AI, data center and embedded · Detroit
AutoSens USA 2027Booth costs, dates and deadlines: the Detroit exhibitor guide
Perception you can see: AutoSens USA 2027 booths at Detroit's Huntington Place
- Event dates
- May 18–20, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Huntington Place, Detroit
4.9 star rating from clients3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
AutoSens USA 2027 in 30 seconds
The short version for AutoSens USA exhibitors. Sources for each AutoSens USA figure are further down the page.
- When is AutoSens USA 2027?
- May 18–20, 2027, at Huntington Place, Detroit.
- When is the AutoSens USA exhibit hall open?
- Not confirmed yet for 2027.
- How much is a 10×20 booth at AutoSens USA, all-in?
- $7,500 – $15,000 for a Purple rental at AutoSens USA with design, graphics, lighting, install and dismantle. AutoSens USA bills space and show services separately.
- For AutoSens USA, what is the next exhibitor deadline?
- Abstract deadline for the AutoSens USA 2027 agenda: December 12, 2026.
Official AutoSens USA 2027 links: AutoSens USA 2027 floor planAutoSens USA 2027 registrationAutoSens USA 2027 hotelsAutoSens USA 2027 booth space
The lookDetroit 2027
Driver aware. Glare, rain, night.
AutoSens USA runs May 18–20, 2027 at Huntington Place in Detroit, beside InCabin USA. Perception engineers from OEMs and Tier 1s come to compare sensor feeds in glare, rain and low light, across 70+ stands, per AutoSens.
Everything about AutoSens USA 2027 in one place
AutoSens USA 2027 fact sheet
| Official name | AutoSens USA 2027, the ADAS and vehicle perception conference and exhibition, with InCabin USA |
|---|---|
| Event dates | May 18–20, 2027 |
| Exhibit hall dates | Not confirmed yet |
| Venue | Huntington Place 1 Washington Blvd, Detroit, MI 48226 |
| Organizer | Sense Media Group |
| Who attends | OEM, Tier 1 and supply chain engineers in ADAS, autonomy, sensor fusion and AI validation |
| Next deadline | Abstract deadline for the AutoSens USA 2027 agenda: December 12, 2026 source |
| Nearest airport | Detroit Metropolitan Wayne County Airport (DTW) About 35 km from Huntington Place, per AutoSens |
| Hotels | AutoSens hotel search on the event site Official hotel page → |
| Official website | auto-sens.com |
Official AutoSens USA resources
AutoSens USA 2027 calendar
AutoSens USA 2027 dates and deadlines
The dates the organizer has published, in order, each linked to the page that states it. The next one is highlighted.
01 Purple at AutoSens USA 2027
Perception you can see: AutoSens USA 2027 booths at Detroit's Huntington Place
AutoSens visitors are OEM and Tier 1 sensing engineers who want to see a camera, lidar or radar output in real conditions, not a brochure. Detroit's riverfront hall runs on union trades and stores nothing for exhibitors, so we crate demo rigs for Teamster handling and our project manager sets them up.
- May 18–20, 2027 · Detroit
- 70+ stands, per AutoSens
- With InCabin USA
What makes AutoSens USA different, and how we build for it
AutoSens USA is Sense Media Group's engineering event for vehicle perception, the U.S.sibling of AutoSens Europe, and it runs with InCabin USA in the same hall so exterior and interior sensing teams mix. The 2027 agenda covers six themes, from Driver-Aware ADAS and Robust Perception and Sensor Fusion to Validating AI for Safe Deployment, with tutorials, roundtables and a brand new Global Innovation Showcase. On the floor, Analog Devices, OMNIVISION, NXP, Infineon and rFpro shared space with startups in 2026, plus igloo meeting pods and vehicle demos from Tier 1s. The audience reads datasheets for fun, so the booth that wins shows raw sensor output next to the result.
Live or recorded sensor feeds side by side, glare, rain and low-light cases, and someone who can talk calibration drift and latency in detail.
Scenario libraries, metrics dashboards and a seat where a simulation run can be paused and discussed frame by frame.
Production readiness, automotive qualification and supply plans, discussed in a quieter corner or one of the floor's meeting pods.
Your team in Detroit
Two shops and one project manager for AutoSens USA
Production happens in our own shop in Fishkill, NY, and at our Las Vegas hub, and we ship to Huntington Place and install with vetted local labor, led by our own project manager on the floor. A predictable 30–45-day turnaround, secure storage and a pre-show QA before AutoSens USA.
Your team walks into a lit, stocked booth. You just show up.
New at AutoSens USA 2027
- May dates instead of June
AutoSens USA moves to May 18–20, 2027, three weeks earlier than the June 9–11, 2026 edition at the same venue. Production and freight to Detroit need to start about a month sooner than last year. source
- Global Innovation Showcase
AutoSens lists a brand new Global Innovation Showcase among the event features. It is a second stage for new technology beside the booths, so a demo that can be shown in a few minutes travels well between the two. source
- Driver-Aware ADAS theme
The 2027 agenda opens with a Driver-Aware ADAS and Automated Driving theme that links driver monitoring with external perception. Exhibitors working across both sides can show them together, with InCabin USA in the same hall. source
Inside AutoSens USA 2027
Rules that shape your AutoSens USA booth
In this building the trade lines are fixed: carpenters build the stand, Teamsters and ironworkers move and hang things, and only Freeman Electric connects power. We book every trade for vehicle and rig moves before the floor opens.
Exhibitors' own full-time staff may set up booths of 400 square feet or less; larger booths use union crews. A 20×20 with a vehicle crosses that line, so we schedule labor accordingly.
AutoSens focuses on exterior sensing for passenger vehicles from L2 to L5, and talks outside that remit are not considered; sales pitches are rejected. Booth messaging lands best when it matches that technical focus.
Programs worth planning for
A brand new showcase in which AutoSens presents new technology solutions to the audience, listed among the 2027 event features on the AutoSens USA homepage.
Abstracts of at least 500 words on ADAS and AV sensing are due December 12, 2026; OEM and Tier 1 speakers get fully subsidized delegate tickets, other speakers 30%.
A start-up session on the final conference afternoon in 2026, giving young sensing companies time in front of OEM and Tier 1 engineers.
AutoSens USA is the Detroit meeting for ADAS perception engineers; choose it over CES or Sensors Converge when your buyers are OEM and Tier 1 sensing teams and you can show a camera, radar or lidar working in real conditions. Compare every AI, data center and embedded show we build for →
Who exhibits at AutoSens USA 2026
Companies on the AutoSens USA 2026 exhibition floor plan. See the full list
- Analog Devices, Inc.
- Bosch
- OMNIVISION
- NXP Semiconductors
- Infineon Technologies AG
- Valens Semiconductor
- Gentex
- dSPACE SE & Co. KG
- rFpro
- Rohde & Schwarz
- TRIOPTICS
- Image Engineering
- SmartSens Technology
- Vector North America Inc.
- Coilcraft
- indie
- Vueron
- Point One Navigation
- LaVision
- Digital Divide Data
02 Booths & pricing for AutoSens USA 2027
Popular booth sizes at AutoSens USA
AutoSens sells booths, roundtables, meeting rooms and bespoke partner packages by request, with no price list on the site, and its 2026 floor mixed inline stands with lead-sponsor spaces. For a sensor demo we recommend a 10×20 with a screen wall; a vehicle or sensor rig needs at least a 20×20.
A sensor on a mast with its raw feed and processed output on two large screens, plus a counter for evaluation kits and a stool for deep questions.
Shown: a Purple inline booth for Easy Shopper
See 10×20 rental booths →
The extra bay holds a simulation workstation, so live hardware on one side and scenario playback on the other run without blocking the aisle.
Above: data-pixel, a Purple inline booth
See 10×30 rental booths →
Room for a vehicle front-end mock-up or roof rig, a darkened viewing area for night and glare demos, and a meeting table for Tier 1 buyers.
Shown: Apartment List, a Purple island exhibit
See 20×20 rental booths →
A full vehicle on display with sensor zones around it, a small theater for scheduled talks and a closed room for NDA discussions.
Shown: a Purple island exhibit for Simmons
See 20×30 rental booths →In Purple's AutoSens USA price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage, as specified for AutoSens USA
- Lighting and in-booth power distribution for AutoSens USA
- Installation and dismantle at Huntington Place, with our project manager on the floor
- Tracking of every show-service order and deadline
What AutoSens USA and its contractor bill
- Booth space, paid to Sense Media Group
- Material handling (drayage) at Huntington Place, where the space rate does not include it
- Electrical, internet and rigging orders for AutoSens USA
- Booth cleaning and any union labor Huntington Place requires
Rates to plan with for AutoSens USA:
- Drayage planning figure About $155 per cwt, Huntington Place, 2026 source
- Parking About $25 per day, no overnight (2026 guide) source
- Speaker ticket subsidy 100% for OEM and Tier 1, 30% for others, 2027 source
Your proposal estimates all of these, so the total for AutoSens USA is on paper before you sign anything.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at AutoSens USA; custom builds get their own quote. Get an exact number for AutoSens USA with the booth cost calculator or the 2026 booth cost guide.
Send us your booth size for AutoSens USA and what the space needs to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for AutoSens USA. No charge.
Your people arrive at Huntington Place to a lit, stocked booth. You just show up.
03 Built by Purple
Our booths, designed, built and installed, to compare for AutoSens USA
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
A global elevator manufacturer’s interactive booth: real product showcases, digital simulations and a floor plan that guided visitors from the first step to the last.
KLEEMANN combined digital simulations with real hardware to make engineering visible; an AutoSens booth pairs the sensor on its mast with the perception output on screen.
Read the KLEEMANN case study All case studies →“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”
Tess Bockes, Exit King Realty · more client reviews
Trusted by exhibitors including
04 Designing for camera, lidar, radar, image sensor, perception software and ADAS test companies at AutoSens USA
Four things we get right for AutoSens USA exhibitors
1Raw feed beside the result
AutoSens engineers trust what they can compare. We build screen walls that show the camera, radar or lidar input next to the detection or fused output, labeled with conditions and latency, so the demo argues for itself without a pitch.
2Create a dark corner
Night, glare and low-light performance sell perception products, and convention hall lighting hides them. We frame a shaded viewing bay with controlled lighting inside the booth, sized to the ceiling height of the Level 1 halls.
Rig vehicles the Detroit way
At Huntington Place, Teamsters and ironworkers handle freight and rigging and carpenters set booths. We plan vehicle moves, sensor masts and any hanging element around those trades and book them early, since the building keeps no warehouse.
Pods for real conversations
The floor already offers igloo meeting pods, and the best talks here are technical. We add a closed or semi-closed meeting space with a screen so your specialists can open a data set away from the aisle.
Concept rendering
Your proposal for AutoSens USA includes a rendering like this one
See the AutoSens USA booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Above: a Purple concept for sensei.
Start my AutoSens USA conceptFloor at a glance
Where you could be at AutoSens USA 2027
AutoSens placed its 2026 exhibition on Huntington Place's Level 1; the 2027 hall is not confirmed yet. These are the spaces the event used last year and what they mean for a sensor booth.
Hall E1 and E2, Level 1
The 2026 AutoSens and InCabin exhibition sat in Hall E1 and E2, part of a ground-level hall whose ceiling is 18 feet 8 inches, per the venue's capacity chart.
Our advice Masts, towers and any hanging elements stay well under that ceiling, and we plan lighting for the darker demo bays from inside the booth.
140 Meeting Rooms, Level 1
Sessions, tutorials and roundtables ran in the 140 meeting rooms beside the hall in 2026.
Our advice Booths near the hall doors catch traffic at every session change, so we put the strongest demo screen on the aisle facing them.
Atwater Drive entrance
AutoSens advised visitors to enter from Atwater Drive in 2026, the closest access to the Level 1 spaces.
Our advice We route hand-carry deliveries and staff arrivals through the same side of the building to save time on move-in day.
05 Huntington Place · Detroit
Logistics for AutoSens USA 2027, handled
Huntington Place is a union building: per its exhibitor rules, Teamsters and ironworkers move freight and rigging, carpenters set booths and Freeman Electric supplies power, and the venue keeps no warehouse, so crates go to the show contractor's advance warehouse or arrive on a dock target. For 2026 our venue guide plans material handling there at roughly $155 a hundredweight. AutoSens used Hall E1 and E2 and the 140 meeting rooms on Level 1 in 2026, with the best access from Atwater Drive. Which contractor serves AutoSens in 2027, and when move-in starts, is not confirmed yet; we lock targets the day they post.
What Purple handles
- Screen walls for side-by-side sensor feeds
- Shaded viewing bays for night and glare demos
- Vehicle and rig placement planned around Detroit's union trades
- Advance-warehouse freight and dock targets for a no-warehouse venue
- Your Purple project manager present from first crate to last
Timeline, counted back from move-in
For AutoSens USA, we need design sign-off by early March 2027.
- Early March 2027Design sign-off with sensors, screens, vehicle or rig plans and power loads agreed.
- March to April 2027Production in Fishkill, NY; screen walls, dark bay and counters built, content proofed with your engineers.
- Late April 2027Contractor orders, labor and rigging booked; crates ship to the advance warehouse.
- Mid-May 2027Move-in at Huntington Place on the published targets; vehicle and rigs placed first.
- May 18–20, 2027AutoSens USA and InCabin USA; our project manager on call for AV and power.
- May 20, 2027Dismantle after close; vehicle released and crates returned or stored.
Purple's planning timeline for AutoSens USA. We confirm the official move-in, freight target and order deadlines for Huntington Place against your booth when you book; they come from your exhibitor kit and assigned schedule.
Print the AutoSens USA budget & deadline sheetTravel to AutoSens USA 2027
Getting to AutoSens USA 2027: airport, hotels and parking
Fly in
Detroit Metropolitan Wayne County Airport (DTW)
About 35 km from Huntington Place, per AutoSens
Park
4,196 paid spaces at about $25 a day, no overnight parking (2026 visitor guide)
Travel facts from auto-sens.com.
AutoSens USA by the numbers
AutoSens USA year by year
How AutoSens USA 2027 compares with other AI, data center and embedded shows
The AI, data center and embedded shows closest to AutoSens USA on the calendar, with the latest size each organizer has published. Each name opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Embedded Vision SummitSPIE with the Edge AI and Vision Alliance | February 2–4, 2027 | San Francisco, CA | 88% met suppliers or customers, 2026 attendees |
| NVIDIA GTCNVIDIA | March 14–18, 2027 | San Jose, CA | 435 sponsors and exhibitors (2026) |
| AutoSens USASense Media Group | May 18–20, 2027 | Detroit, MI | – |
| Data Center WorldInforma Connect | May 24–27, 2027 | Nashville, TN | 86% of 2026 attendees manager level or above |
| Sensors ConvergeQuestex | June 8–10, 2027 | Santa Clara, CA | nearly 5,000 attendees (2026) |
| AWE USAAWE (Augmented World Expo) | June 14–17, 2027 | Long Beach, CA | 5,000+ attendees · 250+ exhibitors (2026) |
| FMSTerrapinn | July 27–29, 2027 | Santa Clara, CA | – |
| OCP Global SummitOpen Compute Project Foundation | October 4–7, 2027 | San Francisco, CA | 15,000 attendees · 178 sponsors exhibitors (2026) |
| embedded world North AmericaNürnbergMesse North America | October 12–14, 2027 | Long Beach, CA | 163 on the exhibitor list (2026) |
| SC SupercomputingSC Conference Series | SC27 dates not confirmed yet | Chicago, IL | 589 exhibitors (2026) |
AutoSens USA exhibitor questions
Questions exhibitors ask us before AutoSens USA
What are the AutoSens USA 2027 dates?
AutoSens USA 2027 runs May 18 to 20, 2027 at Huntington Place in Detroit, alongside InCabin USA. Sense Media has not posted the 2027 day-by-day schedule; in 2026 the event opened with tutorials and roundtables on day one and ran conference days on the second and third.
Where is AutoSens USA 2027 held?
AutoSens USA is at Huntington Place, 1 Washington Boulevard in downtown Detroit. In 2026 the event used Hall E1 and E2 and the 140 meeting rooms on the first floor, and the organizer advised entering from Atwater Drive.
Who exhibits at AutoSens USA?
The 2026 floor included Analog Devices as lead sponsor, OMNIVISION, NXP Semiconductors, Infineon Technologies, Valens Semiconductor, Bosch, Gentex, dSPACE, rFpro, Rohde & Schwarz, TRIOPTICS, Image Engineering and SmartSens Technology, alongside smaller sensing and simulation startups.
How many people attend AutoSens USA?
AutoSens says the event brings a community of over 700 experts and engineers and an exhibition of over 70 stands, with vehicle demos from Tier 1 and systems companies. Its wider newsletter community counts more than 23,000 engineers.
How much does a booth at AutoSens USA 2027 cost?
Sense Media builds bespoke partner packages for booths, roundtables and meeting rooms through a call-back request, with no public rate card. Your stand itself is budgeted apart: a 10×20 rental with a screen wall runs $7,500 to $15,000 from us, and a 20×20 custom build with a vehicle bay $50,000 to $120,000.
What is the difference between AutoSens and InCabin?
AutoSens focuses on exterior sensing for ADAS and autonomy: cameras, radar, lidar, fusion and validation. InCabin covers driver and occupant monitoring inside the vehicle. They share the Huntington Place hall and dates, and AutoSens pass holders get access to InCabin content.
What are the AutoSens USA 2027 deadlines?
The first is the call for papers: abstracts for AutoSens USA 2027 are due by December 12, 2026, with at least 500 words of technical content on exterior sensing for L2 to L5 passenger vehicles. For the Detroit floor itself, the 2027 service partner and dock schedule are not confirmed yet; we book Huntington Place freight targets the week Sense Media releases them.
Can we show a vehicle at AutoSens USA?
Vehicle demos from Tier 1 and systems companies are part of the AutoSens format. At Huntington Place, vehicle moves and rigging run through the union trades the venue assigns, so we plan the route, the dock time and the battery and fuel handling with the show contractor.
What does drayage cost at Huntington Place?
We plan roughly $155 a hundredweight for 2026 handling at this hall, and since the building stores nothing, so freight goes to the contractor's advance warehouse or straight to the dock on a target time. The 2027 AutoSens kit will carry the exact tariff.
Can our own staff set up the booth in Detroit?
Purple's Huntington Place guide notes that an exhibitor's own full-time staff may set up booths of 400 square feet or less, while larger booths use union crews. The venue's rules also let a single person bring in a small luggage cart's worth by hand.
How do I get to Huntington Place for AutoSens?
Detroit Metropolitan Wayne County Airport (DTW) is about 35 kilometers away, with the FAST airport bus into downtown. The Detroit People Mover stops inside Huntington Place, and the venue's 4,196 parking spaces cost about $25 a day, with no overnight parking.
What are the AutoSens USA 2027 agenda themes?
AutoSens lists six 2027 themes: Driver-Aware ADAS and Automated Driving; Deployment, Regulation and Commercial Applications; Validating AI for Safe Deployment; Robust Perception and Sensor Fusion; Vehicle Architectures and Edge Compute; and Data, Simulation and Continuous Improvement.
Which other Detroit shows suit ADAS exhibitors?
Huntington Place also hosts The Battery Show and the Motion + Power Technology Expo, and the 2026 AutoSens week overlapped with ITS America in Hall B. Sensor companies often reuse one modular booth across these Detroit events and AutoSens Europe.
What hotels are near Huntington Place for AutoSens USA?
AutoSens runs a hotel search on its event site for the Detroit week, and a 2027 group block is not confirmed yet. Detroit Metropolitan Wayne County Airport is about 35 kilometers from Huntington Place, and the Detroit People Mover stops inside the building, so downtown rooms keep staff a short ride from the hall.
Before you sign for AutoSens USA
Five questions to ask any exhibit builder for AutoSens USA:
- Will the proposal show every AutoSens USA fee, including show contractor charges?
- Will your own shop build it, or a subcontractor?
- Will your project manager be on the floor at Huntington Place for install and dismantle?
- For AutoSens USA, what is in the rental and what is billed by the show?
- Once AutoSens USA closes, where does the booth go and what does storage cost?
Common situations
Already own a booth? Bring it: we refresh the graphics, repair what is worn, ship it, install it at AutoSens USA and store it until the next show. You keep the structure you paid for and bring it to AutoSens USA.
Exhibiting from outside the US? We handle the ground work for AutoSens USA: freight to the advance warehouse, show-service orders, installation and storage, with one project manager replying to your emails in your time zone.
Short on time? In two to three weeks, a rental with your graphics can be ready for Detroit. On the first call, we tell you what is realistic for AutoSens USA.
Get a proposal
Tell us about your AutoSens USA booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at AutoSens USA.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee for AutoSens USA, listed upfront and in full on paper.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before AutoSens USA opens.
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