energy and utilities · San Francisco

IEEE PES General Meeting 2027Exhibitor guide to booth costs, dates and deadlines

A table among grid engineers: IEEE PES GM 2027 booths in San Francisco

Event dates
July 25–29, 2027
Exhibit hall
Not confirmed yet
Venue
Hilton San Francisco Union Square, San Francisco

4.9 star client rating3,000+ exhibitors servedBuilding since 201510,000+ booths built

Tesla Transformers (India) Ltd. booth by Purple Exhibits: large white and blue island booth for Tesla Transformers India, like the booths we plan for IEEE PES General Meeting
Built by Purple · Tesla Transformers (India) Ltd. island
Two engineers discussing work at computer screens in a curved control room
Taril booth by Purple Exhibits: dramatic black Taril transformer booth with a curved illuminated hanging ring, shown for IEEE PES General Meeting exhibitors
Built by PurpleTaril island
  • 3,500+attendees, per IEEE PES source
  • 60+countries represented, per IEEE PES source
  • About800conference papers accepted for 2027 source
  • $9K–$21Ksupporter packages, 2026 source

Quick answers

IEEE PES General Meeting 2027 in 30 seconds

The short version for IEEE PES General Meeting exhibitors. Every figure has its source further down the page.

When is IEEE PES General Meeting 2027?
July 25–29, 2027, at Hilton San Francisco Union Square, San Francisco.
When is the IEEE PES General Meeting exhibit hall open?
Not confirmed yet for 2027. In 2026 supporters staffed Meet & Greet Tables for the entire Montréal meeting, set up on Sunday, July 19.
What is the all-in cost of a 10×20 booth at IEEE PES General Meeting?
$7,500 – $15,000 for a Purple rental at IEEE PES General Meeting with design, graphics, lighting, install and dismantle. Space and show services are billed by IEEE PES General Meeting.
For IEEE PES General Meeting, what is the next exhibitor deadline?
Paper submissions close: November 10, 2026.

Everything about IEEE PES General Meeting 2027 in one place

IEEE PES General Meeting 2027 fact sheet

IEEE PES General Meeting 2027 key facts
Official name2027 IEEE Power & Energy Society General Meeting
Event datesJuly 25–29, 2027
Exhibit hall datesNot confirmed yet
In 2026 supporters staffed Meet & Greet Tables for the entire Montréal meeting, set up on Sunday, July 19
VenueHilton San Francisco Union Square
333 O'Farrell Street, San Francisco, CA 94102
OrganizerIEEE Power & Energy Society (PES)
Who attendsPracticing power engineers, utility and system operator staff, academics, researchers and students
Next deadlinePaper submissions close: November 10, 2026 source
Nearest airportSan Francisco International Airport (SFO)
HotelsThe official 2027 hotel block at the Hilton San Francisco Union Square; booking details not confirmed yet
Official websitepes-gm.org

Official IEEE PES General Meeting resources

IEEE PES General Meeting 2027 calendar

IEEE PES General Meeting 2027 dates and deadlines

The IEEE PES General Meeting dates the organizer has published, in order, each linked to the page that states it. The next date is highlighted.

  1. Paper submissions closeAuthors source
  2. 2027 IEEE PES General Meeting opens in San FranciscoAll source
  3. General Meeting closesAll source
  4. 2028 General Meeting opens at the Marriott Marquis, Washington, D.C.All source

01 Purple at IEEE PES General Meeting 2027

A table among grid engineers: IEEE PES GM 2027 booths in San Francisco

The General Meeting is where power system engineers present papers and set PES technical direction, so a supporter table has to start a technical conversation, not a sales pitch. In a Union Square hotel we plan for freight elevators, ballroom carpet and hotel-exclusive power.

  • Jul 25–29 · Hilton Union Sq
  • About 800 papers, 2027
  • 2026 table: $3,000

What makes IEEE PES General Meeting different, and how we build for it

The IEEE Power & Energy Society General Meeting is the flagship annual conference of PES, and it doubles as the society's working week: technical committees meet, set standards direction and run panel sessions.The 2027 theme is Grid Modernization: Scaling the Grid for Emerging Demand. Up to about 800 conference papers are accepted, most presented at the Monday evening poster session, with the top 60 to 80 in Best Conference Paper Sessions and up to 240 more in Paper Forum Sessions. Supporters do not get a hall; in 2026 they received Meet & Greet Tables, a lead report and tickets to the IEEE PES Awards Dinner. The value is time with the engineers who plan and operate grids.

Utility and system operator engineers

Planning, protection and operations tools proven on real networks, presented by someone who can discuss the paper they just heard.

Researchers and academics

Software, test platforms and data partners for their labs, and industry contacts for funded research.

Students and young professionals

Employers to meet at the Student, Faculty and Industry Luncheon and job fair tables, and a sense of which companies do serious power system work.

Your team in San Francisco

One project manager, two shops, the whole IEEE PES General Meeting build

Production happens in our own shop in Fishkill, NY, and at our Las Vegas hub, and we ship to the Hilton San Francisco Union Square and install with vetted local labor, led by our own project manager on the floor. Every IEEE PES General Meeting build runs a predictable 30 to 45 days and gets a pre-show QA, with secure storage after.

When your team gets to San Francisco, the booth is lit and stocked. You just show up.

New at IEEE PES General Meeting 2027

  1. Back in the U.S., in a San Francisco hotel

    After Montréal in July 2026, the General Meeting moves to the Hilton San Francisco Union Square for July 25–29, 2027. U.S. exhibitors avoid cross-border shipping, but a downtown hotel means elevator-sized cases and tight delivery windows. source

  2. Grid modernization theme

    The 2027 meeting's theme is Grid Modernization: Scaling the Grid for Emerging Demand, and its paper call adds topics such as virtual power plants and TSO-DSO cooperation. Companies with storage, grid-edge or monitoring products can match the table message to the week's sessions. source

Inside IEEE PES General Meeting 2027

3,500+ attendees, per IEEE PES source60+ countries represented, per IEEE PES sourceAbout 800 conference papers accepted for 2027 source$9K–$21K supporter packages, 2026 source

Rules that shape your IEEE PES General Meeting booth

Supporter tables, not booths

PES sold presence through supporter packages in 2026, each with a Meet & Greet Table: a 6-foot table, two chairs, back wall drapes and an ID card. We design a table backdrop and cover that fit that space exactly.

Organizer rule

Assets due weeks ahead

In 2026 supporter sales closed April 24 and all assets, including high-resolution vector logos, push notification text and email leaderboard graphics, were due May 1. We prepare your files on that schedule so nothing misses the print program.

Organizer rule

Sponsor pays for branded items

For 2026 lanyards and hotel key cards, the supporter covered printing, production and shipping, delivered by July 10. We source and ship branded items with your table kit.

Organizer rule

Presenters must register

At least one author of each accepted 2027 paper must register and pay, or the paper is neither scheduled nor published in the proceedings. Engineers presenting for an exhibiting company need registrations in the staffing plan.

Organizer rule

Programs worth planning for

Monday evening poster session

Where most of the up to 800 accepted 2027 conference papers are presented, and where the General Meeting Conference Prize Papers are announced.

Official details

Student, Faculty and Industry Luncheon

A Wednesday luncheon with job fair tables; in 2026 a sponsored table and job fair table cost $2,000 à la carte, with a 6-foot table and two chairs.

Official details

IEEE PES Awards Dinner

The society's awards evening, a three-course dinner; 2026 supporter packages included up to five tickets.

Official details

The PES General Meeting is the power engineering profession's technical week; choose it over the IEEE PES T&D Conference and Exposition when you want engineers and researchers at a supporter table rather than utility buyers on a large exhibit floor. Compare every energy and utilities show we build for →

energy and utilities at IEEE PES General Meeting

The industry behind IEEE PES General Meeting, in pictures

High-voltage transmission tower carrying lines against a blue sky with white clouds
A transmission tower
Two steel transmission towers with crossing conductors under a pale sky
Lines crossing overhead
Fenced solar field with a line of wind turbines in a desert landscape
Wind and solar in the desert
Dewey Monument column in Union Square, San Francisco, framed by trees and buildings
Union Square, San Francisco
San Francisco's streets lit up at dusk, seen from a high floor near Union Square
San Francisco at dusk from Union Square

02 Booths & pricing for IEEE PES General Meeting 2027

Popular booth sizes at IEEE PES General Meeting

The General Meeting is a technical conference in a hotel, not a hall show. In 2026 a staffed Meet & Greet Table (6-foot table, two chairs, back drape, ID card) cost $3,000 à la carte or came inside supporter packages from $9K to $21K. 2027 packages are not confirmed yet. We build for a table: backdrop, counter wrap and portable graphics.

Voltronic Power booth by Purple Exhibits: white rounded-edge Voltronic Power booth for UPS, solar inverters, a reference for planning a IEEE PES General Meeting booth
Inline10×30$12,000 – $22,000all-in rental

Beyond the General Meeting's supporter tables; keep this size for a utility trade show such as DistribuTECH and bring a compact version of its graphics here.

Shown: Voltronic Power, a Purple island exhibit

See 10×30 rental booths →
Wisepower Enterprise booth by Purple Exhibits: finished Wisepower Enterprise booth with a light-blue header, red logo, a reference for planning a IEEE PES General Meeting booth
Island20×20$16,000 – $40,000all-in rental

Not offered at the General Meeting; the closest equivalent is a hosted hospitality suite at the hotel, which we can dress with branded graphics.

Shown: a Purple inline booth for Wisepower Enterprise

See 20×20 rental booths →
Eonmetall booth by Purple Exhibits: eonmetall island booth with a circular red and black overhead ring, an example for IEEE PES General Meeting exhibitors in San Francisco
Island20×30+$25,000 – $55,000all-in rental

Suited to the IEEE PES T&D Conference and Exposition, not the General Meeting; we can design one system that scales from the table to a T&D island.

Pictured: Eonmetall, a Purple island exhibit

See 20×30 rental booths →

In Purple's IEEE PES General Meeting price

  • A 3D rendering of your IEEE PES General Meeting booth, revised until you approve it
  • Structure, printed graphics, counters and storage, as specified for IEEE PES General Meeting
  • Lighting plus power distribution within the booth at IEEE PES General Meeting
  • Install and dismantle at IEEE PES General Meeting, led by our project manager on the floor
  • Show-service orders and deadlines for IEEE PES General Meeting, tracked on your behalf

Billed by the show and its contractor

  • Booth space, paid to IEEE Power & Energy Society
  • Drayage, or material handling, when it is not in the IEEE PES General Meeting space rate
  • Electrical, internet and rigging orders for IEEE PES General Meeting
  • Booth cleaning and whatever union labor the IEEE PES General Meeting venue requires

Rates to plan with for IEEE PES General Meeting:

  • Meet & Greet table, à la carte $3,000 with one full registration, 2026 rate source
  • Supporter packages Platinum $21K, Gold $16K, Silver $13K, Bronze $9K, 2026 rates source
  • Event Wi-Fi sponsorship $10,000, 2026 rate source
  • Hospitality suite listing $2,500, planning and event charges extra, 2026 rate source

We estimate each of these on your IEEE PES General Meeting proposal, so the total is on paper before you sign.

The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for IEEE PES General Meeting are quoted per project. Want an exact number for San Francisco? Use the booth cost calculator or the 2026 booth cost guide.

Every last fee for IEEE PES General Meeting, listed upfront and in full on paper.
Share the booth size you have at IEEE PES General Meeting and what you need the space to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for IEEE PES General Meeting. No charge.
Get my PES GM proposal
Waaree booth by Purple Exhibits: large white and green Waaree booth with a long LED video wall, Purple work to compare for your IEEE PES General Meeting booth

The IEEE PES General Meeting booth is lit and stocked before your team arrives. You just show up.

Waaree large exhibit, a Purple Exhibits design, build and install

03 Built by Purple

Built by our team: booths to compare for IEEE PES General Meeting

Shapoorji Pallonji booth designed and built by Purple Exhibits, shown on the IEEE PES General Meeting guide

Case study · Shapoorji Pallonji

Shapoorji Pallonji at an engineering and infrastructure exhibition

A structured, powerful booth for a global engineering group founded in 1865, built to communicate scale, trust and engineering excellence.

Shapoorji Pallonji needed an exhibit that conveyed engineering scale and trust; at the General Meeting the same message has to work across a single table for grid engineers.

Read the Shapoorji Pallonji case study All case studies →

“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”

Tess Bockes, Exit King Realty · more client reviews
3,000+ exhibitors10,000+ booths built4.9★ client ratingSince 2015

Trusted by exhibitors including

OFIL AirborneAPAR IndustriesKLEEMANNNantsuneEagle ChemicalsRPS Group

04 Designing for grid technology, power system software, equipment and engineering firms at IEEE PES General Meeting

Four things we get right for IEEE PES General Meeting exhibitors

Two wind turbines above solar panels on a grassy hillside1

Design for a six-foot table

The 2026 Meet & Greet Table came with a 6-foot table, two chairs, back drape and an ID card for the whole meeting. We build a lightweight backdrop, a fitted table cover and one screen for a short model or map demo, all packed into cases that ride a hotel freight elevator.

Team at workstations facing a large wall display in a modern control room2

Speak to the poster session

Most accepted papers are shown at the Monday evening poster session, the busiest technical hour of the week. We help you plan a table message that ties your product to the session topics, such as situational awareness, storage coordination or power quality.

Engineer seated at a bank of monitors in a large control room3

Recruit with a second table

In 2026 the Platinum to Silver packages included a job fair table at the Student, Faculty and Industry Luncheon. We print a matching pull-up and table cover so the hiring table and the main table look like one company.

Wind turbines and solar arrays in morning mist with mountains behind4

Graphics that hold up to engineers

This audience reads one-line diagrams for a living. We use real network graphics, study results and plain claims with numbers, and avoid stock photos of glowing grids that a PES engineer will dismiss at a glance.

Purple Exhibits 3D booth concept for Waaree Solar Americas, the kind of rendering we make for IEEE PES General Meeting

Concept rendering

Your proposal for IEEE PES General Meeting includes a rendering like this one

You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Pictured: a Purple concept for Waaree Solar Americas.

Start my IEEE PES General Meeting concept

05 Hilton San Francisco Union Square · San Francisco

Logistics for IEEE PES General Meeting 2027, handled

The 2027 General Meeting is at the Hilton San Francisco Union Square on O'Farrell Street. Hotel meetings run on a different rhythm from a convention hall: freight moves by freight elevator and pallet jack on carpet, power and internet usually come through the hotel, and set-up happens inside short windows between sessions. In 2026 supporters set up their Meet & Greet Tables on the Sunday afternoon before the meeting. We pack a table kit into rolling cases sized for a hotel elevator, ship to the hotel or the show's contractor as PES directs, and send our project manager to set and strike it.

What Purple handles

  • Table backdrops and fitted covers for supporter tables
  • Matching job fair table graphics
  • Cases sized for hotel freight elevators
  • Screens and power arranged through the hotel
  • Set-up and strike in short hotel windows
  • Storage until the 2028 Washington meeting
The tall white tower of the Hilton San Francisco Union Square rising above street trees
Hilton San Francisco Union Square

Timeline, counted back from move-in

Design sign-off for IEEE PES General Meeting is due by About 10 weeks before the meeting.

  1. When PES opens 2027 supporter salesChoose a package and any à la carte items; in 2026 sales closed in late April.
  2. About 10 weeks before the meetingDesign sign-off for the table backdrop, cover, screen and hiring table graphics.
  3. May to June 2027Production in Fishkill, NY over 30 to 45 days; logos and push-notification assets sent to PES by its deadline.
  4. About 3 weeks beforeTable kit ships to San Francisco on the delivery instructions PES issues.
  5. July 25, 2027Meeting opens; we set the table in the window PES assigns and check power and screen.
  6. July 29, 2027Meeting closes; we strike, pack and return the kit to storage or your next PES event.

Planning timeline from Purple. The official IEEE PES General Meeting move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.

Printable IEEE PES General Meeting budget & deadline sheet

Travel to IEEE PES General Meeting 2027

Getting to IEEE PES General Meeting 2027: airport and hotels

Fly in

San Francisco International Airport (SFO)

Stay

The official 2027 hotel block at the Hilton San Francisco Union Square; booking details not confirmed yet

Find the venue

Hilton San Francisco Union Square
333 O'Farrell Street, San Francisco, CA 94102

Open in Google Maps →

Travel facts from pes-gm.org.

IEEE PES General Meeting by the numbers

IEEE PES General Meeting year by year

2026

Held in Montréal, Canada (Palais des congrès, July 19–23)

source
2025

Held in Austin, Texas

source
AttendeesExhibitors

How IEEE PES General Meeting 2027 compares with other energy and utilities shows

The energy and utilities shows closest to IEEE PES General Meeting on the calendar, with the latest size each organizer has published. Select any name to open our exhibitor guide for that show.

ShowDatesCityLatest published size
7x24 Exchange7x24 Exchange InternationalJune 6–9, 2027Orlando, FL1,300 attendees (2026)
AWWA ACEAmerican Water Works Association (AWWA)June 13–16, 2027San Diego, CA–
ANS Annual ConferenceAmerican Nuclear Society (ANS)June 13–16, 2027Lake Buena Vista, FL60% of 2025 attendees influence purchases
IESNA MidwestDiversified Communications (IESNA event series)June 14–16, 2027Rosemont, IL700+ attendees · 45+ exhibitors (2026)
EEIEdison Electric Institute (EEI)June 14–16, 2027Orlando, FL–
APPA National ConferenceAmerican Public Power Association (APPA)June 18–23, 2027Orlando, FL1,675+ attendees · 99 exhibitors (2026)
IEEE PES General MeetingIEEE Power & Energy Society (PES)July 25–29, 2027San Francisco, CA–
IMAGEIMAGE (AAPGAugust 30–September 2, 2027Houston, TX–
Clean CurrentsNational Hydropower Association (NHA)August 30–September 3, 2027Atlanta, GA–
AFPM SummitAmerican Fuel & Petrochemical Manufacturers (AFPM)August 30 – September 2, 2027Grapevine, TX50% of 2025 attendees from operating companies

IEEE PES General Meeting exhibitor questions

Questions exhibitors ask us before IEEE PES General Meeting

When is the 2027 IEEE PES General Meeting?

The 2027 IEEE PES General Meeting runs July 25–29, 2027 in San Francisco. PES has not yet published 2027 supporter table dates, so the exhibit schedule is not confirmed yet; in 2026 supporter tables were set up on the Sunday afternoon before the meeting.

Where is the 2027 IEEE PES General Meeting held?

San Francisco hosts it, at the Union Square Hilton on O'Farrell Street, one year after Montréal. The 2028 meeting moves to the Marriott Marquis in Washington, D.C., July 23–27, 2028, and 2029 to the Baird Center in Milwaukee.

How many people attend the PES General Meeting?

PES has not published an attendance figure for the 2027 meeting, so 2027 attendance is not confirmed yet. The 2027 call for papers plans for about 800 accepted conference papers, so a large share of the audience is presenting or reviewing technical work.

Can we exhibit at the IEEE PES General Meeting?

Through tables and supporter packages rather than a trade show hall. In 2026 a staffed Meet & Greet table cost $3,000 à la carte with one full registration, and Platinum, Gold, Silver and Bronze packages cost $21K, $16K, $13K and $9K with a table for the whole meeting. 2027 details are not confirmed yet.

What came with a 2026 supporter Meet & Greet Table?

A 6-foot table, two chairs, back wall drapes and an ID card, hosted for the entire event, with set-up on the Sunday before. Packages also carried full conference registrations, IEEE PES Awards Dinner tickets and a post-event lead report of opted-in attendees.

What sponsorships besides tables did PES sell in 2026?

In 2026 the à la carte list included event Wi-Fi at $10,000, hotel key cards at $7,500, the Women in Power and Young Professionals reception at $7,500, badge lanyards at $5,500, a mobile app listing at $4,500 and a hospitality suite at $2,500. Extra supporter tickets cost $695.

What is the deadline to submit a paper for PES GM 2027?

Paper submissions opened October 6, 2026 and close November 10, 2026, with acceptance decisions by mid-March 2027. At least one author must register and pay, or the paper is not presented or published in IEEE Xplore.

Who attends the PES General Meeting?

Practicing power engineers and academics from around the world: utility and system operator staff, equipment and software engineers, researchers, government participants and students. PES describes it as a forum for experts across academia, industry, utilities and government.

What is the 2027 PES General Meeting theme?

Grid Modernization: Scaling the Grid for Emerging Demand. Paper topics in the 2027 call include situational awareness, storage coordination, cooperation between TSOs and DSOs, virtual power plants, supply chain and the role of standards.

Can we recruit students at the General Meeting?

In 2026 PES sold a sponsored table and job fair table at the Student, Faculty and Industry Luncheon for $2,000, with a 6-foot table and two chairs and set-up from 11 a.m. We match the hiring table graphics to your main table.

Is the IEEE PES General Meeting worth exhibiting at?

It is for companies whose buyers are power system engineers and researchers: planning and protection software, grid analytics, test platforms and consulting. For selling equipment in volume to utilities, DistribuTECH or the IEEE PES T&D Conference and Exposition offer real exhibit floors.

How do we ship a display to a San Francisco hotel?

In cases, not crates. Hotel ballrooms take freight by elevator and pallet jack on carpet, and power and internet usually come through the hotel. We size the kit to the elevator, follow PES's delivery instructions and staff the set-up with our project manager.

Can we reuse our PES GM display at other shows?

A table kit built for the General Meeting goes straight to the IEEE IAS Electrical Safety Workshop and other tabletop conferences, and the same artwork can be reprinted at island scale for the T&D show. We store it between events.

Ask these before you sign

Five things to ask every builder quoting IEEE PES General Meeting:

  1. Will the proposal show every IEEE PES General Meeting fee, including show contractor charges?
  2. Who actually builds it for IEEE PES General Meeting: your shop or a subcontractor?
  3. Will your own project manager be at IEEE PES General Meeting for install and dismantle?
  4. What exactly is in the rental, and what is billed by the show?
  5. After the show, where is the booth kept, and what does storage cost?

Common situations

Already own a booth? We refresh the graphics, repair what is worn, ship it to the Hilton San Francisco Union Square, install it and store it between shows. You keep the structure you paid for and bring it to IEEE PES General Meeting.

Exhibiting from outside the US? We are your team on the ground in San Francisco: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.

Short on time? A IEEE PES General Meeting rental carrying your graphics can be ready in two to three weeks. You will know on the first call what is realistic for your IEEE PES General Meeting date.

Get a proposal

Tell us about your IEEE PES General Meeting booth

Add booth details (optional)

A reply about IEEE PES General Meeting within one business day. Rendering and fixed proposal, usually within a week. No charge, no commitment.

Your IEEE PES General Meeting request goes straight to Purple’s exhibit team.

What happens next

  1. You get a reply within one business day, asking about your products, goals and footprint at IEEE PES General Meeting.
  2. You get a concept rendering and a fixed proposal for IEEE PES General Meeting, usually within a week. Every last fee for IEEE PES General Meeting, listed upfront and in full on paper.
  3. The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the Hilton San Francisco Union Square.
Photo credits