsorship, and five bonus points toward 2028 for completing the exhibitor survey. Ties go to the earlier application and deposit, and after October 21, 2026, placement follows date order.
Can we play video or narrated demos in our ASE booth?
ASE caps sound at 65 decibels measured from the aisle, and speakers, videos and presentations with audio must sit in the rear half of an inline booth or 5 feet in from an island's edge. Breaking it costs warnings, then half your Priority Points. We aim speakers inward and use captions on aisle-facing screens.
Can we reuse our ASE booth at other cardiology meetings?
We build the scanning bay, screen wall and counters to reconfigure, so the same kit can go to ACC.27 in Houston, Heart Rhythm 2027 in San Francisco and AHA Scientific Sessions in Boston with new graphics for each. Between shows it stays in our storage, gets refreshed and ships to the next advance warehouse.
When is ASE Scientific Sessions 2027?
ASE 2027 runs Friday, June 4 to Sunday, June 6, 2027. The Echo Expo opens at noon on June 4, runs 9 a.m. to 5 p.m. on June 5 and closes at 2 p.m. on June 6, per ASE's 2027 exhibitor prospectus. For exhibitors the first hard date is the October 21, 2026 Priority Point deadline.
Where is ASE 2027 held?
At the Tampa Convention Center, 333 S Franklin St, on the downtown waterfront in Tampa, Florida. ASE's 2027 hotel map places Embassy Suites, the JW Marriott and Marriott Water Street beside the center, with the TECO Line streetcar and the Riverwalk running past it and Tampa International Airport about 7 miles away.
How many people attend ASE Scientific Sessions?
ASE expected nearly 2,000 cardiovascular imaging professionals at the 2026 meeting in Aurora, Colorado, after more than 2,500 at the 2025 meeting in Nashville and nearly 2,000 from 32 countries at the 2024 meeting in Portland. In 2026, 46% of attendees were physicians, 28% sonographers and 12% fellows in training.
How do I get a booth at ASE Scientific Sessions?
ASE sells space through A. Fassano & Company and the ASE Exhibitor Hub. Companies new to ASE first submit an eligibility form with a description of their products and each product's government approval status; ASE's Exhibitor Review Committee approves it before space is assigned. Only ASE-approved products may be shown in the booth.
Before you sign with anyone
Five questions to ask any exhibit builder for ASE Scientific Sessions:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your ASE Scientific Sessions booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.