Design & product integration
Develop the architecture, display supports, graphics and content positions together. Begin with actual equipment dimensions, demonstration requirements and the visitor’s next decision.
THE FOUNDATIONS
How Purple
plans any show.
Start with the product, the audience and the outcome.
PURPLE · EXHIBIT PLANNING
One team, a clearly defined scope.
Custom, rental or hybrid
Choose a new build, rental system or combination around your event calendar, brand needs and available budget. Identify which components can travel to future shows.
Delivery & installation
Define packing, transport, material handling, installation and return responsibilities in the agreed scope. Organizer service orders and venue requirements belong in that plan from the beginning.
A useful scope identifies who supplies each item and who approves it. Separate the exhibit structure from the products your team brings, then identify the interfaces: mounting, cabling, ventilation, security and access. Assign an owner to the graphics, demonstration content and technical drawings. Record exclusions alongside inclusions so a venue order, specialist technician or return shipment does not disappear between suppliers. Any assumption that affects the price or schedule should be visible before the design is approved.
PURPLE · EXHIBIT PLANNING
Let the experience choose the footprint.
Compact inline
Make one offer immediately understandable with a readable backwall, focused product position and accessible conversation point.
Mid-size island
Separate demonstration, comparison and meeting activities while maintaining a clear route through the space.
Larger environment
Coordinate several product stories, presentation areas and booked meetings without making the visitor negotiate competing attractions.
Common starting dimensions include 10 × 10, 10 × 20, 20 × 20 and larger assignments. Booth type and current show rules govern heights, hanging signs and enclosed rooms.
Use the contracted floor plan before choosing a layout. An inline booth, corner, peninsula and island have different boundaries and sightlines. Sketch the visitor route with furniture, equipment and people in place; an empty plan can make a crowded demonstration look comfortable. Reserve accessible circulation and an unobstructed exit, and check the applicable organizer and venue rules. Leave room for staff to replenish samples, reach equipment controls and store everyday supplies without blocking the main display.
PURPLE · EXHIBIT PLANNING
Build the budget around the demonstration
Compare the exhibit structure and graphics with the product fixtures, AV and specialist services needed for the planned experience. Ask for an itemized scope that identifies transport, material handling, installation, venue services and return arrangements. Space rental and team travel should stay visible as separate costs.
Exhibit
Architecture, graphics, flooring and furniture
Product
Display fixtures, demonstrations and AV
Site services
Power, internet, handling and labor
Movement
Packing, shipping, storage and return
Cost depends on what the exhibit needs to do. A large screen may require content production, a mount, power and a technician; a working machine can add floor-loading, handling and utility requirements. A suspended sign can involve engineering, approval and rigging orders. Compare proposals against the same list of deliverables, quantities, working hours and assumptions. Ask which costs are estimates, which are allowances and which will be invoiced by an organizer or venue.
Make revisions while the design is still inexpensive to change. Confirm the required delivery date, approval milestones and the effect of late artwork or changed equipment dimensions. Keep a contingency for unresolved items and track it separately from the agreed exhibit scope. For a rental, clarify what is included in return, cleaning and damage terms. For reusable components, consider storage, maintenance and the cost of adapting them to the next booth assignment.
BEFORE DESIGN BEGINS
A briefing checklist that prevents guesswork.
Bring a short, decision-ready brief to the first discussion. It does not need polished presentation slides; it needs accurate inputs and clear priorities. Collect the following information in one place and identify the person who can resolve each open question.
The space and the audience
Supply the contracted dimensions, booth number, hall, open sides and organizer documents. Describe the visitors you want to reach and what they should understand, try or discuss. Separate essential activities from optional features, and identify any scheduled presentations or private appointments.
The products and the brand
List equipment dimensions, weights, handling points and utility needs. Explain whether demonstrations are live, simulated or video-based. Provide approved logos, artwork, product photography and messaging, with the deadlines and owners for unfinished content. Include sample quantities and replenishment needs.
The team and the decisions
Name the design approver, budget owner, technical contact and on-site lead. Share the target budget, previous exhibit assets and plans for later events. List the decisions that must be resolved before production, and agree how changes will be documented and approved.
Before shipping, use a joint readiness review to check the final drawing, packing list, graphics, demonstration sequence and service orders. Confirm the delivery contact and escalation route for missing items. After the show, capture practical feedback: which displays worked, where conversations stalled and what the team would change. That record gives the next exhibit a useful starting point.
Bring the product requirements to the first conversation.
Before approving a design, establish the booth assignment, demonstration inventory, audience priorities and decision owners. Purple’s individual show guides turn those basics into a specific plan for each industry.
JUNE 2027
More shows we plan for.
Explore a distinct exhibit direction for each of the twelve June shows.