DesignCon 2027Exhibitor guide: booth costs, dates and deadlines in Santa Clara

DesignCon 2027 runs Tuesday, February 2 to Thursday, February 4, 2027. Conference sessions start at 9 a.m. on Tuesday and 8 a.m. on Wednesday and Thursday, and the expo floor is open February 3 and 4 from 11 a.m. to 6 p.m., per Informa.

DesignCon fills the Santa Clara Convention Center at 5001 Great America Parkway, in the middle of Silicon Valley. San Jose Mineta International is the nearest airport, with San Francisco and Oakland also listed by the organizer, and convention center parking is complimentary.

DesignCon 2026 recorded 6,400+ total event attendance and 195 exhibiting companies, according to Informa's event snapshot. The organizer's exhibitor page also cites a 33:1 attendee to exhibitor ratio and says 89% of attendees have a role in purchasing.

The 2027 exhibitor list on Map Your Show includes test and measurement makers such as Keysight Technologies, Tektronix and Rohde & Schwarz, connector and cable companies such as Samtec, Molex and Amphenol, laminate suppliers such as Isola Group and Rogers Corporation, and EDA vendors such as Cadence and Synopsys.

Informa does not post a rate card: booth space is priced by show brand and booth option through its sales team. The build is separate; a 10×20 rental with two demo counters typically runs $7,500 to $15,000 and a custom 20×20 island $50,000 to $120,000, with instrument benches and screens moving the number most.

The expo hall opens Wednesday, February 3 and Thursday, February 4, 2027, from 11 a.m. to 6 p.m. both days. Conference sessions fill the mornings, so most booth traffic lands in the afternoon and during the Booth Bar Crawl at the end of each day.

Informa's exhibitor FAQ still lists the 2027 move-in and move-out windows as pending, so they are not confirmed yet. We plan production so your booth is crated and at the contractor's warehouse by mid-January, then match labor to the target times as soon as they are posted.

Exhibitors receive up to five badges per 10×10 booth, picked up on arrival, and badges beyond that limit cost extra. A 10×20 therefore covers ten staff, enough for two demo stations running in shifts across both expo days.

Each exhibitor earns one priority point for every year it exhibits plus one point for every $3,500 spent on booth space and sponsorship that year, and media spend counts at the same rate. Points accrue yearly and shape space selection for the next edition.

Informa's exhibitor FAQ has not posted the 2027 service and move-in deadlines, so they are not confirmed yet. Every booth design goes through the booth review form in the Exhibitor Portal, and we plan to have your booth crated and at the contractor's warehouse by mid-January 2027.

Exhibitors complete a booth review form in the Exhibitor Portal to show the design meets display and safety rules, and Informa's client services team reviews it. We prepare the drawings, heights and electrical layout for that form as part of every DesignCon build.

We build counters and towers around your instruments, fixtures and evaluation boards, order a circuit for every bench and leave ventilation inside the cabinets. Your applications engineers bring the hardware; we make sure it is powered, cabled and readable from the aisle when the doors open at 11 a.m.

The organizer's room block is at the Hyatt Regency Santa Clara, which connects to the convention center. Fly into San Jose Mineta International (SJC), and park free at the convention center during DesignCon.

DesignCon centers on board, package and channel design, signal and power integrity and the test gear and interconnects behind them, while DAC in San Jose in July focuses on chip design automation, EDA and IP. Several EDA vendors attend both; test, cable and laminate suppliers lean toward DesignCon.