AI, data center and embedded · 2027 location not confirmed yet
SC Supercomputing 2027The exhibitor guide: booth costs, dates and deadlines
The HPC marketplace returns: plan the SC 2027 booth from SC26 in Chicago
- Event dates
- SC27 dates not confirmed yet
- Exhibit hall
- Not confirmed yet
- Venue
- Not confirmed yetLast edition: Chicago, IL
4.9 star client rating3,000+ exhibitors servedBuilding since 201510,000+ booths built
Quick answers
SC Supercomputing 2027 in 30 seconds
The short version for SC Supercomputing exhibitors. Every figure here has its source further down the SC Supercomputing page.
- When is SC Supercomputing 2027?
- The 2027 dates and location are not confirmed yet. The last edition was in Chicago, IL.
- When is the SC Supercomputing exhibit hall open?
- Not confirmed yet for 2027. At SC26 the exhibits ran Tuesday to Thursday, November 17–19, 2026, at McCormick Place in Chicago.
- How big is SC Supercomputing?
- 589 exhibitors (2026 edition).
- What is the all-in cost of a 10×20 booth at SC Supercomputing?
- $7,500 – $15,000 for a Purple rental at SC Supercomputing with design, graphics, lighting, install and dismantle. Space and show services are billed by SC Supercomputing.
Official SC Supercomputing 2027 links: SC Supercomputing 2027 floor planSC Supercomputing 2027 hotelsSC Supercomputing 2027 booth space
The lookSC27 2027
Science after dark. Code on every screen.
SC26 filled Chicago with 589 exhibitors, from national labs to cooling makers, and SC's survey puts the average time with exhibitors at 8.2 hours. SC27 dates and city are not confirmed yet; its space was chosen at SC26.
Everything about SC Supercomputing 2027 in one place
SC Supercomputing 2027 fact sheet
| Official name | SC27, The International Conference for High Performance Computing, Networking, Storage and Analysis |
|---|---|
| Event dates | SC27 dates not confirmed yet |
| Exhibit hall dates | Not confirmed yet At SC26 the exhibits ran Tuesday to Thursday, November 17–19, 2026, at McCormick Place in Chicago |
| Venue | Chicago, IL |
| Organizer | SC Conference Series |
| Size (2026) | 589 exhibitors source |
| Who attends | Scientists and engineers, software developers, policy makers, CIOs, corporate managers and IT administrators from universities, industry and government |
| Nearest airport | SC27 host city not confirmed yet; for SC26, O'Hare (ORD) is 23 miles and Midway (MDW) 9 miles from McCormick Place, per SC |
| Hotels | SC runs exhibitor housing through its own exhibitor housing page; SC27 housing not confirmed yet Official hotel page → |
| Official website | sc26.supercomputing.org |
Official SC Supercomputing resources
SC Supercomputing 2027 calendar
SC Supercomputing 2027 dates and deadlines
In order: the dates the SC Supercomputing organizer has published, each linked to the page that states it. The next one is highlighted.
01 Purple at SC Supercomputing 2027
The HPC marketplace returns: plan the SC 2027 booth from SC26 in Chicago
SC visitors spend hours on the exhibit floor comparing processors, storage, interconnects and cooling, and research centers show beside vendors. We build HPC booths that carry real hardware and plan SC27 around the space you choose at SC26.
- SC27 dates not confirmed yet
- 589 exhibitors at SC26
- SC27 space pick Nov 18, 2026
What makes SC Supercomputing different, and how we build for it
SC calls its floor the largest HPC marketplace, and the numbers back it: in SC's attendee survey, visitors spent an average of 8.2 hours with exhibitors and planned $5.5 million in average spending, and 35% came from outside the United States. The floor mixes vendor booths with Integrated Research Exhibits from national labs and universities, and SCinet builds a dedicated network to the exhibit hall. The Exhibitor Forum gives booth holders a 20-minute technical slot, provided the talk is engineering, not a sales pitch. Space for SC27 is chosen at the SC27 space selection meeting held during SC26, a year before the doors open.
Real boards, blades and racks they can inspect, with benchmark results, interconnect topology and power figures presented as engineering data.
Proof that your system serves science workloads, references from other centers, and a seated place to talk procurement timelines and grants.
Liquid cooling hardware, storage enclosures and networking shown at full size, with service access, density and efficiency figures they can compare.
Your team in Chicago
One project manager, two shops, the whole SC Supercomputing build
For SC Supercomputing, we build in our own shop in Fishkill, NY, and at our Las Vegas hub, ship to the venue, and put our own project manager on the floor with vetted local labor for the install. A predictable 30–45-day turnaround, secure storage and a pre-show QA before SC Supercomputing.
Your staff walks onto the SC Supercomputing floor and the booth is already lit and stocked. You just show up.
Inside SC Supercomputing 2027
SC Supercomputing rules that shape your booth
SC reserves booth space on a first-come, first-reserved basis through its online application, and SC27 space selection takes place at SC26 on November 18, 2026. We start design from the space you select there.
At SC26 move-in ran Thursday to Sunday, 8 a.m. to 5 p.m., and all booths had to be fully set up by 5 p.m. on Sunday, November 15 (2026 rules). We schedule hardware installs early so power-on tests finish before that deadline.
SC26 move-out opened at 3 p.m. Thursday and every booth had to be torn down by noon on Friday, November 20 (2026 rules). We pre-label crates and book the return freight so racks leave on time.
Only exhibitors with an Industry or Research booth may submit, one talk per booth, and SC rejects submissions with a marketing or sales focus. We keep the booth's slide design matched so attendees find you after the talk.
Programs worth planning for
The network SC builds and delivers to the exhibit floor; booth connections go through the SCinet Connection Request System, which opened July 10, 2026 for SC26, and partners run the Network Research Exhibition.
A showcase of HPC, networking and storage advances from institutions around the world, placed on the same floor as vendor booths.
20-minute technical talks with 10 minutes of Q&A for Industry or Research booth holders, one per booth; SC26 submissions ran June 8 to August 7, 2026.
A recruiting table on the SC26 floor on November 18, 2026: ,500 for research exhibitors, ,000 for industry exhibitors and non-exhibitors, with an 8-foot table and two registrations.
SC is the research and government side of high-performance computing, with national labs and universities on the floor; choose it over the OCP Global Summit when your buyers run supercomputing centers rather than hyperscale cloud fleets. Line up SC Supercomputing against every AI, data center and embedded show we build for →
Who exhibits at SC Supercomputing 2026
Companies on the SC26 exhibitor list, 589 Exhibitor(s) in all. See the full list
- Advanced Micro Devices (AMD)
- NVIDIA Corporation
- Lenovo
- Microsoft
- Amazon Web Services (AWS)
- Arista Networks
- ASUS
- NetApp, Inc.
- DataCore
- Penguin Solutions
- Alfa Laval
- Grundfos
- Airedale
- Rittal LLC
- d-Matrix
- Quantum Machines
- Alice & Bob
- MathWorks
- Argonne National Laboratory
- Hokkaido University
AI, data center and embedded at SC Supercomputing
The industry behind SC Supercomputing, in pictures
02 Booths & pricing for SC Supercomputing 2027
Popular booth sizes at SC Supercomputing
SC sells exhibit space on a first-come, first-reserved basis through its online application, and SC27 space is selected at a meeting during SC26. Vendors and research institutions take everything from small research booths to large islands; we build from 10×20 up and recommend a 20×20 or larger when you show racks.
One rack or a cutaway node on a lit plinth, a benchmark screen and a counter for architecture questions.
Above: data-pixel, a Purple inline booth
See 10×20 rental booths →
Multiple product lines, a small meeting nook
Shown: Easy Shopper, a Purple inline booth
See 10×30 rental booths →
Two racks or a cooling loop display, a demo screen per aisle, a hanging sign and a small meeting table.
Above: Apartment List, a Purple island exhibit
See 20×20 rental booths →
A full system row with live telemetry, a briefing theater for short technical talks and an enclosed room for procurement meetings.
Above: Waaree, a Purple island exhibit
See 20×30 rental booths →In Purple's SC Supercomputing price
- Design work and a 3D rendering, with revisions until the SC Supercomputing layout is right
- Structure, printed graphics, counters and storage, as specified for SC Supercomputing
- Lighting plus power distribution within the booth at SC Supercomputing
- Installation and dismantle in the host city, run by our project manager on the floor
- Every SC Supercomputing show-service order and deadline tracked for you
Billed separately by the show and its contractor
- Your SC Supercomputing booth space, paid to the organizer
- Material handling (drayage) at the venue, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning, and union labor where the venue requires it
Every one of these is estimated on your proposal, so you see the full SC Supercomputing total on paper before you sign.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at SC Supercomputing; custom builds get their own quote. The booth cost calculator gives an exact number for your SC Supercomputing booth; the 2026 booth cost guide has the 2026 ranges.
Send us your booth size for SC Supercomputing and what the space needs to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for SC Supercomputing. No charge.
In the host city, your team walks into a booth that is already lit and stocked. You just show up.
03 Built by Purple
Booths to look at before you plan SC Supercomputing
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
An interactive booth for a global elevator manufacturer: digital simulations, real product showcases and a floor plan that guided visitors from first step to last.
KLEEMANN's booth guided engineers from simulation to real equipment in a set order; an SC booth does that from benchmark result to the node that produced it.
Read the KLEEMANN case study All case studies →“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”
Tess Bockes, Exit King Realty · more Purple client reviews
Trusted by exhibitors including
04 Designing for supercomputer, server, processor, accelerator, storage, interconnect, cooling and HPC software vendors, plus research institutions at SC Supercomputing
Four things we get right for SC Supercomputing exhibitors
1Built for 8-hour visitors
SC's survey puts the average time attendees engage with exhibitors at 8.2 hours, so people come back and go deep. We design a fast front for the aisle and a second, quieter layer with seating, whiteboard walls and screens for the long architecture conversation.
2Hardware weight and power first
Racks, liquid-cooled nodes and storage arrays are heavy and power hungry. We start from your equipment list, size plinths and floor loads, and plan circuits and SCinet connections so a live demo runs all week.
3Speak research, not marketing
SC rejects Exhibitor Forum talks that read like sales pitches, and the floor rewards the same tone. We set booth copy as engineering fact: workloads, benchmarks, partner labs and published results, with a QR code to the paper.
4Booth staff who can teach
With 84% of attendees reporting new research contacts, the booth works like a seminar room. We add a small presentation wall and a counter where an engineer can sketch a topology for a visiting scientist.
Concept rendering
You get a rendering like this with your proposal
See the SC Supercomputing booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. This one is a Purple concept for sensei.
Start my SC Supercomputing concept05 Chicago, IL
Logistics for SC Supercomputing 2027, handled
SC has not announced where SC27 meets, so freight, labor and hotel plans wait for that news. At SC26 in Chicago the timetable was strict: exhibitor move-in ran Thursday to Sunday, November 12 to 15, from 8 a.m. to 5 p.m., every booth had to be fully set up by 5 p.m. on Sunday, and teardown had to finish by noon on Friday. We plan SC27 the same way: crates for heavy hardware, power and network orders filed early, and our own project manager leading vetted local labor through install and dismantle in whichever city SC27 lands.
What Purple handles
- Booth plans built around your SC27 space selection
- Plinths and crates for racks, nodes and storage arrays
- Power and network planning for live HPC demos
- Research booth kits for universities and national labs
- Install and teardown inside SC's strict move-in and move-out windows
- Storage and reuse for OCP and GTC
SC Supercomputing timeline, counted back from move-in
SC27 space selection meeting at SC26: November 18, 2026. SC holds SC27 space selection at SC26 in Chicago, 9 a.m. to 5 p.m. in W190a; send us the space you choose so design starts early.
We need your SC Supercomputing design signed off by About 10 weeks before SC27 move-in.
- November 18, 2026SC27 space selection meeting at SC26 in Chicago; choose your SC27 space and send us the booth number and size.
- When SC27 dates and city are publishedWe match the plan to the venue's docks, labor rules and freight targets.
- About 10 weeks before move-inDesign sign-off: structure, plinths for hardware, graphics, power and network plan.
- 30 to 45 days before shippingProduction in Fishkill, NY or Las Vegas; crates built for racks and nodes.
- About 3 weeks before move-inFreight to the advance warehouse; service and SCinet orders filed.
- Move-in, show days and teardownOur project manager runs the install, stays on call through the exhibits and finishes teardown inside SC's move-out window.
Purple's planning timeline for SC Supercomputing. Official move-in, freight target and order deadlines come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable SC Supercomputing budget & deadline sheetTravel to SC Supercomputing 2027
Getting to SC Supercomputing 2027: airport and hotels
Fly in
SC27 host city not confirmed yet; for SC26, O'Hare (ORD) is 23 miles and Midway (MDW) 9 miles from McCormick Place, per SC
Stay
SC runs exhibitor housing through its own exhibitor housing page; SC27 housing not confirmed yet
Travel facts from sc26.supercomputing.org.
SC Supercomputing by the numbers
SC Supercomputing year by year
How SC Supercomputing 2027 compares with other AI, data center and embedded shows
The AI, data center and embedded shows closest to SC Supercomputing on the calendar, with the latest size each organizer has published. Select any name to open our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Embedded Vision SummitSPIE with the Edge AI and Vision Alliance | February 2–4, 2027 | San Francisco, CA | 88% met suppliers or customers, 2026 attendees |
| NVIDIA GTCNVIDIA | March 14–18, 2027 | San Jose, CA | 435 sponsors and exhibitors (2026) |
| AutoSens USASense Media Group | May 18–20, 2027 | Detroit, MI | – |
| Data Center WorldInforma Connect | May 24–27, 2027 | Nashville, TN | 86% of 2026 attendees manager level or above |
| Sensors ConvergeQuestex | June 8–10, 2027 | Santa Clara, CA | nearly 5,000 attendees (2026) |
| AWE USAAWE (Augmented World Expo) | June 14–17, 2027 | Long Beach, CA | 5,000+ attendees · 250+ exhibitors (2026) |
| FMSTerrapinn | July 27–29, 2027 | Santa Clara, CA | – |
| OCP Global SummitOpen Compute Project Foundation | October 4–7, 2027 | San Francisco, CA | 15,000 attendees · 178 sponsors exhibitors (2026) |
| embedded world North AmericaNürnbergMesse North America | October 12–14, 2027 | Long Beach, CA | 163 on the exhibitor list (2026) |
| SC SupercomputingSC Conference Series | SC27 dates not confirmed yet | Chicago, IL | 589 exhibitors (2026) |
SC Supercomputing exhibitor questions
Questions exhibitors ask us before SC Supercomputing
What are the SC27 dates?
SC27 dates are not confirmed yet on the SC26 site, which is the only SC page we could read. The most recent edition, SC26, runs November 15 to 20, 2026 in Chicago, with exhibits open Tuesday to Thursday, November 17 to 19.
Where is SC27 held?
The SC27 city and venue are not confirmed yet on the organizer pages we can reach. SC26 is at McCormick Place in Chicago, 2301 S Martin Luther King Dr, which the SC26 site calls the largest convention center in North America.
How do I get a booth at SC27?
SC reserves exhibit space first-come, first-reserved through an online application, and SC26 hosted an SC27 space selection meeting on Wednesday, November 18, 2026, 9 a.m. to 5 p.m., in room W190a at McCormick Place. Companies not at SC26 can contact SC Exhibits about SC27 space.
How much does a booth at SC27 cost?
SC does not post its space rate on the SC26 prospectus page, so ask SC Exhibits for the SC27 rate. For the booth itself, a 10×20 rental with graphics runs $7,500 to $15,000 and a custom 20×20 island $50,000 to $120,000, more with rack plinths and live demos.
How many people attend SC?
SC expected more than 18,000 attendees from around the world at SC26, per its exhibitor prospectus, and 35% of attendees come from outside the United States, per SC's attendee survey.
How many exhibitors are at SC?
The SC26 exhibitor list shows 589 exhibitors, from processor and system makers to cooling suppliers, storage companies, quantum computing startups, national laboratories and universities.
Who exhibits at SC?
SC26 exhibitors include Advanced Micro Devices (AMD), NVIDIA Corporation, Lenovo, Microsoft, Amazon Web Services (AWS) and Arista Networks, cooling and power suppliers such as Alfa Laval, Grundfos and Rittal, and research exhibitors such as Argonne National Laboratory and Hokkaido University.
Is SC worth exhibiting at?
In SC's attendee survey, 74% of attendees have authority to spend, 63% hold annual budgets over $1 million, those visiting the floor plan $5.5 million in average spending, and four in five found new companies for future business.
What is the Exhibitor Forum at SC?
A program of 20-minute technical talks plus 10 minutes of Q&A, open to exhibitors with an Industry or Research booth, one presentation per booth, all presenters registered. Talks must be technical; submissions with a marketing or sales focus are not accepted.
What are SC move-in and move-out times?
SC26 gave exhibitors four move-in days, November 12 to 15 (daily 8 a.m.–5 p.m.), and required finished booths by Sunday at 5 p.m. Move-out ran from 3 p.m. Thursday, and all booths had to be torn down by noon Friday. SC27 times are not confirmed yet.
What is SCinet?
SCinet is the network SC builds and delivers to the exhibit floor, which SC calls the most powerful network on the planet. Exhibitors request booth connections through the SCinet Connection Request System, and from SC26 SCinet no longer supports 1 Gigabit Ethernet connections.
Can Purple build our SC booth and reuse it at OCP and GTC?
We build SC booths with modular hardware plinths and graphics that fit the OCP Global Summit in October and NVIDIA GTC in March, and we keep the kit in storage in Fishkill, NY or Las Vegas between shows.
Who organizes SC?
SC is run by a volunteer conference committee under the SC Steering Committee, and the SC26 site carries ACM and IEEE privacy policies. Exhibits are run by SC Exhibits, chaired for SC26 by Angie Asmus of Colorado State University.
How do we book hotels for SC27?
SC runs exhibitor housing through its own exhibitor housing page, and SC27 housing is not confirmed yet. For SC26 at McCormick Place, Midway (MDW) is 9 miles and O'Hare (ORD) 23 miles from the convention center, per SC.
Ask these before you sign
Five questions to ask any exhibit builder for SC Supercomputing:
- Is every fee on the proposal, including what the SC Supercomputing show contractor bills?
- Is the booth built in your own shop or by a subcontractor?
- Will your project manager be on the floor at the venue for install and dismantle?
- For SC Supercomputing, what is in the rental and what is billed by the show?
- Where is the booth stored after the show, and at what cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it to the venue, install it and store it between shows. You keep the structure you paid for and bring it to SC Supercomputing.
Exhibiting from outside the US? We are your team on the ground at the venue: freight to the advance warehouse, show-service orders, installation and storage, with one project manager on your emails in your time zone.
Short on time? A rental with your graphics can be ready for SC Supercomputing in two to three weeks. You will know on the first call what is realistic for your SC Supercomputing date.
Get a proposal
Tell us about your SC Supercomputing booth
What happens next
- Within one business day, we reply with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal for SC Supercomputing, usually within a week. Every SC Supercomputing fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the SC Supercomputing advance warehouse and install before the hall opens.
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