AI, data center and embedded · Long Beach
embedded world North America 2027Exhibitor guide: booth costs, dates and deadlines in Long Beach
Boards on the bench: embedded world North America 2027 booths in Long Beach
- Event dates
- October 12–14, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Long Beach Convention Center, Long Beach
4.9 star rating from clients3,000+ exhibitors servedBuilding since 201510,000+ booths built
Quick answers
embedded world North America 2027 in 30 seconds
The quick version for exhibitors. Every figure here has its source further down the embedded world North America page.
- When is embedded world North America 2027?
- October 12–14, 2027, at Long Beach Convention Center, Long Beach.
- When is the hall open at embedded world North America?
- Not confirmed yet for 2027. In 2026 the show ran September 22–24 at the Anaheim Convention Center.
- How big is embedded world North America?
- 163 on the exhibitor list (2026 edition).
- How much is booth space at embedded world North America?
- $44 per sq ft, 100 sq ft minimum, 2026 prospectus, paid to the organizer.
- What does a 10×20 booth cost all-in at embedded world North America?
- $7,500 – $15,000 for a Purple rental at embedded world North America with design, graphics, lighting, install and dismantle. Booth space and show services are billed by the show.
Official embedded world North America 2027 links: embedded world North America 2027 exhibitor listembedded world North America 2027 scheduleembedded world North America 2027 booth space
The lookLong Beach 2027
Arm in motion. Board on the bench.
embedded world North America moves to the Long Beach Convention Center, October 12–14, 2027. In 2025, 3,800 attendees and 266 exhibitors met in Anaheim, per the organizer, to try robots, drones and boards they could power up on the spot.
Everything about embedded world North America 2027 in one place
embedded world North America 2027 fact sheet
| Official name | embedded world North America 2027 |
|---|---|
| Event dates | October 12–14, 2027 |
| Exhibit hall dates | Not confirmed yet In 2026 the show ran September 22–24 at the Anaheim Convention Center |
| Venue | Long Beach Convention Center 300 E Ocean Blvd, Long Beach, CA 90802 |
| Organizer | NürnbergMesse North America |
| Size (2026) | 163 on the exhibitor list source |
| Who attends | Design engineers, systems architects, firmware developers and product leaders evaluating embedded hardware, software and tools |
| Nearest airport | Long Beach Airport (LGB) About seven minutes from downtown Long Beach; LAX under 30 minutes, per Visit Long Beach |
| Hotels | Downtown Long Beach hotels; the 2027 housing block is not confirmed yet |
| Official website | embedded-world-na.com |
Official embedded world North America resources
embedded world North America 2027 calendar
embedded world North America 2027 show dates
The 2027 show days, each linked to the page that states it.
01 Purple at embedded world North America 2027
Boards on the bench: embedded world North America 2027 booths in Long Beach
ewNA visitors are design engineers and firmware developers who pick parts by plugging them in, so the booth is a bench with live dev kits. We build for the Long Beach Convention Center, where California union rules apply and Shepard is the official contractor.
- Oct 12–14 · Long Beach
- 266 exhibitors in 2025
- Space from $44/sq ft, 2026
What makes embedded world North America different, and how we build for it
embedded world North America is the U.S.edition of Nuremberg's embedded world, run by NürnbergMesse North America, and it moves from Anaheim to Long Beach for 2027. The organizer expects 3,000+ visitors, 250+ exhibitors, 100+ technical sessions and 50,000 square feet of exhibition space, with keynotes in 2026 from NVIDIA's Deepu Talla and Arduino's Guneet Bedi. The 2026 show added a Hackathon presented by Arduino and a Robotics Lab sponsored by NVIDIA, and the floor carries a Start Up Zone and an Exhibitor Forum. Visitors come to compare suppliers and leave with a part number, so working dev kits beat any graphic.
A bench they can sit at: a dev kit wired up, a scope or logic analyzer on the signal, and a laptop running the toolchain.
Block diagrams of how the processor, memory, connectivity and security pieces fit together, with real boards to match.
Roadmaps, longevity commitments and a quiet table to talk volumes and second sources away from the demo noise.
Your team in Long Beach
Two shops behind your embedded world North America booth
Your embedded world North America booth is built in our own production shop in Fishkill, NY, or at our Las Vegas hub, shipped to the Long Beach Convention Center and installed by vetted local labor with our own project manager on the floor. A predictable 30–45-day turnaround, secure storage and a pre-show QA before embedded world North America.
At embedded world North America, your team walks into a booth that is lit and stocked. You just show up.
New at embedded world North America 2027
- Moves to the Long Beach Convention Center
After the 2025 and 2026 shows in Anaheim, ewNA runs October 12 to 14, 2027 in Long Beach, about three weeks later in the year than 2026. Freight targets, hotels and labor booking all reset for the new building. source
Inside embedded world North America 2027
embedded world North America rules that shape your booth
The 2026 prospectus requires at least 100 sq ft for inline and corner booths, 200 sq ft for a peninsula and 400 sq ft for an island. We size bench layouts to those footprints and keep peninsulas and islands open on every side.
The organizer names Shepard Expositions as official contractor and points exhibitors to its labor rules and regulations. We file Shepard's service orders and plan the labor calls those rules set.
The exhibitor FAQ states California is not a right-to-work state, so exhibitor self-setup is limited by the contractor's labor rules. We design tool-light booths and schedule the crew the rules call for.
Each 100 sq ft brings three exhibitor badges, with up to two more per 100 sq ft at $25 each. We plan staffing and bench count to the badge allowance your footprint gives you.
Programs worth planning for
Show-floor activations added in 2026: the ewNA Hackathon presented by Arduino and the Robotics Lab sponsored by NVIDIA, showing embedded technology applied hands-on.
100+ technical sessions on embedded development, trends and applications; exhibitors can add conference access to a badge for $470 before June 30 or $625 after.
A startup area and an exhibitor presentation stage on the floor, each with a $5,000 title sponsorship in the 2026 prospectus.
embedded world North America is the U.S. show for embedded processors, boards and tools; choose it over the Embedded Vision Summit when you sell general embedded hardware and software rather than vision-specific parts. See how embedded world North America compares with every AI, data center and embedded show we build for →
Who exhibits at embedded world North America 2026
Companies on the embedded world North America 2026 exhibitor list, 163 in all. See the full list
- Critical Link LLC
- Abracon
- ADATA Technology Co., Ltd
- ASUS Computer International
- Axiomtek
- BrainChip
- DEEPX
- Diamond Systems Corp.
- Digi International
- Dojo Five
- gigadevice
- IAR
- JetBrains
- Ansys part of Synopsys
- Premio Inc
- RealVNC
- VersaLogic Corp.
- Amulet Technologies
- Corelis Inc.
- ZOTAC USA INC.
AI, data center and embedded at embedded world North America
The industry behind embedded world North America, in pictures
02 Booths & pricing for embedded world North America 2027
Popular booth sizes at embedded world North America
ewNA sells raw space by the square foot: inline and corner booths from 100 sq ft, peninsulas from 200 sq ft and islands from 400 sq ft. Exhibitors range from 10×10 inlines to islands; our builds start at 10×20, and for a first ewNA we suggest a 10×20 carrying two bench stations.
Two bench stations with dev kits, a scope and a screen, plus a parts display under acrylic and lockable storage for spare boards.
Pictured: Easy Shopper, a Purple inline booth
See 10×20 rental booths →
A third bay for a seated toolchain demo, so a firmware engineer can try the SDK while the hardware benches keep running beside it.
Shown: a Purple inline booth for 4 Marine Services LLC
See 10×30 rental booths →
Four application benches around a central block-diagram wall, a hanging sign and a meeting table on the quiet side.
Shown: a Purple large-format exhibit for Amazon Prime Video
See 20×20 rental booths →
Application zones by market, a small theater for partner talks, a robotics corner and an enclosed room for roadmap meetings.
Shown: a Purple island exhibit for Prime Video
See 20×30 rental booths →In Purple's embedded world North America price
- Design work and a 3D rendering, with revisions until the embedded world North America layout is right
- Structure, printed graphics, counters and storage, as specified for embedded world North America
- Lighting and in-booth power distribution for embedded world North America
- Setup and teardown, with our project manager on the embedded world North America floor
- Show-service orders and deadlines for embedded world North America, tracked on your behalf
What embedded world North America and its contractor bill
- Booth space, paid to NürnbergMesse North America
- Material handling (drayage) at the Long Beach Convention Center, where the space rate does not include it
- Electrical service, internet and rigging at the Long Beach Convention Center
- Booth cleaning and any union labor the Long Beach Convention Center requires
Rates to plan with for embedded world North America:
- Inline space $44 per sq ft, 100 sq ft minimum, 2026 prospectus source
- Island space $52 per sq ft, 400 sq ft minimum, 2026 prospectus source
- Extra exhibitor badges $25 each, up to 2 per 100 sq ft source
- Start Up Zone title sponsor $5,000, 2026 prospectus source
We estimate each of these on your embedded world North America proposal, so the total is on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for embedded world North America are quoted per project. Get an exact number for embedded world North America with the booth cost calculator or the 2026 booth cost guide.
Tell us your embedded world North America booth size and what the space has to do. Our reply comes within one business day; the rendering and fixed proposal usually arrive within a week. No charge.
The embedded world North America booth is lit and stocked before your team arrives. You just show up.
03 Built by Purple
Booths to look at before you plan embedded world North America
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
For a global elevator manufacturer, an interactive booth with digital simulations, real product showcases and a floor plan that guided visitors from first step to last.
KLEEMANN's booth led engineers from simulation to the real product; an ewNA booth leads them from the block diagram to the board running on the bench.
Read the KLEEMANN case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more Purple client reviews
Trusted by exhibitors including
04 Designing for microcontroller, processor, module, board, embedded software, development tool and edge AI companies at embedded world North America
Four things we get right for embedded world North America exhibitors
1Make the booth a lab bench
ewNA visitors want to plug in, probe and see the waveform. We build bench-height counters with cable trays, ESD-safe tops, task lighting and power strips at every station, so a dev kit, a scope and a laptop fit side by side.
2Magnify the silicon
A microcontroller is a few millimeters across. We pair each real board with a large-format block diagram and a magnified board photo, so an engineer sees the peripherals and the pinout from the aisle before stepping in.
3Robotics needs a run zone
With the Robotics Lab added in 2026 and robotics keynotes on stage, robot demos draw crowds. We plan a fenced zone, charging and a clear view from two aisles, and keep the queue off the walkway.
4Plan for union labor in California
The organizer's FAQ reminds exhibitors that California is not a right-to-work state and points to Shepard's labor rules. We design booths that assemble fast with few trades, and our project manager coordinates the crew Shepard's rules require.
Concept rendering
Every embedded world North America proposal includes a rendering like this
See the embedded world North America booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Pictured: a Purple concept for sensei.
Start my embedded world North America concept05 Long Beach Convention Center · Long Beach
Logistics for embedded world North America 2027, handled
For 2027 the show leaves Anaheim for the Long Beach Convention Center on Ocean Boulevard in downtown Long Beach, which Visit Long Beach puts seven minutes from Long Beach Airport. Shepard Expositions was the official contractor for 2026, and the organizer's FAQ notes that California is not a right-to-work state, so booth labor follows Shepard's labor rules. We read the 2027 exhibitor resource center when it opens, file the service orders, send dev kits and benches in padded crates to the warehouse, line up electrical and network drops per bench, and our own project manager supervises the local crew through setup and teardown.
What Purple handles
- Bench-height demo counters with cable trays and ESD-safe tops
- Block-diagram walls and magnified board graphics
- Robot run zones for the robotics crowd
- Shepard service orders and California union labor coordination
- Padded crates for dev kits and instruments
- Storage and reuse for the Embedded Vision Summit and Sensors Converge
embedded world North America timeline, counted back from move-in
Design sign-off for embedded world North America is due by late July 2027.
- Now to spring 2027Apply through the organizer's booth sales system and pick your space; send us the size and the dev kits you will show.
- Late July 2027Design sign-off: bench stations, graphics, robot zone and the power and internet plan.
- August 2027Production in Fishkill, NY or Las Vegas in 30 to 45 days; benches built around your boards and instruments.
- Mid-September 2027Freight to the advance warehouse for Long Beach; Shepard service orders filed.
- Days before October 12, 2027Move-in at the Long Beach Convention Center; stations powered and handed to your engineers to test.
- October 12–14, 2027Show days; your Purple project manager stays on call, then runs dismantle and return freight.
Purple's planning timeline for embedded world North America. We confirm the official move-in, freight target and order deadlines for the Long Beach Convention Center against your booth when you book; they come from your exhibitor kit and assigned schedule.
Print the embedded world North America budget & deadline sheetTravel to embedded world North America 2027
Getting to embedded world North America 2027: airport and hotels
Fly in
Long Beach Airport (LGB)
About seven minutes from downtown Long Beach; LAX under 30 minutes, per Visit Long Beach
Stay
Downtown Long Beach hotels; the 2027 housing block is not confirmed yet
Find the venue
Long Beach Convention Center
300 E Ocean Blvd, Long Beach, CA 90802
Travel facts from visitlongbeach.com.
embedded world North America by the numbers
embedded world North America year by year
How embedded world North America 2027 compares with other AI, data center and embedded shows
The AI, data center and embedded shows closest to embedded world North America on the calendar, with the latest size each organizer has published. Each name other than embedded world North America opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Embedded Vision SummitSPIE with the Edge AI and Vision Alliance | February 2–4, 2027 | San Francisco, CA | 88% met suppliers or customers, 2026 attendees |
| NVIDIA GTCNVIDIA | March 14–18, 2027 | San Jose, CA | 435 sponsors and exhibitors (2026) |
| AutoSens USASense Media Group | May 18–20, 2027 | Detroit, MI | – |
| Data Center WorldInforma Connect | May 24–27, 2027 | Nashville, TN | 86% of 2026 attendees manager level or above |
| Sensors ConvergeQuestex | June 8–10, 2027 | Santa Clara, CA | nearly 5,000 attendees (2026) |
| AWE USAAWE (Augmented World Expo) | June 14–17, 2027 | Long Beach, CA | 5,000+ attendees · 250+ exhibitors (2026) |
| FMSTerrapinn | July 27–29, 2027 | Santa Clara, CA | – |
| OCP Global SummitOpen Compute Project Foundation | October 4–7, 2027 | San Francisco, CA | 15,000 attendees · 178 sponsors exhibitors (2026) |
| embedded world North AmericaNürnbergMesse North America | October 12–14, 2027 | Long Beach, CA | 163 on the exhibitor list (2026) |
| SC SupercomputingSC Conference Series | SC27 dates not confirmed yet | Chicago, IL | 589 exhibitors (2026) |
embedded world North America exhibitor questions
Questions exhibitors ask us before embedded world North America
What are the embedded world North America 2027 dates?
October 12 to 14, 2027, in Long Beach, California. The 2027 show-floor hours are not confirmed yet; the 2026 show ran September 22 to 24 in Anaheim.
Where is embedded world North America 2027 held?
At the Long Beach Convention Center, 300 E Ocean Blvd, Long Beach, California. It is a move from Anaheim, where the show ran in 2025 and 2026.
How much does a booth at embedded world North America cost?
The 2026 prospectus priced space at $44 per square foot inline, $49 corner, $50 peninsula and $52 island, so a 10×20 inline came to $8,800 for space alone. A 10×20 rental booth from us runs $7,500 to $15,000 with graphics; 2027 rates are not confirmed yet.
What is the minimum booth size at ewNA?
The 2026 prospectus sets minimums of 100 square feet for inline and corner booths, 200 square feet for a peninsula and 400 square feet for an island.
How many badges come with an ewNA booth?
Three exhibitor badges per 100 square feet of space, and up to two more per 100 square feet at $25 each, per the organizer's FAQ. Exhibitor badges cover setup, teardown, early access on show days, the keynotes and the Opening Night Party.
Who is the official contractor for embedded world North America?
The organizer's FAQ names Shepard Expositions as the official contractor, with links in the Exhibitor Resource Center. Its labor rules apply because California is not a right-to-work state; we file Shepard orders for you.
How many people attend embedded world North America?
The 2025 show in Anaheim drew 3,800 attendees, up 15%, with 266 exhibitors, per the organizer. For the coming show it expects 3,000+ visitors, 250+ exhibitors and 100+ technical sessions.
Who exhibits at embedded world North America?
The 2026 Anaheim list of 163 exhibitors includes board and module makers such as Critical Link LLC, Diamond Systems Corp., VersaLogic Corp. and Premio Inc, chip and memory companies such as ADATA, BrainChip, DEEPX and gigadevice, and tool vendors such as IAR, JetBrains and Ansys part of Synopsys.
Who organizes embedded world North America?
NürnbergMesse North America, part of the NürnbergMesse Group, which also runs embedded world in Nuremberg, Germany. The U.S. office is in Smyrna, Georgia.
What is the ewNA Hackathon and Robotics Lab?
Two show-floor activations added in 2026: a Hackathon presented by Arduino and a Robotics Lab sponsored by NVIDIA, built to show how embedded technologies are developed and applied in practice.
Can exhibitors add the technical conference?
Exhibitors can add the conference to their badge for $470 before June 30 and $625 after, per the organizer's FAQ. Exhibitors also get a code to give customers a free Expo Hall Only badge.
Can Purple build our booth and reuse it at other embedded shows?
Our bench stations and graphics are modular, so the same kit fits the Embedded Vision Summit in February and Sensors Converge in June. Between shows it sits in our storage, ready to ship again.
What are the embedded world North America 2027 deadlines?
Exhibitors can add the technical conference at $470 before June 30, per the organizer's FAQ. For the booth, approve the design by late July 2027; the 30 to 45 day build then ships to Long Beach by mid-September. Book space first, since the organizer says booths go quickly.
What hotels are near the Long Beach Convention Center for ewNA?
Downtown Long Beach hotels sit around the convention center, and the 2027 housing block for embedded world North America is not confirmed yet. Long Beach Airport (LGB) is about seven minutes from downtown and LAX under 30 minutes, per Visit Long Beach.
Before you sign for embedded world North America
Five things to ask every builder quoting embedded world North America:
- Will the proposal show every embedded world North America fee, including show contractor charges?
- Who builds the embedded world North America booth: your own shop or a subcontractor?
- Will your own project manager be at embedded world North America for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- What happens to the booth after embedded world North America, and what does storage cost?
Common situations
Already own a booth? We refresh its graphics, repair what is worn, ship and install it for embedded world North America, and store it between shows. You keep the structure you paid for and bring it to embedded world North America.
Exhibiting from outside the US? We are your team on the ground in Long Beach: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready for embedded world North America in two to three weeks. You will know on the first call what is realistic for your embedded world North America date.
Get a proposal
Tell us about your embedded world North America booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at embedded world North America.
- Usually within a week, you receive a concept rendering and a fixed embedded world North America proposal. Every fee on paper upfront, in full, for your embedded world North America booth.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before embedded world North America opens.
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