Sunbelt Builders Show 2027Exhibitor guide: booth costs, dates and deadlines
Where Texas home builders shop for next year: Sunbelt 2027 booths in Houston
- Event dates
- August 30–September 2, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- George R. Brown Convention Center, Houston
4.9 star rating from clients3,000+ exhibitors servedBuilding since 201510,000+ booths built
Quick answers
Sunbelt Builders Show 2027 in 30 seconds
The short version for Sunbelt Builders Show exhibitors. You will find the source for every figure further down the page.
- When is Sunbelt Builders Show 2027?
- August 30–September 2, 2027, at George R. Brown Convention Center, Houston.
- When is the hall open at Sunbelt Builders Show?
- Not confirmed yet for 2027. In 2026 the show ran July 22–23 in San Antonio, with two full days of exhibits.
- How big is Sunbelt Builders Show?
- 200+ exhibitors (2026 edition).
- What does a 10×20 Sunbelt Builders Show booth cost all-in?
- $7,500 – $15,000 for a Purple rental in Houston: design, graphics, lighting, install and dismantle. Sunbelt Builders Show bills space and show services separately.
- For Sunbelt Builders Show, what is the next exhibitor deadline?
- Star Awards 2027 entries open: December 1, 2026.
Official Sunbelt Builders Show 2027 links: Sunbelt Builders Show 2027 registrationSunbelt Builders Show 2027 booth space
Everything about Sunbelt Builders Show 2027 in one place
Sunbelt Builders Show 2027 fact sheet
| Official name | Sunbelt Builders Show 2027, presented by the Texas Association of Builders |
|---|---|
| Event dates | August 30–September 2, 2027 |
| Exhibit hall dates | Not confirmed yet In 2026 the show ran July 22–23 in San Antonio, with two full days of exhibits |
| Venue | George R. Brown Convention Center 1001 Avenida De Las Americas, Houston, TX 77010 |
| Organizer | Texas Association of Builders (TAB) |
| Size (2026) | 200+ exhibitors source |
| Who attends | Texas and Southwest home builders, remodelers, developers, architects and designers, plus home builder association staff |
| Next deadline | Star Awards 2027 entries open: December 1, 2026 source |
| Nearest airport | William P. Hobby Airport (HOU); George Bush Intercontinental (IAH) Hobby about 20 minutes, Bush 30 to 40 minutes, per Purple's GRB venue guide |
| Hotels | The hotels TAB names on the Sunbelt site; 2027 Houston hotels not confirmed yet |
| Official website | sunbeltbuildersshow.com |
Official Sunbelt Builders Show resources
Sunbelt Builders Show 2027 calendar
Sunbelt Builders Show 2027 dates and deadlines
Every date the organizer has published for Sunbelt Builders Show, in order, with a link to the page that states it. The next one is highlighted.
- Star Awards 2027 entries openBuilders and associate members source
- Star Awards early-bird pricing endsAward entrants source
- Star Awards final submission deadlineAward entrants source
- Sunbelt Builders Show 2027 opens in HoustonExhibitors and attendees source
- Star Awards dinner and ceremony, Marriott Marquis HoustonAttendees source
01 Purple at Sunbelt Builders Show 2027
Where Texas home builders shop for next year: Sunbelt 2027 booths in Houston
We build Sunbelt Builders Show booths that show a Texas production or custom builder how your product goes into their homes and what it does to their margin. At the George R. Brown, Texas right-to-work rules let your own employees build the booth.
- Aug 30–Sep 2 · GRB Houston
- 200+ industry partners
- 25 years of Sunbelt shows
What makes Sunbelt Builders Show different, and how we build for it
The Sunbelt Builders Show is the Texas Association of Builders' own trade show, started in San Antonio in 2001 and moved around the state since, including Dallas-Fort Worth.More than 5,000 companies have exhibited over its 25 years, and about 200 industry partners fill a floor of building materials, appliances, home automation and business services. The show runs alongside TAB's own committee and board meetings, so association leaders are in the building. Education comes from the Professional Development Center, hands-on demo sessions, keynotes such as NAHB's chief economist in 2026 and a Podcast Studio, and TAB presents its statewide Star Awards during the show.
Texas builders come to choose products for next year's plans, so they want installed-cost numbers, warranty terms, local distribution and proof the product holds up in Texas heat and storms.
Remodelers look for products that shorten a job and developers for systems that work across a community, so both want lead times, crew training and a rep who covers their market.
Local home builders association staff and TAB committee members are on site for the summer meetings; they connect suppliers to their members and value sponsors who support the association.
Your team in Houston
Two shops and one project manager for Sunbelt Builders Show
Your Sunbelt Builders Show booth is built in our own production shop in Fishkill, NY, or at our Las Vegas hub, shipped to the George R. Brown Convention Center and installed by vetted local labor with our own project manager on the floor. Expect a 30–45-day build for Sunbelt Builders Show, secure storage and a pre-show QA.
Your staff walks onto the Sunbelt Builders Show floor and the booth is already lit and stocked. You just show up.
New at Sunbelt Builders Show 2027
- Moves to Houston's George R. Brown Convention Center
After the 2026 show at the Henry B. González Convention Center in San Antonio, Sunbelt moves to the George R. Brown Convention Center in Houston. Freight carriers, show labor and hotel blocks all change with the building, so last year's San Antonio quotes are no guide. source
- Late summer dates instead of July
The 2027 show runs August 30 to September 2, compared with July 22 and 23 in 2026, and ends the week before Labor Day. Exhibitors get about five extra weeks to finish booths, and travel lands in Houston's late-summer heat. source
Inside Sunbelt Builders Show 2027
Rules that shape your booth
In 2026 an industry product or service provider without a booth paid $1,500 to $2,000 for a Vendor Show Pass, against a free or $100 builder pass. That makes a booth the natural way in for suppliers, so we build one that earns the spend.
TAB and the show will not release confirmed or verified attendee or exhibitor lists, and warn against anyone selling them. We build badge scanning and a short survey into the counter so your leads come from the booth itself.
Sunbelt names its official hotel providers on the show site, and phone hotel offers come from poachers; in 2026 the official hotels were the Grand Hyatt and Hyatt Regency Riverwalk. We book crew rooms only in the hotels TAB lists for Houston.
Programs worth planning for
Texas statewide homebuilding awards with 100+ categories; for 2027, entries open December 1, early bird ends January 31, final deadline April 2, ceremony September 1 at the Marriott Marquis Houston.
Sunbelt's education sessions presented by industry professionals, alongside hands-on demo sessions and keynotes; 2026 featured NAHB chief economist Robert Dietz.
Recorded conversations with industry leaders on the show floor, part of the 20+ sessions TAB scheduled for 2026, a way for sponsors and experts to reach builders.
Sunbelt is the Texas Association of Builders' regional show for Texas and Southwest home builders; choose it over the national IBS when Texas builders are your market and a compact booth with pre-set meetings fits the budget. Every building materials show we build for, side by side →
building materials at Sunbelt Builders Show
The industry behind Sunbelt Builders Show, in pictures
02 Booths & pricing for Sunbelt Builders Show 2027
Popular booth sizes at Sunbelt Builders Show
TAB sells Sunbelt space through its Map Your Show booth portal and publishes no booth sizes or rates online. As a regional show of about 200 exhibitors, compact inline booths are common, with a few islands for builders' bigger suppliers. We recommend a 10×20 that shows product installed, plus pre-set builder meetings.
A wall section showing your product installed as a builder would spec it, finished on the room side, with a counter for price sheets and a tablet for plan takeoffs.
Above: Marling Leek, a Purple inline booth
See 10×20 rental booths →
Room for a small kitchen or bath vignette, a product wall and a two-seat table where a purchasing manager can talk next year's community pricing.
Above: Meghna Colour Chem, a Purple inline booth
See 10×30 rental booths →
An island for an appliance, window or home-technology supplier: a model-home corner, live smart-home controls and a lounge for builders between sessions.
Above: Plain & Fancy Custom Cabinetry, a Purple island exhibit
See 20×20 rental booths →
A full model-home slice with framing exposed on one side and finished rooms on the other, for a structural or envelope brand that sells the whole system.
Above: Voltronic Power, a Purple island exhibit
See 20×30 rental booths →In Purple's Sunbelt Builders Show price
- Booth design with a 3D rendering, revised until it is right
- The structure, printed graphics, counters and storage your Sunbelt Builders Show plan specifies
- Lighting and in-booth power distribution for Sunbelt Builders Show
- Installation and dismantle at the George R. Brown Convention Center, with our project manager on the floor
- Every Sunbelt Builders Show show-service order and deadline tracked for you
What Sunbelt Builders Show and its contractor bill
- Exhibit space (paid to Texas Association of Builders)
- Drayage and material handling, unless the space rate already covers it
- Electrical, internet and rigging orders for Sunbelt Builders Show
- Booth cleaning and whatever union labor the Sunbelt Builders Show venue requires
Rates to plan with for Sunbelt Builders Show:
- Vendor Show Pass (non-exhibitors) $1,500 early to $2,000 onsite, 2026 rates source
- Builder Show Pass Free in May, $100 advance, $150 onsite, 2026 rates source
- Drayage About $95 per cwt, 200 lb minimum (Purple's GRB planning figure, 2026–2027)
Every one of these is estimated on your proposal, so you see the full Sunbelt Builders Show total on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for Sunbelt Builders Show are quoted per project. Run your Sunbelt Builders Show numbers in the booth cost calculator and the 2026 booth cost guide.
Send us your booth size for Sunbelt Builders Show and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
The Sunbelt Builders Show booth is lit and stocked before your team arrives. You just show up.
03 Built by Purple
More booths we designed, built and installed
Case study · Fabuwood
Fabuwood at KBIS 2026, Orange County Convention Center, Orlando
An award-winning 13-room cabinetry environment with an illuminated brand portal and timber slat walls. Designed, built and installed by Purple; named one of the best booths on the floor.
Fabuwood's award-winning cabinetry booth showed finished rooms rather than loose product; Sunbelt suppliers win Texas builders the same way, by showing the product inside a home.
Read the Fabuwood case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more client reviews
Trusted by exhibitors including
04 Designing for building material, appliance, home technology and business-service companies selling to Texas home builders at Sunbelt Builders Show
Four things we get right for Sunbelt Builders Show exhibitors
1Show the product inside a Texas house
Sunbelt buyers build for Texas heat, hail and humidity. We build cutaway wall and roof sections that show your product installed with the framing, sheathing and finishes a Texas builder uses, labeled with what it saves in time or callbacks.
2Bring your own leads
TAB states that it will not release confirmed attendee or exhibitor lists, so the booth has to capture its own leads. We add a badge-scan point at the front counter and a short builder survey on a tablet, so every conversation is recorded.
3Court the association floor
TAB holds its committee, council and board meetings during the show, and HBA staff attend on their own pass. We give the booth a seated corner for association leaders and member builders, where a sponsor can host short meetings.
4Ship once to the GRB dock
The George R. Brown is not connected to Houston's downtown tunnel system, so freight goes to the center's own docks, not a hotel. We crate the booth for the dock, and since Texas rules let your own staff help assemble, we send a flat-packed build to keep drayage down.
Concept rendering
Your proposal for Sunbelt Builders Show includes a rendering like this one
You see your Sunbelt Builders Show booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Pictured: a Purple concept for Italica.
Start my Sunbelt Builders Show conceptFloor at a glance
Where you could be at Sunbelt Builders Show 2027
TAB has not published which GRB halls Sunbelt 2027 uses. These are the halls this building uses, from Purple's George R. Brown venue guide.
Halls A to E, Level 1
Column-free halls of about 125,000 to 130,000 sq ft each; Halls B, C and D typically hold trade shows of 300 to 600 booths.
Our advice A show of about 200 exhibitors fits one or two Level 1 halls, so aisles are short and every booth gets traffic; we still design to be seen from the entrance.
Halls A3 and B3, Level 2
About 223,000 sq ft combined on the upper level, often used by association shows and secondary exhibits.
Our advice If the show is assigned upstairs, freight routes differ; we confirm the level before planning crates and delivery times.
Docks and skywalk
The GRB's own loading docks reach both floors and are run apart from the attached Hilton's; the building has no link to the downtown tunnels.
Our advice Ship to the GRB dock, never the hotel; we label crates for the dock and schedule the delivery window.
05 George R. Brown Convention Center · Houston
Logistics for Sunbelt Builders Show 2027, handled
Sunbelt 2027 moves to the George R. Brown Convention Center in downtown Houston, a two-level building with Halls A through E on Level 1 and Halls A3 and B3 on Level 2, connected by skywalk to the 1,200-room Hilton Americas-Houston. Because Texas has no union-only rule for booth assembly, company staff can put up even a large island themselves; only the dock-to-booth move belongs to the show's exclusive contractor. Purple's planning figure for GRB material handling comes to roughly $95 a hundredweight, billed on at least 200 pounds. We ship flat-packed, file the contractor orders and run the install with our project manager.
Sunbelt Builders Show exhibitors can find this building's hall rules, drayage estimates and freight deadlines in our George R. Brown Convention Center exhibitor guide.
What Purple handles
- Cutaway wall and roof sections built like a Texas home
- Kitchen, bath and smart-home vignettes
- Flat-packed builds your own staff can help assemble
- Lead capture at the counter, since TAB shares no lists
- Freight to the GRB docks and contractor orders
- Reuse for IBS, KBIS and regional builder shows
Sunbelt Builders Show timeline, counted back from move-in
We need your Sunbelt Builders Show design signed off by mid-June 2027.
- When TAB opens 2027 booth salesReserve space through the Map Your Show booth portal; we size the design to your booth and hall.
- Mid-June 2027Design sign-off, about 10 weeks before move-in: cutaway sections, vignettes, technology and graphics approved.
- Late June to late July 2027Production in Fishkill, NY over 30 to 45 days, flat-packed for a staff-assisted build.
- Early August 2027Service orders filed and crates shipped to the contractor's warehouse or the GRB dock per the exhibitor kit.
- Move-in days before the floor opensOur project manager builds with your team and checks every product, light and screen.
- August 30–September 2, 2027Show days in Houston; dismantle at close and storage until the next builder show.
Purple's planning timeline for Sunbelt Builders Show. Move-in, freight target and order deadlines are set by the Sunbelt Builders Show exhibitor kit and your assigned schedule; we confirm them for your booth once you book.
Printable Sunbelt Builders Show budget & deadline sheetTravel to Sunbelt Builders Show 2027
Getting to Sunbelt Builders Show 2027: airport and hotels
Fly in
William P. Hobby Airport (HOU); George Bush Intercontinental (IAH)
Hobby about 20 minutes, Bush 30 to 40 minutes, per Purple's GRB venue guide
Stay
The hotels TAB names on the Sunbelt site; 2027 Houston hotels not confirmed yet
Find the venue
George R. Brown Convention Center
1001 Avenida De Las Americas, Houston, TX 77010
Travel facts from sunbeltbuildersshow.com.
Sunbelt Builders Show by the numbers
Sunbelt Builders Show year by year
How Sunbelt Builders Show 2027 compares with other building materials shows
The building materials shows closest to Sunbelt Builders Show on the calendar, with the latest size each organizer has published. Select any name to open our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| FRSA ExpoFlorida Roofing & Sheet Metal Contractors Association (FRSA) | July 8–9, 2027 | Kissimmee, FL | 4,800+ attendees · 250+ exhibitors (2026) |
| SEBCFlorida Home Builders Association (FHBA) | July 21–22, 2027 | Orlando, FL | 400+ exhibitors (2026) |
| The Landscape ShowFlorida Nursery | August 18–20, 2027 | Orlando, FL | – |
| Nursery/Landscape EXPOTexas Nursery & Landscape Association (TNLA) | August 18–20, 2027 | Houston, TX | – |
| Sunbelt Builders ShowTexas Association of Builders (TAB) | August 30–September 2, 2027 | Houston, TX | 200+ exhibitors (2026) |
| ASLA + IFLA World ConferenceAmerican Society of Landscape Architects (ASLA) | September 21–24, 2027 | Chicago, IL | 6,300+ attendees · 340 exhibitors (2026) |
| IFMA World WorkplaceInternational Facility Management Association (IFMA) | October 13–15, 2027 | Kansas City, MO | 350+ exhibitors (2025) |
| GreenbuildInforma Connect | October 19–22, 2027 | Chicago, IL | 250+ exhibitors (2026) |
| GlassBuild AmericaNational Glass Association (NGA) | October 26–28, 2027 | Orlando, FL | Nearly 9,200 registrants attendees · 535 exhibitors (2026) |
| METALCONPSMJ Resources | October 26–28, 2027 | Louisville, KY | 259 companies (2026) |
Sunbelt Builders Show exhibitor questions
Questions exhibitors ask us before Sunbelt Builders Show
When is the Sunbelt Builders Show 2027?
Sunbelt 2027 runs August 30 to September 2, 2027, per the show's website. Daily exhibit hall dates and hours are not confirmed yet; in 2026 the show had two full days of exhibits, July 22–23. TAB's Star Awards ceremony is set for September 1, 2027.
Where is the Sunbelt Builders Show 2027 held?
Sunbelt 2027 is at Houston's George R. Brown, at 1001 Avenida De Las Americas, downtown. Last year's 25th show was in San Antonio, and the show has also been hosted in Dallas-Fort Worth. METRORail's Convention District station stops at the GRB.
How much does a booth at the Sunbelt Builders Show cost?
Sunbelt 2027 booth space rates are not confirmed yet; TAB sells space through its Map Your Show booth portal. Beyond the space itself, a Purple 10×20 rental usually costs $7,500 to $15,000; vignettes, appliances and live smart-home demos move the number most.
How many people attend the Sunbelt Builders Show?
Sunbelt 2026 in San Antonio brought builders, remodelers and developers together with 200+ industry partners, per TAB, and more than 5,000 companies have exhibited over the show's 25 years; a total attendance figure is not confirmed yet. Exhibitors are building materials, appliances, home automation and professional business services.
Who organizes the Sunbelt Builders Show?
The Texas Association of Builders, founded in 1946 and affiliated with the National Association of Home Builders, runs the show from Austin. TAB has 27 local home builders associations and nearly 10,000 members, and holds its summer committee and board meetings alongside the show.
Who can attend the Sunbelt Builders Show?
In 2026 the Builder Show Pass for builders, developers, remodelers, architects and designers was free in May and $100 to $150 later; TAB associate members paid $500 to $750, and non-exhibiting product or service providers paid $1,500 to $2,000 for a Vendor Show Pass. 2027 fees are not confirmed yet.
Can we set up our own booth at the George R. Brown Convention Center?
Houston sits under Texas right-to-work law, which means your own people may assemble the exhibit whatever its size, a contrast with Chicago or New Jersey halls. Moving crates from the dock to your space is still the exclusive contractor's job.
What does drayage cost at the George R. Brown?
Sunbelt's 2027 tariff is not confirmed yet. Purple's planning figure for GRB material handling comes to roughly $95 a hundredweight, billed on at least 200 pounds, plus surcharges for late, off-target or uncrated freight. A flat-packed booth keeps the weight, and the bill, down.
What are the TAB Star Awards?
The Star Awards are TAB's statewide homebuilding awards for residential construction, design and marketing, with 100+ categories and 1,100+ entries in 2026. For 2027, entries open December 1, early-bird pricing ends January 31, final submissions close April 2, and the ceremony is September 1 at the Marriott Marquis Houston.
Does TAB sell attendee lists for Sunbelt?
TAB states that it will not release confirmed or verified attendee or exhibitor lists and asks exhibitors not to pay anyone offering them; phone hotel offers come from poachers. Plan to collect leads in the booth with badge scans and a short builder survey.
Where should our team stay for Sunbelt 2027?
TAB names its official hotels on the show site; the 2027 Houston hotels are not confirmed yet. Purple's venue notes show the Hilton Americas-Houston connected to the GRB by skywalk and the Marriott Marquis Houston, the Star Awards venue, a five-minute walk away.
When should we decide on a Sunbelt 2027 booth?
Reserve space as soon as TAB opens 2027 booth sales. Custom work starts from an approved design in mid-June 2027, roughly ten weeks ahead of move-in, while a rental can still be confirmed in July.
Can we reuse a Sunbelt booth at other builder shows?
A cutaway-section booth from Houston works again at IBS and KBIS in Las Vegas, the Southwest Flooring Market and other regional builder events. We store it between shows and swap graphics so the Texas message becomes a national one.
Before you sign for Sunbelt Builders Show
Ask any Sunbelt Builders Show exhibit builder these five questions:
- Will the proposal show every Sunbelt Builders Show fee, including show contractor charges?
- Is the booth built in your own shop or by a subcontractor?
- Does your project manager stay on the floor through install and dismantle in Houston?
- What does the rental include, and what is billed by Sunbelt Builders Show?
- What happens to the booth after Sunbelt Builders Show, and what does storage cost?
Common situations
Already own a booth? Bring it: we refresh the graphics, repair what is worn, ship it, install it at Sunbelt Builders Show and store it until the next show. You keep the structure you paid for and bring it to Sunbelt Builders Show.
Exhibiting from outside the US? We are your team on the ground at the George R. Brown Convention Center: freight to the advance warehouse, show-service orders, installation and storage, with one project manager on your emails in your time zone.
Short on time? A Sunbelt Builders Show rental carrying your graphics can be ready in two to three weeks. We tell you on the first call what is realistic before Sunbelt Builders Show.
Get a proposal
Tell us about your Sunbelt Builders Show booth
What happens next
- We reply within one business day with questions about your products, goals and Sunbelt Builders Show footprint.
- You get a concept rendering and a fixed proposal for Sunbelt Builders Show, usually within a week. Each Sunbelt Builders Show fee listed upfront and in full, on paper.
- The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the George R. Brown Convention Center.